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	<title>AllThingsD &#187; Rock Band</title>
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		<title>EMI Music to Developers: Take My Music, Please</title>
		<link>http://allthingsd.com/20111103/emi-music-to-developers-take-my-music-please/</link>
		<comments>http://allthingsd.com/20111103/emi-music-to-developers-take-my-music-please/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 11:57:26 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=139813</guid>
		<description><![CDATA[A deal between the label and music tech start-up Echo Nest gives coders access to songs they've heard of, with a minimum of fuss. Imagine that!]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/allthingsd.com/files/2011/11/gorillaz.png"><img class="alignright size-medium wp-image-139967" title="gorillaz" src="http://i2.wp.com/allthingsd.com/files/2011/11/gorillaz-372x285.png?resize=372%2C285" alt="" data-recalc-dims="1" /></a>It&#8217;s easy to beat up the music industry for being intransigent and stupid when it comes to technology. Because the music industry is so often intransigent and stupid when it comes to technology.</p>
<p>So let&#8217;s take a minute to praise a big music label for something that &#8212; on paper, at least &#8212; looks pretty flexible and clever. EMI Music is offering developers a way to leapfrog onerous licensing negotiations and just start building cool stuff with the label&#8217;s songs.</p>
<p>The idea: Developers building an application that needs music can sign up for access to a &#8220;sandbox&#8221; which will let them play with a pool of the label&#8217;s songs. And after a minimium of hoop-jumping, the &#8220;OpenEMI&#8221; plan is supposed to let developers bring their stuff directly to market, without having to track down rights holders, negotiate rates, etc.</p>
<p>EMI has precleared a selection of about 12,000 songs &#8212; 2,000 from its general catalog, another 10,000 from its Blue Note jazz label, and a few artist-specific catalogs from bands like Gorillaz and the Pet Shop Boys &#8212; and has worked out a standardized fee for all of them, via a revenue split.</p>
<p>The label takes 60 percent of net revenue and uses that to pay rights holders; 40 percent is split between developers and the Echo Nest, a Boston-based music tech company that helped cobble the deal together and which provides developers with tools they might use to build their apps. EMI and Echo Nest say developers should end up with the lion&#8217;s share of that 40 percent.</p>
<p>Given that Citigroup, which ended up owning EMI after financing a disastrous private equity deal, may or may not be selling the company any day, it&#8217;s always possible that this kind of offer may disappear if and when new management shows up.</p>
<p>And there are a few catches, but they seem doable &#8212; for instance, the deal requires EMI to act as the publisher for any apps that eventually make it to venues like Apple&#8217;s iTunes or Google&#8217;s Android Market. So, at least on paper, it looks like an attractive way for developers to get their hands on music without having to worry about breaking the law or hiring lawyers.</p>
<p>The program won&#8217;t do you any good if you want music that EMI doesn&#8217;t own. And a pool of 12,000 songs won&#8217;t do you any good if you&#8217;re trying to create a comprehensive music service like Spotify, which features some 15 million songs. Instead, think of applications that incorporate music, like Disney&#8217;s Tapulous, or any other Rock Band-like game. Developers might eventually want to use music that isn&#8217;t in EMI&#8217;s pool, but it seems plenty deep enough to get going.</p>
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		<title>Forge Your Own Guitar Skills With Ubisoft's Rocksmith</title>
		<link>http://allthingsd.com/20111014/forge-your-own-guitar-skills-with-ubisofts-rocksmith/</link>
		<comments>http://allthingsd.com/20111014/forge-your-own-guitar-skills-with-ubisofts-rocksmith/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 13:00:54 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Rocksmith]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<category><![CDATA[XBox]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=132238</guid>
		<description><![CDATA[No more silly plastic guitars with buttons. Ubisoft has rigged a way for people to learn to play a real electric guitar using videogames.]]></description>
				<content:encoded><![CDATA[<p>Ubisoft has figured out a way for people to learn to play a real electric guitar using videogames.</p>
<p><img class="alignright size-medium wp-image-132374" title="ubisoft rocksmith artwork" src="http://i1.wp.com/allthingsd.com/files/2011/10/ubisoft-rocksmith-artwork-202x285.png?resize=202%2C285" alt="" data-recalc-dims="1" />The highly anticipated game, called Rocksmith, comes out on Oct. 18. Many are expecting it to fill a void in the music game genre, after big hit titles like Guitar Hero and Rock Band took a nose dive.</p>
<p>The game &#8212; which will be available for the Xbox 360 and PlayStation 3 &#8212; will cost $80, including a cable to connect the guitar and the console. A bundle including the game, the cable and a full-size Les Paul Junior electric guitar costs $200.</p>
<p>Rocksmith will be sold through all the normal channels and at Guitar Center.</p>
<p>In an interview, Rocksmith creative director Paul Cross told me that Ubisoft&#8217;s San Francisco office has been working on the title for about two years, after acquiring a company called GameTank.</p>
<p>The technology allows the guitar to be plugged into the console with one cord, and turns the TV into an amplifier. At that point, everything becomes digital, from tuning the guitar to creating different distortions with various pedals that consumers would normally have to pay for separately.</p>
<p>The game can accommodate users of all levels. To start, there are simple practice games that allow users to shoot ducks by hitting the right combination of strings. Or they can jump right into playing a song. The game will dynamically adjust, based on the number of correct notes a player hits. If they make too many mistakes, fewer notes come down the screen; if they do well, the complexity quickly ramps up.</p>
<p>If some parts of the song continue to stump you, there&#8217;s a practice mode option, where the game will break it down note by note. To keep it in the spirit of a game, players only have five chances, or &#8220;lives,&#8221; to keep from getting frustrated.</p>
<p>The interesting part is that, unlike other music games, there&#8217;s no beginner or expert mode &#8212; it&#8217;s all the same song, no matter who is playing. As players become more accomplished, they get more points, unlock new songs, and the crowd watching them grows in size.</p>
<p>The ultimate achievement is playing in &#8220;master mode,&#8221; which means you are playing from memory. In that mode, you get double the points.</p>
<p>Cross, who never played guitar until 18 months ago when he first started on the project, says he has been challenged to play Radiohead&#8217;s &#8220;High and Dry&#8221; at the company&#8217;s next work party &#8212; on stage and without the help of the game.</p>
<p><a href="http://allthingsd.com/20110926/new-e-book-explores-the-rise-and-fall-of-the-music-game-genre/">Despite what some critics say</a>, Cross argues that the music genre hasn&#8217;t petered out. If Rock Band 3, which is considered a failure, managed to sell a million copies to the most hardcore fans, that&#8217;s still a success. &#8220;If we do a million units, and people say we failed, I&#8217;ll be OK with that,&#8221; he said.</p>
<p>Here&#8217;s a video of Cross demonstrating the game by rocking out &#8212; fittingly, in a Seattle hotel room &#8212; to Nirvana&#8217;s &#8220;In Bloom.&#8221; I do most of the talking, since playing the game, the guitar and talking to me at the same time is asking a little too much.</p>
<p>Who knows? Maybe that will someday be considered super master mode.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=AB785046-C80D-4AE6-BDB2-5072A89EC269&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={AB785046-C80D-4AE6-BDB2-5072A89EC269}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>New E-Book Explores the Rise and Fall of the Music Game Genre</title>
		<link>http://allthingsd.com/20110926/new-e-book-explores-the-rise-and-fall-of-the-music-game-genre/</link>
		<comments>http://allthingsd.com/20110926/new-e-book-explores-the-rise-and-fall-of-the-music-game-genre/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 20:29:36 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Activision Blizz]]></category>
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		<category><![CDATA[Music Games Rock]]></category>
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		<category><![CDATA[Scott Steinberg]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=124573</guid>
		<description><![CDATA[A new book being released today talks to the creators of Guitar Hero and Rock Band to find out why the industry hit such a sour note after one year of off-the-charts revenues.]]></description>
				<content:encoded><![CDATA[<p>A new book being released today talks to the creators of Guitar Hero and Rock Band to find out why the industry hit such a sour note after one year of off-the-charts revenues.</p>
<p><img class="alignright size-medium wp-image-124909" title="musicgamesrock" src="http://i2.wp.com/allthingsd.com/files/2011/09/musicgamesrock-241x285.png?resize=241%2C285" alt="" data-recalc-dims="1" />At their height, music-related games generated an estimated $1.7 billion in revenues in 2008. Families all over America were rocking out in their living rooms with plastic guitars and drum sets to everyone from the Beatles to Aerosmith.</p>
<p>But less than three years later, the leaders in the space were canceling new products and slashing production.</p>
<p>In late 2010, slowing sales of Rock Band led Viacom to sell maker Harmonix and close the MTV Games publishing division, and a few months later, Activision Blizzard canceled Guitar Hero.</p>
<p>The book, called &#8220;Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time,&#8221; is by Scott Steinberg and is available via download for a number of e-readers at <a href="http://www.MusicGamesRock.com">www.MusicGamesRock.com</a>. It is free on the Web, or costs $2.99 for the Kindle.</p>
<p>Steinberg is the CEO of TechSavvy Global, a technology and video game consulting firm, and previously wrote the book &#8220;Get Rich Playing Games.&#8221;</p>
]]></content:encoded>
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		<title>Early Adopter: Rock Prodigy Wants You to Be a Real-Life Guitar Hero</title>
		<link>http://allthingsd.com/20110415/early-adopter-rock-prodigy-wants-you-to-be-a-real-life-guitar-hero/</link>
		<comments>http://allthingsd.com/20110415/early-adopter-rock-prodigy-wants-you-to-be-a-real-life-guitar-hero/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 17:10:08 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=38950</guid>
		<description><![CDATA[Nothing makes you feel like a rock god more than shredding on Activision's Guitar Hero or Electronic Arts' Rock Band--except, of course, for actually becoming one.]]></description>
				<content:encoded><![CDATA[<p><img src="http://i0.wp.com/voices.allthingsd.com/files/2011/04/iPadSmash-213x300.png?resize=213%2C300" alt="" title="iPadSmash" class="alignright size-medium wp-image-38951" data-recalc-dims="1" /></p>
<p>Nothing makes you feel like a rock-and-roll god more than shredding on Activision&#8217;s Guitar Hero or Electronic Arts&#8217; Rock Band&#8211;except, of course, for actually becoming one.</p>
<p>Rock Prodigy, from the angel-funded and cumbersomely named The Way of H, is an app for Apple&#8217;s iOS that replaces plastic videogame guitars with the real thing and helps players earn skill and musicianship, rather than just points.</p>
<p>Co-founders Tyson Butler and Harold Lee designed the game/teaching tool to mimic the interface of a Guitar Hero style game, with scrolling notes atop a digital fretboard.</p>
<p>Instead of tapping buttons and strumming a plastic flipper, Rock Prodigy lets you sit in front of your iPhone or iPad and play real notes on your own six-string. The notes are then detected by the iPad or iPhone. When you hit the right note, you earn points and the song goes on.</p>
<p>&#8220;We want to provide people an easier and more rewarding way to get into music and advance more quickly. We want to put positive, rewarding, game-like elements on top of real music education,&#8221; Lee said.</p>
<p>Ease of music education seems pretty close to Lee&#8217;s heart. He dropped out of two different music schools before finishing a musicology degree.</p>
<p>If you&#8217;ve spent any time with Rock Band, Rock Prodigy&#8217;s business model will also seem familiar.</p>
<p><img src="http://i1.wp.com/voices.allthingsd.com/files/2011/04/rockipad.png?resize=200%2C162" alt="" title="rockipad" class="alignleft size-full wp-image-38954" data-recalc-dims="1" /></p>
<p>The app is free, but songs cost $1.99 each. For twice the going rate on iTunes, users hear the master recordings of popular songs&#8211;the start-up licensed the masters, so they can separate the recorded tracks and silence the guitar part when notes are missed&#8211;and get the flowing sheet music composed for each song at four difficulty levels.</p>
