Kara Swisher in Media on April 12, 2012 at 10:24 am PT
He got the job in January and it’s been a wild ride since.
Kara Swisher in News on April 4, 2012 at 6:22 am PT
CEO Scott Thompson promises that Yahoo, after staff cuts of 14 percent of the entire workforce, will be “smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require.”
Kara Swisher in News on April 3, 2012 at 3:16 pm PT
A dark day will probably dawn by tomorrow in Sunnyvale.
Kara Swisher in News on March 14, 2012 at 8:04 am PT
There’s always yet another wacky money-making scheme on the horizon at Yahoo!
Voices
Chris Moore, Partner, Redpoint Ventures in Voices on January 20, 2012 at 3:50 pm PT
I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.
Kara Swisher in News on April 19, 2011 at 2:21 pm PT
MicroHoo is
funky!
At least according to Yahoo CEO Carol Bartz on the Silicon Valley search giant’s first-quarter earnings conference call about its recent financial performance.
Yahoo’s results showed a continued worrisome revenue growth stall, due in large part to a search advertising fall-off, and a still-turning turnaround.
Peter Kafka in Media on November 1, 2010 at 3:30 am PT
And parodied. Because in this case, “We provide scalable advertising solutions to integrated demand-side platforms that deliver serious ROI” is a joke. But normally, it isn’t.
Peter Kafka in Media on June 2, 2010 at 6:18 am PT
Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources.
As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.
Peter Kafka in Media on May 31, 2010 at 4:49 pm PT
Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.
Peter Kafka in Media on December 14, 2009 at 3:00 am PT
CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?