2 posts and columns on Rocky

Microsoft Comms Head Smacks Back by the Numbers (Plus a "Rocky"-Inspired Internal Email!)

in News on June 25, 2010 at 1:33 pm PT

After what he considered weeks of unfair press coverage and running down of Microsoft, the software giant’s Corporate VP of Corporate Communications, Frank Shaw, posted a pugnacious corporate blog today that trotted out some impressive numbers about Microsoft’s business. Of course, he also took the opportunity to put up some not-so-much figures about competitors such as Apple, Netflix, Salesforce.com and, of course, Google. And this comes after a fists-swinging email to staff!

A Garlinghouse Memorial: BoomTown Decodes the Infamous "Peanut Butter Manifesto"

in News on June 27, 2008 at 6:53 am PT

Now that he’s officially–well, Yahoo has not said so, but it is so–leaving the company this later summer, what say we blame Brad Garlinghouse for all the woes of Yahoo! After all, Garlinghouse’s infamous “Peanut Butter Manifesto” was the key Ur-moment that one could point to as the one in which the curtains were pulled back at the troubled Internet company to reveal, well, a very sticky mess. The 2006 internal document, penned by the Yahoo senior vice president, essentially unfairly impugned delicious peanut butter by using it as a metaphor for Yahoo spreading its resources too thinly. So, as a memorial to the Garlinghouse era, BoomTown decodes the manifesto.