Chris Moore, Partner, Redpoint Ventures in Voices on January 20 at 3:50 pm PT
I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.
Kara Swisher in News on April 19, 2011 at 2:21 pm PT
MicroHoo is
funky!
At least according to Yahoo CEO Carol Bartz on the Silicon Valley search giant’s first-quarter earnings conference call about its recent financial performance.
Yahoo’s results showed a continued worrisome revenue growth stall, due in large part to a search advertising fall-off, and a still-turning turnaround.
Peter Kafka in Media on November 1, 2010 at 3:30 am PT
And parodied. Because in this case, “We provide scalable advertising solutions to integrated demand-side platforms that deliver serious ROI” is a joke. But normally, it isn’t.
Peter Kafka in Media on June 2, 2010 at 6:18 am PT
Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources.
As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.
Peter Kafka in Media on May 31, 2010 at 4:49 pm PT
Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.
Peter Kafka in Media on December 14, 2009 at 3:00 am PT
CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?
Kara Swisher in News on November 18, 2009 at 2:00 pm PT
Yahoo CEO Carol Bartz is making the most substantive changes in her exec ranks since she did a massive restructuring of its staff in late February, according to sources close to the situation.
“She is continuing to clean the place up,” said one top exec about the moves, which are likely to be announced internally tomorrow.
Will these changes also extend to Yahoo’s board?
Peter Kafka in Media on November 10, 2009 at 5:11 am PT
AppNexus, an ad-buying “platform,” has raised $5 million in round led by Kodiak Venture Partners, along with Venrock and First Round Capital. The company is one of many trying to take advantage of “real-time” bidding for Web display ad inventory.
Peter Kafka in Media on October 28, 2009 at 3:01 am PT
Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it.
This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
Peter Kafka in Media on September 22, 2009 at 8:19 am PT
CEO Carol Bartz explains what Yahoo is getting for its $100 million ad campaign, its first global marketing effort, which was launched today in New York during Advertising Week.
Here’s the rundown of Bartz’s press conference on the branding blowout.
