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	<title>AllThingsD &#187; Rochester</title>
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		  <title>All Things Digital</title>
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		<title>The Times of Its Troubled Life: A 2007 Visit to Kodak (Video)</title>
		<link>http://allthingsd.com/20120119/the-times-of-its-troubled-life-a-2007-visit-to-kodak-video/</link>
		<comments>http://allthingsd.com/20120119/the-times-of-its-troubled-life-a-2007-visit-to-kodak-video/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:54:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Antonio Perez]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[imaging]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[Rochester]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[The Times of Your Life]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=165241</guid>
		<description><![CDATA[Good morning yesterday, you wake up and time has slipped away ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/Kodak-ad-1900s-380x264.png" alt="" title="Kodak ad 1900&#039;s" width="380" height="264" class="alignright size-medium wp-image-165250" /></p>
<p>In 2007, after its CEO, Antonio Perez, appeared on stage at the fourth <strong>D: All Things Digital</strong> conference, I was invited to visit the HQ of Kodak in Rochester, N.Y., to see up close the transition to a digital imaging company he was attempting.</p>
<p>At the time, I <a href="http://allthingsd.com/20071220/kara-visits-kodak-part-1/">wrote</a>:</p>
<p>&#8220;That shift has obviously been painful, including huge cuts in its employee base, due to the sharp decline of its market might. Since 2004, Kodak has cut its employee head count from about 64,000 to 30,600 as it has undergone a massive restructuring.&#8221;</p>
<p>Yesterday, Kodak gave up that effort and <a href="http://allthingsd.com/20120118/not-a-kodak-moment-as-camera-maker-files-for-bankruptcy/">filed for Chapter 11 reorganization</a>. Where it will go from here is anybody&#8217;s guess.</p>
<p>While the iconic company has tried to leverage its patent portfolio, <a href="http://allthingsd.com/20120110/beleaguered-kodak-tries-patent-suit-strategy-on-apple-htc/">suing Apple, HTC and Samsung</a>, it needs more than just that as it seeks to remake its ailing business.</p>
<p>Here are the two videos I did with its execs of the ideas back then that obviously did not work out, as well as one of the classic &#8220;The Times of Your Life&#8221; commercials (I dare you not to tear up watching it, a potent memory of the emotional power Kodak once had over consumers):</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/kVHJwMXlbrw" frameborder="0" allowfullscreen></iframe></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=F6ECE3E3-ABC2-47E7-B483-F8A6A0E63A28&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={F6ECE3E3-ABC2-47E7-B483-F8A6A0E63A28}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=A8824946-8BC9-4C8D-A6FA-479AE6A4AE63&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={A8824946-8BC9-4C8D-A6FA-479AE6A4AE63}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Time Warner Cable Backs Off Pay-Per-Byte Broadband Billing</title>
		<link>http://allthingsd.com/20090416/time-warner-cable-backs-off-pay-per-byte-broadband-billing/</link>
		<comments>http://allthingsd.com/20090416/time-warner-cable-backs-off-pay-per-byte-broadband-billing/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:48:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ann Burr]]></category>
		<category><![CDATA[Associated Press]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[billing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[cable guys]]></category>
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		<category><![CDATA[congress]]></category>
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		<category><![CDATA[Glenn Britt]]></category>
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		<category><![CDATA[Kyle McSlarrow]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pricing plan]]></category>
		<category><![CDATA[Rochester]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=6382</guid>
		<description><![CDATA[That was quick. Time Warner Cable is shelving plans to charge its Internet customers based on usage. For now, that is.

