AllThingsD » Roku

Microsoft's Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

Peter Kafka — Thu, 10 May 2012 18:41:24 +0000

More evidence that Microsoft is increasing its lead in the digital living room race: Data that shows its Xbox gaming console is the most popular non-PC device to watch Web video.

That is, more people are watching Web stuff on Microsoft’s machine than on the iPad, iPhone or any Android machine, anywhere. And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they’re not even competitors.

This data comes from Freewheel, an online video ad company, and it comes with caveats. We’ll get to those below. But first, take a look:

Now the asterisks: Freewheel is only measuring “professional content” that runs with ads, because that’s how it makes its living. So that means it’s counting stuff from companies like NBC, CBS, ESPN and Vevo, but not YouTube cat videos. It’s also not measuring Netflix usage. On the other hand, this isn’t a poll or sample, but data compiled by the company’s own ad servers.

So it’s possible there’s some variance here with the larger Web video world, but it seems reasonable to assume that this is at least directionally correct. At the very least, it gives credence to Microsoft’s claim that Xbox users are spending more time watching videos on the machines than playing games, and that its deals with conventional TV programmers may be bearing fruit.

And it shows you how much ground Google will need to make up as it gets ready to relaunch its Google TV. Ditto for Apple, if and when it ever gets serious about transforming Apple TV into something other than a “hobby.”

Roku Plays Nice With Cable Guys

Lauren Goode — Mon, 13 Feb 2012 16:36:38 +0000

Roku is one of the cord-cutter’s favorite tools, because its devices make it easier to get video on your TV without paying for a cable subscription. But as Roku plans to more than double the current number of apps on its platform, it is putting a particular focus on cable apps — ones that will still require users to keep those cable subscriptions.

Roku’s founder and chief executive officer, Anthony Wood, has said that Roku users can expect to see more cable apps from providers like Comcast, Verizon, and others working on the platform, as the Saratoga, Calif.-based company ups the number of apps running on its devices from 400 to around a thousand by the end of the year.

Currently, content from HBO GO and Epix plays on Roku boxes — provided that the user is paying for and can authenticate the apps through cable services like AT&T U-verse, Charter, Cox, RCN and Verizon FiOS.

And on the cable side, providers like Comcast and Verizon have introduced their own apps, which, as my AllThingsD colleague Peter Kafka has pointed out, allow subscribers to stream channels to their iPads while they’re in the home — and not too far away from that cable box.

You’ve probably heard a lot about cord-cutting in recent years — though the data on this trend is still somewhat contradictory. With cable companies launching streaming apps, and streaming device makers looking to cable content, both sides of the TV-content coin are acknowledging the same thing: We’re not entirely sure yet that cord-cutting is a real phenomenon, there’s evidence that consumers want both cable TV and Internet streaming options, and the industry could stand to experiment a little bit while it all shakes out.

But for Roku, which brought the first Netflix-centric device to the market and has since sold around two and a half million boxes, it also means trying to take a greater stake on the hardware side. Basically, Wood said, his idea is that users will be able to get most if not all of their cable needs through a Roku product.

Roku also recently announced a cordless “streaming stick,” which is meant to enable Internet video streaming on a non-connected television set. Despite predictions that “smart,” Internet-connected TVs are set to take off over the next couple years, Wood is taking a long-term view with the streaming stick, targeting the consumers who initially won’t be looking to buy new smart TVs. He has also said that the stick, a flash-drive-sized device that plugs into the back of a TV set, will allow for easier, regular software updates to TV apps.

“While we can’t necessarily compete with gaming consoles, we see it as less likely that a family would have an Xbox paired with every TV in the house. But they might have a Roku device with every TV in the house,” Wood said, referring to Roku’s relatively low cost structure.

Wood’s assertions arrive as the Federal Communications Commission is considering a rule change that would require consumers that patch into low-tier or basic cable channels to use some sort of cable set-top box to do so, rather than access cable wires directly (and for free). One start-up, Boxee — which makes the video-streaming Boxee Box and just threw its efforts behind a Live TV stick that’s meant to provide users with basic cable channels — has openly opposed the potential change, saying that it would harm innovation in the set-top box space.

It’s unclear if or when this ruling will come to pass, though VentureBeat reports that it could come within a few weeks.

But Roku’s strategy to bring more cable apps aboard its platform is a different tack than the one Boxee is taking, since Boxee has marketed itself explicitly as a cord-cutting tool, whereas Roku is eyeing the idea of a holistic TV-watching solution.

Roku to Launch Cordless Streaming Stick for TVs

Lauren Goode — Wed, 04 Jan 2012 14:59:16 +0000

Roku, maker of competitively priced set-top boxes that stream Web video on TVs, is introducing a new device it thinks will offer a simpler option for Internet connectivity than some “smart” TVs.

Today, the company is unveiling plans for its Roku Streaming Stick, a flash-drive-sized dongle that plugs into the back of television sets to enable the same streaming capabilities as a Roku box.

The Streaming Stick will deliver HD streaming video and feature Wi-Fi capabilities, a processor and upgradable software. The Stick won’t require any cables or a separate remote. It will, however, work only on TV sets with HDMI ports that are enabled for Mobile High-Definition Link (MHL).

Roku founder and CEO Anthony Wood said the company plans to continue making Roku set-top players. But as the television industry shifts more toward smart TVs that connect to the Internet without use of an additional device, Roku wants to be the solution that TV manufacturers look to in the interim.

The connected TV category is forecast to grow at a 30 percent compound annual rate between now and 2014 — up to more than 123 million shipments, according to a report from DisplaySearch earlier this year. The report also predicts continued complexity in the market, with a variety of streaming video services available to consumers, and tech giants like Apple, Google, and Microsoft — in addition to smaller companies like Roku and Boxee — offering boxes for streaming Internet media.

Wood points out that despite the growing number of smart-TV shipments, Roku believes the actual connectivity rate on those TVs is still relatively low. Consumers, he said, are still looking for devices that can be easily upgraded when it comes to getting the Internet on their television sets.

Roku hasn’t yet determined the price of its Streaming Stick, but Wood said it would likely cost between $50 and $100, and will ship in the second half of 2012. While Roku hopes to partner with television manufacturers to bundle the dongle with TV purchases, the Streaming Stick will at first be sold individually, as well as alongside Insignia brand TVs from Best Buy.

California-based Roku launched in 2008 with the introduction of the first Netflix streaming player. Its lineup of devices now includes the Roku LT, the Roku 2 HD, the Roku 2 XD and the Roku 2 XS, which have around 400 channels and apps, including Netflix, Pandora, HBO GO, Vimeo, Hulu Plus, and Amazon’s streaming video service. The Roku 2 XS also offers Angry Birds, which can be played using a Roku XS remote.

Wood said sales of Roku players are up 300 percent over last year, with around 2.5 million Roku devices sold. He added that the company has been focused recently on casual games, with the introduction of Pac-Man and Jeopardy game apps on Roku, in addition to Angry Birds. Roku is also broadening its retail presence to more than 13,000 storefronts across the U.S.

Roku isn’t the only small set-top box maker shifting its strategy to adapt to the growing market for smart TVs. Boxee, maker of the Boxee Box, recently said it would offer a Live TV dongle for watching TV programming through the Box. Shortly afterward, the start-up also said it would be releasing its last software update for its PC-based application, as it focuses more on TV-compatible devices.

Boxee to Release Last Software Update for PCs

Lauren Goode — Tue, 27 Dec 2011 00:32:50 +0000

Boxee, creator of the Boxee Box, a D-Link device that streams live video to your television set, is getting ready to deploy updated software for PCs and Boxee Box devices.

An expected software update on a slow day at the end of December is hardly big breaking news. But for start-up company Boxee, it signals a shift away from its software for PC browsers and a focus on Internet-connected TVs: The company says version 1.5 of the software will be its last Boxee update for PCs, Ubuntu and Mac computers.

It will be launched along with a Live TV dongle for the Boxee Box later in January.

Version 1.5 of the downloadable software on the Web will include better file support, a new onscreen display, search functionality, HTML5 WebKit-based browser, and will support multiple languages. It will run on Windows XP, Windows Vista, Windows 7 (32 bit and 64 bit), Mac OS X 10.6 and higher, Linux Ubuntu 11.10, and will be available on Boxee.tv through the end of January.

And for those who would rather develop their own software for Boxee: The company is also releasing an open source version of its software.

The update won’t, however, offer PC users access to the same apps that are available on the Box, such as Netflix, Pandora and VUDU.

Boxee first launched in January 2010 as a Web application for watching Internet video online. In November 2010, it launched its awaited Boxee Box device, which came with a nifty Qwerty-style remote and offered a variety of apps — but it launched amid a growing market of Internet-connected TV boxes, including Apple TV, Google TV, Microsoft’s Xbox and the competitively-priced Roku box. At the time of the Boxee’s hardware launch, about 1.5 million people were using the Boxee software.

Boxee explained its shift away from Web software by saying it believes the future of TV will be driven by Internet-connected boxes, connected TVs and second screen devices like tablets. “While there are still many users who have computers connected to their TVs, we believe this use case is likely to decline as users find better alternatives,” Boxee wrote.

The company also said that the lack of premium apps on the downloadable version of Boxee was due to extensive DRM and certification requirements.

Year of the Talking Phone and a Cloud That Got Hot

Walter S. Mossberg — Thu, 22 Dec 2011 02:04:22 +0000

While other industries struggled, consumer technology seemed to march ahead as always in 2011, with important new products and services continuing to roll out. Sure, some tech companies, like BlackBerry maker Research In Motion, suffered reverses. And some products, like Hewlett-Packard’s TouchPad, flopped. But many shone.

[ See post to watch video ]

So here is a look at a few of the biggest tech products of the past year, with some analysis of what they signified and what issues they raise for 2012. As with all my columns, this one is focused only on products and services provided to consumers. Also, as usual, this column isn’t meant to offer investment advice or to evaluate the management skills or financial condition of companies.

