27 posts and columns on Right Media
MicroHoo is funky! At least according to Yahoo CEO Carol Bartz on the Silicon Valley search giant’s first-quarter earnings conference call about its recent financial performance. Yahoo’s results showed a continued worrisome revenue growth stall, due in large part to a search advertising fall-off, and a still-turning turnaround.
And parodied. Because in this case, “We provide scalable advertising solutions to integrated demand-side platforms that deliver serious ROI” is a joke. But normally, it isn’t.
Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.
Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.
CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?