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	<title>AllThingsD &#187; Rosetta Stone</title>
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		<title>Lost in Immersion: Speaking French on the Web</title>
		<link>http://allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/</link>
		<comments>http://allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 23:00:52 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/</guid>
		<description><![CDATA[Rosetta Stone Totale may be the next best thing to living in a country.]]></description>
			<content:encoded><![CDATA[<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AR097_MOSSBE_G_20090818145355.jpg" rel="lightbox" title="MOSSBERGjp"><img src="http://online.wsj.com/public/resources/images/PJ-AR097_MOSSBE_G_20090818145355.jpg" width="360" height="240" style="float: none;" alt="MOSSBERGjp" /></a><br />
<br />
The home page of Totale shows your learning progress and options for playing language games by yourself or with other students.</div>
<p>If you&#8217;ve ever learned a foreign language, you know the vast difference between completing workbook activities and speaking with others. The latter experience can involve sounding out unfamiliar accents or guttural pronunciations and, though intimidating, is ultimately more rewarding. By immersing yourself in a language and navigating through situations, you learn how to speak and eventually think in that language.</p>
<p>Rosetta Stone (RST) has long used visual learning without translations by pairing words with images—one of the ways a baby learns to speak. For the past week, I&#8217;ve been testing its newest offering: Rosetta Stone Totale (pronounced toe-tall-A), which is the company&#8217;s first fully Web-based language-learning program. It aims to immerse you in a language using three parts: online coursework that can take up to 150 hours; live sessions in which you can converse over the Web with a native-speaking coach and other students; and access to Rosetta World, a Web-based community where you can play language games by yourself or with other students to improve your skills.</p>
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<p>Totale costs a whopping $999, so if you aren&#8217;t serious about learning a language it&#8217;s a tough sell. Rosetta Stone says this program is comparable to an in-country language-immersion school. The company&#8217;s most expensive offering before Totale was a set of CDs (lessons one, two and three) that cost $549, included about 120 hours of course work and had no online components. </p>
<h5 class="subhed">The Totale Package</h5>
<p>Since Totale is Web-based it doesn&#8217;t come loaded onto several disks in a yellow box like the company&#8217;s previous products. But despite this digital transition, buyers of Totale will still receive Rosetta&#8217;s familiar yellow box, now filled with a USB headset and supplemental audio discs for practicing away from the PC—mostly while in the car.</p>
<p>I&#8217;ve spent over eight hours learning French in Totale throughout the past week, and I have to say that I&#8217;m surprised by how much I feel I&#8217;ve already learned. I realized this when I spent a 30-minute car ride listening to one of the supplemental audio CDs. I mentally identified and translated practically every vocabulary word and phrase, and I repeated the words aloud with what I thought sounded like a pretty decent French accent. This was after just four hours of work online.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AR096_MOSSBE_G_20090818145431.jpg" rel="lightbox" title="MOSSBERG"><img src="http://online.wsj.com/public/resources/images/PJ-AR096_MOSSBE_G_20090818145431.jpg" width="360" height="240" style="float: none;" alt="MOSSBERG" /></a><br />
<br />
Totale users can speak with a coach and three others in studio sessions.</div>
<h5 class="subhed">Intensive Coursework</h5>
<p>The core of Totale is the time-intensive online coursework. But even though this takes a lot of effort, its layout is attractive and each screen has only a few things on it so it doesn&#8217;t feel overwhelming. Lessons include identifying photos of objects or situations as they are described aloud, writing phrases (my least favorite part), and using deductive reasoning to construct and dictate your own sentences about a photo. Totale&#8217;s headset comes in handy during exercises that require you to repeat words or sounds out loud into the microphone.</p>
<p>Activities in Rosetta World—including solo, two-person and group games—were addictively fun. One game plays like Bingo: I listened to someone speaking French and marked words on the board as I heard them, racing to get five words horizontally, vertically or diagonally before my opponent beat me to it. I waded into these games cautiously at first, playing alone before I got familiar enough to challenge another Totale user.</p>
<p>Helpful indicators show how many people are available at any given time for each type of game in Rosetta World—meaning that person is logged into Totale and studying the same language as you. I never saw more than five people in the community, and it gets a little old playing (or worse, losing) to the same person after a while. Since Totale was only recently released, this community should grow over time. </p>
<p>A chat window at the bottom left of the browser window reminded me of Facebook&#8217;s built-in instant-messaging program, listing users against whom I competed in online games. But unlike when I&#8217;m on Facebook, I didn&#8217;t feel comfortable instant messaging with these people.</p>
<h5 class="subhed">No Flashcards</h5>
<p>Rosetta Stone&#8217;s methods, while natural and easy to pick up, aren&#8217;t what my brain expects when learning a different language. I minored in Spanish in college, learning in traditional classroom style by studying verb conjugations on flashcards and vocabulary definitions in English. So at certain times throughout Totale&#8217;s French-only lessons, a part of me wanted to know the exact definition of a phrase or the reasoning behind why something was the way it was.</p>