The iDevices

Siri, right, the voice-controlled artificial-intelligence system, made the iPhone 4S stand out even though it looked like its predecessor.

Even in a year when its iconic leader, Steve Jobs, resigned as CEO and then passed away, Apple kept going from success to success. In March, it introduced the iPad 2, a thinner, lighter, faster version of its groundbreaking tablet and sold tens of millions of them. In October, it brought out the iPhone 4S, which proved popular even though it looked identical to the prior model. One reason: The phone introduced a voice-controlled artificial-intelligence system called Siri that answers questions and performs tasks without requiring typing or searching. Siri, while still rudimentary, could herald a revolution in practical artificial intelligence for consumers.

The lesson here is that Apple is driving the industry toward simpler, more reliable digital experiences tied into ecosystems of content and cloud services. It is expected to bring out radically new iPhones and iPads in 2012. But can it fend off challenges from popular, rapidly improving rivals using Google’s Android operating system? And, in the absence of Mr. Jobs, can it keep churning out game-changing hits?

With its ultralow price and Amazon connection, the Kindle Fire may be the first tablet to gain significant traction against the iPad.

The Kindle Fire

Despite some initial software flaws and its chunky, plain hardware, the diminutive Fire appeared to be the first color tablet to gain significant traction against the iPad. The biggest reasons are its ultralow $199 price and its tie-in to Amazon’s huge content library. But the Fire may have started a trend that could be a problem for Google: It demotes the Android operating system to an under-the-covers piece of plumbing, ignoring Google’s user interface and apps marketplace.

In 2012, Amazon is expected to bring out a larger, possibly sleeker Fire, and, if it continues to prove popular, it could attract larger numbers of apps designed for the Fire and sold only through Amazon. But despite its success with simple e-readers, Amazon has little experience as a maker of general-purpose computing devices, and it will have to be nimble and creative to keep up with Apple and more-traditional Android rivals.

LTE

Though several cellular technologies claim the moniker “4G” to indicate fast data speeds and greater capacity, only one, LTE (Long Term Evolution), delivers true broadband speeds consistently. This past year, it finally spread significantly in the U.S., both in terms of geography and in the number of devices supporting it. The LTE leader by far is Verizon Wireless and it has the potential to make the wireless Web, and wireless streaming of video, the equal of their wired counterparts. AT&T is racing to catch up and Sprint, which uses a different 4G system, says it will join the LTE parade.

But at this stage, LTE still consumes too much battery power. And LTE networks, if they become the norm, could get overwhelmed. To fend off this prospect, the biggest carriers in 2011 began charging more for greater data usage, a move that could curb the spread of innovative services that rely on large data downloads, such as video streaming and sharing of music and high-resolution photos.

More companies took advantage of cloud computing, with Google introducing the Chromebook, which relies almost entirely on the cloud.

The Cloud

Many players began offering consumers the opportunity to both store their data on, and run apps from, remote servers on the Internet, a system called cloud computing. Google even introduced a new kind of laptop, the Chromebook, that has almost no internal storage and relies almost entirely on the cloud. An example of a cloud service: music “lockers” that store all your songs on multiple devices. Cloud services are sure to expand in 2012, but questions remain on their reliability, security and privacy. And while most now cost little or nothing, these offerings could become another monthly fee burden for consumers.

Android became easier to use with the release of the Ice Cream Sandwich version, used in the Samsung Galaxy Nexus.

The Android Army

In 2011, Android overtook Apple’s iPhone and iPad operating system, called iOS, in users. Though no single Android device is as popular as the iPhone or iPad, Android is now the collective leader, with hundreds of devices using it. Samsung, in particular, had success with its Android-based Galaxy devices. And a new version, called Ice Cream Sandwich, continued Android’s steady improvement by making it easier to use. However, Google may be losing control of Android, as hardware makers and cellular carriers redefine it to suit their own needs, and fail to offer consumers updates in a timely fashion. Except for the Kindle Fire, the operating system hasn’t caught on in tablets.

Windows

Microsoft has been way behind in the new areas of super-smartphones and tablets. In 2011, the software giant began to try to reverse that situation. It introduced the first competitive version of its sleek, sophisticated Windows Phone software, called Mango, though so far without much uptake by consumers. And it previewed a bold new version of main Windows, called Windows 8, with a multitouch interface that, unlike Apple’s approach, is a single operating system meant for both PCs and tablets. It will start shipping in 2012.

Following in the Apple MacBook Air’s footsteps, a crop of thin and speedy ultrabooks, such as the Toshiba Portege Z835, pictured, became the new standard for laptops, with Windows PC makers coming up with their own versions of the machines.

Still, Windows Phone must somehow attract many more users. And Windows 8 is a gamble, because it includes two interfaces: the new tabletlike face and the old, familiar Windows look, which could confuse consumers.

Ultrabooks

In 2011, Apple’s MacBook Air, previously a niche product, became the new standard for laptops—thin, light, speedy, with long battery life and solid-state memory for storage instead of a hard disk. Now, Windows PC makers are following suit with similar machines called Ultrabooks.

Ultrabooks may recharge the Windows laptop scene in 2012. However, they will have to become less costly—they now hover at around $1,000—and their solid-state drives don’t offer the capacity of hard disks at an affordable price.

The Lenovo IdeaPad U300

Television

The reinvention of television picked up steam in 2011, albeit in a small way. Despite some miscues, Netflix streaming of TV shows to many devices grew in popularity. Set-top boxes that bring Internet video to TVs, like the Roku box and Apple TV, got better and more popular, though Google’s competing effort was a dud. Microsoft’s Xbox is set to compete strongly, using its Kinect add-on to find and play media apps with gestures and voice commands.

The big test may come in 2012, when Apple is believed to plan to ship a whole new type of Internet-connected TV, which the company hasn’t confirmed. A big obstacle: Cable and media companies will have a huge say in this potential revolution, and the current system serves them well.

So, 2011 was an exciting year in consumer technology. I can’t wait for 2012.

Email Walt at mossberg@wsj.com.

A Mac on Windows?

Walter S. Mossberg — Thu, 08 Sep 2011 01:02:29 +0000

My goal is to watch video from Netflix and Amazon on my TV. Which of the set-top boxes you recently reviewed will allow me to do that?

Of the three I tested, only the Roku 2 player will deliver both of these particular services, plus others, to your TV. It starts at $60, plus the cost of a subscription to Netflix or downloads from Amazon. The other two—Apple TV and Boxee Box—do provide Netflix, plus some services the Roku lacks, such as iTunes for Apple TV and Vudu for Boxee.

In your column last week, you noted that the latest version of Parallels Desktop for Mac can run a second copy of the Mac operating system inside a virtual computer on a Mac. Will it also allow people to run the Mac OS on a Windows PC?

No, according to both Apple and Parallels. First of all, the new Parallels product, which is mainly meant to run a virtual or faux Windows computer on a Mac, can run only on Mac hardware.

The company does make a similar product that runs on PC hardware, but Apple says its Mac operating system is designed to only boot up on Mac hardware, even if it is installed in a virtual computer.

I know that some techies and engineers have been able to get around this and run the Mac OS on PC hardware, but it often doesn’t run perfectly normally, and I don’t believe average users can pull this off in any case.

I am interested in a tablet for reading books, newspapers and magazines, email and light Web surfing. Which tablet do you recommend?

Assuming that, by “tablet,” you are excluding simple monochrome e-readers like the current Amazon Kindle, I’d recommend the iPad. It’s the best overall tablet I’ve tested, with the best battery life and the greatest variety of apps. All of the tablet contenders can do email and Web surfing adequately, but the iPad has a greater selection of newspaper and magazine apps.

However, there are two caveats. One is that the iPad cannot display Flash video, so if that is of prime importance, look elsewhere. The other is that Amazon is widely expected to soon offer a more limited, but less expensive, color tablet that—given Amazon’s business—might well be very good for books, newspapers and magazines. So you might want to wait to evaluate that product.

Email Walt at mossberg@wsj.com.

High-Definition Streaming

Walter S. Mossberg — Thu, 01 Sep 2011 01:00:59 +0000

I am curious if any of those three set-top boxes you reviewed last week offer the movies in high definition.

All of them do. If a service included on the box streams or downloads in high definition and you have an HDTV and the proper cable connection (usually an HDMI cable), then all three will output the video in high definition. The top-of-the-line Roku I tested (called the XS) and the Boxee Box support what’s called 1080p resolution, while the Apple TV and the entry-level Roku HD only support 720p. However, most experts say that average people, sitting at an average distance from a TV, can’t tell the difference between these two types of HD.

I have elderly parents who can’t seem to be able to use a mobile phone, and become very frustrated. Is there a phone that seniors can see and work? It needs to be simple.

The best-known cellphone for seniors is called Jitterbug. It offers large buttons and a variety of operator-assisted features. We tested and generally liked an earlier model. The phone is sold by GreatCall, at greatcall.com, for $100. Another company, Doro, makes less expensive models with large buttons aimed at seniors. See this page. The Doro phones are also sold by a carrier called Consumer Cellular, which promises low rates and offers discounts to members of AARP. See here.

What is the preferred way to pair iPad 2 with a TV? By using the AirPlay feature or through the Apple HDMI adapter? Also, the upcoming iOS 5 operating system comes with this functionality built in, right?

Each method is a bit different. AirPlay, which requires a $99 Apple TV, wirelessly beams a particular video you’re playing on the iPad 2 to a TV. The Apple HDMI adapter, formally called the Digital AV adapter, which costs $39 and requires an HDMI cable, beams the entire screen of the device to the TV. It works on both iPads, as well as on the iPhone 4 and the latest generation iPod Touch, and doesn’t require an Apple TV. In both cases, some video providers block the video stream from going to the TV, presumably due to their business policies or legal issues.

In the forthcoming iOS 5 operating system, using Airplay and an Apple TV will enable full-screen mirroring on a TV from an iPad 2, just as the physical adapter does today.

