9 posts and columns on Roger Ehrenberg

Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

in Media on May 31, 2011 at 4:00 am PT

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate.
metamarkets

Mobile Marketing Start-Up PlaceIQ Raises $1 Million From Angels, Ad Guys

in Media on April 5, 2011 at 10:30 am PT

All of those cool mobile apps you’re using to check in to places, take photos of places, and tell friends about places you’re going to? All of that information might be useful to marketers, right?

Twitter List Service TLists Becomes Sulia, Raises $3.5 Million

in Media on December 20, 2010 at 12:42 pm PT

Ah! You can still raise money for a start-up whose fate is tied directly to Twitter. And it doesn’t hurt if you’re actually working with Twitter while you do it.

Goodbye (Crummy) CAPTCHAs. Hello Ad Dollars?

in Media on September 20, 2010 at 5:00 am PT

Solve Media can’t make captchas go away, but it says it can make them less unpleasant–by turning them into ads.

TicketFly Rounds Up $3 Million to Fight Ticketmaster

in Media on May 12, 2010 at 8:30 am PT

Average concertgoers go to two shows a year, and there’s a very good chance some of the money they spend on those shows goes to Ticketmaster, which dominates the ticketing business. So here’s a company that wants a piece of that: TicketFly, a New York-based start-up that wants to–gasp!–use the Web to update the archaic business.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

Twitter Launches Another Business It Doesn’t Make Money From: Trading Site StockTwits Raises $800,000

in Media on December 17, 2008 at 9:44 am PT

Twitter’s executives and investors tend to roll their eyes when people ask them when they’re going to start, you know, generating revenue. Maybe that’s because there’s a really obvious answer: Start collecting money from the many companies that are using Twitter’s infrastructure and service to create their own businesses. Newest example: StockTwits, a Twitter-based bulletin board/chat room for individual investors