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74 posts and columns on Salesforce
News Byte
Twitter Launches Long-Awaited Advertising API
Twitter is officially launching its ads API, which will allow marketers to buy Twitter ads via tools provided by third-party service companies. That’s an important step toward scaling its ad business, and one that helped boost Facebook’s revenue as it traveled down a similar path. Twitter is launching the tool in conjunction with five partners: Adobe, HootSuite, Salesforce, Shift and TBG Digital. TechCrunch predicted the move late last month.
Google Gets Its Social Ad Start-Up by Buying Wildfire
Google tried to get into the Facebook ad business before, but it couldn’t land Buddy Media. So here’s option number two. What will Facebook say?
Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner
Lots of big companies are suddenly interested in social advertising. Good news for Russ Fradin and fellow Adify vets.
The Social Marketing Shake-Up Continues: Syncapse Buys Clickable
This one isn’t a Buddy Media-sized deal, though.
It’s Time to See TechStars’ Newest Start-Up Crop. Pay Attention to Poptip.
Kelsey Falter has a simple idea that might end up being in the right time and right place. Her Poptip launches today.
Why Google Couldn’t Pal Up With Buddy Media
And what that means about other deals Mountain View might want.
News Byte
$25 Million More for Yammer, the Twitter for Work
Chatting at work is serious business for Yammer. The two-year-old start-up has raised a $25 million funding round led by U.S. Venture Partners, complementing the $15 million it has already raised to date. Yammer offers a social network for enterprise customers, and has plenty of competition from the likes of Salesforce’s Chatter, Socialcast, etc.Tim Armstrong’s AOL Beats Wall Street’s Low Expectations
AOL CEO Tim Armstrong turned in his first earnings report as CEO of the newly independent company this morning. And his numbers don’t look anything like the ones he was used to reporting at Google–revenue plummeted across the board. Then again, Wall Street has minimal expectations for AOL for at least a couple quarters, so Armstrong doesn’t need to do much to meet them. After factoring out one-time charges, AOL posted earnings of 71 cents per share on revenue of $810 million. Wall Street expected earnings of either 62 cents or 66 cents per share, depending on who you ask, on revenue of around $766 million.
AOL’s Ad Challenge, Explained
Tim Armstrong has a very long To Do list at AOL. But unless he can turn his sales problem around, none of the other stuff will matter very much.
CBS Tells Ad Networks It’s Going Cold Turkey
CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?