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	<title>AllThingsD &#187; Roger Ebert</title>
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		<title>Touchscreen vs. Keyboard, the Sequel</title>
		<link>http://allthingsd.com/20120127/touchscreen-vs-keyboard-the-sequel/</link>
		<comments>http://allthingsd.com/20120127/touchscreen-vs-keyboard-the-sequel/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 20:34:46 +0000</pubDate>
		<dc:creator>Lauren Goode</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[displays]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[laser]]></category>
		<category><![CDATA[Matias]]></category>
		<category><![CDATA[Pico]]></category>
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		<category><![CDATA[Siine]]></category>
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		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=168173</guid>
		<description><![CDATA[Last week's article on touchscreen-typing spawned a number of responses and suggestions for the keyboard of the future.]]></description>
			<content:encoded><![CDATA[<p>Last week, I wrote about <a href="http://allthingsd.com/20120120/how-touchscreens-are-forcing-the-reinvention-of-keyboards/">how touchscreens are forcing the reinvention of keyboards</a>, looking into how touchscreen keypads are easily updateable, yet can be cumbersome to type on. The post also highlighted a few solutions that tech companies are working on in this area.</p>
<p>The piece elicited a variety of reactions &#8212; even <a href="https://twitter.com/#!/ebertchicago/status/161223412621123584">Roger Ebert</a> seems to think it might be too late to learn a new keyboard. I also received a fair number of follow-up emails pointing out some interesting technologies that I’d missed.</p>
<p>So here are some other options for the touchscreen-averse:</p>
<h4 class="subhed">Talk Emo to Me</h4>
<p>A company called Siine is trying make touchscreen typing even quicker by replacing words or entire phrases with emoticons. <a href="http://allthingsd.com/files/2012/01/SiineApp.png"><img src="http://allthingsd.com/files/2012/01/SiineApp-380x282.png" alt="" title="SiineApp" width="380" height="282" class="alignright size-medium wp-image-168222" /></a></p>
<p>The<a href="http://www.youtube.com/watch?v=Ae4_e0bRsHQ&#038;feature=related"> Siine Writer app</a> is based on editable icons. Each icon, or “Siine,” is supposed to convey three different words or phrases, depending on how many times the user taps it.</p>
<p>So, instead of typing out a text-laden message, users tap a series of visual cues that send the message to the person on the receiving end.</p>
<p>Users make the Siines by <a href="http://bit.ly/q4G1yS">downloading the app</a> from the Android market, going to the emoticon screen, holding down an emoticon and selecting “create,” to assign a new picture, a name and the corresponding text for the emoticon. After that, the Siine emoticon will appear on the user’s keyboard.</p>
<p>It’s a pretty nifty idea, though there would likely still be a need to enter text for more random words, and words used less frequently.</p>
<p>Siine is based in London and Barcelona; the company launched in 2007, and received funding last February from Atomico, the VC firm of Niklas Zennstrom, best known for co-founding Skype.</p>
<p>The free app is available in both English and Spanish for devices running Android OS. There’s also a tablet version of the app, available exclusively from Samsung Apps; at the moment, there isn’t a Siine app available for iPhone or iPad.</p>
<h4 class="subhed">The Next Productivity Killer at Work </h4>
<p>Here&#8217;s a familiar sequence of events: You&#8217;re typing away at your desk, and your phone pings &#8212; loudly &#8212; alerting you and the rest of the office to the fact that you&#8217;ve got a message. You&#8217;re in the middle of doing work, so you ignore it. But you don&#8217;t, really: You glance at your phone&#8217;s interface, quickly, just to check. But, wait &#8212; it&#8217;s your friend, asking if you want in on tickets that are going to sell out in exactly 47 seconds. Or it&#8217;s your significant other, asking if you could meet the handyman at the apartment. Or it&#8217;s your mom. You simply <em>have</em> to respond.</p>
<p>What if you could just keep typing on your desktop keyboard &#8212; and still respond to your urgent calls?</p>
<p>That&#8217;s the kind of keyboard <a href=" http://matias.ca/onekeyboard">Matias</a> has come up with. <a href="http://allthingsd.com/files/2012/01/Matias.png"><img src="http://allthingsd.com/files/2012/01/Matias-380x211.png" alt="" title="Matias" width="380" height="211" class="alignleft size-medium wp-image-168193" /></a></p>
<p>The Canada-based company uses Bluetooth technology to wirelessly connect your phone to your keyboard and toggle between your desktop screen and phone &#8212; you&#8217;re still typing on your keyboard, but the text is appearing on the screen of your smartphone. (Here&#8217;s a <a href="http://www.engadget.com/2012/01/13/matias-tactile-one-slimone-hands-on-video/">video</a> from CES that shows how this works, courtesy of Engadget.)</p>
