3 posts and columns on Saatchi & Saatchi

"Brusli?" No. Chuck Norris

in News on December 29, 2010 at 12:57 pm PT

Action-movie hero Chuck Norris has a holiday hit on his hands–in the Czech Republic. The 70-year-old martial artist—made famous by tough-guy roles in 1980s films such as “Forced Vengeance” and “Missing in Action”–is starring in a series of TV commercials here for T-Mobile and its satellite-TV service.

Toyota Cracks the Viral Video Code: Here’s Your Swagger Wagon

in Media on May 7, 2010 at 4:00 am PT

How to help a battered brand: A minivan ad designed for YouTube.

Prius Takes Over Dictionary.com's Home Page

in News on June 4, 2009 at 10:01 am PT

To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers. With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.