Further evidence of the company’s success: The impressive financials announced by Vevo president and CEO Rio Caraeff during an onstage interview at our D: Dive Into Media conference.

“In the last year alone we’ve generated over $150 million,” said Caraeff. “We paid the labels about $100 million (over the last 2 years). So we’re making money.”

An impressive feat for such a young company. How did Vevo pull it off? By not holding back its content.

“Our strategy was never to create value through scarcity,” Caraeff said. “We feel the Web is about choice and empowering people to go where they want. With Vevo we wanted to facilitate access. So you go to YouTube and you can find Vevo. Go to facebook, you find Vevo. It’s about ubiquity on the Web.”

Mobile is another point of access. Xbox is yet another.

“Our business is only as interesting as it is large,” said Caraeff. “If we want to reach a lot people, we need to be in a lot of places.”

So just how big is Vevo’s business? Pretty big.

“From a volume perspective our growth has been tremendous,” said Caraeff. “We had 300 million global views per month when we launched. Today we’re seeing 3.5 billion views per month. That’s about 42 billion views per year.”

So what’s Vevo’s next move? Will it pursue a linear strategy, head to cable?

“It’s unlikely that we’ll start a cable channel from scratch or buy a cable company in distress,” said Caraeff. “But I think we’ll have linear experiences on the TV all powered by Vevo.”

If you’re reading this site, you know who all of these folks are. But just for formality’s sake:

Jason Kilar is CEO of Hulu, the video joint venture co-owned by Comcast, Disney and News Corp.’s broadcast TV units. The site has been a huge hit with viewers and subscribers, who have put it on pace to generate $500 million in revenue this year. But its owners aren’t quite sure what to do with it: They put it up for sale this summer, then decided to hang on to it after all. This will be Kilar’s first major public appearance since that tumult, so we’ll have plenty of questions.

Dick Costolo is CEO of Twitter, which has moved from Web oddity to a service used by more than 100 million people a month. Twitter’s founders didn’t like the notion of turning their baby into a media company, but that’s exactly what Costolo is trying to do now; he is ramping up efforts to attract more eyeballs and sell more ads. And he’s leaning heavily on big media companies — especially TV networks and movie distributors — to make that happen.

Martha Stewart is the founder of Martha Stewart Living, the multimedia empire she built from scratch, which now includes magazines, TV shows, a Web site and multiple lines of branded goods; her newest coup is a big-dollar deal with J.C. Penney. She’ll be joined onstage by Lisa Gersh, the president and chief operating officer Stewart brought in from NBC Universal nearly a year ago. At NBC U, Gersh had overseen the acquisition of the Weather Channel, among other duties; she had previously been chief operating officer at Oxygen Media.

They’ll join a lineup that includes ESPN President John Skipper, YouTube CEO Salar Kamangar, Viacom CEO Philippe Dauman, New Yorker editor David Remnick, Warner Music Chairman Edgar Bronfman Jr., News Corp. Chief Operating Officer Chase Carey, Clear Channel CEO Bob Pittman, Legendary Pictures head Thomas Tull and Vevo CEO Rio Caraeff. And we may still have a surprise or two between now and the end of January.

All Things Digital’s first-ever media conference runs Jan. 30 and 31 at the Ritz-Carlton in Laguna Niguel, an hour south of Los Angeles. See you there.

Disney CEO Bob Iger tapped Skipper to take over his company’s most important asset just a week ago. But Skipper, who had been ESPN’s content boss, has been a rising star there for years, hopping from print (!) to the Web to TV programming. We’ll have his first onstage interview in his new role.

At a time when the value of Big Media’s content is in flux, ESPN’s lock on sports — DVR-proof, pirate-resistant programming that draws mass eyeballs in a niche age — is more valuable than ever. Can Skipper keep it that way?