<p>There are three Matias models &#8212; the $79 Slim One Keyboard, the $99 One Keyboard and the $199 Tactile One Keyboard &#8212; and all of them work on both PCs and Macs. The One and the Slim One are available now; the Tactile One will begin shipping in May.</p>
<p>The cheapest model, the Slim One, does not include a hub for your phone. The $99 One Keyboard includes a USB 2.0 hub and in-keyboard stand to hold your phone. The $199 Tactile One Keyboard has all of that, plus Alps mechanical key switches, which means there are real switches under each key.</p>
<p>And for those of you who wrote to me and suggested the Dvorak style of keyboard as an alternative to the traditional keyboard layout &#8212; Matias also makes a <a href="http://matias.ca/dvorak/pr/">Dvorak keyboard</a> for PCs and Mac computers.</p>
<h4 class="subhed">Projecting Into the Future</h4>
<p>We&#8217;ve seen at least one example of a laser-projection device that can create a keyboard out of any opaque surface. But what if you could make a keyboard out of <em>any</em> surface? What if you could make a keyboard &#8230; out of thin air?</p>
<p>MicroVision, a company specializing in laser-display technology, announced earlier this month the availability of its new laser-display engine, the <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=114723&#038;p=irol-newsArticle&#038;ID=1645871&#038;highlight">PicoP Gen 2 HD laser display</a> (the company&#8217;s patented display, PicoP, is actually the tech behind OmniTouch, mentioned in the <a href="http://allthingsd.com/20120120/how-touchscreens-are-forcing-the-reinvention-of-keyboards/">previous article</a>.)</p>
<p>The Gen 2 display takes it a step further: MicroVision’s PicoP Gen 2 can turn any projected image into a virtual touchscreen, regardless of the surface it&#8217;s being projected onto &#8212; or whether there&#8217;s even any surface at all. The PicoP Gen 2 HD laser display engine boasts 720p HD image projection and interactive displays up to 200 inches diagonal. MicroVision also announced technology for 3-D projectors, which could project 3-D images from a small display device.</p>
<p>While this kind of technology might have a more obvious place in the gaming market, it can also be used in conjunction with mobile devices to allow users to &#8220;step away from the screen.&#8221; </p>
<p>The company is emphasizing that this is still a prototype; MicroVision expects to begin sending samples to selected manufacturers for testing sometime early this year.</p>
<p>(There aren&#8217;t any images of this technology being deployed, so you&#8217;ll just have to imagine that keyboard in thin air for now.) </p>
<h4 class="subhed">Forget the Keyboard &#8212; It&#8217;s All About Voice </h4>
<p>Still other readers threw the four-letter word at me. Not <em>that</em> one. They were talking about Siri &#8212; and her competitors &#8212; saying they believe that touchscreen technologies, tactile or otherwise, are all moot because of the emergence of voice-command technology. Voice recognition is now in smartphones, gaming consoles and &#8220;smart&#8221; TV sets; is it only a matter of time before we&#8217;re dictating everything to our computer screens?</p>
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		<title>QOTD: About Those Amazon E-Book Sales&#8230;</title>
		<link>http://allthingsd.com/20110520/qotd-about-those-amazon-e-book-sales/</link>
		<comments>http://allthingsd.com/20110520/qotd-about-those-amazon-e-book-sales/#comments</comments>
		<pubDate>Fri, 20 May 2011 14:50:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[e-book]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=33035</guid>
		<description><![CDATA[&#8220;As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc.&#8221; &#8211;Movie critic and Web publisher Roger Ebert, providing some context for Amazon&#8217;s stat about Kindle e-books outselling print books.]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc.&#8221;</p></blockquote>
<p>&#8211;Movie critic and Web publisher <a href="http://twitter.com/#!/ebertchicago/statuses/71576145111420928">Roger Ebert</a>, providing some context for Amazon&#8217;s stat about <a href="http://mediamemo.allthingsd.com/20110519/amazon-reaches-the-e-book-tipping-point-kindle-sales-blow-by-print/">Kindle e-books outselling print books</a>.</p>
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		<title>Film Criticism Is Dying? Not Online</title>
		<link>http://allthingsd.com/20110124/film-criticism-is-dying-not-online/</link>
		<comments>http://allthingsd.com/20110124/film-criticism-is-dying-not-online/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 08:00:15 +0000</pubDate>
		<dc:creator>Roger Ebert</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=35483</guid>
		<description><![CDATA[For a time, Sean P. Means of the Salt Lake Tribune maintained a macabre list of unemployed American film critics on his blog, the Movie Cricket. He had to abandon it when it began to resemble a list of American film critics.]]></description>
