Mr. Iger, 60 years old, will add the additional title of chairman of the board in March 2012, and will remain executive chairman until June 2016, at which time he is to retire from Disney at the age of 65.

The company said a successor had not been chosen.

Read the rest of this post on the original site »

To say BoomTown is not a person who likes to hear when I arrive at a vacation spot, “Have a magical day,” is an understatement.

In fact, if I were a Disney character, I would be an unholy mash-up of Cruella de Vil, Grumpy and Scrooge McDuck.

Yet, here I am for the rest of the week–after just barely escaping snow prison in New York–at Disney World in Florida, with the wife and kids and a lot of preternaturally peppy folks from all over the world.

In other words, it’s a small world after all, instead of just a smaller Yahoo via layoffs and exec departures. Or, Pirates of the Caribbean and not Pirates of Silicon Valley.

You get the idea.

(Although since Walt Mossberg and I will be interviewing Disney CEO Robert Iger at D: All Things Digital, our ninth conference in June of next year, it’s kind of work-related.)

In any case, I won’t be posting much–except for putting up the last of the D: Dive Into Mobile full videos–until a week from now.

But, all week, All Things Digital writers will be weighing in on the year past and the one ahead, starting with MediaMemo’s Peter Kafka later today.

When I return, I’ll be setting the stage for the upcoming Consumer Electronics Show in Las Vegas (my kind of theme park!), where we will be putting on an afternoon of interviews with big names in tech for D@CES.

After that, it’s right into the expected move of Apple iPhone to Verizon and more, since the tech parade–just like the Electrical Parade on Main Street in the Magic Kingdom–never seems to stop.

So, until 2011, have a magical day. And I mean that in the Cruella-ist way.

That’s because, here’s a video of Disney World 3D in Google Earth that is already causing me to freak out:

Yesterday, after Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Robert Iger about the entertainment giant’s next Web moves.

I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.

While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loathe to consider.

“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.

“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”

That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).

With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.

Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.

And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.

The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.

The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.

That failed, and was one of many efforts to define the media company’s Web goals.

More recently, in 2008, Disney gathered most of its Internet properties within DIMG, under Wadsworth.

Still, money-making not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.

In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”

He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.

Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.

He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.

In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.

Of course, that’s not surprise, given it is all part of a multifaceted media company with a variety of businesses.

Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.

“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.

And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.

“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.

And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.

No longer–now Iger said has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.

“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”

That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.

While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.

“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”

That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).

And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.

“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”

When asked about the most obvious management issue–the possibility of clashing with two head of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.

Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”

In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.

Jimmy Pitaro, who is leaving his job running the powerful media properties at Yahoo (YHOO), has taken a job as co-president of Disney Interactive Media Group, with John Pleasants.

Pleasants was CEO of Playdom, the online game company that Disney acquired for $763 million in late July.

(Both are pictured here, with Pleasants on the left and Pitaro on the right.)

The appointment of the pair, both of whom will report to Disney (DIS) President and CEO Robert Iger, is a big move by the entertainment giant.

And it looks like another large-scale attempt to clarify and bolster its Web strategy, which has had a long and often rocky history, and is the first major reset under Iger.

It is also against a backdrop of financial losses. In its most recent quarter, for example, DIMG lost $65 million on revenue of $197 million.

“I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way,” said Iger in an interview this morning with BoomTown. “In splitting the divisions, we can focus more on them better and in a way they deserve.”

He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web and online advertising arenas. Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.

Disney will need that going forward.

Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com. That failed, and was one of many efforts to define the media company’s Web goals.

More recently in 2008, Disney gathered most of its Internet properties within DIMG, under Steve Wadsworth. He recently stepped down from his job.

Today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive or profitable strategy among them.

Of course, that’s not a surprise, given they are part of a multifaceted media company with a variety of businesses.

Because of those powerful content assets, in fact, now might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.

News of the appointments of Pitaro and Pleasants was rumored earlier this week by Silicon Alley Insider and the Hollywood Reporter.

As an interesting aside, Iger said that he was introduced to Pitaro via Facebook COO Sheryl Sandberg, as well as her husband, David Goldberg. Sandberg is now on the board of Disney, and Pitaro came to Yahoo via Launch Media, which was co-founded by Goldberg.