<p>&#8220;At the beginner level, you are only playing one out of every twenty or thirty notes,&#8221; Lee explained. &#8220;We have music majors who are essentially writing simple guitar arrangements for each of these songs, at the different levels.&#8221;</p>
<p>Butler, who plays the part of CFO to Lee&#8217;s CEO, explained that the biggest issue for them initially was licensing the music.</p>
<p>&#8220;We had really ambitious goals early on, but there was a long time when we had only successfully licensed one song.&#8221; he said.</p>
<p>Users would have probably gotten pretty tired of playing nothing but Boston&#8217;s &#8220;More Than a Feeling,&#8221; over and over.</p>
<p>Their catalog is a little more fleshed out these days, which Butler partially attributes to guidance from two of their angel investors&#8211;Rob Cavallo, chairman of Warner Bros. Records, and prominent entertainment lawyer Charles Ortner.</p>
<p>Rock Prodigy&#8217;s second act will be to expand the app&#8217;s offerings to serve other instruments, but Lee really summed up the grand mission well.</p>
<p>&#8220;We feel this has the potential to be the new sheet music,&#8221; he said. &#8220;That&#8217;s what we really believe.&#8221;</p>
<p>If you believe in miracles, watch me fail at playing Boston&#8217;s &#8220;More Than a Feeling,&#8221; in fact, at the end of the video interview and jam session with Lee:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=F4BC43B8-F014-4B22-B0E9-322B5042049E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={F4BC43B8-F014-4B22-B0E9-322B5042049E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Verizon Wireless Touts 4G Network, Shows Off Devices</title>
		<link>http://allthingsd.com/20110106/live-verizon-wireless-touts-4g-network-shows-off-devices/</link>
		<comments>http://allthingsd.com/20110106/live-verizon-wireless-touts-4g-network-shows-off-devices/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 21:03:21 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
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		<guid isPermaLink="false">http://mobilized.allthingsd.com/?p=1957</guid>
		<description><![CDATA[Verizon showed off 10 devices coming in the first half of the year and said it will cover another 140 cities with the high-speed network by year's end.]]></description>
				<content:encoded><![CDATA[<p>Well, we didn&#8217;t learn much new about Verizon Wireless&#8217;s new network or devices at the <a href="http://mobilized.allthingsd.com/20110106/verizon-ceo-takes-the-ces-stage/">Ivan Seidenberg keynote</a> on Thursday, but he did say that the company would have a preview of its LTE device lineup at this afternoon&#8217;s press conference.<br />
<a href="http://mobilized.allthingsd.com/20110106/live-verizon-wireless-touts-4g-network-shows-off-devices/verizon-wireless-logo/" rel="attachment wp-att-1964"><img src="http://i1.wp.com/mobilized.allthingsd.com/files/2011/01/verizon-wireless-logo.png?resize=164%2C60" alt="" title="verizon wireless logo" class="alignright size-full wp-image-1964" data-recalc-dims="1" /></a><br />
Here&#8217;s hoping there are a few surprises here beyond the previously announced Motorola Atrix and Xoom.</p>
<p>The event is set to kick off shortly and Mobilized will have live coverage here.</p>
<p><strong>1:05 pm</strong>: Well, despite timely warnings to get in our seats beginning at 12:45, it&#8217;s now five minutes after and the techno is still pumping.</p>
<p><strong>1:11 pm</strong>: Okay. Getting started. Loud music gets louder. Cue video.</p>
<p>Tony Melone and Marni Walden take the stage and CEO Daniel Mead (at least I think it is Mead) is doing an intro.</p>
<p><strong>1:15 pm</strong>: Another video now playing with partners. Since HTC CEO Peter Chou is in there, I think it is probably safe to say their oft-rumored LTE smartphone will make an appearance.</p>
<p><strong>1:16 pm</strong>: Samsung and Ericsson execs also in the video.</p>
<p><strong>1:17 pm</strong>: Verizon exec now touting the advantages of its 4G network including its spectrum, which it says will give it the best in-building coverage.</p>
<p>Also talking about how it is sharing its spectrum with rural service providers.</p>
<p><strong>1:18 pm</strong>: Mead: &#8220;We&#8217;re very pleased to be part of bringing broadband to rural America.&#8221;</p>
<p><strong>1:21 pm</strong>: Mead hands off to CTO Tony Melone to talk 4G and LTE.</p>
<p>Melone says that the company knows there is a lot of skepticism of the company&#8217;s move to go straight to LTE but that the bet is paying off with more networks and running faster than planned.</p>
<p>&#8220;The customer feedback we are getting is everything we had hoped for and then some,&#8221; Melone says.</p>
<p><a href="http://mobilized.allthingsd.com/20110106/live-verizon-wireless-touts-4g-network-shows-off-devices/photo-4/" rel="attachment wp-att-1977"><img src="http://i1.wp.com/mobilized.allthingsd.com/files/2011/01/photo2.jpg?resize=320%2C239" alt="" title="verizon_ces" class="aligncenter size-full wp-image-1977" data-recalc-dims="1" /></a></p>
<p>Melone talks about 4G LTE plans.</p>
<p>Thirty-six months from now we will have the nation covered with LTE, Melone says. Two-thirds of the population will be covered in 2012. This year alone, he says, Verizon will add 140 new markets, including places like Little Rock, Detroit and Sioux Falls.</p>
<p><strong>1:26 pm</strong>: On to devices.</p>
<p>Ten devices coming by mid-year being shown on stage: Four smartphones, two tablets, two notebooks and two mobile hotspots.</p>
<p><a href="http://mobilized.allthingsd.com/20110106/live-verizon-wireless-touts-4g-network-shows-off-devices/photo-2-2/" rel="attachment wp-att-1986"><img src="http://i0.wp.com/mobilized.allthingsd.com/files/2011/01/photo-2.jpg?resize=320%2C239" alt="" title="verizon_ces_devices" class="aligncenter size-full wp-image-1986" data-recalc-dims="1" /></a></p>
<p><strong>1:33 pm</strong>: LG CEO shows off the LG Revolution, what appears to be a slimmish smartphone.</p>
<p>Next up, Skype&#8217;s CEO talks about a new partnership that will allow for Skype to be always on and integrated into the address book of all of Verizon&#8217;s LTE smartphones,</p>
<p><strong>1:34 pm</strong>: He&#8217;s followed by HTC CEO Peter Chou, who introduces the HTC Thunderbolt.</p>
<p>Chou says he&#8217;s been personally testing and using the Thunderbolt, which features the new Skype video chatting along with HTC&#8217;s Sense user interface.</p>
<p>&#8220;Let me tell you, it&#8217;s blazing fast,&#8221; Chou says.</p>
<p>Other features include a built-in 4G hotspot and a 4.3-inch Super LCD screen.</p>
<p><strong>1:37 pm</strong>: He thanks Qualcomm and Google engineers that worked together to create the device, so guessing this one isn&#8217;t using Nvidia&#8217;s Tegra chip.</p>
<p>Next up is Electronic Arts VP Travis Boatman. EA&#8217;s mobile games lineup ranges from Monopoly and Tetris to Need for Speed and the FIFA 11 soccer game. </p>
<p>The new mobile version of Rock Band for Verizon&#8217;s LTE network lets people form a band and remotely jam over the network.</p>
<p>Samsung executive goes onstage to show off three devices for the LTE network, One is a mobile hotspot, one is a smartphone and the other is a 4G version of the Galaxy Tab.</p>
<p>Phone packs 4.3-inch Super Amoled Plus display, which is said to boost colors and offer improved display. It&#8217;s got an 8-megapixel rear-facing camera with HD video and a 1.3-megapixel front-facing camera for video chat.</p>
<p>The tablet has a 1.2GHz processor developed by Samsung, while the hotspots provide connections to up to five users at a time.</p>
<p>Most impressive is the fact that the Samsung executive pulled all three devices out of various pockets.</p>
<p>Marni Walden shows off the remaining devices&#8211;a Novatel MiFi hotpot that works with both 3G and 4G networks.</p>
<p>There is also a Compaq Netbook, an HP notebook, as well as the previously announced Motorola Xoom and Motorola Droid Bionic.</p>
<p><strong>1:47 pm</strong>: On to Q&#038;A (hoping laptop No. 2 holds out through the end of question time.)</p>
<p>First question has to do with LTE speeds, which often exceed the 5- to 12-megabit speeds promised. Mead says that the company&#8217;s goal is to meet the promised speed range once the network is fully loaded, something that is not the case today.</p>
<p>Next question is on battery life. Melone says the company believes it will be able to meet customer expectations in that regard.</p>
<p>The company says it won&#8217;t announce pricing or rate plans for the 4G products, beyond noting its current prices for 4G laptop cards and service.</p>
<p>As for simultaneous voice and data, Walden says the company intends that at least some of its 4G launch devices will support talking and accessing data at the same time.</p>
<p>&#8220;It could be on some devices and not all,&#8221; Walden says.</p>
<p>Walden also confirms all the phones it showed Thursday are running Android.</p>
<p><strong>1:55 pm</strong>: Asked about net neutrality, Mead says that what the industry needs is &#8220;unfettered development.&#8221;</p>
<p>&#8220;We think the free market system works very well, and we don&#8217;t need a lot of heavy intervention.&#8221;</p>
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		<title>Chartbeat Says the Rise of the Machines Won&#039;t Be So Bad if You&#039;re a Cyborg</title>
		<link>http://allthingsd.com/20110104/chartbeat-says-the-rise-of-the-machines-wont-be-so-bad-if-youre-a-cyborg/</link>
		<comments>http://allthingsd.com/20110104/chartbeat-says-the-rise-of-the-machines-wont-be-so-bad-if-youre-a-cyborg/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 15:46:17 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=27571</guid>
		<description><![CDATA[Or why Tony Haile wants you to learn to stop worrying and love data--and pay up for a subscription to Newsbeat, his new analytics service.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i1.wp.com/mediamemo.allthingsd.com/files/2011/01/robocop.jpg"><img class="alignright size-medium wp-image-27588" title="robocop" src="http://i0.wp.com/mediamemo.allthingsd.com/files/2011/01/robocop-275x154.jpg?resize=250%2C140" alt="" data-recalc-dims="1" /></a>Tony Haile has a vision of the future, and it involves turning people like me into cyborgs.</p>
<p>And Haile thinks this is a good thing! It&#8217;s part of his pitch for Chartbeat, a Web analytics start-up: He says that very soon &#8220;content producers&#8221; like yours truly are going to be faced with the choice of becoming robots&#8211;that is, replaced with algorithms and machines&#8211;or sticking around and injecting ourselves with big helpings of technology and data.</p>
<p>Chartbeat is supposed to help people like me with the cyborg route, by<a href="http://mediamemo.allthingsd.com/20100922/real-time-web-analytics-startup-chartbeat-tallies-up-more-investors/"> providing real-time information about the way the stuff I make performs on the Web</a>: How many people are looking at a given story, where they&#8217;re coming from, how long they&#8217;re staying, etc.</p>
<p>Until now, most of Chartbeat&#8217;s 3,000 customers have handed that information over to managers and editors. But now Haile is rolling out Newsbeat, a tweaked version of the service that&#8217;s supposed to be delivered directly to rank-and-file stuff-makers like me. He&#8217;s been working with Web publishers like Gawker Media, Fast Company and Time Warner&#8217;s Time Inc. to get the rollout ready.</p>
<p>I&#8217;m not entirely opposed to my coming transformation, by the way: Unlike some of my peers&#8211;and these tend to be older peers&#8211;I like the idea of knowing more about the way people consume the stuff I make.</p>
<p>And it&#8217;s inevitable, anyway. On the Web, it&#8217;s impossible not to be exposed to performance data. The only question is what kind of data, and how much.</p>
<p>But still. I don&#8217;t know exactly what I&#8217;m supposed to <em>do</em> with all of this data. The version of Chartbeat that <strong>All Things D</strong> already uses gives me plenty of personalized information about my stories, and it&#8217;s narcotizing to sit around and watch my numbers flick up and down all day.</p>
<p>And if I were running a very big Web site, like, say, the Wall Street Journal, which also uses Chartbeat (and, like this site, is owned by News Corp.), I could put some of that data to work. I could figure out which stories I might want to highlight on the homepage, and try to analyze why others aren&#8217;t performing as well as they could, etc.</p>
<p>But from my worm&#8217;s-eye view, I don&#8217;t know what I&#8217;m really supposed to make of my Chartbeat report. Chartbeat tells me that <a href="http://mediamemo.allthingsd.com/20110104/viacom-sold-rock-band-for-a-song-a-really-really-cheap-song/">my scooplet this morning on Rock Band</a> is doing well, which is gratifying. But I could also get that information, with a longer delay, via services like Adobe&#8217;s Omniture or Google Analytics.</p>
<p>And in any case, then what? That information can&#8217;t help me make more scoops, or more interesting stories. And in the end, I&#8217;m pretty sure that&#8217;s the only way I can I do a better job.</p>
