Robert Kyncl 
19 posts and columns on Robert Kyncl
Here’s the McDonald’s Ad All the Web Guys Think Is Genius
Behind the scenes at the Golden Arches — a possible glimpse of Web advertising’s future.
Why DreamWorks’ AwesomenessTV Deal Paid Off Big for Hollywood Agency UTA
Hollywood has been trying to figure out Web video for a long time. They got this one right.
Done Deal! DreamWorks Paying $33 Million, and Maybe Much More, for AwesomenessTV.
It’s the first of the YouTube-hatched video networks to get snapped up by a big media player.
Why Google Thinks Two Music Subscription Services Are Better Than None
Only a Googler could explain why Android and YouTube are talking about launching separate music services. But we can guess.
YouTube’s Show-Me-the-Money Problem
YouTube made a big push to get video makers to deliver higher-quality clips. Now some say Google’s site isn’t delivering on its end.
Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals
The video giant wants to be more like TV — which means it’s pulling the plug on up to 60 percent of the shows it funded last year.
YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t (Q&A)
An extended chat with the guy behind Google’s ambitious plan to take on TV. Lesson one: Great content doesn’t matter if no one can see it.
YouTube, Which Wants More TV Dollars, Pays Up for More “Channels”
YouTube pours more money into the experiment it launched a year ago, by inking deals with another 60-plus Web programmers, many of them in Europe. Some of them you’ve heard of.
Channel Changer: One-on-One With YouTube Content Boss Robert Kyncl (Video)
YouTube is spending millions to get more content on the site. Why not spend even more? “Just because you can afford something doesn’t mean you should do it.”
YouTube Content Guy Robert Kyncl Expands His Portfolio
The Netflix vet adds music to his list of duties, and a direct report to the boss.