More to come, obviously, but here is the official press release from Disney:

JOHN PLEASANTS, JAMES PITARO NAMED CO-PRESIDENTS,
DISNEY INTERACTIVE MEDIA GROUP

BURBANK, Calif., October 3, 2010–John Pleasants and James Pitaro have been named Co-Presidents, Disney Interactive Media Group (DIMG), it was announced today by Disney President and CEO Robert A. Iger.

John Pleasants, a well-respected new media executive whose career has included top jobs at digital commerce and game companies, will lead Disney’s multi-faceted digital games businesses, including online, console, social and mobile. He will also continue to run Playdom, the fast-growing social games publishing company acquired by Disney earlier this year.

James Pitaro, an experienced Internet executive known for consistently delivering great branded web experiences to consumers, will oversee Disney Online, the home of Disney branded web and social media sites.

The new structure at DIMG is intended to enhance the strategic focus and responsiveness of the company’s digital games and Disney Online businesses in a marketplace characterized by swiftly evolving consumer behavior and technologies. The structure is designed so that the two businesses can share consumer insights and technological resources and jointly take advantage of growth opportunities.

“Our rapidly growing Disney digital businesses will benefit greatly from the deep experience and distinct leadership skills shown by John and Jimmy,” Iger said. “John has shown incredible agility and skill in helping companies achieve success in the ever-shifting digital games business, while Jimmy has vast knowledge of the online world and has been hugely successful at creating and building audiences around branded online content.”

“Both have outstanding track records in anticipating trends and delivering to consumers creative, innovative and successful experiences and products,” Iger added. “As Co-Presidents, I’m confident they will make Disney’s digital content and businesses even more robust and successful.”

Pleasants, who will be based in the Bay Area, will oversee Disney’s overall games strategy and its global network of game development studios, including recently acquired mobile publisher Tapulous. The games group will include such popular online virtual worlds as Club Penguin and World of Cars as well as console and mobile titles.

Prior to joining Playdom as CEO in June 2009, he was President of Global Publishing and Chief Operating Officer of Electronic Arts Inc., where he led the company’s online and mobile business units and its strategic expansion into online and social games. He previously served as President and CEO of Revolution Health and CEO of Ticketmaster, which included Match.com, CitySearch.com and Evite.com.

“I am extremely excited to be working with the DIMG team, and our colleagues across Disney, to advance the mission of enlivening people everywhere through the world’s best interactive entertainment,” Pleasants said. “Bob’s vision and commitment to excellence in new media positions our organization to achieve great things.”

In leading Disney Online, Pitaro will be responsible for enhancing the consumer experience on the company’s numerous Disney-branded web and social media sites, including Disney.com, the number one global site for kids and families, and Family.com. Pitaro will also oversee Disney’s social media marketing agency, DigiSynd.

Pitaro joins Disney from Yahoo! Inc. where he was Vice President and Head of Media. In that role, he significantly expanded Yahoo!’s original video, branded entertainment and editorial content and pioneered using data to enhance the consumer web experience. Pitaro led the successful expansion of Yahoo! Sports prior to being named to lead all of Yahoo!’s media properties, including its news, finance, entertainment and lifestyle sites. Previously, Pitaro ran Business Affairs for online music site Launch Media and practiced law at several New York firms.

“I’m honored to be joining the Disney family and energized to start working with the DIMG team. I’ve admired Disney for as long as I can remember and am looking forward to bringing my experience to the company and partnering with John to advance our online businesses,” Pitaro said.

As Co-Presidents, they will be replacing former President Steve Wadsworth, who over many years established a firm foundation for DIMG’s growth. Pleasants and Pitaro will report to Iger and will co-manage DIMG enterprise functions, including business affairs, finance and human resources. They will assume their new roles on October 18, 2010.

Under the terms of the deal, Disney (DIS) will pay $563.2 million for Playdom up front and an additional $200 million if the social gaming company meets certain unspecified growth thresholds.

For Disney–which is looking for a bigger footprint in the gaming space–purchasing Playdom, the No. 4 social gaming company on Facebook (and No. 1 on MySpace), is a quick and easy way to extend its characters and brands to social games, a market that could be worth $1.5 billion within three years. Across all venues, Playdom games draw about 42 million players a month.

“We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel,” Disney CEO Robert Iger said in a statement announcing the deal.

Added Playdom CEO John Pleasants, “We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries.”