We’ll ask him in January, as he joins a lineup that includes: YouTube CEO Salar Kamangar, Viacom CEO Philippe Dauman, New Yorker editor David Remnick, Warner Music Chairman Edgar Bronfman Jr., News Corp. Chief Operating Officer Chase Carey, Clear Channel CEO Bob Pittman, Legendary Pictures head Thomas Tull and Vevo CEO Rio Caraeff.

All Things Digital’s first-ever media conference runs Jan. 30 and 31 at the Ritz-Carlton in Laguna Niguel, an hour south of Los Angeles. See you there.

Hollywood and Google have been circling each other for years, as each side tries to figure out what to make of the other. Now they’re finally starting to link up in a serious way, via YouTube’s new “channels” strategy.

Which means it’s a perfect time to hear from YouTube CEO Salar Kamangar. And if you’re at D: Dive into Media in January, that’s what you’ll be able to do, as one of the world’s most important Googlers joins us onstage.

Getting Kamangar out of Mountain View and into the public eye would be a big deal under any circumstances, because — while he keeps a very low profile — he has enormous clout: He’s one of Larry Page’s most trusted lieutenants, a position he has earned by joining the company as hire No. 9 in 1999, then helping to build the AdWords product that has generated a vast majority of Google’s revenue.

Kamangar has been formally running YouTube for the past year, but in reality he had been overseeing the world’s largest video site for some time. Kamangar is also in charge of Google’s broader video plans, including Google TV, which is now making a second stab at inserting itself into the world’s living rooms.

So there’s going to be plenty to talk about when Kamangar joins a lineup of media heavyweights Jan. 30 and 31 at the Ritz-Carlton in Laguna Niguel, an hour south of Los Angeles. Previously announced speakers include Viacom CEO Philippe Dauman, New Yorker editor David Remnick, Warner Music Chairman Edgar Bronfman Jr., News Corp. Chief Operating Officer Chase Carey, Clear Channel CEO Bob Pittman, Legendary Pictures head Thomas Tull, and VEVO CEO Rio Caraeff.

We’ll announce more in the weeks to come. If you want to make sure you get a seat, you should sign up now.

For our first-ever media conference, we’re trying to cast a wide net, so you’ll hear from movers and shakers from a range of companies. The common theme: All of them are making and distributing content during a time of unprecedented technological change. How do they adapt?

So far, we’ve announced that Viacom CEO Philippe Dauman, New York editor David Remnick, Warner Music chairman Edgar Bronfman Jr. and News Corp. chief operating officer Chase Carey will be joining us on Jan. 30 and 31 at the Ritz-Carlton in Laguna Nigel, just south of Los Angeles.

Let’s add three more to that list:

Bob Pittman helped build MTV, then AOL. And after spending several years as a full-time investor in everything from Zynga to a high-end tequila, he’s running a media company once again — this time overseeing radio and billboard giant Clear Channel. Why would you want to run a radio company when everyone’s consumed with the likes of iTunes, Pandora and Spotify? Because it’s still a growth industry, Pittman argues. And the fact that it’s the industry that gave him his start, at age 15, makes the story even more interesting.

Thomas Tull is a relative newcomer to Hollywood, but he’s moving fast. After founding Legendary Pictures in 2004, he’s produced a string of hits, including “The Hangover,” “The Dark Knight” and “300.” And if you accuse him of making dude-centric movies that appeal to “fanboys,” he won’t flinch — they’re the ones who still come out to the theaters, if you know how to get them there. Last spring, his track record helped him secure an investment from Silicon Valley heavyweight Accel Partners, which gives you a hint about where Tull thinks all of this is going.

Joint ventures formed by big media companies are a tricky proposition, but Rio Caraeff seems to be making his work. Vevo, the “Hulu for music videos,” is co-owned by Universal Music Group and Sony Music, and helped in large part by Google’s YouTube. And as of last month it was the second-biggest video site on the Web — a title that used to be held by Hulu.

Just like our flagship D: All Things Digital conference, D: Dive into Media will give you rare access to deep, smart talks with the people who matter. And we’ll be announcing more of them in the weeks to come. For now: You can find registration information here.