<p>The moment of truth came when I attended a real-time, 50-minute studio session online with one of the live coaches—all of whom are native speakers—and two other students (four students is the maximum allowed per class). </p>
<p>Rosetta Stone recommends that students complete an entire unit before joining one of these studio sessions, and the only language you are permitted to speak during the studio is the one being studied. I proudly remembered all of my new vocabulary words as our coach pointed the cursor to animals, colors and clothing, asking us questions and prompting us to ask one another questions. The coach kindly corrected us when we made mistakes, made jokes about words and used an on-screen tool to type out a few of the harder phrases.</p>
<p>But I fumbled around trying to remember the correct phrases and grammar to go along with my vocabulary. </p>
<p>I frustratingly realized that I didn&#8217;t even know how to ask my coach in French, &#8220;Why is that blanc and not blanche?&#8221; Our coach eventually answered that question and some others without anyone&#8217;s prompting because it was obvious that none of us knew what forms of some words were right or why; Totale&#8217;s coursework doesn&#8217;t include explanations. A few of the phrases our coach explained still puzzled me and I was starting to miss my flashcards from Spanish class.</p>
<h5 class="subhed">Team Effort</h5>
<p>Rosetta Stone is determined to make sure you don&#8217;t feel like you&#8217;re alone as you work through the Totale program. A &#8220;Customer Success Team&#8221; representative calls you within a day of your product purchase to answer any questions or concerns about how everything works. And this team keeps calling or emailing (you tell them which contact method you prefer) whenever you have passed a milestone in the program—or to encourage you to pick it up again if you haven&#8217;t logged on in a while.</p>
<p>Even for $999, you can go back in and re-use every feature in Totale, but only for one year. You can reset your scores and completely start over, attending online studios again and playing games in Rosetta World as many times as you like. But once a year is up, you&#8217;re finished with the program.</p>
<p>Rosetta Stone Totale works on all major Mac and Windows PC browsers, though participating in a studio session while using some browsers requires you turn off their pop-up blockers. </p>
<p>I still have work to do in Totale, but I&#8217;m looking forward to it—even though I find some aspects to be a bit vague. This program does a terrific job of immersing you in a language and may be the next best thing to living in a country, surrounded by native speakers. Best of all, unlike my semester abroad in Spain where college friends gave me my daily fix of the English language, Totale never lets you slip out of using the language you&#8217;re studying.</p>
<p class="tagline">Edited by Walter S. Mossberg. Email Katherine Boehret at<br />
		<a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a>.</p>
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		<title>Language Learning, the Natural Way</title>
		<link>http://allthingsd.com/20050907/natural-language-learning/</link>
		<comments>http://allthingsd.com/20050907/natural-language-learning/#comments</comments>
		<pubDate>Wed, 07 Sep 2005 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<description><![CDATA[Walt tries out the Rosetta Stone language program, which aims to make learning easier and more effective by scrapping dense explanations in favor of a visual teaching style featuring pictures, audio and text.]]></description>
			<content:encoded><![CDATA[<p>Americans are lousy at foreign languages. I myself took French for years and years, and still can barely tell a Paris cab driver where I want to go without stumbling into English, and earning a Gallic glare.</p>
<p>There are various reasons for this. Compared with Europeans, most Americans have many fewer chances outside classrooms to practice languages other than English, and much less need to do so. But one cause may be the way we teach foreign languages, with mind-numbing drills and long lectures on grammar.</p>
<p>One computer language program, however, continues to garner popularity for its very different teaching style. The Rosetta Stone language program aims to make learning easier and more effective by scrapping dense explanations in favor of a visual teaching style featuring pictures, audio and text.</p>
<div class="media-LEFT" style="width: 257px;"><img src="http://online.wsj.com/public/resources/images/PJ-AF893_MOSSBERG09062005185343.jpg" alt="A Spanish Level 1 screen from the Rosetta Stone language learning program." height="192" width="257" /><br />A Spanish Level 1 screen from the Rosetta Stone language learning program.</div>
<p>Created by Fairfield Language Technologies in 1992, Rosetta Stone has been adopted by West Point, NASA and over 10,000 schools, according to the company. You might recognize the product if you&#8217;ve passed by one of the company&#8217;s kiosks in an airport or shopping mall.</p>
<p>The product&#8217;s teaching method attempts to emulate the experience of a native-born speaker by immersing you in one of 29 languages using photos, spoken phrases and written words. Unlike most language classes, you don&#8217;t memorize vocabulary or verb conjugations. There are no explanations, and no definitions. You just plunge in. Skeptical? So were we.</p>
<p>So, this week, my assistant Katie Boehret and I did our best to learn Spanish and Italian with Rosetta Stone. Katie minored in Spanish in college, so she approached the language from an educated perspective, trying advanced Spanish. Then, she sampled the starter lessons in Italian, a language she didn&#8217;t know. I, being much dumber at languages than she is, tried Spanish at a beginner&#8217;s level.</p>
