ROFLCopter

Web 2.0 Expo: Digg Says Sharing Is Caring

Marisa Taylor, Reporter, The Wall Street Journal in News on April 2, 2009 at 8:02 am PT

According to Bob Buch, vice president of business development at Digg, sharing is caring. Or at least it is when it comes to being a successful Web publisher. In a Wednesday presentation at the Web 2.0 Expo in San Francisco, he advised content providers to harness the power of social-networking sites and use “share” buttons (such as Digg’s, of course) to optimize Web traffic.