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	<title>AllThingsD &#187; Sam Houser</title>
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		<title>Grand Theft Auto Maker Take-Two Blows Earnings, Keeps Game Gurus</title>
		<link>http://allthingsd.com/20081217/grand-theft-auto-maker-take-two-blows-earnings-keeps-game-gurus/</link>
		<comments>http://allthingsd.com/20081217/grand-theft-auto-maker-take-two-blows-earnings-keeps-game-gurus/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:47:01 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Dan Houser]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Grand Theft Auto]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Sam Houser]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=2253</guid>
		<description><![CDATA[Turns out videogames aren't immune to the miserable economy, after all. But Take-Two Interactive does have some good news: It has signed the team behind its ultraviolent, ultrasuccessful Grand Theft Auto franchise to a new contract.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/grand-theft-auto.jpg"><img class="size-full wp-image-2255 alignright" title="grand-theft-auto" src="http://mediamemo.allthingsd.com/files/2008/12/grand-theft-auto.jpg" alt="" width="250" height="141" /></a>Take-Two Interactive, the videogame company that&#8217;s best known for its ultraviolent, ultrasuccessful Grand Theft Auto franchise, had a miserable fourth quarter: It missed Wall Street&#8217;s revenue and earnings goals and offered up disappointing guidance for the next three months.</p>
<p>But Take-Two (TTWO) did have one glimmer of good news today: It has managed to hang onto the creative team at Rockstar Games, the studio that made the GTA games. It has signed brothers <a href="http://ir.take2games.com/releaseDetail.cfm?ReleaseID=354845">Sam and Dan Houser, along with other &#8220;key members&#8221; of the group, to a contract that runs Jan. 31, 2012</a>. The Houser brothers&#8217; current contract was set to expire early next year, and there was lots of speculation that a rival game company&#8211;likely Electronic Arts (ERTS)&#8211;would try to lure them away by backing up a truck full of cash.</p>
<p>So how much did Take-Two have to shell out to keep the Housers, who are the game world&#8217;s equivalent of Steven Spielberg and Jerry Bruckheimer? The company wouldn&#8217;t spell out the terms during its earnings call except to note that it will share profits from the games the brothers sell so that &#8220;their incentives are aligned&#8221;; it has also given the brothers the ability to create games that they would own themselves and that Take-Two would distribute.</p>
<p>But make no mistake: There&#8217;s no way the Housers agreed to stay on without a significant guarantee: In 2005 alone, the company paid out $84 million in royalties, and most of that went to the RockStar group, according to this <a href="http://online.wsj.com/article/SB121055598342284143.html?mod=hps_us_inside_today">excellent Wall Street Journal story</a>. And the Housers have only become more important to the company since then.</p>
<p>Even in a best-case scenario, that contract won&#8217;t really pay significant dividends for Take-Two for several years, when the Housers come out with their newest shoot &rsquo;em up. In the near term, the future looks rough: Videogames were supposed to be a recession-proof industry, but turns out that game buyers are just as susceptible to economic collapse as the rest of us.</p>
<p>In the meantime, Take-Two shares closed today at $12.07&#8211;less than half of the <a href="http://www.alleyinsider.com/2008/2/electronic_arts_tries_take_two_bearhug__erts__ttwo_">$25 per share that EA offered investors for the company in February</a>. They&#8217;ll open even lower tomorrow&#8211;investors drove the stock down nearly 20 percent once they got a look at the company&#8217;s newest numbers.</p>
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