			<content:encoded><![CDATA[<p>For a time, Sean P. Means of the Salt Lake Tribune maintained a macabre list of unemployed American film critics on his blog, the Movie Cricket. He had to abandon it when it began to resemble a list of American film critics.</p>
<p>Film critics have suffered plenty of downs lately, from dwindling job opportunities at newspapers to the barbs at the Golden Globes last Sunday, when Ricky Gervais joked that members of the Hollywood Foreign Press Association were taking bribes. That&#8217;s led to many recent declarations of the Death of Film Criticism. But this is a myth; we&#8217;re actually living in a Golden Age of Film Criticism. More filmgoers are reading more good writing about more films, new and old, than ever before. They are also reading more bad writing, but there you go. Having lost the ability to speak, I&#8217;ve adopted the Internet as my own social network and am amazed almost daily by yet another extraordinary film critic.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748703583404576080392163051376.html?mod=WSJ_Tech_RIGHTTopCarousel_1">Read the rest of this post on the original site</a></p>
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		<title>Jay Leno Learns About Twitter</title>
		<link>http://allthingsd.com/20101102/jay-leno-learns-about-twitter/</link>
		<comments>http://allthingsd.com/20101102/jay-leno-learns-about-twitter/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 10:58:49 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=25387</guid>
		<description><![CDATA[It's very distracting! And so are computers.]]></description>
			<content:encoded><![CDATA[<p>Useful reminder: Some people&#8211;many people&#8211;don&#8217;t know or care about <a href="http://mediamemo.allthingsd.com/20101027/with-a-big-push-from-apple-html5-video-wins-the-web-but-not-completely/">the difference between Flash and HTML5</a>. So for them, discussions like this one&#8211;Judd Apatow, Robin Williams and Jay Leno, chatting about Twitter, computers and porn&#8211;are about as technical as they want to get:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="380" height="213" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/uAkZwEiTQOAiKeS4QDzYkg" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="380" height="213" src="http://www.hulu.com/embed/uAkZwEiTQOAiKeS4QDzYkg" allowfullscreen="true"></embed></object></p>
<p>Via Roger Ebert, who <a href="http://twitter.com/#!/ebertchicago/status/29455272284">Tweeted</a> about this.</p>
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		<title>Weekend Update 03.06.10&#8211;The Blue Meanies Edition</title>
		<link>http://allthingsd.com/20100306/weekend-update-02-06-10-the-blue-meanies-edition/</link>
		<comments>http://allthingsd.com/20100306/weekend-update-02-06-10-the-blue-meanies-edition/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 23:23:30 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=36252</guid>
		<description><![CDATA[All of us at AllThingsD are getting out our tuxes and gowns in anticipation of the big night. It's going to be all about the story of a huge, profit-hungry oppressor using its might to crush competition for precious resources. Or, the Oscar might go to "Avatar."]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/03/bluemeanie.jpg" alt="" title="bluemeanie" width="150" height="150" class="alignright size-full wp-image-36254" /></a> All of us at <strong>AllThingsD</strong> are getting out our tuxes and gowns in anticipation of the big night. It&#8217;s going to be all about the story of a huge, profit-hungry oppressor using its might to crush competition for precious resources. Or, the Oscar might go to &#8220;Avatar.&#8221;</p>
<p>John got to cover the outset of an epic conflict this week. It has all the marks of a mega-hit. It&#8217;s about property, philosophy and most important, resources that both parties need in order to survive. It&#8217;s a shame the Oscar deadline has already passed, because the coming battle between <a href="http://digitaldaily.allthingsd.com/20100302/apple-vs-htc-why-why-now-and-why-htc/">Apple and HTC</a> might have challenged a particular blue blockbuster in the category &#8220;best use of technology in a screenplay.&#8221; They do seem to share the same basic plot structure, anyway. Shortly after reporting on Apple&#8217;s (AAPL) opening salvo at HTC, John stepped back to offer some perspective on the conflict and guessed that maybe, just maybe, <a href="http://digitaldaily.allthingsd.com/20100302/apple-vs-google-game-on/">Apple was really firing at Google</a> (GOOG), as the Android based devices are the subject of Apple&#8217;s legal scrum with HTC. Who doesn&#8217;t love a good proxy war? It was an Apple-a-day this week at Digital Daily, as John rounded things out with a post about the <a href="http://digitaldaily.allthingsd.com/20100305/about-that-march-ipad-release-date/">on-again-off-again release date for iPad</a>. The iPad certainly cometh, but the confusion as to when led to some serious chatter in the blogosphere. Read John&#8217;s post. He&#8217;s got it all figured out. </p>
