Salar Kamangar: It’s Time to Channelize YouTube (Video)

Turns out videos of dogs on skateboards are far more lucrative when they’re part of a dog-lovers channel or a skateboard channel. Or both.

Salar Kamangar

Senior Vice President
YouTube & Video

Salar Kamangar drafted Google's first business plan, started its early legal and finance functions, and helped found its product team before taking over at YouTube two years after its Google acquisition. Prior to that, he led product management for Google's advertising and monetization products, including the AdWords program, which he and a small engineering team designed, launched, and helped grow to become a multi-billion dollar business. Kamangar also led product management teams for Google's web applications, including Gmail, Calendar, Docs, Spreadsheets, Presentations, Voice, and Checkout.

Posts With Salar Kamangar

YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t (Q&A)

An extended chat with the guy behind Google’s ambitious plan to take on TV. Lesson one: Great content doesn’t matter if no one can see it.
Robert Kyncl Portrait

YouTube, Which Wants More TV Dollars, Pays Up for More “Channels”

YouTube pours more money into the experiment it launched a year ago, by inking deals with another 60-plus Web programmers, many of them in Europe. Some of them you’ve heard of.
tv money

YouTube’s Gigantic Year Is Already Here, Citi Says

The video site could do more than $3.6 billion this year, says Mark Mahaney — regardless of whether its “channel” strategy works.
make it rain

Looking for Work? Facebook Wants Salesmen, Google Wants Product People.

A peek at the tech giants’ future, courtesy of LinkedIn.
looking for work

Disney’s YouTube Deal Kicks In, So Free Kids’ TV Starts Showing Up

Google wants to build a TV competitor, but it’s happy to run good old-fashioned TV, too, if Hollywood wants to play along. Disney antes up.
zack_cody

YouTube Boss Salar Kamangar Takes On TV: The Full Dive Into Media Interview

Google employee #9 explains his big idea: He’s not banishing skateboarding dogs — he wants to make advertisers pay more for them.
salar kamangar dive media

Google TV’s “Big Announcement” Isn’t

Think “new YouTube app,” not “Everything. Just. Changed.”
google tv,jpg

Salar Kamangar: It’s Time to Channelize YouTube (Video)

Turns out videos of dogs on skateboards are far more lucrative when they’re part of a dog-lovers channel or a skateboard channel. Or both.
Salar Kamangar

YouTube’s Salar Kamangar on Building a Video Channel Ecosystem

The strategy is to deliver and enhance a selection of niche channels.
salar_kamangar_Dive