A report from the frontlines on the continuing war over media.
February 11-12, 2013
Dana Point, California
Speaker
Salar Kamangar 
Salar Kamangar: It’s Time to Channelize YouTube (Video)
Turns out videos of dogs on skateboards are far more lucrative when they’re part of a dog-lovers channel or a skateboard channel. Or both.
Senior Vice President
YouTube & Video
Salar Kamangar drafted Google's first business plan, started its early legal and finance functions, and helped found its product team before taking over at YouTube two years after its Google acquisition. Prior to that, he led product management for Google's advertising and monetization products, including the AdWords program, which he and a small engineering team designed, launched, and helped grow to become a multi-billion dollar business. Kamangar also led product management teams for Google's web applications, including Gmail, Calendar, Docs, Spreadsheets, Presentations, Voice, and Checkout.
Posts With Salar Kamangar
Google Doubles Down on Music Subscriptions, Which Means Google Isn’t Serious About Music Subscriptions
Less would be more.
YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t (Q&A)
An extended chat with the guy behind Google’s ambitious plan to take on TV. Lesson one: Great content doesn’t matter if no one can see it.
YouTube, Which Wants More TV Dollars, Pays Up for More “Channels”
YouTube pours more money into the experiment it launched a year ago, by inking deals with another 60-plus Web programmers, many of them in Europe. Some of them you’ve heard of.
YouTube’s Gigantic Year Is Already Here, Citi Says
The video site could do more than $3.6 billion this year, says Mark Mahaney — regardless of whether its “channel” strategy works.
Looking for Work? Facebook Wants Salesmen, Google Wants Product People.
A peek at the tech giants’ future, courtesy of LinkedIn.
Disney’s YouTube Deal Kicks In, So Free Kids’ TV Starts Showing Up
Google wants to build a TV competitor, but it’s happy to run good old-fashioned TV, too, if Hollywood wants to play along. Disney antes up.
YouTube Boss Salar Kamangar Takes On TV: The Full Dive Into Media Interview
Google employee #9 explains his big idea: He’s not banishing skateboarding dogs — he wants to make advertisers pay more for them.
Google TV’s “Big Announcement” Isn’t
Think “new YouTube app,” not “Everything. Just. Changed.”
Salar Kamangar: It’s Time to Channelize YouTube (Video)
Turns out videos of dogs on skateboards are far more lucrative when they’re part of a dog-lovers channel or a skateboard channel. Or both.
YouTube’s Salar Kamangar on Building a Video Channel Ecosystem
The strategy is to deliver and enhance a selection of niche channels.