<p>BoomTown wasted no time getting back in the groove after returning from meeting all the Mexi-geeks in Monterrey. Upon arriving back in soggy San Francisco, she <a href="http://kara.allthingsd.com/20100302/boomtown-visits-4as-transformation-2010-confab-and-find-ad-agencies-unusually-social/">descended upon the AAAA</a>. This year&#8217;s advertising agency confab was all about the social, Kara reported. Weekend Update wonders if Kara was forced to watch preroll video ads about Lipitor and Kiva before she was allowed to change interviewees. That&#8217;s the ultimate social advertising. Midweek, Kara posted about a viral video that gets the distinction of being the only Oprah product ever consumed willingly by Weekend Updaters. The short piece on <a href="http://kara.allthingsd.com/20100303/viral-video-roger-eberts-newold-voice-speaks-volumes/">Roger Ebert getting his own voice back</a> seems like the best possible application of technology to better a life, and it&#8217;s just darn cool. Kara finished the week with a post about Google&#8217;s <a href="http://kara.allthingsd.com/20100305/google-acquires-docverse-in-office-face-off-with-microsoft/">purchase of DocVerse</a>. The move represents a shot right at the heart of Microsoft&#8217;s (MSFT) flagship software package, and is just another weapon in the arms race for what may be a coming war in the cloud. </p>
<p>MediaMemo was on the case of the missing comedy this week, when Peter reported that <a href="http://mediamemo.allthingsd.com/20100302/hulu-loses-its-moment-of-zen-what-will-it-do-with-jon-stewart-and-stephen-colbert/">Stephen Colbert and Jon Stewart</a> had left the Hulu lineup. Their shows represent only a small fraction of the total Hulu content monster. A small, hilarious viewer-drawing, ad-selling fraction. Peter moved on to a quick update on the semi-empire that is the Huffington Post. Arianna is doing well, with somewhere in the neighborhood of 28 million unique visitors in January according to comScore (SCOR). The &#8220;get huge&#8221; model may work for start-ups out here in Silicon Valley, but everyone in the media world is waiting to see if she can monetize that monster. Toward the end of the week, Peter talked with <a href="http://mediamemo.allthingsd.com/20100305/an-apple-app-star-explains-why-he-wont-work-with-android/">Jeff Smith of Smule</a> about why he won&#8217;t be developing mobile games for Android anytime soon. Maybe Google has more to fight with than just Apple. </p>
<p>The Mossberg contingent was in overdrive this week and treated us all not only to the normal triad of great posts but to a Mossblog as well. Personal Technology pushed into a new frontier, as Walt wrote about the emerging market for wireless computer-to-TV video transfer. He tested two separate systems, <a href="http://ptech.allthingsd.com/20100303/how-to-watch-video-wirelessly-on-your-tv-set/">Wi-Di and PlayOn</a> which both aim to put video from your computer on to an enabled TV. Both worked as advertised, though each has drawbacks, in either technology or content limitations. Walt tells it like it is, and Weekend Update has a feeling that he&#8217;ll be telling us more about these technologies as they mature in the consumer space. The <a href="http://mossblog.allthingsd.com/20100304/walt-on-internet-video-on-tvs-tipping-point/">Mossblog</a> this week has some informative video of Walt discussing Internet video displayed on TV. He appeared on the WSJ&#8217;s Digits show to talk about wireless display technology, but said we hadn&#8217;t reached a tipping point yet, partly because we hadn&#8217;t reached the necessary market penetration. <a href="http://mailbox.allthingsd.com/20100303/more-on-quicken-for-mac/">Mossberg&#8217;s Mailbox</a> had even more questions in it about Quicken for Mac this week, and the news was much the same as in last week&#8217;s column: The new Quicken for Mac isn&#8217;t up to par with the  version, so think hard before you buy. Katie offered analysis of yet another <a href="http://solution.allthingsd.com/20100302/two-laptops-take-images-to-another-dimension/">3-D device</a> that may be coming to a lap near you. She reviewed two laptops, one from Asus and one from Acer, both with 3-D display technology. She had good things to say about the devices as solid laptops in their own right, but she&#8217;s still not sold on the glasses.  </p>
<p>Get your popcorn ready, throw on your 3-D glasses, and wait for the lights to dim. The new week is about to start. </p>
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		<title>Viral Video: Roger Ebert&#039;s New/Old Computer-Generated Voice Speaks Volumes</title>
		<link>http://allthingsd.com/20100303/viral-video-roger-eberts-newold-voice-speaks-volumes/</link>
		<comments>http://allthingsd.com/20100303/viral-video-roger-eberts-newold-voice-speaks-volumes/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 10:04:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=24983</guid>
		<description><![CDATA[Here is a remarkable video clip of film critic Roger Ebert showing off his "new" voice in a television interview on the "The Oprah Winfrey Show" yesterday.

