8 posts and columns on Rubicon Project

Rubicon Project Buys Mobile Ad Start-Up Mobsmith for $10 Million

in Media on May 23 at 7:06 am PT

The pitch: Now publishers can manage mobile ads in “real time.”
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Exclusive: Comcast's Top Digital Exec Amy Banse to Open New Silicon Valley Equity Fund for Cable Giant and NBC

in News on November 15, 2010 at 12:09 am PT

Amy Banse, currently the president of Comcast Interactive Media, is shifting into a job as head of a new Silicon Valley-based equity fund aimed at making digital investments for the television cable giant, as well as its new NBC Universal unit, according to sources with knowledge of the plans. As part of the shift, sources said, Banse will be charged with combining two existing corporate investment funds: NBC U’s Peacock Equity and Comcast Interactive Capital.

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

in News on September 28, 2010 at 8:48 am PT

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the terms of the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

(Cautiously) Upbeat Ad News of the Day: (Some) Display Ads Improving

in Media on September 29, 2009 at 3:00 am PT

Here’s your daily dose of goodish news about the Web ad business, courtesy (again) of Mark Mahaney, who says display ads are perking up. Or at least some of them are.
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More Money for Ad Tech: Rubicon Project Raises $9 Million

in Media on September 22, 2009 at 6:00 am PT

Start-ups whose business plans are based on selling advertising are having a very hard time raising money. But start-ups that want to make money by helping other people sell advertising? That’s another story. Today’s example: Rubicon Project, a Los Angeles-based advertising-optimization start-up, has raised a $9 million C round led by Peacock Equity, the joint venture co-owned by GE Capital and GE’s NBC Universal.

Google and Others Fish for Acquisitions: Here's What They Might Be Looking For

in News on September 2, 2009 at 10:33 am PT

Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.” Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides. According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas. That would be welcome news for many.
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Ad Forecasts: Crummy Offline, OK Online, Sun to Rise in East, Set in West

in Media on April 14, 2009 at 4:15 am PT

Media giant Zenith Optimedia says the ad market is in worse shape than it had previously suspected. This is what Zenith Optimedia, along with just about every other ad forecaster, has been saying every three months or so for the past year. So it’s hard to get worked up about this stuff. The upside is also old news: Online advertising is doing better than traditional ads.
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Kara Visits Beta South!

in News on May 1, 2008 at 12:02 am PT

Here’s a video I did from a cool party I went to Tuesday night in Santa Monica, Calif., at the offices of ad network optimizer, Rubicon Project. Organized by Beta South, a networking organization for digital start-ups in the Los Angeles area, it’s an interesting contrast to the frenetic nature of comparable Silicon Valley parties. [...]