The cable giant had planned on charging customers in four locations on a "consumption" plan in which they'd pay between $15 to $150 a month based on the amount of data they hoovered via the Web. But noisy opposition to the plan surfaced immediately and has been getting louder over the past few weeks.]]></description>
			<content:encoded><![CDATA[<p>That was quick. Time Warner Cable (TWC) is <a href="http://finance.yahoo.com/news/Time-Warner-Cable-Charts-a-bw-14948483.html">shelving plans</a> to charge its Internet customers based on usage. For now, that is.</p>
<p>The cable giant had planned on charging customers in four locations on a &#8220;consumption&#8221; plan in which they&#8217;d pay between $15 to $150 a month based on the amount of data they hoovered via the Web. But noisy opposition to the plan surfaced immediately and has been <a href="http://mediamemo.allthingsd.com/20090408/cables-pay-per-byte-plan-finds-a-foe-in-congress/">getting</a> <a href="http://mediamemo.allthingsd.com/20090416/gannetts-disappearing-ad-revenue-bodes-badly-for-newspapers/#comments">louder</a> over the past few weeks.</p>
<p>Instead, the company says, it will spend time on &#8220;customer education&#8221; to clear up &#8220;misunderstandings&#8221; about the plan, which it still believes &#8220;may be the best pricing plan for consumers,&#8221; etc. Translation: We need more time to figure out how to do this without getting our heads ripped off. Or handing over customers to the competition.</p>
<p>That&#8217;s what was already happening in Rochester, where Time Warner&#8217;s plans were supposedly driving customers to Frontier Communications Co., which offered a (presumably slower) DSL service. From the <a href="http://finance.yahoo.com/news/Phone-company-shelves-apf-14936478.html">Associated Press</a>:</p>
<blockquote><p>&#8220;&#8216;We have gotten hundreds of calls from Time Warner customers into our call centers,&#8217; said Ann Burr, the head of Frontier&#8217;s Rochester unit, in an interview with The Associated Press. &#8216;I guess it&#8217;s been a public relations crisis for Time Warner.&#8217;&#8221;</p></blockquote>
<p>This doesn&#8217;t affect other pipe guys&#8217; plans to institute similar caps or consumption-based pricing plans: Comcast (CMCSA), for instance, has a monthly cap on its broadband plans, and threatens to cut off customers who exceed it (thanks to Business Insider&#8217;s Dan Frommer for the fact-check).</p>
<p>And as of yesterday, at least, the cable guys&#8217; trade group was pooh-poohing people who complained about the idea. Here&#8217;s Kyle McSlarrow, CEO of the National Cable &amp; Telecommunications Association, on his group&#8217;s <a href="http://www.cabletechtalk.com/tech-discussions/2009/04/15/on-testing-consumption-based-pricing-models/">blog</a>:</p>
<blockquote><p>&#8220;Hundreds of billions of dollars have been and continue to be invested by our industry in the deployment of broadband and now the deployment of next generation broadband; speeds have doubled or tripled in just the last few years; new and spectacular applications keep getting launched; no anti-competitive conduct has remotely occurred; and, in fact, compared to many other industries, the Internet ecosystem seems to be one of the few really healthy, growing, and creative parts of our economy with continued investment and innovation taking place every day. At a time of economic and financial challenges for our country, I for one would rather Congress spend its time on real problems, not fictional ones.&#8221;</p></blockquote>
<p>[UPDATE: McSlarrow just put out a new <a href="http://www.cabletechtalk.com/tech-discussions/2009/04/16/consumption-based-billing-and-the-princess-bride/">post</a> discussing Time Warner's move.]</p>
<p>By the way: McSlarrow, Time Warner Cable, Comcast other pipe guys with similar plans, like AT&amp;T (T), may not have a terrible idea. But they&#8217;re going to undergo a lot of public whippings before they get this one through.</p>
<blockquote class="memo"><p>NEW YORK&#8211;Time Warner Cable today announced it would alter plans to test Consumption Based Billing, shelving the trials while the customer education process continues.</p>
<p>Time Warner Cable Chief Executive Officer Glenn Britt said, “It is clear from the public response over the last two weeks that there is a great deal of misunderstanding about our plans to roll out additional tests on consumption based billing. As a result, we will not proceed with implementation of additional tests until further consultation with our customers and other interested parties, ensuring that community needs are being met. While we continue to believe that consumption based billing may be the best pricing plan for consumers, we want to do everything we can to inform our customers of our plans and have the benefit of their views as part of our testing process.”</p>
<p>Time Warner Cable also announced that it is working to make measurement tools available as quickly as possible. These tools will help customers understand how much bandwidth they consume and aid in the dialog going forward.</p>
<p>Britt added, “We look forward to continuing to work with Senator Schumer, our customers and all of the other interested parties as the process moves forward, to ensure that informed decisions are made about the best way to continue to provide our customers with the level of service that they expect and deserve from Time Warner Cable.”</p></blockquote>
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		<title>Kara Visits Kodak, Part 1</title>
		<link>http://allthingsd.com/20071220/kara-visits-kodak-part-1/</link>
		<comments>http://allthingsd.com/20071220/kara-visits-kodak-part-1/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 10:12:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Antonio Perez]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Eastman Kodak]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Philip Faraci]]></category>