Ebert has dubbed the new voice "Roger Jr." That's because it has been computer-generated using numerous past recordings he has made, from innovative software programming by a Scottish tech outfit called CereProc.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/030210ebert.jpg_20100302_08_44_26_3h282w400-275x193.jpg" alt="" title="030210ebert.jpg_20100302_08_44_26_3#h=282&amp;w=400" width="275" height="193" class="alignright size-medium wp-image-24985" /></p>
<p>Here is a remarkable video clip of film critic Roger Ebert showing off his &#8220;new&#8221; voice in a television interview on the &#8220;The Oprah Winfrey Show&#8221; yesterday.</p>
<p>Ebert has dubbed the new voice &#8220;Roger Jr.&#8221; That&#8217;s because it has been computer-generated using numerous past recordings he has made, from innovative software programming by a Scottish tech outfit called CereProc.</p>
<p>&#8220;It&#8217;s what they call a beta. It still needs improvement, but at least it sounds like me,&#8221; he said.</p>
<p>The award-winning movie reviewer lost his voice after a bout of thyroid cancer, but remains as eloquent as ever with his new/old voice.</p>
<p>Said Ebert:</p>
<p>&#8220;I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime. To make ourselves unhappy is where crime starts. We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn&#8217;t always know this, and I am happy that I lived long enough to find it out.&#8221;</p>
<p>Indeed, and here&#8217;s the video proof (that is Ebert&#8217;s wife crying at the end):</p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/lJI87Ivk0PM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lJI87Ivk0PM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
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		<title>&#039;Course, According to Hollywood, Apple&#039;s Market Share Is More Like 90 Percent</title>
		<link>http://allthingsd.com/20080718/course-according-to-hollywood-apples-market-share-is-more-like-90/</link>
		<comments>http://allthingsd.com/20080718/course-according-to-hollywood-apples-market-share-is-more-like-90/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 07:00:42 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2802</guid>
		<description><![CDATA[“Because they’re the super-small-market share guy, they get all these statements about them.” Microsoft Chairman Bill Gates said that of Apple back in 2005. And while it’s essentially still true today, it’s less so than it has been in years past. In separate reports today, research houses Gartner and IDC both note that Apple has climbed to third place in the desktop market in the states.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/07/locke_apple.jpg" alt="" title="locke_apple" width="350" height="210" class="aligncenter size-full wp-image-2803" />
<p class="center"><small>John Locke (played by Terry O&#8217;Quinn) and his Apple II in ABC&#8217;s &#8220;Lost&#8221;</small></p>
<p>&#8220;Because they’re the super-small-market share guy, they get all these statements about them.” Microsoft (MSFT) Chairman <a href="http://www.macobserver.com/article/2005/05/03.2.shtml">Bill Gates said that about Apple back in 2005</a>. And while it&#8217;s essentially still true, it&#8217;s less so than it has been in years past. In separate reports today, research houses Gartner (IT) and IDC (IDC) both note that <a href="http://www.pcmag.com/article2/0,2817,2325860,00.asp">Apple has climbed to third place</a> in the desktop market in the U.S.<a href="http://www.gartner.com/it/page.jsp?id=724111"> Gartner figures Apple&#8217;s share of  state-side PC shipments for the second quarter of 2008 to be 8.5 percent</a>, up from 6.4 percent in the quarter a year earlier. <a href="http://www.idc.com/getdoc.jsp?containerId=prUS21349408"> IDC pegs it at 7.8 percent for the second quarter this year</a>, up from 6.2 percent in last year&#8217;s second quarter. And that puts the company in third place in the domestic PC market&#8211;ahead of Acer, if you believe Gartner. And in fourth place behind Acer if you believe IDC.</p>