Email mossberg@wsj.com.

Ways to Make Web Watching More Like TV, Less Like a PC

Walter S. Mossberg — Thu, 25 Aug 2011 01:04:16 +0000

Some folks watch movies, TV shows and videos from the Internet on their TVs by plugging in their computers, using ugly cables, keyboards, or mice that seem out of place in the living room. That PC-to-TV experience is more like using the computer than leaning back to enjoy TV.

[ See post to watch video ]

So this week, I decided to try out three inexpensive set-top boxes that aim to make this process easier and neater. They are the $100 Roku 2 XS, the $99 second-generation Apple TV and the $199 Boxee Box from D-Link. The intent of the three products I tested is to do what a computer can, but in a simpler, cheaper and more TV-like manner—with easy setup, clear onscreen menus and small, simple remotes.

None of these boxes can handle your regular cable or satellite service. Typically, you plug these gadgets into a separate input on your TV and switch to that input to use them, just as you do when using your DVD or Blu-ray player. Nor do these boxes play discs.

Clockwise starting from the left: Roku 2 XS with ‘Angry Birds’ on the TV; the uniquely shaped Boxee Box with its remote; and the Apple TV box.

While all three products carry some of the same popular Internet video sources, such as Netflix, YouTube, MLB.TV and Vimeo, they otherwise have different offerings. Apple’s huge and popular iTunes video store is available only on Apple TV. But Roku and Boxee each have numerous sources that Apple lacks, such as Hulu Plus and Amazon Instant Video on Roku, and Vudu on Boxee.

Of the three, I’d recommend Apple TV primarily for people who frequently use iTunes, or who own an iPad or iPhone. I’d recommend Roku for people who aren’t hooked on the Apple world and crave simplicity, variety and a low entry price. I’d only recommend the Boxee Box for techies because of its complexity.

Roku 2 XS

This is the smallest of the three, a tiny black gadget about 3 inches square and less than an inch thick. It’s the high end of a lineup that starts at $60.

The Roku uses a large, simple menu of “channels” of content providers—some free and some requiring a subscription or a pay-per-view fee to the content provider.

In my tests, the Roku 2 XS set up easily on my 50-inch Pioneer Plasma TV, and provided sharp, clear high-definition TV shows, movies and other videos from a wide variety of sources. Menus were mostly consistent and clear. I was able to watch TV shows like “30 Rock” and movies like “Star Trek,” though the most recent movies aren’t available and the selection of newer TV episodes was spotty.

The newest feature of the Roku is casual gaming, notably the popular “Angry Birds.” However, the Roku can’t access video, photos or music from computers on a home network, though it can play content from a USB drive.

Apple TV

This small black box seems to have inspired the new Roku design, although it’s a bit larger. It allows you to rent movies and buy TV shows from the iTunes store. A new feature also allows you to stream, for free, any TV show you’ve purchased from iTunes, even if you bought it on another device.

Though Apple won’t confirm this, I expect this same free feature to apply eventually to movies as well.

In my tests, Apple TV delivered great video, even though its resolution isn’t as high as those on the other two devices. Its user interface is clean, simple and consistent, and its remote is tiny and very simple.

The selection of non-Apple Internet sources on Apple TV is very limited. It includes a few paid services and some free ones, but ignores most of the non-Apple video on the Internet. But Apple TV really shines in fetching video, photos and music from any PC or Mac on your home network that is running iTunes.

Apple TV is becoming even more useful as an adapter for an iPad or iPhone. Using a feature on those devices called AirPlay, you can wirelessly beam some videos to your TV via Apple TV.

And, with a software update due soon, you’ll be able to wirelessly mirror the entire display of an iPad 2 to your TV, and stream music and photos you’ve stored on Apple’s new iCloud service.

My main gripe with Apple TV, in addition to its limited Web content, is that the remote lacks a “home” and “back” button.

Boxee Box

This is a much larger device, with an unusual, angled shape that costs twice as much as the others. Even with a new software update, I found Boxee more confusing and geeky than the other two.

Boxee’s strongest feature is that it has loads of content, and can play almost any video format. But this content is presented in two very different ways. If you just select a movie or TV show, you may find yourself in a Web browser, trying to control the video with a cursor—a scenario I find annoying from 10 feet away. If, however, the content comes from an app, such as Netflix or Vudu, it’s presented in a TV-friendly fashion. Depending on how you navigate to the video, you may be surprised by which interface you get.

In addition, Boxee has the flavor of a techie device. For instance, it includes setup choices like Deinterlacing Policy, and watching content from your home network requires you to choose from a geeky list of options.

Boxee also is rough around the edges. It failed to play any of the standard-formatted songs on my home network, and it froze on me twice.

A free Boxee iPad app can fetch videos from social networks or bookmarked Web pages, and has its own method for sending videos to the TV via the Boxee Box. Boxee also claims to support Apple’s official AirPlay feature, but, in my tests, this failed more often than it succeeded. (The company calls this feature “experimental.”)

On the other hand, the Boxee remote is the only one with a built-in keyboard—on the back of the remote. With the others, you have to peck out letters on an onscreen keyboard when doing things like searching.

Bottom line: To watch Internet video easily on a TV, either Roku or Apple TV is the best choice for average consumers.

Angry Birds Coming to TV, Via Roku

Peter Kafka — Wed, 01 Jun 2011 04:01:13 +0000

Yes, there are still places you can’t see Angry Birds yet. Roku wants to fix that: The company, whose boxes are best known for making it easier to play Netflix on your TV, says it will bring the pig-killing game there, too.

Roku says it will start selling casual games, beginning with all three versions of Rovio’s addictive titles, this summer.

But wait a minute: Rovio sells hardware that you connect to your TV and the Internet, but it doesn’t sell things you need to play games, like joysticks and other game controllers. How are Rovio customers going to play this stuff?

(Also, isn’t half the fun of Angry Birds the joy you get when you pull your finger across an iPhone or Android handset and send one of the little dudes catapulting into a building? What’s the point of doing this game on a non-touchscreen, anyway?)

Rovio won’t say, yet, except that it’s going to start selling other devices, too. It also won’t talk about pricing or anything else specific. So best not to burn too many calories on this until they do.

Still, here’s the press release:

Roku Partners with Rovio to Bring First Angry Birds Experience to TV; Expands Internet TV Platform to Include Casual Games

Saratoga, Calif. and Espoo, Finland – June 1, 2011 – Roku, Inc., the leading Internet TV platform, and Rovio, creator of the leading casual game Angry Birds, today announced that the companies have entered into a strategic partnership to bring the first Angry Birds experience to the TV. Roku will offer Angry Birds, Angry Birds Seasons and Angry Birds Rio video games; launch an Angry Birds video channel featuring Angry Birds animated shorts; and sell Angry Birds merchandise—all via the Roku Channel Store.

The announcement today also marks Roku’s expansion of its successful Internet TV platform to include casual games. Rovio is the first partner to bring casual games to Roku though the company is in talks with other casual game providers and aggregators, and will make additional announcements including availability details within the next few weeks. In addition, Roku continues to be an open platform allowing for content owners of all sizes to have a channel that streams to the TV.

“Angry Birds is the most popular and fastest growing casual game yet it has been trapped on mobile devices. We believe there’s a huge market for games like these on the TV,” said Roku Founder and CEO Anthony Wood. “Just as we were first to enable Netflix to stream instantly to the TV, we intend to be the catalyst for transforming the way people play casual games—starting with Angry Birds—on the biggest screen in the home.”

“We are growing Angry Birds into a lasting global entertainment franchise and Roku’s strong platform enables us to introduce the full Angry Birds experience of games, videos and merchandise to the TV,” said Rovio Chief Marketing Officer Peter Vesterbacka. “It was an easy decision to partner with Roku. They are a small company like us, are easy to work with, and of course make the best-selling streaming player. We expect Roku and Angry Birds fans to be thrilled with the TV experience that we are bringing them.”

With its launch in May 2008 as the original Netflix (NASDAQ: NFLX) streaming player, Roku became the first Internet TV platform to take hold with mainstream American consumers. In 2009, Roku added the Roku Channel Store, the first true app store and open development environment for long- and shortform streaming entertainment to the TV. Since then, Roku is the partner of choice for content owners who want to reach TV viewers directly. The simplicity of the Roku platform sets it apart—allowing developers to quickly deploy content with a variety of monetization options.

With more than 250 entertainment channels, Roku players deliver the best collection of streaming entertainment available for the TV. Roku customers can choose from an enormous selection of movies and TV shows from Netflix, Hulu Plus, Amazon Instant Video (NASDAQ: AMZN), Crackle and Revision3; live and on-demand sports from NBA Game Time, NHL GameCenter Live and Ultimate Fighting Championship; music from Pandora, MOG, Rdio, and TuneIn Radio; photo and video sharing from Flickr and Facebook; plus news and entertainment from around the world—and soon, popular casual games like Angry Birds.

Angry Birds was released by Rovio in late 2009, and became a worldwide phenomenon within one year.

Rovio has since released a number of Angry Birds games for all major smartphone platforms, as well as PC and Mac. Today, the Angry Birds games have been downloaded more than 200 million times across all platforms. With this global success, Angry Birds has expanded into a franchise that now includes broadcast media, merchandising, publishing and services. Rovio has sold more than three million units of Angry Birds merchandise to consumers in more than 100 countries.

Maybe It's Not Cord-Cutting, But Cord-Nevers: TV Ownership Drops

Peter Kafka — Tue, 03 May 2011 13:10:14 +0000

Americans watch more TV than ever. Except for the Americans who don’t have TVs at all any more: Nielsen says the percentage of American homes with TV sets has declined to 96.7 percent, from 98.9 percent last year.

The numbers will kick off another round of debate about cord-cutting, cord-shaving, and cord-nevers–young ‘uns who grew up watching Google’s YouTube, Hulu, Netflix, etc., and have never found a reason to get a TV.

