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Is Media Spending Up? It Better Be.

in Media on September 8, 2009 at 11:00 am PT

Another “things are looking up, sort of, maybe” report from medialand: A survey of advertisers says that many of them intend to increase their spending in the coming months. Except for those who say they’re going to decrease spending. Bigger picture: A year ago, things started getting downright terrible, which is going to make it a lot easier to say that things have improved today.
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