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	<title>AllThingsD &#187; salt and pepper</title>
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		<title>The Secret of Chad Hurley and Steve Chen's Famous "Two Kings" Video. Revealed!</title>
		<link>http://allthingsd.com/20091009/the-secret-of-chad-hurley-and-steve-chens-famous-two-kings-video-revealed/</link>
		<comments>http://allthingsd.com/20091009/the-secret-of-chad-hurley-and-steve-chens-famous-two-kings-video-revealed/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:00:48 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=11917</guid>
		<description><![CDATA[Three years after the Google deal, YouTube co-founder Chad Hurley explains some of the cryptic language in the clip that defined the Web 2.0 era. Also, he'd like you to know his site is generating more than a billion views a day.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/10/chad-hurley-and-steve-chen.png"><img class="alignright size-medium wp-image-11920" title="chad hurley and steve chen" src="http://mediamemo.allthingsd.com/files/2009/10/chad-hurley-and-steve-chen-250x187.png" alt="chad hurley and steve chen" width="250" height="187" /></a>Remember the era-defining video Chad Hurley and Steve Chen made three years ago? The one where they looked simultaneously giddy, groggy, and perhaps a tiny bit intoxicated, and announced that they had sold their video site to Google for $1.65 billion?</p>
<p>That clip, it turns out, is an unlikely homage to&#8230;wait for it&#8230;the artist formerly known as Puff Daddy. Really!</p>
<p>Go ahead and look at the first two clips at the bottom of the post. Note Hurley&#8217;s reference to &#8220;salt and pepper&#8221; and &#8220;two kings getting together.&#8221; See? In the Diddy clip, too. Who knew? (Okay, so at least <a href="http://valleywag.gawker.com/206549/chad-hurley-isnt-a-king-hes-just-diddy">one</a> of you did).</p>
<p>Anyway, Hurley references both clips in a <a href="http://youtube-global.blogspot.com/2009/10/y000000000utube.html">blog post</a> he published this morning commemorating the anniversary of the sale. He also announced that the site is now serving up &#8220;well over&#8221; one billion video views per day. Last month comScore (SCOR) estimated YouTube was doing <a href="http://mediamemo.allthingsd.com/20090928/this-just-in-youtube-is-ginormous/">10 billion views per month</a> in the U.S.</p>
<p>And there&#8217;s also some general talk about the site&#8217;s evolution: Rather than focus solely on short clips, it&#8217;s also working to bring in <a href="http://mediamemo.allthingsd.com/20091008/more-movies-tv-shows-for-youtube/">movies and TV shows</a>, etc. Nothing you didn&#8217;t know already.</p>
<p>Expect to hear more meaningful&#8211;but equally upbeat&#8211;talk about the site&#8217;s progress next Thursday, when Google (GOOG) announces its Q3 earnings.</p>
<p>Last quarter, Google executives went out of their way to talk up the site, and <a href="http://mediamemo.allthingsd.com/20090716/google-says-youtube-can-be-very-profitable-soonish/">CFO Patrick Pichette</a> said YouTube could start generating significant profits soon. This week, CEO <a href="http://mediamemo.allthingsd.com/20091007/live-from-new-york-google-cofounder-sergey-brin-meets-the-press/">Eric Schmidt</a> also made a point of praising the YouTube deal and the site&#8217;s performance during a New York press conference.</p>
<p>Here, once again, is that famous clip:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QCVxQ_3Ejkg&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/QCVxQ_3Ejkg&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And here&#8217;s the one Hurley was apparently referencing:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XLcPIolG_8E&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/XLcPIolG_8E&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And here, once again, is the most popular clip in YouTube&#8217;s history:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="283" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dMH0bHeiRNg&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="350" height="283" src="http://www.youtube.com/v/dMH0bHeiRNg&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		</item>
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		<title>It&#039;s Actually About Figuring Out How to Sell the Sizzle and Not the Steak, Dean</title>
		<link>http://allthingsd.com/20090407/its-actually-about-selling-the-sizzle-and-not-the-steak-dean/</link>
		<comments>http://allthingsd.com/20090407/its-actually-about-selling-the-sizzle-and-not-the-steak-dean/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 07:01:59 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Dean Singleton]]></category>
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		<category><![CDATA[sizzle]]></category>
		<category><![CDATA[Staci Kramer]]></category>
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		<category><![CDATA[ZDnet]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11844</guid>
		<description><![CDATA[BoomTown read a ton of the various columns reacting to the Associated Press's announcement of a new initiative to--as near as I can tell--stop the Internet from being the Internet.

I tease, as it is a lot more complicated than that. But AP board Chairman and MediaNews group CEO Dean Singleton seemed very exercised about his mission to "protect news content from misappropriation."

It's going to surely be an interesting debate, kicked off by a very curious quote Singleton gave to paidContent.org: "Print is still the meat. Online’s the salt and pepper.”

A tasty debate!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/steak.jpg"><img src="http://kara.allthingsd.com/files/2009/04/steak-250x166.jpg" alt="steak" title="steak" width="250" height="166" class="alignright size-medium wp-image-11845" /></a></p>
<p>BoomTown read a ton of the various columns reacting to the Associated Press&#8217;s announcement of a new initiative to&#8211;as near as I can tell&#8211;stop the Internet from being the Internet.</p>
<p>I tease, as it is clearly a lot more complicated than that. But AP board Chairman and MediaNews group CEO Dean Singleton seemed very exercised about his mission to &#8220;protect news content from misappropriation.&#8221;</p>
<p>It&#8217;s going to surely be an interesting debate, throwing even more light on both the way the Web has impacted media companies, but also just how valuable those companies are (or are not&#8211;for an interesting take on that, see <a href="http://blogs.zdnet.com/BTL/?p=15877">this excellent piece by ZDNet blogger Larry Dignan</a>).</p>
<p>The winner for the most curious quote yesterday, though, was from an <a href="http://www.paidcontent.org/entry/419-interview-dean-singleton-chairman-ap-ceo-medianews-setting-the-rules-of/">interview Singleton gave to paidContent.org&#8217;s Staci Kramer</a> about new models to come.</p>
<p>Said Singleton: &#8220;Print is still the meat. Online’s the salt and pepper.”</p>
<p>I would actually say online is increasingly the sizzle.</p>
<p>But what Singleton left out, especially given the financial trouble his company is currently in, was far more important&#8211;it&#8217;s the consumer doing the grilling.</p>
<p>Thus, it goes without saying that the meat could be in danger of being a tad well done if media companies are not careful in how they handle this new attack on how those consumers prefer to get their news.</p>
<p>In the meantime, here is a very pertinent&#8211;the Internet is good at that stuff&#8211;and very funny video of an &#8220;eat your steak&#8221; commercial:</p>
<p><object width="340" height="285"><param name="movie" value="http://www.youtube.com/v/rEonxYuaEAc&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rEonxYuaEAc&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="340" height="285"></embed></object></p>
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