This last group is getting particular scrutiny from the TV executives I talk to, who generally remain convinced that only a very vocal minority of people have ditched TV for the Internet. But many of those same executives fret that a new generation of video watchers may never embrace TV, period.

Here’s Nielsen’s description for the drop, which includes rationales that will please both the “cord-cutting’s a myth”/”no it’s not” camps:

1) Digital Transition: The summer of 2009 marked a significant milestone with a shift from analog to digital broadcasting. Following the transition, consumers were only able to view digital broadcasts via a set with a built-in digital tuner (i.e., a newer TV set) or an analog TV set connected to a digital-to-analog converter box, cable or satellite. TV penetration first dipped after this transition; the permanence of this trend was acknowledged in 2010 after the number of TV households did not rebound over time.
2) Economics: As with previous periods of belt-tightening, the cost of owning a TV is a factor in this UE decline; TV penetration first saw sustained decreases in second quarter 2009. Lower-income, rural homes were particularly affected.
3) Multiple Platforms: Nielsen data demonstrates that consumers are viewing more video content across all platforms—rather than replacing one medium with another. However, a small subset of younger, urban consumers are going without paid TV subscriptions. Long-term effects of this are unclear, as it’s undetermined if this is also an economic issue, with these individuals entering the TV marketplace once they have the means, or the beginning of a larger shift to viewing online and on mobile devices.

To sum up: This is either a temporary blip–like the last drop, back in 1992–or it’s not. Commence the debate, again!

Shameless self-promotion time: I’ll be discussing this very issue next week at the Streaming Media East conference when I moderate a cord-cutting panel with some excellent participants from MTV, Starz, Roku and NBA Digital. Please stop by if you’re there.

Roku Gets a Boost From Best Buy

Peter Kafka — Wed, 30 Mar 2011 12:30:09 +0000

Roku, the company whose boxes make it easier to get Web video onto your TV, may find it easier to get into your house: The device-maker is going to start selling through Best Buy–its first deal with a national retail chain. Roku has previously sold its gadgets, which are designed to work with video from Netflix, Amazon, Hulu Plus, etc., direct to consumers. It said it passed the million unit sold benchmark late in 2010.

Huffington Post Co-Founder Ken Lerer Wants You to Watch His Next Company

Peter Kafka — Mon, 28 Mar 2011 12:30:20 +0000

What do you do once you sell your digital media business for $315 million?

Start another digital media business!

Huffington Post co-founder Ken Lerer, who sold his company to AOL earlier his month, has his next project lined up: He’s a co-founder of Bedrocket Properties, a video studio/incubator.

Bedrocket plans on creating and investing in programming that could find a home on the Web or on traditional TV. But it’s really interested in all the new, content-hungry video outlets that sit somewhere between those two poles: Netflix, Apple and Google TV, Roku, mobile phones, tablets, etc.

“I think this is the next sweet spot,” Lerer says. “The distribution is all built out. It just needs to be filled with content. It’s absolutely identical to cable in the 80s.”

Joining Lerer are Brian Bedol, who built and sold two TV networks (Classic Sports Networks to Disney’s ESPN and College Sports Television to CBS), Patrick Keane, a former Google and CBS marketing executive who ran Associated Content for a year before selling it to Yahoo, and hedge fund manager Jim Pallotta.

Bedol will be Bedrocket’s CEO (his personal investment company is called Bedrock Ventures) and Keane will be president. Lerer will be chairman and says he “will be hands on for some period of time,” as he was in Huffington Post’s early years. He says Pallotta will be an “active investor.”

Bedol and Lerer aren’t ready to go into detail about their plans, other than that they intend to build slates of programming–you could call them “channels”, if you like–that they can sell to distributors. And that they likely won’t have programming in front of viewers until the end of the year. They won’t discuss the amount they’ve invested in Bedrocket.

But their basic premise makes sense: There’s a big–and growing–market for video, and it won’t be sated with TV reruns and dog-on-skateboard videos alone.

“We’re at the beginning of a new paradigm, and you’re going to see a generation of really valuable content properties come out of this,” Bedol says.

They’re not the first ones to think this, of course. But earlier incarnations of Web-only video studios have failed, in large part because Web advertising economics haven’t been able to support much in the way of new programming.

And networks like Keane’s former employer, who should be good at this stuff, haven’t done much more with new video beyond a few webisodes. That’s because they have a fundamental channel conflict: It’s hard for them to build up a real alternative to the broadcast and cable channels where they’re already making money.

But now Web ad dollars are getting big enough to support “real” programming–note that Google is out persuading Hollywood to build shows for YouTube. And subscription services like Netflix and Amazon are going to be in the market for new stuff to show their subscribers.

Lerer, who has been an active angel investor along with his son Ben, via their Lerer Ventures fund, still plans on raising a second fund this year. But he says BedRocket will be the startup that gets most of his time (Ben Lerer will also be working with Bedrocket in addition to Thrillist, his own newsletter startup).

“I know much more than I did 6 years ago,” he says. “I see this one much more clearly than I originally saw the Huffington Post. I think this one has a real business plan from day one.”

Netflix Gets Social: "Extensive" Facebook Integration Is Coming

Liz Gannes — Thu, 27 Jan 2011 08:00:57 +0000

Netflix revealed it is in the process of implementing “an extensive Facebook integration” on Wednesday, marking a significant change from its previous absence from the social Web.

Netflix’s dramatic growth in user base and market cap have had a lot to do with the company anticipating market changes and making audacious bets, but it has been relatively plodding and hesitant about getting social.

Netflix explained in the shareholder letter (PDF) accompanying its quarterly earnings report that its Facebook integration will accompany an effort to split household accounts into multiple personal accounts.

In part because of the company’s history as a DVD mailing service, a Netflix account is affiliated with a particular address. That’s also the way traditional television providers measure their market: In terms of households.

But online video, Netflix notes, “is more naturally individual, since it is watched on personal screens like phones, tablets, and laptops, as well as on shared large screen televisions.”

In addition to helping identify discrete people within a household, Facebook integration would presumably allow Netflix to help users do things like share their personal viewing history in their newsfeed and recommend videos to friends. Understanding social networks could improve Netflix’s famously honed recommendation algorithm. It might also be an opportunity for Netflix to create social viewing experiences.

Currently, Netflix lacks much in the way of social features; it had yanked a previous effort to offer social sharing last year after saying that relatively few subscribers used it.

However, the company has recently staffed up for a renewed social effort.

Mike Hart, previously Netflix’s director of engineering for APIs, is now director of engineering for social. Hart told Fast Company in November that Netflix sees social as an international user acquisition strategy and an opportunity to avoid disruption by a competitor that is more social.

Netflix also appears to view personal accounts as an opportunity to charge more money. The company said in the shareholder letter that later this year it will start offering new account options that include multiple simultaneous streams. (So, for instance, you could stream TV episodes in the bedroom on your iPad while your spouse watches a movie in the living room through the Roku.) The streaming-only plan Netflix recently launched costs $7.99 (which some industry watchers say is too cheap) and allows just one stream at a time.

Netflix noted in the letter that its new grand internal vision is to target the number of active mobile phones in an area, rather than the number of households (though that might be a bit ambitious in places where it’s common for people to have more than one phone!).

Please see the disclosure about Facebook in my ethics statement.

Apple TV: Streaming and Renting From Devices

Walter S. Mossberg — Thu, 02 Dec 2010 02:02:15 +0000

Of all the set-top boxes designed to bring online and computer content to your TV, perhaps the best known is Apple TV. But, unlike its maker’s other products, Apple TV hasn’t caught on in a big way. In fact, Apple CEO Steve Jobs calls it a “hobby.”

[ See post to watch video ]

Still, the company isn’t giving up. This fall it brought out a radically revamped Apple TV at a much lower price—$99, down from $229—and with a different philosophy. While earlier versions contained a hard disk and allowed you to purchase and store movies, music and TV shows, the new Apple TV is all about streaming and renting. It can’t store content, although, like its predecessors, it can transmit to your TV screen content stored on your networked home computers.

Perhaps the coolest feature of the new Apple TV is that it allows you to wirelessly beam video and audio from an iPhone, iPad or iPod Touch to the TV screen. A new feature called AirPlay in the latest software on these portable devices makes this possible. So, if you have a video or photos on, say, an iPad, you can just tap an icon on its screen to view them on a TV via Apple TV instead of on the device’s smaller screen. (AirPlay also works wirelessly from the free iTunes software on PCs and Macs.)

Apple’s Steve Jobs announcing the new release of Apple TV earlier this fall.

I’ve been testing the new Apple TV, including trying out AirPlay using various devices, and found that it performs as advertised. It has a clean, easy interface, does a great job of streaming content from your own computers, and it allows you to rent TV shows at just 99 cents an episode. It’s even almost invisible next to your TV—a 4-inch-square black box less than an inch tall. And setup is easy.

But it has some significant downsides. The most important of these is a very limited selection of Internet video sources. If you want a set-top box that allows you to watch a wide range of video from the Web, Apple TV isn’t it.

Apple TV is now essentially a modestly priced adapter that streams video, audio and photos to your HDTV from three main sources: your own computers, Apple’s iTunes service plus a few other online sources, and content on your portable Apple devices using AirPlay.

It’s the polar opposite of the new Google TV, which tries to encompass the entire Internet but is too complicated for mainstream users and costs hundreds of dollars. Apple is offering much less variety in content sources, but with a much simpler interface and a tiny remote with just seven buttons, versus the keyboard or minikeyboard used with Google TV.

Apple TV is still tied heavily to the company’s own iTunes service. The new model now also offers Netflix, which is nicely integrated into Apple’s user interface, but is very common on other set-top boxes, including the less expensive Roku models. YouTube is accessible from the new device, though it was present on the older model as well. The device can’t deliver other video services, nor is it designed to bring up Web pages on your TV.