<p>Haile disagrees, of course. So let&#8217;s let him make his own case in this interview, which we conducted in the semi-busy hallway outside his office yesterday.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=974CE1BD-D5AB-40BD-91AB-842ACDCE7BA8&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={974CE1BD-D5AB-40BD-91AB-842ACDCE7BA8}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Viacom Sold Rock Band for a Song. A Really, Really Cheap Song.</title>
		<link>http://allthingsd.com/20110104/viacom-sold-rock-band-for-a-song-a-really-really-cheap-song/</link>
		<comments>http://allthingsd.com/20110104/viacom-sold-rock-band-for-a-song-a-really-really-cheap-song/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 11:30:34 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=27558</guid>
		<description><![CDATA[If you've got $49.99, you can buy a copy of "Rock Band 3." Or you could have bought the company that makes the videogame. Ouch.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i1.wp.com/mediamemo.allthingsd.com/files/2010/12/rock_band-2-lg.jpeg"><img class="alignright size-medium wp-image-27422" title="rock_band-2-lg" src="http://i2.wp.com/mediamemo.allthingsd.com/files/2010/12/rock_band-2-lg-275x206.jpg?resize=250%2C187" alt="" data-recalc-dims="1" /></a>Here&#8217;s what happens when a red-hot videogame franchise goes cold: You can buy the whole company for the same price as a single copy of the game.</p>
<p>I had a hunch that <a href="http://mediamemo.allthingsd.com/20101223/game-off-viacom-dumps-rock-band-on-investment-group/">Viacom sold off Harmonix, which makes the Rock Band games</a>, at a steep discount last month. But I&#8217;m still surprised it was this cheap: I&#8217;m told that investment group Columbus Nova paid $49.99&#8211;the list price for &#8220;Rock Band 3&#8243;&#8211;and got the entire company.</p>
<p>There&#8217;s more to the story, of course: People familiar with the transaction tell me Harmonix&#8217;s buyers also assumed the game company&#8217;s liabilities. That includes expensive music rights fees, and responsibility for lots of unsold games and equipment sitting on warehouse shelves.</p>
<p>And I&#8217;m told that the deal is structured in a way that will let Viacom net something like $150 million in tax benefits, similar to the <a href="http://mediamemo.allthingsd.com/20100617/aol-criterion-announce-yesterdays-bebo-deal/">AOL/Bebo fire sale</a> last year. Given that Viacom paid $175 million for Harmonix a few years ago, things could be worse.</p>
<p>[UPDATE: The <a href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/01/viacom-sold-harmonix-for-50-saved-50-million-on-taxes.html">Los Angeles Times</a> reports that Viacom will actually receive a $50 million tax benefit, and offload $100 million in liabilities. That makes more sense, and I've since confirmed it myself. My apology for the error.]</p>
<p>Still, it&#8217;s a fire sale price no matter how you look at it. And that can&#8217;t be comforting to Harmonix&#8217;s remaining employees, who are likely going to be facing a very serious restructuring.</p>
<p>Columbus Nova&#8217;s PR reps wouldn&#8217;t comment on the sale terms (neither would Viacom) but pointed me to an earlier statement from the company, which said it was &#8220;really excited about backing the world-class team that has consistently produced such great games and helping them grow the company and its brands.&#8221;</p>
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		<title>Game Off! Viacom Dumps Rock Band on Investment Group</title>
		<link>http://allthingsd.com/20101223/game-off-viacom-dumps-rock-band-on-investment-group/</link>
		<comments>http://allthingsd.com/20101223/game-off-viacom-dumps-rock-band-on-investment-group/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 20:23:04 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=27421</guid>
		<description><![CDATA[Remember when music video games like Guitar Hero and Rock Band were red-hot? That was a couple of years ago.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i1.wp.com/mediamemo.allthingsd.com/files/2010/12/rock_band-2-lg.jpeg"><img src="http://i2.wp.com/mediamemo.allthingsd.com/files/2010/12/rock_band-2-lg-275x206.jpg?resize=275%2C206" alt="" title="rock_band-2-lg" class="alignright size-medium wp-image-27422" data-recalc-dims="1" /></a>Remember when music video games like Guitar Hero and Rock Band were red-hot? That was a couple of years ago. Now Rock Band owner Viacom is getting out of the business.</p>
<p>The cable programming giant has sold its Harmonix unit, which published the game, to investment fund Columbus Nova LLC. It hasn&#8217;t disclosed a price, and if it&#8217;s not material it won&#8217;t have to. And my guess is that it won&#8217;t: Viacom bought the games business for $175 million in 2006, when the games were on the upswing, and if I had to bet, I&#8217;d say it will end up selling it for less.</p>
<p>Let&#8217;s take a minute here to point out something obvious, but which we always seem to forget&#8211;media consumption trends move very, very fast. You only have to go back two years to find <a href="http://www.businessinsider.com/2008/8/warner-music-wmg-q3-not-awful/">Warner Music Group&#8217;s Edgar Bronfman Jr.</a> demanding that the music labels get their fair share of the &#8220;enormous opportunity&#8221; the games were creating.</p>
<p>And just a year ago, (some) people were convinced that a <a href="http://mediamemo.allthingsd.com/20090908/let-it-be-beatles-still-not-coming-to-itunes-tomorrow/">special Beatles version of Rock Band</a> was going to be a very, very big deal.</p>
<p>Now gamers are on to something new: Microsoft&#8217;s Kinect, for instance, seems to be selling very well this month. But I wouldn&#8217;t bet on it staying hot a couple of years from now.</p>
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		<title>Viacom to Unload Rock Band Unit</title>
		<link>http://allthingsd.com/20101111/viacom-to-unload-rock-band-unit/</link>
		<comments>http://allthingsd.com/20101111/viacom-to-unload-rock-band-unit/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 00:57:41 +0000</pubDate>
		<dc:creator>Sam Schechner</dc:creator>
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		<category><![CDATA[The Wall Street Journal]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=32416</guid>
		<description><![CDATA[Viacom Inc. is telling the band to pack up and go.

The New York-based entertainment company is preparing to unload its Harmonix videogame division, maker of the popular "Rock Band" line of games.]]></description>
				<content:encoded><![CDATA[<p>Viacom Inc. is telling the band to pack up and go.</p>
<p>The New York-based entertainment company is preparing to unload its Harmonix videogame division, maker of the popular &#8220;Rock Band&#8221; line of games.</p>
<p>Viacom on Thursday reported profit for the latest quarter fell 59 percent after it took $260 million in write-downs related to Harmonix, which has long been a drag on the bottom line.</p>
<p>Harmonix has been on the block since September, and Viacom is now in deal talks with both videogame companies and private-equity firms, according to people familiar with the matter. Viacom is expected to hold an auction, and as many as four companies might participate, one of those people said.</p>
<p>Viacom bought Harmonix in 2006 for $175 million, and made an additional $150 million payment in 2008 as part of the deal. But for much of that time the unit has been locked in brutal competition with rival game &#8220;Guitar Hero,&#8221; from Activision Blizzard Inc., which is roughly 60 percent-owned by Vivendi SA.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748703848204575608160054525710.html?mod=WSJ_Tech_LEFTTopNews">Read the rest of this post on the original site</a></p>
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		<title>Rock Band Falls Flat for Viacom, but Profits Soar</title>
		<link>http://allthingsd.com/20100211/rock-band-falls-flat-for-viacom-but-profits-soar/</link>
		<comments>http://allthingsd.com/20100211/rock-band-falls-flat-for-viacom-but-profits-soar/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 12:39:45 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Disney]]></category>
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		<category><![CDATA[fourth quarter]]></category>
		<category><![CDATA[investors]]></category>
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		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Rock Band]]></category>
		<category><![CDATA[sales]]></category>
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		<category><![CDATA[television]]></category>
		<category><![CDATA[Viacom]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16204</guid>
		<description><![CDATA[Viacom blames a revenue slide on a once hot videogame, but says movie hits, cable fees and cost-cutting have pushed up profits. Oddly, no mention of Snooki or The Situation.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/mediamemo.allthingsd.com/files/2010/02/jersey-shore.jpg"><img class="alignright size-medium wp-image-16208" title="jersey shore" src="http://i1.wp.com/mediamemo.allthingsd.com/files/2010/02/jersey-shore-275x183.jpg?resize=250%2C166" alt="" data-recalc-dims="1" /></a>Here&#8217;s the problem for Viacom, the media conglomerate that brings you both the Rock Band videogame and the &#8220;Jersey Shore&#8221; reality show: It brings you both the Rock Band videogame and the &#8220;Jersey Shore&#8221; reality show.</p>
<p>The latter is a hit for Viacom&#8217;s MTV, but sales of the once hot videogame have cooled off, which helped push fourth-quarter revenue down three percent, to $4.1 billion. Wall Street was looking for revenue of $4.23 billion.</p>
<p>The good news: Viacom is much more profitable than it was a year ago, due to hits from its Paramount movie studio, higher license fees from its cable subscribers and some serious cost-cutting: After factoring out one-time charges, the company posted earnings of $1.09 per share, much higher than the 87 cents investors were looking for.</p>
<p>This follows cautiously upbeat performances from other big media companies, including <a href="http://mediamemo.allthingsd.com/20100202/news-corp-beats-earnings-revenue-estimates/">News Corp.</a> (NWS) and <a href="http://money.cnn.com/2010/02/09/news/companies/disney_earnings/">Disney</a> (DIS).</p>
<p>Worldwide ad revenue was down three percent, and domestic ads were down four percent. But like other cable networks, the fees Viacom extracts from cable providers kept rising, pushing up 11 percent worldwide.</p>
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		<title>Nondeal of the Day: Microsoft Says It's Not Buying Electronic Arts</title>
		<link>http://allthingsd.com/20090924/non-deal-of-the-day-microsoft-says-its-not-buying-electronic-arts/</link>
		<comments>http://allthingsd.com/20090924/non-deal-of-the-day-microsoft-says-its-not-buying-electronic-arts/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:25:03 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[buying]]></category>
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		<category><![CDATA[EA]]></category>
		<category><![CDATA[Electronic Arts]]></category>
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		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=11337</guid>
		<description><![CDATA[There's going to be a lot of buying and selling in the coming months, but here's one deal that's not happening: Contrary to market-moving rumors, Microsoft isn't acquiring videogame giant Electronic Arts. Anyone else want to take a shot?]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/09/madden_101.jpg"><img class="alignright size-medium wp-image-11340" title="madden_101" src="http://i1.wp.com/mediamemo.allthingsd.com/files/2009/09/madden_101-210x300.jpg?resize=174%2C250" alt="madden_101" data-recalc-dims="1" /></a>There&#8217;s going to be a lot of buying and selling in the coming months, but here&#8217;s one deal that&#8217;s not happening: Contrary to market-moving rumors, according to <a href="http://www.reuters.com/article/marketsNews/idCNT6181320090924?rpc=44">Reuters</a>, Microsoft (MSFT) isn&#8217;t buying videogame giant Electronic Arts (ERTS):</p>
<p>&#8220;&#8216;We have no plans to acquire EA,&#8217; Phil Spencer, corporate vice president of Microsoft Game Studios, told Reuters in an interview on Thursday. &#8216;They remain a very important partner to us. No acquisitions.&#8217; Spencer declined to comment on whether it had held talks with Electronics Arts on such a move.&#8221;</p>
<p>Anybody else want to take a run at the company? After a seven percent jump yesterday, the company behind the Madden franchise, among others (it also has a piece of the Rock Band business), sports a $6.4 billion market cap.</p>
<p>Meanwhile, both <a href="http://mediamemo.allthingsd.com/20090923/google-yahoo-going-shopping-again/">Google (GOOG) and Yahoo</a> (YHOO) have announced that they&#8217;re in the market for relatively bit-sized deals.</p>
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		<title>Let It Be: Beatles Still Not Coming to iTunes Tomorrow</title>
		<link>http://allthingsd.com/20090908/let-it-be-beatles-still-not-coming-to-itunes-tomorrow/</link>
		<comments>http://allthingsd.com/20090908/let-it-be-beatles-still-not-coming-to-itunes-tomorrow/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:51:31 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Beatles]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10759</guid>
		<description><![CDATA[iPods with cameras? Maybe. iTunes with new features? For sure. iTunes with Beatles? Nope.