<p>Not that it matters all that much. Because regardless of whose metrics you prefer, Apple (AAPL) still lags far behind the two PC sales leaders. Dell (DELL) is still the No. 1 seller of PCs in the U.S., with 32 percent of the market according to IDC. HP is No. 2, with 25 percent. And in terms of worldwide sales, Apple hasn&#8217;t even cracked the Top 5. Yet.</p>
<p>It&#8217;s definitely No. 1 in Hollywood though, as critic Roger Ebert noted a few years back. &#8220;Macs turn up in the movies all the time&#8211;not so much because of product placement, but because so many movie people use them and like them,&#8221; <a href="http://www.macworld.com/article/29180/2004/02/themacturns20.html">Ebert wrote</a>. &#8220;A historian of the future, counting all the on-screen computers between 1983 and today, would likely conclude that Macs represented 90 percent of the computer market.&#8221;</p>
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		<title>'Course, According to Hollywood, Apple's Market Share Is More Like 90 Percent</title>
		<link>http://allthingsd.com/20080718/course-according-to-hollywood-apples-market-share-is-more-like-90-2/</link>
		<comments>http://allthingsd.com/20080718/course-according-to-hollywood-apples-market-share-is-more-like-90-2/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 07:00:42 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2802</guid>
		<description><![CDATA[“Because they’re the super-small-market share guy, they get all these statements about them.” Microsoft Chairman Bill Gates said that of Apple back in 2005. And while it’s essentially still true today, it’s less so than it has been in years past. In separate reports today, research houses Gartner and IDC both note that Apple has climbed to third place in the desktop market in the states.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/07/locke_apple.jpg" alt="" title="locke_apple" width="350" height="210" class="aligncenter size-full wp-image-2803" />
<p class="center"><small>John Locke (played by Terry O&#8217;Quinn) and his Apple II in ABC&#8217;s &#8220;Lost&#8221;</small></p>
<p>&#8220;Because they’re the super-small-market share guy, they get all these statements about them.” Microsoft (MSFT) Chairman <a href="http://www.macobserver.com/article/2005/05/03.2.shtml">Bill Gates said that about Apple back in 2005</a>. And while it&#8217;s essentially still true, it&#8217;s less so than it has been in years past. In separate reports today, research houses Gartner (IT) and IDC (IDC) both note that <a href="http://www.pcmag.com/article2/0,2817,2325860,00.asp">Apple has climbed to third place</a> in the desktop market in the U.S.<a href="http://www.gartner.com/it/page.jsp?id=724111"> Gartner figures Apple&#8217;s share of  state-side PC shipments for the second quarter of 2008 to be 8.5 percent</a>, up from 6.4 percent in the quarter a year earlier. <a href="http://www.idc.com/getdoc.jsp?containerId=prUS21349408"> IDC pegs it at 7.8 percent for the second quarter this year</a>, up from 6.2 percent in last year&#8217;s second quarter. And that puts the company in third place in the domestic PC market&#8211;ahead of Acer, if you believe Gartner. And in fourth place behind Acer if you believe IDC. </p>
<p>Not that it matters all that much. Because regardless of whose metrics you prefer, Apple (AAPL) still lags far behind the two PC sales leaders. Dell (DELL) is still the No. 1 seller of PCs in the U.S., with 32 percent of the market according to IDC. HP is No. 2, with 25 percent. And in terms of worldwide sales, Apple hasn&#8217;t even cracked the Top 5. Yet.</p>
<p>It&#8217;s definitely No. 1 in Hollywood though, as critic Roger Ebert noted a few years back. &#8220;Macs turn up in the movies all the time&#8211;not so much because of product placement, but because so many movie people use them and like them,&#8221; <a href="http://www.macworld.com/article/29180/2004/02/themacturns20.html">Ebert wrote</a>. &#8220;A historian of the future, counting all the on-screen computers between 1983 and today, would likely conclude that Macs represented 90 percent of the computer market.&#8221;</p>
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