It has fixed its tech problems and is doing just fine, thank you very much. Vevo says it is generating around 20 million video views a day, which puts it on track to generate some 600 million views a month.

Some context: ComScore (SCOR) says that Hulu itself generates some 900,000 video views in the U.S, making it the second biggest video site after YouTube. And Viacom (VIA), the current No. 3, generates 500,000 views.

If you want to compare apples to apples, though, you have to cut Vevo’s 600 million down to 300 million since about half its views come from outside the U.S. Still, that’s enough to qualify Vevo for eighth place in comScore’s rankings, placing it above AOL (AOL) and CBS (CBS).

And when comScore’s December video numbers are released at the end of this month, Vevo’s numbers will come in below 300 million since it didn’t launch until Dec. 9 and because comScore’s numbers are usually lower than any site’s internal numbers.

Still, that’s a lot of eyeballs, and it’s more than the joint venture between Sony (SNE), Vivendi’s Universal Music Group and Abu Dhabi Media Company expected. But the fact that Vevo began with a huge audience, rocky start and all, shouldn’t be a surprise.

In fact, I said so last month. No need to type it twice:

While everyone has rightly been flocking to Vevo.com itself for a look-see, it’s not the most important Web site for the joint venture. That would be YouTube, where most Vevo users are actually going to encounter–and watch–Vevo videos, without even knowing that they’re watching a Vevo video.

To be clear: When Google’s (GOOG) video site agreed to help Universal Music Group (and later Sony) launch a new hub for music videos, it didn’t mean it would be sending its users away from YouTube.

When you read about Vevo launching with 400 million video views in the first month, understand that the majority of those aren’t coming from the new site but from YouTubers who are watching music clips the same way they always do, on YouTube. But Vevo will get credit for those eyeballs and any ad dollars they generate.

That is: If you’re watching a Ke$ha video on YouTube, there’s a good chance you’re watching a Vevo video.

So. Next question. Can Vevo turn all those views into dollars?

We’ll see. CEO Rio Caraeff tells me his sales group continues to bring in high-profile advertisers–the latest, last week, was Procter & Gamble (PG)–and has been able to get between $25 and $30 for every 1,000 impressions. That’s a whole lot better than videos traditionally earned on YouTube, and as good as some TV shows.

But it’s relatively easy to announce that you’re selling your initial batch of inventory at a high rate. It’s much harder to sustain that over time. So it’s hard to read too much into those numbers just yet.

In the meantime, the site is going to get much bigger in the near future.

For one thing, it should start showing videos from EMI Music Group within a few weeks, which means that it will have clips from three of the four big music labels. Warner Music Group (WMG), the lone holdout, has its own deal with YouTube.

And in March, Vevo should start syndicating its clips to other big properties, starting with CBS and AOL, meaning it will have plenty more eyeballs to sell. The challenge will be proving that the JV’s thesis–music videos alone are attractive to advertisers–is worth the effort.

Meanwhile, here’s a primer on Ke$ha, whom I didn’t know about until the other day. She is apparently big with the kids these days.

Gawker’s Doree Shafrir explains this to the rest of us. And if you don’t like words, here’s the clip:

For those who haven’t been following along, here’s what we know about Vevo:

• It will be powered by Google’s (GOOG) YouTube, which will share ad revenue with the joint venture.
• It is being run by Rio Caraeff, Universal’s veteran digital guy.
• In addition to its equity partnership, its distribution strategy is modeled after Hulu: Sony and Universal videos will appear exclusively on the site and/or YouTube, but the site plans on licensing its stream to other outlets, as Hulu does with portals like MySpace and Comcast’s (CMCSA) Fancast. One obvious place to license the stuff: Hulu itself.
• Neither EMI nor Warner Music Group (WMG), which has created its own Vevo-like channel with YouTube, is participating in the venture, but they could.