I'm sure that Apple will indeed sell the Fab Four's music via its digital music store one day. But it's not happening at Apple's keynote presentation tomorrow.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/08/beatlesforsale.jpg"><img class="alignright size-medium wp-image-10490" title="beatlesforsale" src="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/08/beatlesforsale-250x242.jpg?resize=250%2C242" alt="beatlesforsale" data-recalc-dims="1" /></a>iPods with cameras? Maybe. iTunes with new features? For sure. iTunes with Beatles? Nope.</p>
<p>I&#8217;m sure that Apple (AAPL) will indeed sell the Fab Four&#8217;s music via its digital music store one day. But it&#8217;s not happening at <a href="http://digitaldaily.allthingsd.com/20090908/and-lo-jobs-appeared-and-said-no-this-is-the-best-ipod-ever-and-it-was-and-there-was-much-rejoicing/">Apple&#8217;s keynote presentation</a> tomorrow.</p>
<p>The Beatles estate, Electronic Arts (ERTS) and Viacom&#8217;s (VIA) MTV  will be releasing a new version of &#8220;Rock Band&#8221; that features the band&#8217;s songs tomorrow. And on the same day, EMI Music Group will release all of the band&#8217;s music on <a href="http://mediamemo.allthingsd.com/20090407/newsflash-beatles-still-not-for-sale-online/">remastered compact discs</a>.</p>
<p>But that&#8217;s it, a source familiar with the band&#8217;s plans tells me. For now.</p>
<p>UPDATE: Want an on the record source? The <a href="http://blogs.ft.com/techblog/2009/09/apple-might-offer-a-cocktail-of-new-ipods-and-music/">Financial Times </a>obliges with a follow-up:</p>
<blockquote class="memo"><p>&#8220;Conversations between Apple and EMI are ongoing and we look forward to the day when we can make the music available digitally. But it’s not tomorrow,&#8221; Ernesto Schmitt, EMI’s global catalog  president, told the FT’s Andrew Edgecliffe-Johnson.</p></blockquote>
<p>Beatles-to-iTunes is a story that never goes away. And some day, it will turn out to be true&#8211;there&#8217;s no good reason for it not to happen. But predictions that it will happen Wednesday have been tied to wafer-thin logic.</p>
<p>Two years ago, the <a href="http://www.businessinsider.com/2007/8/are-the-beatles">Web was convinced an announcement was in the offing</a> because of the wording of an Apple keynote invitation. This year, even <a href="http://paidcontent.org/article/419-digital-reboots-the-beatles-is-itunes-ready-to-play-its-part-/">sober-minded publications</a> are noting the timing of Apple&#8217;s keynote event and the Rock Band and CD launches, concluding that an iTunes launch makes sense too.</p>
<p>But I&#8217;d argue that it makes <em>less</em> sense: If you&#8217;re trying to convince people to spend $16.99 for a remastered copy of the <a href="http://www.amazon.com/gp/product/B0025KVLU6/ref=pd_lpo_k2_dp_sr_1?pf_rd_p=486539851&amp;pf_rd_s=lpo-top-stripe-1&amp;pf_rd_t=201&amp;pf_rd_i=B00004ZAV3&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_r=0Y5ZMRRQ8G02KJ6XTHKG">White Album</a> or as much as $250 to play along with the band&#8217;s <a href="http://www.amazon.com/Beatles-Limited-Premium-Bundle-Xbox-360/dp/B001TOMQUS">ghostly avatars</a>, why offer a competing product from Apple at the same time?</p>
<p>Nor do I see Steve Jobs expressing much interest in coordinating his marketing announcements with the likes of Viacom.</p>
<p>Anyway, if you really want to get the Beatles on the Web, you don&#8217;t have to wait for Apple&#8211;a quick <a href="http://www.digitalmusicnews.com/stories/090609beatles">Google search</a> will do. Or you can head to Google&#8217;s (GOOG) YouTube, which is flooded with great clips like this:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="212" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/VQV_4kNDyNM&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="212" src="http://www.youtube.com/v/VQV_4kNDyNM&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Weekend Update: 9.5.2009&#8211;One for the Kids</title>
		<link>http://allthingsd.com/20090905/weekend-update-9-5-2009-one-for-the-kids/</link>
		<comments>http://allthingsd.com/20090905/weekend-update-9-5-2009-one-for-the-kids/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 21:47:02 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=24152</guid>
		<description><![CDATA[The week that took us from August to September was one for the books over at BoomTown, especially if you’re 12.

Kara spent Monday morning at Activision Blizzard, where they are pushing forward with the entire Guitar Hero line, even as the game industry faces a nearly 50 percent decline in U.S. sales this year. Kara got to play hero to several of the forthcoming releases, including previewing the much anticipated DJ Hero console.]]></description>
				<content:encoded><![CDATA[<p><img src="http://i0.wp.com/allthingsd.com/files/2009/09/DJcat-150x150.jpg?resize=150%2C150" alt="DJcat" title="DJcat" class="alignright size-thumbnail wp-image-930" data-recalc-dims="1" /></p>
<p>The week that took us from August to September was one for the books over at BoomTown, especially if you’re 12.</p>
<p>Kara spent <a href="http://kara.allthingsd.com/20090831/kara-visits-guitar-hero-hq-for-a-sneak-peek-of-gh5-band-hero-and-dj-hero/">Monday morning</a> at Activision Blizzard (ATVI), where they are pushing forward with the entire Guitar Hero line, even as the game industry faces a nearly 50 percent decline in U.S. sales this year. Kara got to play hero to several of the forthcoming releases, including previewing the much anticipated <a href="http://video.allthingsd.com/video/a-sneak-peek-of-guitar-hero-5-band-hero-dj-hero/EE932085-F34B-414B-A63D-C1195B5DEB28">DJ Hero console</a>.</p>
<p>The youth movement continued with the <a href="http://kara.allthingsd.com/20090903/fancy-bar-graphs-of-the-week-zero-surprise-the-youngs-love-new-media-more-than-the-olds/">fancy bar graph</a> from Forrester Research’s annual &#8220;State of Consumers and Technology,&#8221; which drove home an important fact of life for media outlets. All the money being spent on new media expansion is a fight for the young; older consumers are sticking to more reliable fare.</p>
<p>BoomTown wasn’t just about the kids though, as 23andMe co-founder <a href="http://kara.allthingsd.com/20090904/23andme-co-founder-linda-avey-leaves-start-up-to-focus-on-alzheimers-research/">Linda Avey announced her exit</a> from the gene-juicing business to focus on a foundation related to Alzheimer’s research. Avey co-founded 23andMe with Anne Wojcicki in 2006 with early money from Genentech (DNA), Google (GOOG) and New Enterprise Associates, as well as Wojcicki’s husband, Google co-founder Sergey Brin.</p>
<p>While BoomTown was keepin&#8217; it real with the kids, Digital Daily was abuzz with a spate of iPhone news. John started Monday off on the topic of the <a href="http://digitaldaily.allthingsd.com/20090831/its-official-apple-announces-sept-9-event/">Sept. 9 iPod event</a> with confirmation that music, indeed, will be center stage. In the Apple world, that means iPods and iTunes, though <a href="http://mediamemo.allthingsd.com/20090831/want-to-play-with-the-beatles-but-dont-want-to-pay-for-rock-band-try-jamlegend-soon/">Beatles fans</a> are keeping their fingers crossed.</p>
<p>Readers got a compare-and-contrast of Apple’s (AAPL) foreign and domestic policy when John covered a potential <a href="http://digitaldaily.allthingsd.com/20090901/apple-in-iphone-talks-with-second-chinese-carrier/">two-carrier system in China</a> and the long-awaited stateside <a href="http://digitaldaily.allthingsd.com/20090903/att-iphone-mms-on-sept-25/">activation of MMS</a> features in the iPhone OS3. Meaning that while China may get the iPhone carrier flexibility so far absent in the U.S. market, American consumers are just about to get a new feature that’s been standard on every smartphone for a year or more.</p>
<p>MediaMemo covered a fluid week in the world of media giants and Top Chefs. Disney (DIS) went off to the mines and instead of seven dwarfs, found <a href="http://mediamemo.allthingsd.com/20090831/spidey-meet-mickey-disney-buying-marvel-for-4-billion/">Marvel</a> and the rights to its 5,000-character portfolio. <a href="http://mediamemo.allthingsd.com/20090831/live-disney-marvel-call/">Disney CEO Bob Iger</a> didn’t think $4 billion was too much to pay to bring Iron Man and friends to the happiest media empire on earth and is sure the company will benefit from such &#8220;rich intellectual property.&#8221;</p>
<p>If the Disney vault got 5,000 new friends this week, <a href="http://mediamemo.allthingsd.com/20090901/sold-finally-ebay-ditches-65-of-skype-for-19-billion/">eBay said goodbye</a> to one long-time partner. Peter reported that the long, difficult breakup between eBay and Skype was finalized when eBay sold a 65 percent stake in the VOIP juggernaut to the internationally mixed bag of Silver Lake, Index ventures, <a href="http://kara.allthingsd.com/20090705/new-vc-marc-andreessen-speaks-about-the-dark-side-and-more/">Andreessen Horowitz</a> and a Canadian pension fund.</p>
<p>Peter rounded out the week of motion with lots of changes in Google’s ranks. The search giant shuffled the chairs with <a href="http://mediamemo.allthingsd.com/20090902/google-still-shuffling-sales-force-self-serve-exec-david-fischer-steps-aside/">David Fischer moving</a> out of the self-serve ad business with no sign yet of a replacement. <a href="http://mediamemo.allthingsd.com/20090904/google-swaps-out-china-bosses/">Google China</a> saw the big chair turn upside-down when Kai-Fu Lee announced that he’d leave the company this month to begin his own venture. Lee will be replaced by the tag team of Boon-Lock Yeo and John Liu, who will oversee engineering and business, respectively.</p>
<p>Not all Google’s shifts were outbound though. &#8220;Charlie’s Café&#8221; at the main campus got its <a href="http://mediamemo.allthingsd.com/20090903/googles-top-chef-leaves-las-vegas/">Top Chef </a>back after Preeti Mistry failed to make the cut on the Las Vegas iteration of the popular TV show. Regular fans of the show <a href="http://mediamemo.allthingsd.com/20090821/googles-top-chef-tripped-up-by-shellfish/">weren’t surprised by her dismissal</a>, but at least Google can put one in the plus column this week.</p>
<p>Over at The Mossberg Solution, Katie took aim at a possible answer to a question plaguing all image-conscious technophiles: <a href="http://solution.allthingsd.com/20090901/bluetooth-headsets-that-up-the-chic-factor/">Yea or nay to the omnipresent Bluetooth earpiece</a>. Plantronics (PLT) and Aliph, maker of the Jawbone, both say yea and are upping the ante on the recently reviled symbol of cellphone userdom. Katie reviewed the fashion-forward <a href="http://video.allthingsd.com/video/mossberg-solutionboehret-tests-two-phone-headsets/8AD52747-E975-4890-8B2D-306A3D2B590A">Discovery 975 and Jawbone Prime</a>, each designed to separate its users from $130. In exchange, they&#8217;ll get redesigned outsides and some new features that might even put one back in Brad Pitt’s ear.</p>
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		<title>Guitar Hero&#039;s Dan Rosensweig Speaks!</title>
		<link>http://allthingsd.com/20090901/guitar-heros-dan-rosensweig-speaks/</link>
		<comments>http://allthingsd.com/20090901/guitar-heros-dan-rosensweig-speaks/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:25:18 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Band Hero]]></category>
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		<category><![CDATA[Bruce Springsteen]]></category>
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		<category><![CDATA[CNET Networks]]></category>
		<category><![CDATA[Dan Rosensweig]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DJ Hero]]></category>
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		<category><![CDATA[Ziff Davis]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18000</guid>
		<description><![CDATA[Yesterday, BoomTown did a tour of the Mountain View, Calif., HQ of Guitar Hero, which is poised for a series of launches, including the fifth version of Guitar Hero and new music games Band Hero and DJ Hero.