And, even within Apple’s own iTunes service, which is Apple TV’s source for a la carte rental of TV shows and movies, the content is limited. For its 99-cent TV show rentals, the device mainly offers programs from ABC, Disney, Fox, PBS and the BBC. If your favorite show is on NBC, CBS or many other networks, you can’t rent it on Apple TV, nor can you get to the Web to view it. Alas, even within those networks, some of the programs are old and I couldn’t find some popular shows, like “Modern Family” on ABC or “American Idol” on Fox. (Fox, like The Wall Street Journal, is owned by News Corp.)

You can still buy TV shows from the excluded networks, or shows unavailable for rental, on your computers and stream them to the TV via Apple TV, but that is a more complicated process.

The Apple TV set-top box with TV showing 99-cent TV show rentals from iTunes.

Apple claims the largest selection of high-definition movies online, and says many are available the same day they appear on DVD. Movie rentals start at $2.99 for standard-definition versions and $3.99 for high definition, though many are $4.99. Both movies and TV shows can be kept for 30 days, but, once you start playing them, the clock starts on a short window before they expire. In the case of movies, the window is 24 hours; for TV shows, it’s 48 hours. You can pause and resume, or watch them repeatedly, within those windows.

In my tests, video and audio quality were excellent. Programs started rapidly, and I never saw any stuttering or buffering delays. Like the older Apple TV models, the new one did a very good job of streaming to the TV content from both PCs and Macs running iTunes on my home network. In fact, the process of setting this up has been made simpler. Watching slideshows of family photos was simple and rewarding.

Searching for a TV show or movie was tedious, because it requires you to peck out letters from an onscreen keyboard with the little remote. (This is why Google uses a keyboard, but that isn’t a welcome device in many living rooms.) However, there’s an alternative. Apple offers a free iPhone and iPad app that can control the Apple TV, and it has a built in virtual keyboard for much faster searching.

AirPlay worked well in my tests. I tried it on both an iPad and an iPhone, and was easily able to switch a video or song from the device itself to the Apple TV, and thus, to the TV screen and speakers. This requires merely clicking on an icon that looks like a wide-screen TV with an arrow beneath it, and then selecting “Apple TV” as a destination.

I also tried AirPlay on both a Mac and Windows laptop using the latest version of iTunes, and it worked fine. On all the AirPlay-equipped devices, you can also multitask. Once you’ve started beaming a video to the Apple TV, you can do other things on the originating device without interrupting the video. For instance, as I write this paragraph in Microsoft Word, I am watching a video beamed to my TV via AirPlay from iTunes on my laptop.

But AirPlay has some limitations. On the iPhone, iPad and iPod Touch it will only beam video to the Apple TV from Apple’s own Video, iPod and Photos apps, plus the YouTube app. On computers, it only works with iTunes. Some third-party apps on the hand-held devices can use it with audio, though not video.

Also, switching the video stream to the Apple TV can take a few seconds, during which the video keeps playing, so you often have to rewind.

Overall, Apple TV is a reasonably priced, well-designed device. It is especially attractive for viewing videos and photos from your computers, and Apple devices, on your TV. But it doesn’t deliver most Internet video sources, or even all online network programs.

Find all of Walt Mossberg’s columns and videos at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Google TV: No Need to Tune In Just Yet

Walter S. Mossberg — Thu, 18 Nov 2010 02:07:11 +0000

The quest to bring the full range of Internet video to your TV in a simple way continues, but it isn’t going well. The latest team to try—Google, Logitech and Sony—has made an admirably bold effort, but, like others before, it has missed the mark, at least in its first effort.

[ See post to watch video ]

Google TV—software built into hardware made by Logitech and Sony—is very different from competing products, such as Apple TV and Roku. Unlike the others, it aims to merge Web video and regular TV in one simple interface, via one box, with one easily usable controller. Also, unlike the others, it isn’t limited to just customized channels that bring specific Web-video services to the screen. It lets you browse to almost any website with video, and play it on the TV.

But, for now, I’d relegate Google TV to the category of a geek product, not a mainstream, easy solution ready for average users. It’s too complicated, in my view, and some of its functions fall short.

You can get Google TV in three ways. One is through a small, black $300 set-top box called the Logitech Revue. The second is through a special Sony Blu-ray player that costs $400. The third is through a Sony TV with built-in Internet that starts at $600. All are much costlier than the $99 Apple TV or the $60 Roku, but they offer more of the Internet’s video and make the effort to integrate it with cable or satellite programming.

Logitech Revue for Google TV

Google TV cleverly piggybacks onto your existing cable or satellite box and can control it, at least to some extent. So there is no switching of inputs or remotes required, at least theoretically, to go between Internet video and regular TV—something that has plagued competing systems. But if you try to watch an Internet version of a show from a big network site or from Hulu on your Google TV device, it’s blocked, because the studios want to channel those shows through your cable or satellite box.

I tested Google TV using the Logitech Revue product, though I also met with Sony and had a briefing on their version, which looks and works pretty much the same. Setup took 12 steps and about 40 minutes and went pretty smoothly. It might have been worse if, as Logitech warns, your cable or satellite box requires you to install special cables to allow the Revue’s controller to operate it, or if you use a separate audio system. You need an HDTV with HDMI jacks on your TV and cable or satellite box to use the Logitech Revue.

The controller on the Revue is a wireless keyboard. Yes, that’s right, a keyboard, something you might find unattractive in the living room and no better than what you might use if you just plugged a PC into the TV.

Logitech does offer an optional “mini” controller for $130, but it is essentially a tinier keyboard with minuscule buttons and track pad crammed into a smaller space. It is more complex to operate than the big keyboard and much more complicated than a typical TV remote. Sony’s box comes with a similar, complex-looking mini-controller.

The key to Google TV, however, is the software, not the hardware. There is a home screen with a list of core functions, but, Google being Google, the principle activity is meant to be search. You just start typing what you want to see and Google TV brings up a list of hits from both regular TV and the Internet.

Unfortunately, in my tests, this search-and-viewing process was frustrating. For one thing, you only get a few results, and in my experience, they usually weren’t the right ones. When I was looking for the telecast of the Mark Twain Award ceremony for Tina Fey, all Google pointed me to were short clips on YouTube. I had to do a full Web search (a standard option in the brief list Google gives you) and then navigate through a standard Google results screen, which was unreadable at 10 feet without zooming in, to find the full show on the PBS website.

When I finally got to the PBS page, we watched the show, but it was noticeably pixelated on our large TV screen, even though my Internet connection is very fast.

In another case, I wanted to see the new Beatles-themed ads from Apple, but Google’s first results didn’t include them. The closest they came was an old fictional ad on the topic produced by a fan years ago. I manually navigated to Apple’s website, where the ads were prominent, but found that Google TV doesn’t support QuickTime, Apple’s video format. (The company says it plans to do so in a future release.) I knew the ads were also on YouTube, so I went there and eventually found them, with some effort, but they stuttered on playback.

To use the Logitech Revue for Google TV, you need an HDTV with HDMI jacks on your TV and cable or satellite box.

I was similarly frustrated by finding and using regular TV shows from my cable box. Unless you have a box from Dish network, Google TV can’t search in your recorded shows, or allow you, when it finds a show coming up, to set it to record. You’ll likely switch to your regular remote to do those things, which defeats Google’s aim of integration.

Also confusing is Google TV’s home screen, which has overlapping categories. For instance, there is a Queue, for some of your favorite podcasts and sites, and a Bookmarks for others. There is an Applications menu that takes you to specially designed apps that spare you from navigating the regular Web, such as the Netflix video service or Pandora Radio. But there is also a Spotlight category that has customized, simplified websites that, to an average user, amount to the same thing. And, so far, you can only search for the names of most applications, not any content they contain.

Google plans to add the Android Market of third-party apps to Google TV. That could be good, adding more functionality. But it also risks adding more complexity, unless Google redesigns the interface.

Google TV has its strong points. The integration of Web video and regular TV, while flawed, is a smart move. There is even a picture-in-picture feature that lets you keep watching TV while, say, using Twitter or any other Web function. And the Logitech box has an optional $150 camera that allows you to make free video calls. It worked well in my one test. Logitech also allows you to control the Revue from an iPhone or Android app.

But this is a 1.0 product. For now, I’d suggest average users dying to watch Internet video on a TV, either plug in a PC or use one of the wireless systems, like Intel’s Wi-Di, that wirelessly beam video from a PC to a TV. Or, you could wait for Google TV to improve.

Find all his columns and videos at walt.allthingsd.com Email him at mossberg@wsj.com.

Hulu Plus Cuts Its Price, After All–By $2

Peter Kafka — Wed, 17 Nov 2010 12:18:57 +0000

Hulu, which had considered cutting the fee for its premium service in half, then launched out of beta at full price, has gone ahead and cut it after all–by 20 percent.

In a blog post announcing the move, Hulu CEO Jason Kilar doesn’t explain the rationale for the price cut, which comes less than two weeks after the service’s formal launch.* So feel free to make your own guess.

But the announcement highlights the core tension facing Hulu, which is jointly owned by Providence Equity, GE’s NBC, Disney’s ABC and News Corp.’s Fox: The best move for the online service is often at odds with its owners’ strategies for their businesses.

In this case, Kilar has been pushing for a price cut while the networks have been trying to effectively establish higher prices for their programming, in the form of new fees they’re demanding from cable providers (see: Fox. v. Cablevision, etc).

The new $7.99 per month price should make Hulu Plus more competitive with Netflix, which offers DVD rentals along with all-you-can-eat streaming for $8.99. So will another move to add more programming from NBC Universal, which Netflix got access to in September.

Hulu Plus is supposed to appeal to customers who want access to a deeper catalog than Hulu’s free service, and who want to watch the shows via devices like Apple’s iPad and Microsoft’s Xbox 360–all of which support Netflix.

