Featured Video
api-video/find_all_videos.asp&fields=id,videoStillURL,thumbnailURL,guid,video320kMP4Url,name,duration&count=4&doctype=128
Rich Greenfield 
32 posts and columns on Rich Greenfield
Here’s the McDonald’s Ad All the Web Guys Think Is Genius
Behind the scenes at the Golden Arches — a possible glimpse of Web advertising’s future.
If Netflix Were on TV, It Might Be the Biggest Network on Cable. But About That New Show …
Netflix subscribers watched a record 4 billion hours of video last quarter, which makes it as big as the Disney Channel. But they may not tune in for “Hemlock Grove.”
Facebook’s Early Christmas Gift: Shares Surge on Analyst Upgrades
Facebook’s usual Wall Street Scrooges do a sudden, positive about-face on the stock’s prospects.
The Case Against Facebook’s Mobile Ads
Facebook knows a ton about you. So, wonders analyst Rich Greenfield, why is it showing you ads for stuff you don’t want? (Possible retort: Because you don’t know you want it.)
More Free Web TV Disappears: Some March Madness Games Will Go Behind Paywall
Last year you could even watch the games on an iPad app without paying a penny. That’s all over now.
Like Sports on Cable? Pay Up. Don’t Like Sports on Cable? Pay Up, Anyway.
Here’s how your monthly cable bill gets split up. Spoiler: Disney and ESPN get a really big chunk.
Time to Say Goodbye to the Cable Guy: Why You’ll Buy TV on the Web in 2012
“Not if, just when in 2012″, says analyst Rich Greenfield. OK. But who? Amazon? Verizon? Wal-Mart?
Here’s Why Hollywood Needs UltraViolet — Or Something — To Work
DVD sales are tanking, and iTunes, Amazon and Netflix aren’t making up the difference.
QOTD: The Case for Holding On to Hulu
The big media companies have all failed when it comes to digital … Hulu is the exception to that rule. It has flourished, despite ownership by the major media companies. Yet, this is the business that the media companies are looking to sell — does that make sense?
BTIG analyst Rich Greenfield, in a note urging Hulu’s owners, who have put the site on the auction block, not to go through with the sale
Fox Kicks Off the Great Web Video Piracy Boom of 2011
Fox and the other broadcasters have logical reasons to lock up their shows online. Except for the part where it backfires, and turns run-of-the-mill Web surfers into video bandits.