While there, I interviewed CEO Dan Rosensweig, the well-known Silicon Valley exec who was once COO of Yahoo and who took over the high-profile division of Activision Blizzard in May in what was a bit of a surprise move into the music gaming industry.

Here's a video of an interview I did with him about it all.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i1.wp.com/kara.allthingsd.com/files/2009/03/danr.jpg"><img src="http://i2.wp.com/kara.allthingsd.com/files/2009/03/danr-213x300.jpg?resize=175%2C250" alt="danr" title="danr" class="alignright size-medium wp-image-11113" data-recalc-dims="1" /></a></p>
<p>Yesterday, BoomTown did a <a href="http://kara.allthingsd.com/20090831/kara-visits-guitar-hero-hq-for-a-sneak-peek-of-gh5-band-hero-and-dj-hero/">tour of the Mountain View, Calif., HQ of Guitar Hero</a>, which is poised for a series of launches, including the fifth version of Guitar Hero and new music games Band Hero and DJ Hero.</p>
<p>While there, I interviewed CEO Dan Rosensweig, the well-known Silicon Valley exec who was once COO of Yahoo (YHOO) and who <a href="http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman">took over the high-profile division of Activision Blizzard</a> (ATVI) in May in what was a bit of a surprise move into the music gaming industry.</p>
<p>Rosensweig had been working in private equity since his departure from Yahoo in late 2006. Previous to that, he worked at CNET Networks and Ziff-Davis.</p>
<p>Except that Rosensweig is a well known music fan&#8211;for example, having crisscrossed the country to see Bruce Springsteen play innumerable times&#8211;so he seems to be pretty happy with his new gig when I talked to him.</p>
<p>He certainly has a big job ahead, considering renewed competition from Viacom (VIA) in the form of its soon-to-be-released Beatles version of the competing Rock Band game, as well as a big slump in sales in the music game category.</p>
<p>The question is: Can innovation keep Guitar Hero alive? So far, the reviews for the new version are strong, but whether they translate into sales will be closely watched.</p>
<p>Rosensweig talked about that and more in this video interview:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=7E882717-A5DC-416B-8B02-4B06642A0C3B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={7E882717-A5DC-416B-8B02-4B06642A0C3B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Want to Play with the Beatles, but Don't Want to Pay for "Rock Band"? Try JamLegend (Soon).</title>
		<link>http://allthingsd.com/20090831/want-to-play-with-the-beatles-but-dont-want-to-pay-for-rock-band-try-jamlegend-soon/</link>
		<comments>http://allthingsd.com/20090831/want-to-play-with-the-beatles-but-dont-want-to-pay-for-rock-band-try-jamlegend-soon/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 10:00:31 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Electronic Arts]]></category>
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		<category><![CDATA[music]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10483</guid>
		<description><![CDATA[Want to play your favorite Beatles song in a videogame? If you want to do it with the official Fab Four-endorsed version of Rock Band, you're going to have to wait until Sept. 9 and pay up to $250 for the privilege. Or you can head to JamLegend and play along with any song you like, for free.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/08/beatlesforsale.jpg"><img class="alignright size-medium wp-image-10490" title="beatlesforsale" src="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/08/beatlesforsale-250x242.jpg?resize=250%2C242" alt="beatlesforsale" data-recalc-dims="1" /></a>Want to play your favorite Beatles song in a videogame? If you want to do it with the official Fab Four-endorsed version of <a href="http://www.thebeatlesrockband.com/">Rock Band</a>, you&#8217;re going to have to wait until Sept. 9. And you&#8217;ll have to pay Electronic Arts (ERTS) and Viacom (VIA) between <a href="http://www.amazon.com/Beatles-Limited-Premium-Bundle-Xbox-360/dp/B001TOMQUS">$60 and $250 for the privilege</a>.</p>
<p>But if you want to save money and time, you can head over to <a href="http://www.jamlegend.com/">JamLegend</a>, where you can play along with &#8220;Ticket to Ride&#8221; or any other song, for free.</p>
<p>What&#8217;s the catch? Well, there are a bunch: For instance, you need to own whatever song you want to play, and you&#8217;ll have to upload a copy of the tune (in MP3 form) to JamLegend, which will store up to five songs at a time.</p>
<p>And JamLegend is no Rock Band&#8211;instead of a high-end console game featuring &#8220;real&#8221; fake instruments and expensive animation, it&#8217;s a relatively crude Web game you play with a keyboard.</p>
<p>Oh. And the &#8220;play your own music&#8221; feature the company is promoting today could end very soon, maybe even today. The year-old start-up hasn&#8217;t run the idea by the big music labels&#8211;Warner Music Group (WMG), Sony (SNE), Universal Music Group and EMI&#8211;and odds are that at least one of them is going to growl about this.</p>
<p>If they do, says CEO Andrew Lee, he&#8217;ll back down fairly quickly. &#8220;The music industry has reached a point where they don&#8217;t always send out a cease &amp; desist [letter] whenever anyone tries something,&#8221; he says. &#8220;But if they do send out a C&amp;D we&#8217;ll definitely abide by it.&#8221;</p>
<p>But give Lee and his two-co-founders credit: This is a smart stunt that should get their year-old start-up some well-deserved attention. And it makes a fine point, too&#8211;there&#8217;s no reason you <em>shouldn&#8217;t</em> be able to play Rock Band, Guitar Hero, or any of the many knockoffs with music you own.</p>
<p>Especially in the form that Lee is doing it: While JamLegend offers a multiplayer game, the only way you can only play with your uploaded songs is by yourself. There&#8217;s no &#8220;sharing&#8221; going on here. And in the end, that&#8217;s really not going to be that much fun; the whole point of these games, as far as I can tell, is to play them, karaoke-style, with a bunch of your pals (drinking doesn&#8217;t hurt, either).</p>
<p>Lee acknowledges this and says he&#8217;d be happy to work out something with the labels that lets him expand the use of their music. That&#8217;s already happened, on an ad hoc basis: A handful of the 600 songs his game features come from little-known artists signed to Sony and Universal, whose promotional staffs have asked JamLegend to incorporate the tunes.</p>
<p>But Lee says that when he&#8217;s talked to the labels about wide-ranging pacts in the past, he&#8217;s been told he doesn&#8217;t have enough reach or money to cut a deal. He has about 800,000 unique monthly users, and the three-person company, sprung from Washington, DC-area incubator <a href="http://www.launchboxdigital.com/">LaunchBox Digital</a>, has raised about $500,000 in angel funding. Let&#8217;s see if his bid for attention changes that.</p>
<p>Meanwhile, if you haven&#8217;t seen what the Beatles edition of Rock Band looks like, take a gander here. Personally, I find these <a href="http://en.wikipedia.org/wiki/Uncanny_valley">uncanny valley</a> renderings unpleasant, but I&#8217;m probably not the target demo for this stuff anyway. And great songs are great songs, so maybe it will do as well as everyone hopes.</p>
<p><object width="350" height="212" data="http://www.youtube.com/v/6s6UqH1G-fo&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6s6UqH1G-fo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<p>(Happy Birthday, Ben!)</p>
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		<title>Kara Visits Guitar Hero HQ (for a Sneak Peek of GH5, Band Hero and DJ Hero)</title>
		<link>http://allthingsd.com/20090831/kara-visits-guitar-hero-hq-for-a-sneak-peek-of-gh5-band-hero-and-dj-hero/</link>
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		<pubDate>Mon, 31 Aug 2009 08:01:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17904</guid>
		<description><![CDATA[Despite the challenges the music gaming industry has been facing of late--such as sales dropping, yipes, almost 50 percent in the U.S. this year--the top companies in the field are still churning out new products like it's nobody's business.

Case in point is a spate of new products from the Guitar Hero division of Activision Blizzard, which is coming out this fall with three separate major launches, starting tomorrow with the GH5 and including the hip-hop flavored DJ Hero in late October.