Here’s the full release:

The Walt Disney Company to Acquire Leading Social Game Developer Playdom

BURBANK, Calif., Jul 27, 2010 (BUSINESS WIRE) — Advancing on its goal of bringing consumers its well-known stories, characters and brands in ever more engaging ways, The Walt Disney Company (DIS 34.26, -0.02, -0.06%) has agreed to acquire Playdom Inc., one of the leading companies in the fast-growing business of online social gaming.

Playdom shareholders will receive total consideration of $563.2 million, subject to certain conditions, and a performance-linked earn-out of up to $200 million.

In just two and a half years of operation, Playdom has established itself as a pacesetter in building popular games for social networks enjoyed by consumers around the globe. Through well-known titles like Social City, Sorority Life, Market Street and Bola, Playdom engages an estimated 42 million active players each month.

By acquiring Playdom, Disney will strengthen its already-robust digital gaming portfolio, acquire a first-rate management team and provide consumers new ways to interact with the company on popular social networks like Facebook and MySpace.

“We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel,” said Robert A. Iger, President and CEO, The Walt Disney Company.

“This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer,” Iger added.

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries,” said Playdom Chief Executive Officer John Pleasants. “Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.”

Playdom, which has 15 game development studios, will remain headquartered in Mountain View, California. Pleasants will become an Executive Vice President of the Disney Interactive Media Group (DIMG) and General Manager of Playdom, reporting to DIMG President Steve Wadsworth.

Disney expects Playdom’s expertise in social gaming software tools, business intelligence and rapid innovation to broadly benefit DIMG, which already has a substantial global presence in online, console and mobile gaming.

The transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act and certain non-U.S. merger control regulations, is expected to close by the end of Disney’s 2010 fiscal year.

After having just visited WeeWorld in London, an avatar-based site that allows mostly young people to create online personas for social networking and other activities around the Web, it was interesting to see Walt Disney last week forking over up to $700 million to own another popular social-networking site for “tweens” called Club Penguin.

As much as I despise that icky marketing term to signify kids on the cusp of becoming teenagers, to spend that much money to get its hands on that market is an interesting indicator of the desperation of older media companies to latch onto a big trend and also the perplexing development of the social-networking business, where the cart is so far in front of the horse that it’s almost laughable.

I have to give Canadian-based Club Penguin props for building a site in only two years that has attracted 12 million registered users and about 5 million monthly unique visitors–700,000 of whom pay a monthly fee of almost $6 to play in the virtual online space.

But its purchase price is still way high compared to its revenues (especially since no advertising is one of the attractions of this site to parents) and now sticks a large no-discount sticker all over the Web for such sites.

True, Club Penguin has been a raging success, especially compared to Disney’s own recent efforts at sites like Toontown. Perhaps that is due in part to that site’s not-so-punny catchphrase on top of its newspaper-like homepage: “The Best Game in the Tooniverse” with a price of “Five Jellybeans,” which just screams to kids: lame.

So Disney is paying the price for an inability to innovate online in the space–as it did before in an odd deja vu to a lot of Disney online efforts, including a premium site called Blast and when it bought Infoseek and turned it into the clunky Go portal.

Ponying up $350 million in cash with promises of $350 million more if certain performance criteria are met speaks volumes to me about this key problem Disney has long had on the Web–how to grow its original online media organically, beyond the basics of theme-park ticketing and other obvious stuff around its established products.

This time, Disney is not fooling around, it seems. “We plan to rename it Disney’s Club Penguin and to immediately use our Disney-branded properties such as Disney.com, Disney Channel, Radio Disney and our parks and resorts to raise its profiles,” said Disney CEO Robert Iger on a recent quarterly call. “We believe virtual worlds can extend and expand on the life of a franchise, expand our global reach for our entertainment content and allow us direct contact with our consumers in a more personalized and engaging way.”

Now, I have been a big admirer of the recent digital efforts of Iger, whom we interviewed at D4, such as his aggressive move into streaming and selling television content on the Web (how much do I love its ABC.com player, for example?).

Perhaps this is part of that drive, but it is unclear if paying these kind of prices will get Disney there, even without all the marketing muscle it brings to bear.

Even if Club Penguin is trumpeted all over the massive Disney universe from theme park to cable channel (that started immediately), the purchase is risky on a very basic level, given the cost and the nature of kids’ fast-changing preferences. Neopets? Webkins? And for us older demographic: Furby, Beanie Babies and Cabbage Patch Kids.

And, of course–and here I am really dating myself–the Pet Rock.