Hulu says it will provide $2 credits to existing Hulu Plus subscribers who signed up during the trial phase this summer, and is also offering a few other promotional bells and whistles to push the service. From Kilar’s post:

• One free week trials for all new subscribers. In addition, current subscribers who joined during the preview period will receive a credit for one week of Hulu Plus toward their next month’s subscription.
• Two free weeks of Hulu Plus for both current subscribers and friends they invite through our referral program. Subscribers can learn more by clicking on the “Referrals” tab on their Hulu profile page.
• 11 weeks ($20 worth) of free Hulu Plus with the purchase of a Sony BRAVIA connected TV or Blu-ray player through January 31, 2011. (See sony.com/huluplus.)
• One free month of Hulu Plus with the purchase of a Roku device through December 15, 2010. (See roku.com/hulu.)

*Hulu points out that Hulu Plus only formally came out of beta today; two weeks ago it dropped the invite-only requirement for the service.

Why Boxee's Box Doesn't Matter–And Why It Does

Peter Kafka — Fri, 12 Nov 2010 14:43:02 +0000

I’ve seen lots of oohing and aahing about the new Boxee Box that rolled out Wednesday. I haven’t played with it yet, but for now I’ll assume it’s as cool as the gadget press says it is.

But let’s be clear about what the Boxee Box is, and what it’s not:

It’s not going to generate any significant revenue for the Web video company.
It’s not the way that Boxee imagines most people will end up using its software.
It is a starting point for the company.

Boxee’s real plan is both clear and a bit undefined: It wants to get its software on as many devices as possible–not just the Boxee Box but everything from Sony’s TVs to Microsoft’s Xbox 360s to Samsung’s Blu-ray players. And then it wants to build some kind of business based on advertising, consumer payments or both.

So Boxee isn’t trying to make money by licensing its software to hardware companies, any more than Netflix or Pandora is when they get their apps installed on different gadgets. It’s giving D-Link, the company that’s actually making the Boxee Box, its software for free. And it will do the same for other hardware companies.

Or put another way: Boxee competitor Roku is all about selling the Roku box. Boxee is all about getting its software in between video owners/distributors and video viewers, just like Google TV wants to do. The Boxee Box is important because, if it works, it will help Boxee convince other hardware companies that they need its software, too. (It might also help the company close its funding round, though I get the feeling it has investors ready to cut checks right now.)

For whatever reason, some of Boxee’s legion of fans–this is a company that packs concert halls for product rollouts–seem unclear about what the company is trying to do. So do some non-fans outside the company, like über-blogger Om Malik.

So yesterday, after Twittering about the topic with Malik, and then with Boxee investor Bijan Sabet, I got Boxee CEO Avner Ronen to stand in front of a Flip cam so he could explain the plan to all of you at the same time. We also touched briefly on Boxee’s relationship with Hulu. Ronen confirmed what I’d reported on Wednesday: Hulu Plus will come to the Boxee Box, but the free Hulu service won’t be available.

[ See post to watch video ]

Rumored $99 iTV Could Pave Way for $2,000 Apple-Connected Television

John Paczkowski — Mon, 16 Aug 2010 13:27:04 +0000

“The problem with innovation in the TV industry is the go-to-market strategy. The TV industry has a subsidized model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us…or ask Google (GOOG) in a few months.”

That was how Apple CEO Steve Jobs answered a question about Apple TV and the future of the television interface at D8. “The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector,” he said. “The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it.”

And who better to do this than Apple (AAPL)? The company has arguably already done it for the personal computer, the portable music player and the cell phone. Why not the TV as well?

In a Monday note to clients, Piper Jaffray analyst Gene Munster suggests the company will do just that in the next two to four years, but only after it launches a new cloud-centric version of Apple TV.

“Apple has recently developed a data center in Maiden, N.C., that we believe could serve as the hub of a cloud-based service for iTunes video,” Munster wrote. “With Apple’s growing family of connected devices (iPhone, iPad, iPod touch, Apple TV and Macs) it only makes sense that Apple would deliver a cloud-based media service to leverage its competitive advantage in the space: devices. As part of this, we expect Apple to update the Apple TV product in the coming months with limited storage, a lower price, an app store and a focus on accessing content over the Internet.”

Munster believes this device, the rumored $99 iTV, will be a stepping stone toward an all-in-one connected television, something Apple could position as a replacement for the typical home entertainment system and for which it could charge a premium–$1,800 to $2,000.

That might seem like a daunting price at first, but keep in mind that paying it would allow you to replace an entire entertainment system with a single TV. Add to that an App Store that would enhance it with games and other apps, as well as an iTunes TV subscription offering, and you’ve got a pretty compelling device. Says Munster, “We believe an all-in-one Apple Television solution would provide an ease of use that many consumers are looking for. Apple could also bring its software expertise to the television market and provide for themselves an immediate advantage against its competition (primarily hardware makers). As connected TVs gain traction, we believe software will be a critical selling point, and Apple could offer best-in-class software on an Apple Television.”

Google TV Matters More Than You Think, Forrester Contends

Eric Savitz — Thu, 10 Jun 2010 20:19:28 +0000

Google TV could change the way people watch television. Really.

Forrester (FORR) analyst James McQuivey asserts in a blog post today that Google TV has a chance to succeed at redefining the consumer television experience in a way in which Apple (AAPL) TV, Roku, Vudu, Boxee and various other combatants have not been able to do.

“I have been amazed at how little people understand what’s really going on here,” he writes. “Google TV is a bigger deal than you think.” McQuivey asserts that TV matters “in a way that nothing else does,” driving $70 billion a year in advertising and a comparable amount in cable and satellite TV fees, plus another $25 billion in consumer electronics sales. He also points out that viewers watch TV on average 4.5 hours a day.

Google’s (GOOG) goal: to get a chunk of the giant pot of TV ad money.

Read the rest of this post on the original site

D8 Video: Steve Jobs on Why Apple TV Is a Hobby

John Paczkowski — Wed, 02 Jun 2010 06:49:50 +0000

Three years ago at D5, Apple CEO Steve Jobs described Apple TV as a hobby. And since then, the company has continued to describe the digital media receiver that way. Indeed, COO Tim Cook referred to it that way at a Goldman Sachs (GS) conference in February.

Today Jobs told us why: Apple (AAPL) has no interest in a market that precludes it from rolling out a viable go-to-market strategy.

Below, a video of the anecdote.

[ See post to watch video ]

More Coverage on the Steve Jobs D8 Speaker Page »

Apple CEO Steve Jobs Live at D8: All We Want to Do is Make Better Products

John Paczkowski — Wed, 02 Jun 2010 00:45:49 +0000

Much has happened since Apple CEO Steve Jobs last appeared on the D stage. At that time, in May 2007, the iPhone had not yet arrived at market, the app ecosystem it would usher in was still gestating and the iPad was simply a long-running rumor.

So the conversation onstage focused largely on the iPod, iTunes and Apple’s (AAPL) relationship with the music industry, and the forthcoming launch of the iPhone. A few months earlier, Jobs had penned a widely read open letter, “Thoughts on Music,” calling on the “big four” music companies to sell their music without digital rights management. iTunes was already the world’s largest online music distribution system, so his thoughts generated quite a bit of discussion–and a fair bit of controversy.

Today, the iPhone is nearly three years old. It has sold 50 million units worldwide, and the multitouch interface and app ecosystem it pioneered have arguably revolutionized the smartphone industry.

Today, the iPad is no longer a rumor. Launched just two months ago, it has already sold two million units and seems poised to revolutionize an industry or two of its own.

And today, Jobs is once again shaking up an industry with another open letter, “Thoughts on Flash,” a withering rumination on Adobe’s (ADBE) Flash platform and the future of online video.

Much has changed in three years. But one thing has remained constant: Apple, under Jobs, continues to drive innovation in every industry it touches.

Liveblog

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

5:54 pm: In a few moments, Steve Jobs will once again take the D stage for the opening session of D8.

6:21 pm: Following a welcome from News Corp. (NWS) CEO Rupert Murdoch and a few introductory remarks from Walt and Kara, the pair welcome Jobs to the stage.

6:22 pm: The first question is about Apple surpassing Microsoft in market valuation. Jobs says “It’s surreal, but it doesn’t really mean anything.”

6:23 pm Walt references Jobs’s recent “Thoughts on Flash” essay. Even if everything you say is true, is it really fair to consumers to be so abrupt and cut them off, he asks? Jobs doesn’t seem to think it’s unfair. “Apple is a company that doesn’t have the most resources in the world, and they way we’ve succeeded is to bet the right technological horse, to look at technologies that have a future. We try to pick things that are in their springs. And if you choose wisely, you can be quite successful.”

Apple has a history of doing that, Jobs says, noting that Apple was the first company to dump the floppy and later, to adopt USB. “Sometimes when we get rid of things, people call us crazy….But sometimes you just have to pick the things that are going to be the right horse to ride forward….And Flash has had it’s day…but HTML5 is starting emerge….The video looks better and it works better and you don’t need a plug-in to run it. And while 75 percent of the video on the Web may be available in Flash, a lot of it is available in HTML5 as well.”

6:29 pm: What about developers, asks Walt. How are they impacted? Jobs draws a quick parallel to Apple’s HyperCard. “HyperCard was huge in its day,” he says, going on to note that the thousands of apps on the iPhone OS platform are testament to developer involvement.

6:31 pm: Jobs: “We didn’t set out to have a war over Flash. We made a technical decision. And it wasn’t until the iPad that Adobe raised a stink. They came after us….That’s why I wrote “Thoughts on Flash.”…We were getting tired of being trashed by Adobe in the press.”

6:32 pm: Walt: What if people demand Flash. What if they say the iPad is crippled without Flash. “We’re just trying to make great products,” says Jobs again. “We don’t think Flash makes a great product, so we’re leaving it out. Instead, we’re going to focus on technologies that are in ascendancy. If we succeed, people will buy them and if we don’t they won’t….And, so far, I have to say, people seem to be liking the iPad. We are selling an iPad every 3 seconds.”