Here's BoomTown's sneak peek from GH's HQ in Silicon Valley.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/kara.allthingsd.com/files/2009/08/guitar_hero_logo.gif"><img src="http://i1.wp.com/kara.allthingsd.com/files/2009/08/guitar_hero_logo-250x180.gif?resize=250%2C180" alt="guitar_hero_logo" title="guitar_hero_logo" class="alignright size-medium wp-image-17906" data-recalc-dims="1" /></a></p>
<p>Despite the challenges the music gaming industry has been facing of late&#8211;such as sales dropping, <em>yipes</em>, almost 50 percent in the U.S. this year&#8211;the top companies in the field are still churning out new products like it&#8217;s nobody&#8217;s business.</p>
<p>Well, actually, they are hoping it is going to be somebody&#8217;s business&#8211;namely, theirs&#8211;as they seek to reinvigorate the category, which has been one of the most innovative over the last several years.</p>
<p>Case in point is a spate of new products from the Guitar Hero division of Activision Blizzard (ATVI), which is coming out this fall with three separate major launches.</p>
<p>The fifth version of Guitar Hero arrives tomorrow with 85 tracks, more famous player characters and new features; the family-aimed Band Hero comes out soon after that; and then&#8211;in what is probably the most important debut of the three&#8211;DJ Hero will be released on October 27.</p>
<p>In that game, a player can turn into some kind of club king, scratching along with unusual mashups that Guitar Hero provides with the new game, which are heavy on hip-hop (versus Guitar Hero&#8217;s more typical rock and roll vibe).</p>
<p>[In related news, one of the key player characters in DJ Hero--DJ AM, whose real name was Adam Goldstein--was found dead in his apartment in New York on Friday night.)</p>
<p>Nonetheless, the show will go on.</p>
<p>"We are deeply saddened by the loss of DJ AM," said Tim Riley, Activision VP of music affairs, in a statement. "We hope that his work on the game will be a fitting tribute to his creative spirit and musical talent."]</p>
<p>Does this burst of energy coming from Guitar Hero, which has heretofore dominated the music game space, have to do with the Sept. 9 debut of a new Beatles title for Rock Band, the music game from Viacom (VIA)?</p>
<p>As the Fab Four might sing: <em>Yeah, yeah, yeah.</em></p>
<p>But it also has to do with both music game rivals trying to keep consumers from getting weary of the entire genre.</p>
<p>In that vein, for example, the makers of Beatles: Rock Band are telling consumers to use Guitar Hero controllers to play.</p>
<p>In anticipation of these rollouts, BoomTown visited Guitar Hero&#8217;s HQ in Mountain View, Calif., to get a look-see at the new stuff (tomorrow, I will also post interviews I did with Guitar Hero division CEO Dan Rosensweig and its brother founders).</p>
<p>For today, though, here&#8217;s the video of the tour, as well as the Playboy Playmates television advertisement for Guitar Hero 5 (I do believe they are aiming at a male demo, so don&#8217;t blame me&#8211;and it is kind of funny):</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=EE932085-F34B-414B-A63D-C1195B5DEB28&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={EE932085-F34B-414B-A63D-C1195B5DEB28}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/9haSt0Xr6JA&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9haSt0Xr6JA&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>Gamestopped: Videogame Sales Slump Hits Videogame Sales Giant. Who Knew?</title>
		<link>http://allthingsd.com/20090820/gamestopped-video-game-sales-slump-hits-video-game-sales-giant-who-knew/</link>
		<comments>http://allthingsd.com/20090820/gamestopped-video-game-sales-slump-hits-video-game-sales-giant-who-knew/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:41:35 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10099</guid>
		<description><![CDATA[When videogame sales tank, what happens to sales at the world's biggest videogame retailer? The answer shouldn't be a surprise, but somehow the performance that Gamestop put in this morning managed to catch Wall Street off guard anyway.]]></description>
				<content:encoded><![CDATA[<p><a href="http://i0.wp.com/mediamemo.allthingsd.com/files/2009/08/punch-out.jpg"><img class="alignright size-medium wp-image-10101" title="punch-out" src="http://i2.wp.com/mediamemo.allthingsd.com/files/2009/08/punch-out-250x225.jpg?resize=250%2C225" alt="punch-out" data-recalc-dims="1" /></a>When videogame sales tank, what happens to sales at the world&#8217;s biggest videogame retailer?</p>
<p>The answer shouldn&#8217;t be a surprise, but somehow the performance <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=130125&amp;p=irol-newsArticle&amp;ID=1322666&amp;highlight=">Gamestop reported this morning managed to catch Wall Street off guard</a> anyway.</p>
<p>The company&#8217;s revenue of $1.74 billion was in line with estimates, but earnings of 23 cents a share missed consensus by five cents. More worrisome is that the company had to knock down its guidance for the rest of the year and says that comparable store sales will be down between four percent and eight percent through 2009. Now Gamestop (GME) shares are trading down five percent in a flat market.</p>
<p>Did I mention that this shouldn&#8217;t be a surprise? Game sales, once thought to be immune to the recession, <a href="http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN1326983520090814">have been slumping for months</a>. Turns out that a tough economy may indeed prompt more gamers to huddle in the basement in front of their Xboxes, but it won&#8217;t prompt them to buy new games <a href="http://mediamemo.allthingsd.com/20090706/the-mystery-of-the-vanishing-video-game-boom-gamers-reduce-reuse-recycle/">(used ones may be a different story)</a>.</p>
<p>Gamestop says it&#8217;s still optimistic that coming games, like yet another Call of Duty sequel from Activision (ATVI) and yet another version of Halo from Microsoft/Bungie (MSFT), will help perk things up. But I&#8217;m interested to note that the company didn&#8217;t cite the <a href="http://www.wired.com/gamelife/2009/08/behind-the-scenes-of-the-beatles-rock-band/">new Beatles version of Rock Band</a>, from Electronic Arts (ERTS) and Viacom&#8217;s (VIA) MTV as a catalyst.</p>
<p>By the way, for fantasists who persist in pretending that the Beatles are coming to iTunes at <a href="http://digitaldaily.allthingsd.com/20090817/apple-event-scheduled-for-wednesday-sept-9-music-only-no-tablet/">Apple&#8217;s (AAPL) event next month</a>: Stop! It&#8217;s not true.</p>
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		<title>Weekend Update, 3.28.09</title>
		<link>http://allthingsd.com/20090328/weekend-update-32809/</link>
		<comments>http://allthingsd.com/20090328/weekend-update-32809/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 06:15:16 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[addiction]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
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		<category><![CDATA[Pre]]></category>
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		<category><![CDATA[Seabiscuit]]></category>
		<category><![CDATA[Smasung]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Steve Wozniak]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[The New York Times. Google]]></category>
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		<category><![CDATA[Weekend Update]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15587</guid>
		<description><![CDATA[Another week into challenging times, and the theme for Weekend Update is undoubtedly cost-saving, with a healthy dose of revenue-seeking.

On the revenue-seeking side, BoomTown's Twitter Business Plan Count-Up hasn't yielded any real keepers yet. There is a real contender, though--since Jennifer Aniston so publicly broke up with her boyfriend John Mayer on account of his Twitter "addiction," BoomTown suggests offering "Twitter rehab" for those not willing to lose their relationships just yet.]]></description>
				<content:encoded><![CDATA[<p><img src="http://i1.wp.com/digitaldaily.allthingsd.com/files/2009/03/billwoz-250x186.jpg?resize=280%2C209" alt="billwoz" title="billwoz" class="alignright size-medium wp-image-15588" data-recalc-dims="1" />Another week into challenging times and the theme for Weekend Update is undoubtedly cost-saving, with a healthy dose of revenue-seeking.</p>
<p>On the revenue-seeking side, BoomTown&#8217;s <a href="http://kara.allthingsd.com/20090306/twitter-business-plan-count-up-snuggie-tweet/">Twitter Business Plan Count-Up</a> hasn&#8217;t yielded any real keepers yet. There is a real contender, though&#8211;since Jennifer Aniston so publicly broke up with her boyfriend, John Mayer, on account of his Twitter &#8220;addiction,&#8221; BoomTown suggests offering <a href="http://kara.allthingsd.com/20090324/there-must-be-77-ways-for-twitter-to-make-some-money-but-boomtown-is-backing-the-aniston-solution/">&#8220;Twitter rehab&#8221;</a> for those not willing to lose their relationships just yet. Not sure how zoning would work on that one, but the profit margin could be nice. <a href="http://kara.allthingsd.com/20090326/the-guardians-changing-media-summit-in-london-no-answers-there-either/">The Guardian&#8217;s Changing Media Summit in London</a> didn&#8217;t provide a lot of hard answers to the revenue question either, but it did gather the curious together to discuss the matter further, ponder the Next Big Thing, and talk about what the media company of tomorrow looks like. And, perhaps proving that during hard times Americans love an unlikely hero (a Seabiscuit for our own economic disaster?), <a href="http://kara.allthingsd.com/20090325/woz-lives-to-stumble-around-oops-tango-another-day/">Steve Wozniak escaped elimination from &#8220;Dancing With The Stars&#8221; for yet another week</a>&#8211;undoubtedly due to the will of the people and their appreciation of his determined and goodhearted willingness to look silly on national television. The Pillsbury Doughboy bit probably didn&#8217;t hurt, either.</p>
<p>On the cost-saving side, MediaMemo wrote about <a href="http://mediamemo.allthingsd.com/20090326/new-york-times-cuts-salaries-jobs/">job and salary cuts at the New York Times</a> (NYT). The job cuts were on the business side, but the company slashed all of its nonunion salaries by 2.5-5 percent. It will ask for similar cuts from its unionized newsroom employees, in a spirit of &#8220;shared sacrifice.&#8221; Google (GOOG) sacrificed <a href="http://mediamemo.allthingsd.com/20090326/more-layoffs-for-google-200-axed-from-sales/">200 more jobs</a>, this time from sales. One of the most drastic signs of recession, however, may be the fact that <a href="http://mediamemo.allthingsd.com/20090325/conde-nasts-most-drastic-cuts-yet-the-disappearing-town-car/">Condé Nast&#8217;s</a> higher echelons are cutting back on chauffeured cars to get them around Manhattan.</p>
<p>According to Digital Daily, It was <a href="http://digitaldaily.allthingsd.com/20090326/black-thursday-at-big-blue-2/">Black Thursday at IBM</a> (IBM) on the 26th, with 1,674 job losses (and counting). 5,000 jobs are expected to be cut overall, with many of the lost U.S. positions being transferred offshore. Better news over at Viacom&#8217;s (VIA) MTV games&#8211;according to new statistics, the company&#8217;s <a href="http://digitaldaily.allthingsd.com/20090327/rock-band-i-am-a-golden-god/">Rock Band franchise</a> recently surpassed $1 billion in North American retail sales, making it the number one title of 2008 across all genres, based on revenue. And that&#8217;s before Beatles: Rock Band even comes close to shipping. That&#8217;s the kind of magic shown so far by <a href="http://digitaldaily.allthingsd.com/20090325/that-pre-sure-got-some-powerful-magic-boy/">Palm&#8217;s (PALM) forthcoming Pre handset</a>, which&#8211;without a price or a release date&#8211;has boosted the company&#8217;s share price more than $7 based on little more than a CES debut and some enthusiastic analysts. Digital Daily noted that not everyone feels magical, but the launch will tell.</p>
<p>Over in Personal Technology, Walt Mossberg offered quick reviews of the <a href="http://ptech.allthingsd.com/20090325/some-favorite-apps-that-make-iphone-worth-the-price/">iPhone apps he uses most often</a> and that make the shiny Apple (AAPL) gadget worth the price. In Mossberg&#8217;s Mailbox, Walt pointed out the usefulness of <a href="http://mailbox.allthingsd.com/20090325/ie8s-compatibility-button/">IE8&#8242;s compatibility button</a>, which makes the browser act like IE7 in certain instances, on Web sites that were coded around the peccadilloes of the earlier versions of the Microsoft (MSFT) software. Other readers had questions about ordering broadband service without a land line and burning movies to Blu-ray discs using an iMac. Katie Boehret spent the week testing out a new TV from Samsung&#8211;the first to integrate with the <a href="http://solution.allthingsd.com/20090324/yahoo-widgets-lend-brains-to-boob-tube/">Yahoo (YHOO) Widget Engine</a>, which enables viewers to watch shows and access the Web on the same large screen. Her thoughts are in The Mossberg Solution.</p>
<p>More next week.</p>
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		<title>Rock Band: I Am a Golden God!</title>
		<link>http://allthingsd.com/20090327/rock-band-i-am-a-golden-god/</link>
		<comments>http://allthingsd.com/20090327/rock-band-i-am-a-golden-god/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 16:36:59 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15564</guid>
		<description><![CDATA[Quite a franchise, that Rock Band. According to new stats from the NPD Group, the music videogame has surpassed $1 billion in North American retail sales, making it the No. 1 title of 2008 by revenue across all game genres. Not bad for a product that’s been around just 15 months.]]></description>
				<content:encoded><![CDATA[<p><img src="http://i2.wp.com/digitaldaily.allthingsd.com/files/2009/03/i-am-a-golden-god.jpg?resize=200%2C171" alt="i-am-a-golden-god" style="border: 1px solid #000;" title="i-am-a-golden-god" class="alignright size-full wp-image-15567" data-recalc-dims="1" /> Quite a franchise, that Rock Band. According to new stats from the NPD Group, the  music videogame has <a href="http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&amp;STORY=/www/story/03-26-2009/0004995271&amp;EDATE=">surpassed $1 billion in North American retail sales</a>, making it the No. 1 title of 2008 by revenue across all game genres. It has also sold some 40 million paid songs via download.</p>
<p>Not bad for a product that&#8217;s been around just 15 months. And, remember, these are pre-<a href="http://www.thebeatlesrockband.com/">Beatles: Rock Band</a> sales. When Viacom&#8217;s MTV Games ships that title on 9/9/09 (Get it? &#8220;Number nine, number nine, number nine.&#8221;), the franchise will be well on its way toward the $2 billion barrier, though it make take quite a bit longer to reach it. The public&#8217;s appetite for music games like Rock Band and rival Guitar Hero is said to be cooling, with sales expected to be flat in 2009. &#8220;[These games are] certainly losing steam,&#8221; <a href="http://www.latimes.com/business/la-fi-cotown-musicgames16-2009mar16,0,7980650.story">Pacific Crest Securities analyst Evan Wilson told the Los Angeles Times recently</a>. &#8220;This year will establish the direction that this genre will go. Maybe it continues to take off. Maybe it tops out at 15 percent of the software market. Or it could just turn out to be a fad. I think the latter two scenarios are most likely.&#8221;</p>
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		<title>New Guitar Hero Rosensweig and Activision CEO Kotick Speak!</title>
		<link>http://allthingsd.com/20090324/new-guitar-hero-rosensweig-and-activision-ceo-kotick-speak/</link>
		<comments>http://allthingsd.com/20090324/new-guitar-hero-rosensweig-and-activision-ceo-kotick-speak/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 13:21:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Activision Blizzard]]></category>
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		<category><![CDATA[Bobby Kotick]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11158</guid>
		<description><![CDATA[As reported Sunday night by BoomTown, former Yahoo exec and Quadrangle Group partner Dan Rosensweig will become CEO and president of the Guitar Hero division of gaming giant Activision Blizzard.

