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	<title>AllThingsD &#187; Robin Domeniconi</title>
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		<title>Exclusive: Microsoft U.S. Ad Sales VP Domeniconi to Depart, While Exec From MTV Arrives to Run Global Online Sales</title>
		<link>http://allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales/</link>
		<comments>http://allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:01:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[arrivals departures feature]]></category>
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		<category><![CDATA[Carolyn Everson]]></category>
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		<category><![CDATA[Robin Domeniconi]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=29051</guid>
		<description><![CDATA[According to sources, Robin Domeniconi (far right), Microsoft's VP for U.S. Advertising Sales, Publishing and Marketing, will be leaving the company.

While Domeniconi is leaving, sources also said Microsoft is close to hiring Carolyn Everson (left) of MTV Networks to head up its online ad sales force globally.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/06/ExecutiveTeam_Domeniconi_224W-150x150.jpg" alt="" title="ExecutiveTeam_Domeniconi_224W" width="150" height="150" class="alignright size-thumbnail wp-image-29053" /></p>
<p>According to sources, Robin Domeniconi (pictured here), Microsoft&#8217;s VP for U.S. Advertising Sales, Publishing and Marketing, will be leaving the company.</p>
<p>While Domeniconi is leaving, sources said Microsoft (MSFT) is close to hiring Carolyn Everson of MTV Networks to head up its online ad sales force globally.</p>
<p>While the deal is not done, Microsoft has been <a href="http://kara.allthingsd.com/20100324/wanted-online-ad-sales-heads-for-both-yahoo-and-microsoft">looking to fill the key slot</a> for more than a year.</p>
<p><img src="http://kara.allthingsd.com/files/2010/06/Carolyn_Everson-143x150.jpg" alt="" title="Carolyn_Everson" width="143" height="150" class="alignleft size-thumbnail wp-image-29054" /></p>
<p>Everson (pictured here) is currently EVP of Strategy and Operations for the MTV Networks U.S. ad sales department.</p>
<p>Interestingly, sources also said Everson was also on the list of candidates Yahoo (YHOO) is still perusing to fill the key U.S. ad sales jobs after <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford departed recently</a> for Demand Media.</p>
<p>Domeniconi, a former Time Inc. exec, who came to Microsoft in 2008, announced her departure on Wednesday, said insiders.</p>
<p>She has been in charge of executing sales and marketing strategies for Microsoft&#8217;s media properties, including MSN, Windows Live, Xbox Live and Bing.</p>
<p>A Microsoft spokesman declined to comment.</p>
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		<title>Microsoft on the Hunt for a New Head of World-Wide Online Sales, Even as Yahoo Talks Continue</title>
		<link>http://allthingsd.com/20090430/microsoft-on-the-hunt-for-a-new-head-of-worldwide-online-sales-even-as-yahoo-talks-continue/</link>
		<comments>http://allthingsd.com/20090430/microsoft-on-the-hunt-for-a-new-head-of-worldwide-online-sales-even-as-yahoo-talks-continue/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 15:01:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Bill Shaughnessy]]></category>
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		<category><![CDATA[Brian McAndrews]]></category>
		<category><![CDATA[Darren Huston]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kevin Turner]]></category>
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		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[Qi Lu]]></category>
		<category><![CDATA[Robin Domeniconi]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Spencer Stuart]]></category>
		<category><![CDATA[Time Inc.]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13023</guid>
		<description><![CDATA[Microsoft is searching for a major executive to run its world-wide online sales, said several sources close to the situation, even as talks with Yahoo about a deal to partner in its search and display advertising businesses continue.

"They need to find a way to make money in display," said one source close to the situation. "Or, I guess, find a way to not lose quite so much."

The software giant has been trying to build its online business for many years now, spending a lot of money and not getting very much traction.

Meanwhile, the talks Microsoft has been having with Yahoo about outsourcing its online display sales to the Internet giant, among other scenarios, continue.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/616ixqn4awl_sl500_aa280_jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/616ixqn4awl_sl500_aa280_jpg-250x250.jpg" alt="616ixqn4awl_sl500_aa280_jpg" title="616ixqn4awl_sl500_aa280_jpg" width="250" height="250" class="alignright size-medium wp-image-13024" /></a></p>
<p>Microsoft is searching for a major executive to run its world-wide online sales, said several sources close to the situation, even as talks with Yahoo about a deal to partner in its search and display advertising businesses continue.</p>
<p>&#8220;They need to find a way to make money in display,&#8221; said one source close to the situation. &#8220;Or, I guess, find a way to not lose quite so much.&#8221;</p>
<p>The software giant has been trying to build its online business for many years now, spending a lot of money and not getting very much traction.</p>
<p>In its <a href="http://kara.allthingsd.com/20090423/microsoft-gets-hit-by-the-econalyspe-earnings-and-revenues-slide/">recent quarterly results</a>, in fact, Microsoft&#8217;s online services got hit badly, with a 14 percent decline in revenue from a year ago to $721 million. Losses doubled to $575 million.</p>
<p>Sources said Microsoft (MSFT)&#8211;which has hired headhunting firm Spencer Stuart to conduct the search&#8211;is looking for more execs to turbocharge the situation, with one criterion being that the person hired is &#8220;another ambassador to Madison Avenue.&#8221;</p>
<p>Last fall, it did that by hiring Time Inc. ad exec Robin Domeniconi to take over as the new VP, U.S., Microsoft Advertising.</p>
<p>That&#8217;s why the new sales candidate the company is looking for might only be for someone to lead Microsoft&#8217;s international ad sales, since the exec in charge of that business left in December as part of <a href="http://kara.allthingsd.com/20081215/microsoft-sales-vet-leaves-after-consolidation-post-qi-lu-hire/">a mass of changes</a> in the wake of the hiring of digital head Qi Lu.</p>
<p>Those changes included the departure of that exec, Global VP of Sales Bill Shaughnessy, as well as its top online ad sales exec, Brian McAndrews, and the rejiggering of its online sales unit.</p>
<p>In that switch, Microsoft said in a press release: &#8220;The field sales organizations in the Online Services Group will move to Microsoft&#8217;s centralized Sales, Marketing and Services Group led by chief operating officer Kevin Turner. This group, called Consumer &#038; Online, will be led by Corporate Vice President Darren Huston and will include the Global Advertising Sales and Services organization, led by vice president Bill Shaughnessy.&#8221;</p>
<p>The move to centralize, according to sources, has been controversial within the company, since it means all sales are being lumped into one megagroup.</p>
<p>That could all change dramatically again if there is any success in the talks Microsoft has been having with Yahoo (YHOO) about outsourcing its online display sales to the Internet giant. The pair have been discussing partnering over search and advertising.</p>
<p>While such a deal might not happen&#8211;Yahoo has been especially reticent to separate its search and display businesses&#8211;the two sides have been discussing several scenarios in a bid to compete with online giant Google (GOOG).</p>
<p>Among the latest ideas is one in which Yahoo would take over both search and display advertising sales and Microsoft would run the tech behind the scenes.</p>
<p>Such a deal would be a major shift for both companies in their business focus and would also tether them together.</p>
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