6:35 pm: Ah! The inevitable lost-iPhone question. Walt quickly recounts the history of the discovery of the iPhone prototype, its revelation on Gizmodo and the subsequent police investigation that involved the seizure of a blogger’s computers. Where do you come down on this, asks Walt. “To make a wireless product work well, you have to test it. And one of our employees was carrying one and there’s a debate about whether it was left in a bar or stolen….And the person who found it decided to sell it…and it turned out this person plugged it into his roommate’s computer and that roommate called the police.”

6:40 pm: Jobs continues, “And the police showed up and took this guy’s computers…and the DA is investigating it…and I don’t know where it will end up.” In other words, it’s a police matter. That said, Jobs is very clearly irked by the whole debacle.

6:40 pm: Any comments on the Foxconn suicides which we’ve been hearing so much about, asks Kara. Apple is extraordinarily diligent and rigorous about vetting its manufacturing partners, Jobs answers. “Foxconn is not a sweatshop,” he adds. “They’ve got restaurants and swimming pools….For a factory, it’s a pretty nice factory.”

6:42 pm: Jobs notes that the recent suicides at Foxconn, which number 13 at last count, I think, are still below the national average in the U.S. “But this is very troubling to us,” he says. “So we send over our own people and some outside folks as well, to look into the issue.”

6:44 pm: Walt: You spent a significant portion of your career involved in a platform war with Microsoft (MSFT). And you lost. But now there are new platforms out there and you’re doing quite well on them, as are others–Google (GOOG) and Facebook. So there’s a new platform war going on. Do you see it like that?

No, we don’t see ourselves in a platform war says Jobs. “We never saw ourselves in a platform war with Microsoft, either…Maybe that’s why we lost. … But we never thought of ourselves in a platform war; we just wanted to make good products.”

And what about Google, asks Walt. The relationship has clearly changed there, hasn’t it? “Well, they’re competing with us,” says Jobs, referring to the mobile space. “We didn’t go into search.”

6:47 pm: Kara: How do you look at Google as a competitor? Eric [Schmidt, Google CEO] was on your board.

Jobs: “They decided to compete with us and got more and more serious.”

Walt circles back, asking if Jobs doesn’t feel betrayed by Google. Jobs, clearly not buying in to this line of questioning, parries: “My sex life is great, how’s yours” he says trying to end it.

6:50 pm: Kara asks if Apple might remove Google from the iPhone and iPad. Jobs says no. Again, he notes that Apple is simply trying to make the best products it can and that the market will decide whose is better. “Right now, we have the better product.”

6:52 pm: Walt wonders why Apple bought Siri, a search company. “I don’t know if I would describe Siri as a search company,” Jobs says. “They’re not in the search area…they’re in the AI area.” Then he adds, a bit vehemently: “We’re not going into search.”

6:53 pm: Walt asks about AT&T (T), whose network continues to face criticism. Jobs: They’re doing pretty good in some ways and in others they could do better. We meet with them once a quarter. Remember, they deal with way more data traffic than anyone else. And they’re having trouble. But they have the fastest 3G network and they’re improving. I wish they were improving faster….I’m convinced that any other network, had you put the iPhone on it, would have had the same problems.

6:56 pm: Jobs continues: We found a way to sell the phone that we wanted to sell and to define it the way we wanted to define it. We were able to change the rules of the game, and that’s what got us excited about the phone business….AT&T took a big leap on us and decided they were going to trust us to do the right thing with the phone. And that’s worked out quite well for both of us.

6:59 pm: The conversation moves to talk of tablets. Walt asks if Apple knew it would build a tablet before it built the iPhone.

Jobs: “I’ll tell you a secret. It began with the tablet. I had this idea about having a glass display, a multitouch display you could type on with your fingers. I asked our people about it. And six months later, they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He got [rubber band] scrolling working and some other things, and I thought, ‘my God, we can build a phone with this!’ So we put the tablet aside, and we went to work on the iPhone.”

7:01 pm: What does the iPad mean for the publishing industry, Kara asks. Is it the savior that some are touting it as?

“One of my beliefs very strongly is that any democracy depends on a free, healthy press, and so when I think of the most important journalistic endeavors in this country, I think of things like the Washington Post, the New York Times, The Wall Street Journal and publications like that,” Jobs replies. “And we all know what’s happened to the economics of those businesses. I don’t want to see us descend into a nation of bloggers. Anything that we can do to help the news-gathering organizations find new ways of expression so that they can afford to keep their news-gathering and editorial operations intact, I’m all for.”

7:03 pm: Jobs adds that he believes people are willing to pay for content and that content providers are not pricing their offerings as aggressively as they should.

7:05 pm: When you did your presentation on the iPad, you described it as a new category of device, says Walt. But in order for it to succeed, people have to feel that it’s worth carrying around. Do you think the tablet will succeed the laptop, he asks.

Jobs: “When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people. … I think that we’re embarked on that. Is the next step the iPad? Who knows? Will it happen next year or five years from now or seven years from now? Who knows? But I think we’re headed in that direction.”

7:10 pm: What are your thoughts on content creation on the iPad, Walt asks, noting that some people believe tablets aren’t good devices for content creation.

“Well, why wouldn’t they be good for content creation,” asks Jobs. “It can’t be that the software isn’t powerful enough, because the software is improving….These devices over time are going to grow to do new things. … You know, people laugh at me because I use the phrase “magical” to describe the iPad. But it’s what I really think. You have a much more direct and intimate relationship with the Internet and media, your apps, your content. It’s like some intermediate thing has been removed and stripped away. …. I think we’re just scratching the surface on the kind of apps we can build for it. I think one can create a lot of content on the tablet.”

What sorts of apps, asks Kara.

Productivity apps…video-editing software, says Jobs.

7:12 pm: Now a question about App Store rejections: Isn’t there a downside to Apple’s efforts to protect its customers from porn, malware, etc.

In reply, Jobs first notes that Apple, by supporting HTML5, supports a completely open platform. But it also supports a curated platform–iPhone OS. And that platform has rules. “We approve 95 percent of the apps that are submitted to the App Store every week and we approve them within in seven days.”

So what happened with that political-cartoon app you declined to approve a few weeks ago, asks Walt.

“We have a rule that says you can’t defame people,” says Jobs, noting that political cartoonists by virtue of their profession sometimes defame people. The cartoon app was rejected on those grounds, he adds. “Then we changed the rules…and in the meantime, the cartoonist won a Pulitzer….But he never resubmitted his app. And then someone asked him, ‘Hey why don’t you have an iPhone app?’ He says we rejected it and suddenly, it’s a story in the press….Bottom line is, yes, we sometimes make mistakes…but we correct them….We are doing the best we can, changing the rules when it makes sense. What happens sometimes is that some people lie, we find it, and reject it, and they run to the press, and get their 15 minutes of fame and hope it will get us to change our minds. We take it on the chin, and we move on.”

7:20 pm: Kara: “What do you do all day?”

Jobs: “I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around and together we get to play in this sandbox and build these cool products….Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business…and there’s tremendous teamwork at the top and that filters down to the other employees…and so what I do all day is meet with teams of people and work on ideas and new problems to come up with new products.”

7:24 pm: Are people willing to tell you that you’re wrong, asks Walt.

Of course, Jobs answers. The best ideas have to win, no matter who has them.

7:25 pm: What do you imagine the next 10 years of your life is going to be about?

Oddly Jobs replies with a comment about Gizmodo and the lost iPhone prototype. “When this whole thing with Gizmodo happened, I got a lot of advice from people who said you’ve got to just let it slide…you shouldn’t go after a journalist because they bought stolen property and tried to extort you….And I thought about that and I decided that Apple can’t afford to change its core values and simply let it slide….We have the same core values as when we started, and we come into work wanting to do the same thing today that we wanted to do five years ago.”

7:27 pm: But you are going into new businesses, says Walt, trying to redirect Jobs back to the question at hand or at least get him to comment on any new markets that the company is eyeing. Advertising, for example, with its new iAds initiative.

Jobs concedes that Apple is pursuing new businesses like iAds. But he suggests the main reason it’s doing that is to make its developers more money. “We want to help our developers make some money so that they can keep providing free or really low-cost apps to customers,” he says. “That’s why we’re doing it. We’re not going to make much money in the ad business.”

7:29 pm: Jobs continues on the mobile advertising theme. “Something really interesting is happening on mobile phones,” he says. “They’re not mirroring desktops or laptop PCs. If people want to find out what restaurant to go to, they’re not going to their search engine typing in “Japanese” and “Palo Alto,” they’re going to Yelp or whatever app they want. Ads in mobile apps today, you touch them, and what is the first thing they do? They rip you out of your app, send you to the browser and then you’ve got to figure out a way back to your app. So, wouldn’t it be great if mobile ads didn’t take you out of the app, but rather took over the screen, gave you this great experience of an interactive ad, but anytime you wanted you could hit a little button that takes you right back to where you left off in your app? We figured out we could build something like this into the operating system so the apps don’t have to do it. We can make it so that an app developer can add these interactive ads in their apps with 30 minutes’ worth of work versus working with every advertiser to do some custom thing in their app, which is crazy.”

7:31 pm: A question about privacy. Is privacy looked at differently in Silicon Valley than in the rest of the world?

“We’ve always had a very different view of privacy than some of our colleagues in the Valley,” Jobs says. “We take privacy extremely seriously. That’s one of the reasons we have the curated apps store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud. Privacy means people know what they’re signing up for. In plain English, and repeatedly, that’s what it means. Ask them. Ask them every time. Make them tell you to stop asking if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”

Q&A

Q: Given the events of the past few years, what would you add to the Stanford graduation speech you gave a few years ago?

A: I’ve no idea. I’d probably just turn up the volume a little bit because the past few years have reminded me how precious life is.

Q: I’d like you to put your Disney hat on for a moment….How do you preserve the value of content?