I chatted with both Rosensweig and Activision president and CEO Bobby Kotick yesterday about the move and where the gaming company is going in the year ahead.

"I love music and I love big brands," said Rosensweig, whose enthusiasm for music, especially for Bruce Springsteen, is well known in the digital industry.]]></description>
				<content:encoded><![CDATA[<p>As <a href="http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/">reported Sunday night by BoomTown</a>, former Yahoo exec and Quadrangle Group partner Dan Rosensweig will become CEO and president of the Guitar Hero division of gaming giant Activision Blizzard.</p>
<p>I chatted with both Rosensweig and Activision (ATVI) president and CEO Bobby Kotick yesterday about the move and where the gaming company is going in the year ahead.</p>
<p><a href="http://i1.wp.com/kara.allthingsd.com/files/2009/03/15_danrosensweig.jpg"><img src="http://i0.wp.com/kara.allthingsd.com/files/2009/03/15_danrosensweig-233x300.jpg?resize=200%2C250" alt="15_danrosensweig" title="15_danrosensweig" class="alignright size-medium wp-image-11181" data-recalc-dims="1" /></a></p>
<p>&#8220;I love music and I love big brands,&#8221; said Rosensweig (pictured here), whose enthusiasm for music, especially for Bruce Springsteen, is well known in Silicon Valley. &#8220;I wanted to do something different, something fun and something that was going to be the next big space online.&#8221;</p>
<p>And, indeed, the online music gaming space is stronger than most other Internet businesses these days, with a lot of potential, having just started to tap into social networking, mobile and other interactive possibilities.</p>
<p>So far, as a retail and home phenom, Guitar Hero has been a huge success since its release in 2005, followed by several new versions. And the company will be releasing a hip-hop-themed DJ Hero&#8211;complete with a turntable&#8211;soon, for example.</p>
<p>But, to keep up the pace, it will now be Rosensweig&#8217;s job to feed the consumer beast as never before.</p>
<p><span id="more-11158"></span></p>
<p>Kotick said he had spent a lot of time looking for the right exec to turbocharge the company&#8217;s online Guitar Hero network. Already, for example, he pointed out that 200,000 original, user-generated songs had been uploaded to its Web site, with many millions downloaded back.</p>
<p>He noted that the concept of the &#8220;release your inner rock star&#8221; fantasy that Guitar Hero taps into at home had still not gone online as much as it could, and added that the brand would be moving into more and more music genres.</p>
<p><a href="http://i1.wp.com/kara.allthingsd.com/files/2009/03/bobby_kotick1.jpg"><img src="http://i1.wp.com/kara.allthingsd.com/files/2009/03/bobby_kotick1.jpg?resize=225%2C225" alt="bobby_kotick1" title="bobby_kotick1" class="alignleft size-full wp-image-11182" data-recalc-dims="1" /></a></p>
<p>&#8220;We already have a big online business, but we have not even reached into five percent of the installed base of gamers,&#8221; said Kotick (pictured here). &#8220;I wanted someone who could focus on this with a passion and who gets how to leverage what we have already built.&#8221;</p>
<p>Kotick said he initially had asked Rosensweig for suggestions about who would be good for the job, having gotten to know him when Rosensweig was COO of Yahoo (YHOO) and Kotick was on its board.</p>
<p>&#8220;It was funny, but as I started talking to him, I thought he was the perfect person for it,&#8221; he said.</p>
<p>And it was perfect timing too, with all the turbulence on Wall Street and in the private equity business. Rosensweig had already been thinking about getting back into operations, after his post-Yahoo stint at Quadrangle.</p>
<p>&#8220;There is a lot of uncertainty in the market, but what I really wanted to do was be part of developing a whole new space for an already hugely successful brand,&#8221; he said. &#8220;The growth opportunity and the ability to scale here is enormous.&#8221;</p>
<p>Rosensweig, who will start April 20, does have his work cut out for him, overseeing Guitar Hero&#8217;s game development, marketing and distribution.</p>
<p>(The division&#8217;s former head and the co-creator of Guitar Hero, Kai Huang, will report to him, while Rosensweig will report to Activision President Mike Griffith.)</p>
<p>Besides dealing with the weak economy, which the company signaled in its most recent quarter could bring trouble, the Guitar Hero behemoth must keep innovating.</p>
<p>Rosensweig is also facing competition when competitor Rock Band releases a Beatles-focused music offering in September. It is likely to be very popular, even though Guitar Hero has typically outsold Rock Band.</p>
<p>More significantly, some think the entire online music gaming trend has played out, with sales down year over year.</p>
<p>Not Rosensweig. &#8220;It is just the beginning of what it could be online in this business,&#8221; he said.</p>
<p>And, for those interested, <a href="http://investor.activision.com/releasedetail.cfm?ReleaseID=372199">here is the full press release</a>:</p>
<blockquote class="memo"><p>Activision Publishing Names Media Veteran and Former Yahoo! COO Dan Rosensweig President and CEO of Guitar Hero(R) Business Unit</p>
<p>&#8211;Appointment Further Strengthens Company&#8217;s Senior Management Team</p>
<p>SANTA MONICA, Calif., March 23, 2009 /PRNewswire-FirstCall via COMTEX News Network/&#8211;Further strengthening its senior management team, Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Dan Rosensweig has been named President and Chief Executive Officer of RedOctane, the business unit which develops the blockbuster Guitar Hero(R) franchise and soon to be released DJ Hero(TM).</p>
<p>Mr. Rosensweig will oversee Guitar Hero&#8217;s global operations including game development, hardware manufacturing, supply chain, logistics and marketing. He will report directly to Mike Griffith, President and CEO of Activision Publishing. Kai Huang, former President and CEO of RedOctane, who along with his brother Charles Huang created Guitar Hero, will continue working at RedOctane reporting to Mr. Rosensweig.</p>
<p>Mr. Rosensweig brings significant experience to Activision having served as Chief Operating Officer of Yahoo! from 2002 through 2006, where he oversaw the company&#8217;s worldwide operations including its product development, marketing, and advertising sales and the development and introduction of inventive new Internet advertising formats.</p>
<p>Additionally, he spent 18 years at Ziff Davis, most recently serving as President where he was responsible for the global operations of the company and the successful merger of ZDNet and CNET. He held several senior positions during his tenure at Ziff-Davis, including President and Chief Executive Officer of ZDNet, which he built from a standalone Ziff-Davis company to a publicly traded, highly trafficked Internet network, President of Ziff-Davis Internet Publishing Group and Vice-President and Publisher of PC Magazine.</p>
<p>Prior to joining Activision, from 2007-2009, Mr. Rosensweig served as an operating principal at Quadrangle Group, a private investment firm, where he focused on the firm&#8217;s media and communications private equity business.</p>
<p>&#8220;Under the leadership of Kai and Charles, Guitar Hero established the music gaming genre and became a global phenomenon,&#8221; said Mike Griffith. &#8220;With the addition of Dan&#8217;s proven operational expertise and leadership, we will continue expanding the franchise&#8217;s global footprint in new and innovative ways. Dan&#8217;s deep understanding of how consumers can be entertained online will be invaluable as we continue to build Guitar Hero&#8217;s complementary growth channels, further establish the franchise as an innovative music platform and develop relationships with new business partners.&#8221;</p>
<p>Robert Kotick, Chief Executive Officer of Activision Blizzard noted, &#8220;I had the great pleasure of working with Dan during his tenure at Yahoo!. Dan has a rare combination of deep business expertise, entrepreneurial instincts and an incredible passion for music. We are looking forward to leveraging his proven online experience to build upon the billions of hours of entertainment we deliver each year in the Guitar Hero network.&#8221;</p>
<p>&#8220;I am extremely excited for this opportunity to work with the talented Guitar Hero team, which has transformed the interactive entertainment landscape,&#8221; said Mr. Rosensweig. &#8220;With a platform and content that universally engages a wide range of audiences, Guitar Hero has incredible growth potential. I look forward to continuing to develop Guitar Hero into an even more successful enterprise.&#8221;</p></blockquote>
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		<title>Viacom CEO Dauman: Yep, We're Still Suing Google</title>
		<link>http://allthingsd.com/20090318/viacom-ceo-dauman-yep-were-still-suing-google/</link>
		<comments>http://allthingsd.com/20090318/viacom-ceo-dauman-yep-were-still-suing-google/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 21:10:35 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Philippe Dauman]]></category>
		<category><![CDATA[Philippe Dauman Jr.]]></category>
		<category><![CDATA[Rock Band]]></category>
		<category><![CDATA[Ron Grover]]></category>
		<category><![CDATA[Steve Jobs]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=5439</guid>
		<description><![CDATA[Viacom hauled Google into court over copyright violations at YouTube two years ago. So what's happened since then? Not much, says Philippe Dauman. But he does say that his son continues enjoy working at the company he's suing.]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1668" title="philippe-dauman" src="http://i1.wp.com/mediamemo.allthingsd.com/wp-content/blogs.dir/20/files//2008/12/philippe-dauman.jpg?resize=166%2C250" alt="philippe-dauman" data-recalc-dims="1" />Viacom (VIA) CEO Philippe Dauman just spent more than an hour giving the most detail-free answers he could possibly deliver to BusinessWeek&#8217;s Ron Grover, who was interviewing him at an industry conference.</p>
<p>So no surprise that Dauman had little to say about his company&#8217;s giant, glacial lawsuit&#8211;two years and counting&#8211;against Google (GOOG) over copyright infringement at YouTube. But for the record, Dauman still thinks&#8230; something will happen, someday.</p>
<p>&#8220;We&#8217;re in U.S. litigation-land. We are in discovery. A lot of documents have been produced. One thing about technology, there&#8217;s so many more documents now,&#8221; Dauman noted, accurately. And so what does that mean? &#8220;We continue to be confident in our position. There&#8217;s not much more we can say, and there will be an outcome.&#8221;</p>
<p>So there you have it.</p>
<p>Dauman did say that his suit helped push Google to install a filtering system that susses out videos that shouldn&#8217;t be on the site (more on that soon). And he did say that his son, Philippe Jr., <a href="http://www.linkedin.com/pub/1/8b8/309">continues to enjoy working at Google</a>&#8211;a hire that Dauman says both he and Google CEO Eric Schmidt signed off on. &#8220;He&#8217;s doing very well there. He loves it, it&#8217;s a great company.&#8221;</p>
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		<title>Playing Do, Re, Mi With Wii</title>
		<link>http://allthingsd.com/20081223/playing-do-re-mi-with-wii/</link>
		<comments>http://allthingsd.com/20081223/playing-do-re-mi-with-wii/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 01:30:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Product Reviews]]></category>
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		<category><![CDATA[My Grandfather's Clock]]></category>
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		<category><![CDATA[Nunchuk]]></category>
		<category><![CDATA[Ode to Joy]]></category>
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		<category><![CDATA[Wii]]></category>
		<category><![CDATA[Wii Music]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20081223/playing-do-re-mi-with-wii/</guid>
		<description><![CDATA[This holiday season, instead of gathering around the piano for traditional sing-alongs, some families will gather around their television sets and game consoles to make music -- by playing games like Guitar Hero and Rock Band.]]></description>