		<category><![CDATA[Rochester]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071220/kara-visits-kodak-part-1/</guid>
		<description><![CDATA[So I took a trip up to Rochester, N.Y., over the summer to visit Kodak, the once powerful film giant, which has been struggling in recent years to make the difficult transition from film to digital. I made a few videos there and then neglected to post them in the rush of other breaking news. [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/12/kodak.gif' alt='kodak' /></p>
<p>So I took a trip up to Rochester, N.Y., over the summer to visit Kodak, the once powerful film giant, which has been struggling in recent years to make the difficult transition from film to digital.</p>
<p>I made a few videos there and then neglected to post them in the rush of other breaking news.</p>
<p>But this glimpse at the declining city Kodak once ruled, along with an interview with Philip Faraci, who was recently named President and COO for all of Eastman Kodak, is illuminating as the company tries to transform itself drastically. (In a side note, Faraci previously worked at Hewlett-Packard for a little more than two decades.)</p>
<p>Here is the first video with Faraci:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1348353840}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
<p><span id="more-67487"></span></p>
<p>That&#8217;s a lot harder when you are talking about a business with such a massive legacy as Kodak has carried, even though it was once considered to be the tech marvel of the day. That&#8217;s especially true when it is compared to its current competitors, the shape-shifting digital entrepreneurs of Silicon Valley.</p>
<p>Under current CEO Antonio Perez (also a former H-P exec), whom I interviewed at <a href="http://allthingsd.com/d/gallery/d4/"><strong>D4</strong></a> in 2005, Kodak has been trying to dig itself out of a hole and into consistent profitability. (Full disclosure: Kodak has been a regular sponsor of the <a href="http://allthingsd.com/d"><strong>D: All Things Digital</strong></a> conference that I run with <a href="http://walt.allthingsd.com">Walt Mossberg</a>.)</p>
<p>That shift has obviously been painful, including huge cuts in its employee base, due to the sharp decline of its market might. Since 2004, Kodak has cut its employee head count from about 64,000 to 30,600 as it has undergone a massive restructuring.</p>
<p>Things are looking up, though. In its most recent quarter, reported in early November, Kodak had a profit on a small sales decline. Its digital sales, from products like inkjet printers and digital cameras, rose to $1.59 billion, up 12%, and represented 60% of revenue. Film-based revenue was down 16%, to $698 million.</p>
<p>Whatever happens, Kodak is an interesting tech turnaround to watch.</p>
<p>(<a href="http://kara.allthingsd.com/20071220/kara-visits-kodak-part-2/">Here is my second Kodak video</a>.)</p>
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		<title>Kara Visits Kodak, Part 2</title>
		<link>http://allthingsd.com/20071220/kara-visits-kodak-part-2/</link>
		<comments>http://allthingsd.com/20071220/kara-visits-kodak-part-2/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 10:05:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Blake]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[Rochester]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071220/kara-visits-kodak-part-2/</guid>
		<description><![CDATA[The second video I made on my visit to Kodak HQ in Rochester, N.Y., is a talk with John Blake, who is a vice president and general manager of its digital capture and imaging devices division. It also includes a visit to its camera museum with the scientists who created the very first digital camera [...]]]></description>
			<content:encoded><![CDATA[<p>The second video I made on my visit to Kodak HQ in Rochester, N.Y., is a talk with John Blake, who is a vice president and general manager of its digital capture and imaging devices division.</p>
<p>It also includes a visit to its camera museum with the scientists who created the very first digital camera (and who are clearly being nice despite BoomTown&#8217;s complete ignorance about pixels).</p>
<p>Here is the video:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1349031199}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
<p>(<a href="http://kara.allthingsd.com/20071220/kara-visits-kodak-part-1/">Here is my first Kodak video</a>.)</p>
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		<title>A Kodak Moment</title>
		<link>http://allthingsd.com/20070807/a-kodak-moment/</link>
		<comments>http://allthingsd.com/20070807/a-kodak-moment/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 11:01:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[Rochester]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[WSJ.com]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070807/a-kodak-moment/</guid>
		<description><![CDATA[Light posting today, as I am in Rochester, N.Y., visiting Kodak headquarters to get a look at what the company is doing in its continuing quest to revive itself after the onslaught of digital media drastically changed its business. I will be doing one of my &#8220;Kara Visits&#8230;&#8221; videos of my time at the photo [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/08/sponsor_kodak.gif' alt='kodak' /></p>
<p>Light posting today, as I am in Rochester, N.Y., visiting Kodak headquarters to get a look at what the company is doing in its continuing quest to revive itself after the onslaught of digital media drastically changed its business.</p>
<p>I will be doing one of my &#8220;Kara Visits&#8230;&#8221; videos of my time at the photo icon (which is, full disclosure, a sponsor of the <a href="http://allthingsd.com/d/sponsors"><strong>D</strong></a> conference), as I look at what they are up to.</p>
<p>But check in soon for my takes on the growing Web buzz that Rupert Murdoch should take WSJ.com free and also whether YouTube can ever escape its lawsuits.</p>
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