A: The way that we market movies is undergoing a radical shift. It used to be that you spent a fortune on advertising on TV running your trailers. But now you can advertise on the Web….When we went to the music companies, we said “who is your customer?” And they said, “Best Buy, Tower”…their distribution partners. But that wasn’t their customer. They needed to recognize who their true customer was….So what changed in the music business was not the back end, but the front end. The way that you market to the consumer….The film industry needs to embrace that. And it needs to let people watch the content they want to watch, when they want to watch it and where they want to watch it.”

Q: A complaint about dropped calls on AT&T’s networks. Is someone from Apple working on that?

A: You can bet we’re doing everything we can do….I can tell you what I’m told by reliable people: To make things better, people reallocate spectrum and they do things like increasing backhaul and they put in more robust switches…and things in general, when they start to fix them, get worse before they get better…and if you believe that, things should be getting a lot better real soon.

Q: How is HDCP helping the antipiracy effort?

A: We didn’t invent the stuff. The problem is that Hollywood doesn’t want what happened to the music industry to happen to them. You can’t blame them. But content protection isn’t their business and they’re grasping at straws here. But we’ve got to deal with their restrictions….I feel your pain.

Q: What’s your vision of social gaming?

A: Clearly, iPhone and iPod touch have created a new class of gaming and it’s a subset of casual gaming, but it’s surprising how good the games are. Typical console games cost $40, but on the iPhone, they cost somewhere between free and $10, and gaming on the platform is taking off. We’re trying to do the right things to enable more gaming and social gaming.

Q: Is it time to throw out the interface for TV? Does television need a new human interface.

A: The problem with innovation in the TV industry is the go-to-market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us… ask Google in a few months. The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy. That’s the fundamental problem with the industry. It’s not a problem with the technology, it’s a problem with the go-to-market strategy….I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.

More Coverage on the Steve Jobs D8 Speaker Page »

Boxee, Roku Announcing Deals for Streaming Live Sports on TV

Lauren Goode — Mon, 19 Apr 2010 16:58:31 +0000

Watching live sports on television via the Web may have just gotten easier.

Starting Monday, Web-to-TV software company Boxee will distribute the National Hockey League’s Game Center Live online video content. In addition, the National Basketball Association is set to announce a similar partnership with Roku, maker of a digital video player that streams Netflix (NFLX) and Amazon (AMZN) Video on Demand via the Web, for the distribution of NBA digital video content, beginning with some of this season’s playoff games.

The NHL’s Game Center Live streams approximately a thousand of the league’s 1,200 games per season, or any games that are not national exclusives on Versus or NBC, the league’s partner networks, for $19.95 a month. No additional fees will be applied for the streaming of NHL Game Center Live content through Boxee’s social-media enabled, web-to-TV platform. Since the NHL is currently wrapping up its 2009-2010 season, the new NHL content available through the Boxee platform is minimal, but a spokesman for Boxee says this should lay the groundwork for a continued partnership into next season.

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Streaming Video to a TV

Walter S. Mossberg — Thu, 08 Apr 2010 01:01:45 +0000

Is there a device that would enable me to watch streaming movies from Netflix directly on my TV, without using a computer?

Yes, there are many. A small portion of Netflix’s huge catalog is available for streaming, as opposed to viewing on DVD, and the company has struck deals with various makers of set-top boxes and other TV-connected hardware that allow these movies to be played directly on a TV. Among these are the Roku digital video player, TiVo digital video recorders, and the Xbox 360 and PlayStation 3 game consoles. The simplest and least expensive is the Roku, which starts at around $80. A complete list is at netflix.com/NetflixReadyDevices.

I’m going to graduate school, and need a PC mostly for word processing. I am not interested in gaming, movies, etc. I am looking at the Asus UL20A. Is that a good idea?

I haven’t reviewed this model, but, if you’re comfortable with its keyboard and screen, you should be fine using it mainly for word processing (though it’s capable of many other tasks). However, there are many competitors in this size and price range, and, unless you have already done so, I’d suggest shopping around to make sure the Asus is the best choice for you.

Which version of Windows (XP, Vista or 7) runs best using Apple’s Boot Camp?

I have run all three just fine on an iMac using Boot Camp, Apple’s built-in feature for booting Mac hardware into Windows when you like instead of into Apple’s (AAPL) own operating system. However, I would suggest Windows 7. It’s much better than Vista and much more modern than XP.

You can find Mossberg’s Mailbox and my other columns, free of charge, at walt.allthingsd.com.

Write to Walter S. Mossberg at walt.mossberg@wsj.com

Almost Famous: Brizzly's Chris Wetherell

Voices — Fri, 06 Nov 2009 08:05:01 +0000

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, Brizzly, a Web-based social media reader, one of many in the hot status update arena.

Who: Chris Wetherell

What: VP of Technology, Thing Labs, creator of Brizzly.

Why: Brizzly is a Web-based social media software client, for microblogging sites like Twitter or Facebook, expands attachments automatically and allows users to describe and define the trending topics for all its users to see. It’s in invite-only beta.

Where: @cw (Twitter); massless.org (Wetherell’s personal blog); San Francisco (HQ for Thing Labs and Brizzly)

Who else: TweetDeck, Seesmic, TwitIQ

Five Stats You Won’t Find in his Facebook Profile

Worst Job: Assembly line at Fujitsu, making rack servers

Has a Geek Crush on: Mihai Parparita, Google developer in Boston

Gadget of the Moment: Roku’s digital video box. “It’s got Netflix, You Tube and TV. Damn.”

Wishes There Was an App for: The legal arena. “They need to, like, use a computer.”

Fails at: Anything related to email

Bio in 140 Characters

From Beaverton, Ore. Dropped out of Berkeley. Got hungry as an indie rock drummer. @Google Reader. Left Google, invented Brizzly.

The Five Questions

Why should I care about Brizzly?

It depends on what you’re looking for. If one of the things that interests you is how a large community is experiencing life–I mean really interested in the community and not just the idea of your friends–then Brizzly does that a little more easily than other things. [Brizzly's assets are] no small difference for those who are interested in it.

Why are all Twitter-related logos, including yours, so darn cute?

Yeah, we’re a little cheeky, right? I think it’s probably just because of a pendulum swing. I mean, the last thing [Thing Labs' CEO Jason Shellen] and I worked on was the exact opposite. Google Reader is not cuddly. It’s friendly, but cuddly it isn’t. The other thing is, we were hoping to try what strong branding is like–in terms of anthropomorphic animals. The bear design [was drawn by] both Jason and [Twitter Co-founder] Biz Stone.

What can we expect from Thing Labs and Brizzly three months out?

We will have at least three richer sets of experiences, some of which include entirely different products all connected through our letsbetrends.com API.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

One big one for me was at Google–it was my first day and someone says, “Hey, have they taken you to see the robots yet?” I was like, “Hahaha… No.” They took me to this building where there was a room filled with these Rube Goldbergesque mechanical devices. Large cages with metal bars and wires, culminating in this ball in the center. This girl climbed into the thing. She put her feet in these stirrups and sat in this weird chair, and then this book slides out. The girl started tapping her feet on this base drum pedal and doing this thing with her hands, and then the book slides away [they were scanning the books]. I was like, “What is this?” and they said, “Well, this is Ocean [the internal name for Google Books].” What struck me was the scale. It was clear to me that they were going to scan ridiculous amounts of information very, very quickly, and I realized: Whoa, THIS is very different.”

Are you really competitive with rivals?

I just don’t have that kind of fight in me. I mean, I want to kick my own ass. I know there are lots of guys out there who can totally drop the names of someone they want to just crush. I just don’t have it. I get more frustrated with me, more than anyone else. I’m like Jim Carrey in “Liar Liar”: “I’m kicking my ass.”

The In Living Color Interview

[ See post to watch video ]

Web Video Darling Boxee Gets Another $6 Million: Are Zero Revenue and Big Plans Worth $25 Million?

Peter Kafka — Wed, 12 Aug 2009 15:46:07 +0000

Yet another sign that revenue-free start-ups can still attract investors, given the right pitch: Boxee, the software company that makes it easy to get Web video onto your TV, has raised a $6 million B round led by General Catalyst. I’m told the new round pegs the company’s value in the $25 million to $30 million range.

Boxee has a small but passionate following of some 600,000 users, and it’s gotten a lot of attention this year, much of it via a fight with Hulu, which doesn’t want its video showing up on Boxee browsers.

But Boxee doesn’t have any revenue, or much of a concrete plan to generate any in the near term: The software is free for consumers, and while CEO Avner Ronen thinks there could be some rev-share possibilities with Web video providers down the road, they’re…down the road.

So what’s the appeal for company’s backers, which also include Union Square Ventures and Spark Capital, which put $4 million into the company eight months ago and participated in this round as well? It’s pretty straightforward: The $70 billion TV business is in the first steps of a massive reordering, and perhaps Boxee can play a role in it.

The chief appeal is that Boxee can function as an “over the top” alternative to cable TV, giving users the ability to get their favorite programs on a big screen without having to pony up to the likes of Comcast (CMCSA). Ronen wants to use some of his money to ramp up efforts to strike deals with consumer electronics companies like Sony (SNE) and LG, which are pushing Internet-connected TVs, and Microsoft (MSFT), whose Xbox game console is increasingly functioning as an entertainment hub.

But there are plenty of other players jockeying for similar positions, from services like ZillionTV to device makers like Roku, and even Apple (AAPL). And Boxee’s status as a potential disruptor has a downside as well: It’s the reason that Hulu, backed at the time by News Corp.’s (NWS) Fox and GE’s (GE) NBC, sought to prevent the service from accessing its shows earlier this year.

That said, there hasn’t been much saber-rattling from either side in recent months. Perhaps this has to do with Disney’s (DIS) ABC, which had previously enjoyed friendly relations with Boxee, coming aboard the joint venture.

Here are a couple interviews I’ve conducted with Ronen this year: The first one was taped at the Consumer Electronics Show show in January, when his start-up was soaking up the first wave of attention from the TV industry; the second was taped in March, after Boxee had attracted Hulu’s ire.

[ See post to watch video ]