Vevo

Kohl’s job is a key one at the venture, whose premise is that the music industry can do a better job of selling its video inventory than sites like Google’s (GOOG) YouTube. Vevo is a joint venture owned (for now) by Sony (SNE) and Vivendi’s Universal Music Group; YouTube will help power the site and share in some of its revenue.

In theory, there could be a lot of dollars to go around. When Vevo opens its doors later this year, it is expected to generate some 450 million video streams a month. In theory, the fact that a single company controls the way the videos are displayed and distributed will make those streams more attractive to advertisers.

But there are plenty of skeptics who think the site will flounder, in large part because the music industry has never figured out how to run a successful consumer business and because media companies have a terrible track record when it comes to joint ventures. In Vevo’s favor: They said the same thing about Hulu, and that venture has been a success, at least operationally.

Kohl will run a six-person sales team he intends to expand, people familiar with Vevo’s strategy tell me. Until now, Vevo head Rio Caraeff has been overseeing sales himself–and learning on the job, since he didn’t have any sales experience of his own. Vevo now employs about 45 people.

At Nokia, Kohl ran the company’s interactive ad group; he has also put in time at Viacom’s (VIA) MTV Networks, Vivendi Universal and Comedy Central.

Caraeff is already heading up Vevo on an interim basis, but right now he’s still holding down his old job as executive vice president of UMG’s eLabs unit. At some point later this year, he is “99.99 percent certain” to be named president of the video site, according to someone familiar with Universal’s thinking. No word on who will get his old job.

That’s a good start for Vevo, which you can think of as either a “Hulu for music,” or more practically, “YouTube Music,” since the project will move videos at the world’s biggest music company from the world’s biggest video site and onto the new venture.

Running a start-up will be a new role for Caraeff, but at least he knows digital music and UMG specifically–he’s been working there since 2005. Prior to that, he ran wireless for Sony’s (SNE) movie arm.

Just as important, the appointment means Vevo will at least have cleared one hurdle that tripped up News Corp.’s (NWS) MySpace, which announced its plans to start a music site in the April 2008 but couldn’t land a CEO for the venture until MTV vet Courtney Holt took the gig in November–a couple months after the site launched.

There’s plenty for Caraeff to do: In addition to overseeing the launch of the site itself, he’ll need to staff it–while Google (GOOG) is helping Universal build and power the site, Caraeff will need to hire a “couple dozen people,” says a source familiar with his plan. A big priority: Assembling a sales force to sell the video clips.

And then? Plenty of other questions, which I raised a month ago when the deal was first announced. Forgive me, but I’m just going to quote myself here:

And even if Google’s technical expertise makes it easier for UMG to get a decent site up and running, neither company has a real track record when it comes to getting big brands to pony up for video ads, which is supposedly the whole point of the site.

Lots of people made similarly disparaging remarks about Hulu, of course. There was no way that GE’s (GE) NBC and News Corp.’s (NWS) Fox were going to be able to launch a decent site, let alone provide a challenge to YouTube. But they did, and they are. So the Vevo folks have that example to inspire them. (News Corp. is the owner of Dow Jones, which owns this Web site.)

But even if UMG gets the site off the ground, there is a considerable risk for both the label and for Google. Because if it works, Vevo will be diverting a lot of eyeballs away from YouTube–yesterday’s press release boasted that UMG’s YouTube channel has racked up 3.5 billion views.

The idea is to provide advertisers with a clean, well-lit space that will make them feel comfortable enough to spend money. But part of YouTube’s appeal is that is a riot of  the good, the bad and the WTF? You may start out watching a U2 video, and 20 minutes later end up watching a clip of a doped-up seven-year-old after a visit to the dentist. If you end up at Vevo, you’re going to have be very interested in music videos–and, at least for now, just the ones that Universal owns.

Are there enough video watchers out there to justify a business with some 50+ employees, which is the number I’ve heard Vevo/Universal is looking at? And can Universal figure out how to turn those eyeballs into more money than they’d generate on YouTube itself? Got me. Can’t wait to find out.