<p>Overall, we liked Rosetta Stone, which works on both Windows and Macintosh computers. We found ourselves catching onto words and phrases by association &#8212; just from seeing a photo, hearing a pronunciation, and figuring out what a certain phrase meant. The more familiar we became with each language, the easier it was to grasp the self-guided lessons. We didn&#8217;t have enough time to fully evaluate the program, but it was easy to start using and simple enough to use regularly, without feeling overwhelmed.</p>
<p>If Rosetta Stone&#8217;s methodology doesn&#8217;t have you scratching your head, the price tag might. Individually, the first and second CD-ROMs cost $195 and $225, respectively, and a third disc, which is available only for those learning English and Spanish, costs $245. You can opt to buy the first and second discs together for $329 (saving you about $90) or all three for $499 (saving about $160). But many folks might be hesitant to invest that much money in a program that they don&#8217;t know will work for them.</p>
<p>An online subscription is also available for levels one and two, but these are restricted by time limits. Subscriptions for one-, three- or six-month access cost $50, $90 and $150, accordingly.</p>
<p>We ordered three beginner CD-ROMs &#8212; two Spanish and one Italian &#8212; as well as Level 2 and 3 Spanish CD-ROMs for Katie. Each box comes with an application CD-ROM, which saves your test scores and data on the computer, as well as the disc with lessons and an instruction booklet. We loaded the discs onto our computers (I used a Mac and Katie used a Windows PC) and got to work.</p>
<p>One thing about Rosetta Stone is that you can move at your own pace &#8212; you control how fast or slow you learn. This is probably a plus for many people, but some students who need a more regimented program may have trouble with self-guided software.</p>
<p>Throughout the program, various learning methods are divided into five skills: reading and listening, listening, reading, listening and repeating out loud and writing. Many of the lessons involve visual learning &#8212; looking at photos and deciding which written or spoken situation best describes the image.</p>
<p>The program never offers direct translations of words or phrases, but this is deliberately done to mimic living in a non-English-speaking environment. Nonetheless, this still might drive some people crazy.</p>
<p>When learning Italian for the first time, Katie preferred the reading and listening exercises best, as the audible speaking imitated real-life scenarios and the written text gave her an idea of how to spell the words she was hearing. After a little more practice, she liked just listening.</p>
<p>I found that learning Spanish was easiest for me when I worked through the audio and photo exercises. These helped me to pick up phrases and to intuitively grasp how verbs worked, just by listening to a phrase and then choosing which of four photos matched it. Some of the scenes in the exercises were a little odd, though &#8212; not always the sorts of things you&#8217;d often encounter in real life. For instance, if I&#8217;m ever in Mexico and see a boy crouching underneath an airplane, I can proudly point to him and say: un ni&ntilde;o debajo de un avi&oacute;n.</p>
<p>Within the five skills, variations of the same method are used so you won&#8217;t get bored with a single learning format. For example, in the reading section we could either match a line of text to one of four photos or match a photo with one of four lines of text. Three challenges can also be applied to each lesson: a timer, a delay or a test. The delay makes each lesson slightly harder by doing things such as hiding photos while text is read, forcing us to remember what we heard. The test format gave us only one shot at each question, instead of letting us try again.</p>
<p>To save our test scores, we had to first log into the software. We did so by simply typing our names whenever we opened the Rosetta Stone program on our computers. Our cumulative test scores could be viewed on a Web site, or exported to save on a computer.</p>
<p>Katie, who used three Spanish CD-ROMs and one Italian on her laptop, had only to log into each Rosetta Stone program using the same name, and all of her test scores were saved on one screen according to language and disc level. Details about each test were recorded, including the date, chapter, score, time spent and activity number in relation to the lessons.</p>
<p>We worked through various lessons, learning basic vocabulary for objects, verbs, numbers and times. At any time, you can skip ahead in lessons or repeat lessons using a different learning method. One thing that Rosetta couldn&#8217;t test us on was our ability to regurgitate what we had learned. Katie pointed out that her 10 years of Spanish classes taught her a lot, but living in Spain where she was forced to speak the language out loud was even more useful.</p>
<p>The closest Rosetta comes to that is its speaking exercises. These force the user to listen to a sentence as it is read out loud, then repeat the sentence into the computer&#8217;s microphone. The sound pattern of the student&#8217;s voice is displayed next to the pattern of the program&#8217;s audio, so students can compare how their pacing, pronunciation and accent differ.</p>
<p>Katie was especially impressed by the Level 3 Spanish CD-ROM, as it included various videos and reading comprehension exercises for real-world situations including transportation, housing, shopping and employment.</p>
<p>If you&#8217;re used to learning a language by memorizing lists of vocabulary, you might have a hard time adjusting to Rosetta Stone at first. But if you give it a little time, this program can really grow on you.</p>
<p class="tagline">With reporting by Katherine Boehret</p>
<ul>
<li>Email me at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a></li>
</ul>
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