				<content:encoded><![CDATA[<p>This holiday season, instead of gathering around the piano for traditional sing-alongs, some families will gather around their television sets and game consoles to make music &#8212; by playing games like Guitar Hero and Rock Band.</p>
<p>Now, there&#8217;s a new option for these digital performers: Wii Music from Nintendo. This $50 game was designed for Nintendo&#8217;s hugely popular $250 Wii gaming system, of which there were more than two million sold in November alone, according to the company.</p>
<p>Wii uses motion-sensitive controllers to move characters in games. A game of tennis in Wii Sports, for example, works when you swing the Wii remote like you would a tennis racket. The Wii&#8217;s simple graphics and adorable Miis (on-screen cartoons designed to look like you) appeal to the non-gaming set, inciting parents to challenge their kids to games of Wii Golf and spurring senior centers to start Wii Bowling leagues.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://i0.wp.com/s.wsj.net/public/resources/images/PJ-AN884_MOSSBE_D_20081223151325.jpg?resize=262%2C174" alt="Wii Music" data-recalc-dims="1" /><br />People playing Wii Music use the remote as a musical instrument.</div>
<p>Nintendo carries this cutesy, user-friendly style of video gaming over to Wii Music, where the remote works as a musical instrument, cheerful songs abound and a white-wigged character named Sebastian Tute gives instructions. Along with Sebastian, the Tutes &#8212; a musically gifted group of Miis that would give the Von Trapps a run for their money &#8212; appear and demonstrate how to play various types of music and instruments.</p>
<p>Though it&#8217;s comparably priced, Wii Music differs from games like Guitar Hero and Rock Band in many ways, and there are understandable reasons why a frequent user of those games would shun Sebastian and the Tutes. For starters, teenage fans of Guitar Hero and Rock Band who like the games&#8217; variety of popular songs may gripe about Wii Music&#8217;s selection, which includes the likes of &#8220;My Grandfather&#8217;s Clock&#8221; and Beethoven&#8217;s &#8220;Ode to Joy&#8221;; none of Wii Music&#8217;s songs are more recent than the late 1980s.</p>
<p>Perhaps the biggest difference is that, in Wii Music, you aren&#8217;t using a few fake instruments like a guitar or drum set. You are instead manipulating the Wii controller to simulate one of many instruments depicted on screen. There&#8217;s even one &#8220;instrument&#8221; called Dog Suit &#8212; a dog suit that, when worn by a Mii, uses canine barks in place of notes. Another key difference is that, aside from one game, Wii never penalizes you for playing an incorrect note in a song, because you can&#8217;t play a bad note &#8212; every press of an imaginary key or strum of an invisible string plays the correct note.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://i2.wp.com/s.wsj.net/public/resources/images/PJ-AN885_MOSSBE_G_20081223151425.jpg" rel="external" title="Click to enlarge graphic"><img src="http://i2.wp.com/s.wsj.net/public/resources/images/PJ-AN885_MOSSBE_G_20081223151425.jpg?resize=380%2C253" alt="Wii Music" data-recalc-dims="1" /></a><br />A musically gifted group of Miis &#8212; on-screen personas representing players &#8212; demonstrate how to play various types of music and instruments.</div>
<p>This &#8220;no mistakes&#8221; environment is a little bit like a sports league in which every kid gets a trophy. Wii Music got a bit too saccharine at times, like when I scored a lousy 43 out of 100 points in a game and Sebastian Tute assured me that points didn&#8217;t much matter so long as I played the way I wanted to play. But for people who are learning about music and don&#8217;t want to worry so much about playing the right note, OK: Wii Music fosters a freedom to experiment with style by allowing users to improvise and explore variations of songs.</p>
<p>Outside of the Games section, you are the judge of your own performance, rating it however you see fit, or not at all. Wii Music is divided into Jam, Lessons, Videos and Games. My favorite section was Games, which included conducting a song in Mii Maestro, hitting the right note at just the right moment in Handbell Harmony and arranging Miis from lowest to highest note in Pitch Perfect.</p>
<p>The more activities I completed, the more instruments and songs were unlocked and available for me to use; off the shelf, each copy of Wii Music starts out with 27 instruments, but over 60 can be unlocked in the game. In Lessons, Sebastian Tute explained the importance of each instrument in a song and the role that it played. Before I played drums in a reggae song, he explained that reggae drums lay down an eight-beat rhythm. In the Japanese style of music, I learned how to play and recorded myself playing all four parts of a song: taiko drum, bells, shamisen, a three-string guitar-like instrument that puts bass in the song, and flute.</p>
<p>If you&#8217;d like, you can opt to save your performances as music videos when you&#8217;re finished. These include your mistakes &#8212; err, improvisations &#8212; and some other funny effects like views of the audience members as they bob their heads listening to you play &#8220;Twinkle, Twinkle, Little Star.&#8221; Album covers can be made for these videos, and the finished product can be sent to other friends&#8217; Wiis if they also have Wii Music. Those friends can play over parts of your song and send the revised video back to you. While you&#8217;re playing songs, small black notes with faces on them called Be-Bops appear in the bottom right of the screen and work as a metronome would, steadily keeping the beat.</p>
<p>But cool accessories like guitars and microphones that are used to play music with other games aren&#8217;t available for Wii Music; instead, you must use your trusty Wii remote and Nunchuk to make one of four motions: piano-type, guitar-type, trumpet-type or violin-type. These four motions work to play a variety of instruments in different music styles, but some are easier to pretend to use than others.</p>
<p>While playing the imaginary trumpet I held the remote like one, pressing its 1 and 2 buttons like trumpet keys. But playing the piano uses the same motion as that which is used for playing drums &#8212; a downward hitting motion with the remote and Nunchuk &#8212; and this felt more like using a hammer than playing a piano. If you own a $90 Wii Balance Board, you can use it in drum mode in addition to the remote and Nunchuk. I tried this briefly, and it was fun to use the balance board in place of drum pedals.</p>
<p>Wii Music isn&#8217;t meant to replace a music lesson, but it&#8217;s intended to get people thinking about music and their own music style, without fear of making mistakes. It&#8217;s fun, unintimidating and will even teach you a thing or two. Just steer clear of the Dog Suit, if you can help it.</p>
<ul>
<li><a href="http://community.wsj.com/community/groups/growing-up-gamer-274/topics/system-do-you-play-on" rel="external"><strong>Discuss:</strong> Share reviews of videogames and systems in Journal Community.</a></li>
</ul>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Mossberg Solution will return, Wednesday, Jan. 14.  Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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		<title>Beatles-Rock Band Deal Announced With Unprecedented Number of Beatles Puns</title>
		<link>http://allthingsd.com/20081030/beatles/</link>
		<comments>http://allthingsd.com/20081030/beatles/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:38:05 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7524</guid>
		<description><![CDATA[So those reports that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.

According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no “Everybody’s Got Something to Hide Except for Me and My Monkey”?), the companies have inked an exclusive agreement to develop what they exuberantly describe as “an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.”]]></description>
				<content:encoded><![CDATA[<blockquote><p>MTV and Harmonix <strong>Come Together</strong> for Unprecedented Deal</p>
<p>Exclusive Agreement Set to Bring The Beatles Music to Fans for the First Time in Interactive Form <strong>Here, There and Everywhere</strong> in 2009 &#8230;</p>
<p>The Beatles’ extraordinary music and phenomenal legacy is set to rock <strong>across the universe</strong> in the form of a video game &#8230;&#8221;</p>
<p>&#8211; Excerpts from Apple Corps/MTV Games/Harmonix press release</p></blockquote>
<p><img src="http://i1.wp.com/digitaldaily.allthingsd.com/files/2008/10/applemtv_beatles_color.jpg?resize=200%2C307" alt="" title="applemtv_beatles_color" class="alignright size-full wp-image-7555" data-recalc-dims="1" />So those <a href="http://www.ft.com/cms/s/0/c53ca940-4081-11dd-bd48-0000779fd2ac.html?nclick_check=1">reports</a> that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.</p>
<p>According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no &#8220;Everybody&#8217;s Got Something to Hide Except for Me and My Monkey&#8221;?), the  companies have inked an exclusive agreement to develop what they exuberantly describe as &#8220;an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.&#8221;</p>
<p>&#8220;The project is a fun idea which broadens the appeal of The Beatles and their music,&#8221; <a href="http://mtvpress.com/press/release/the_beatles_inspire_new_music_video_game_apple_corps_ltd_mtv_and_harmonix_c/">Beatle Paul McCartney said in a statement</a>. I like people having the opportunity to get to know the music from the inside out.&#8221;</p>
<p>&#8220;It’s cool,&#8221; added Yoko Ono Lennon, perhaps dreaming of a &#8220;Rock Plastic Ono Band&#8221; edition of the game. &#8220;I love it and hope it will keep inspiring and encouraging the young generation for many decades.&#8221;</p>
<p>No word yet on how much of the Beatles catalog is involved here&#8211;or if it will feature a <a href="http://en.wikipedia.org/wiki/Revolution_9">&#8220;Revolution 9&#8243;</a> minigame. But that’s beside the point, really. The fact that the band, which has long refused to distribute its music digitally, has licensed its catalog at all is a triumph for MTV Networks. This is a monumental adjustment in the Apple Corps approach to digital distribution and one that could herald future deals with Apple&#8217;s (AAPL) iTunes service (Beatles fan Steve Jobs must be <i>beside</i> himself today), Amazon and others.</p>
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		<title>Video Game Software Sales Up 41% In May, NPD Says</title>
		<link>http://allthingsd.com/20080613/video-game-software-sales-up-41-in-may-npd-says/</link>
		<comments>http://allthingsd.com/20080613/video-game-software-sales-up-41-in-may-npd-says/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 16:21:14 +0000</pubDate>
		<dc:creator>Eric Savitz</dc:creator>
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		<category><![CDATA[Wii]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=1539</guid>
		<description><![CDATA[The latest data on video game software sales from market research firm NPD shows continued robust demand.
In May, video game software sales rose 41% on a year-over-year basis. Pacific Crest's Evan Wilson, in his review of the data, noted that console hardware sales saw little benefit from the launch of Take-Two's (TTWO) Grand Theft Auto IV.]]></description>
				<content:encoded><![CDATA[<p>The latest data on video game software sales from market research firm NPD shows continued robust demand.</p>
<p>In May, video game software sales rose 41% on a year-over-year basis. Pacific Crest&#8217;s Evan Wilson, in his review of the data, noted that console hardware sales saw little benefit from the launch of Take-Two&#8217;s (TTWO) Grand Theft Auto IV. He also noted that third-party titles continue to find it difficult to gain any traction on the Nintendo Wii. He notes that 10 of the top 15 tiles for the Wii are produced by Nintendo, accounting for 78% of unit sales on the Wii.</p>
<p>The top revenue generating games in the month were GTA IV, Wii Fit, Mario Kart Wii, Activision’s (ATVI) Guitar Hero III and Rock Band.</p>
<p><a href="http://blogs.barrons.com/techtraderdaily/2008/06/13/video-game-software-sales-up-41-in-may-npd-says/">Read the rest of this post</a></p>
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