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	<title>AllThingsD &#187; Sam Kinison</title>
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		<title>Can an Old Superman Sell Microsoft's New Browser?</title>
		<link>http://allthingsd.com/20090611/can-an-old-superman-sell-microsofts-new-browser/</link>
		<comments>http://allthingsd.com/20090611/can-an-old-superman-sell-microsofts-new-browser/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 10:00:24 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<category><![CDATA[ad campaign]]></category>
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		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Bobcat Goldthwait]]></category>
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		<category><![CDATA[Dean Cain]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8113</guid>
		<description><![CDATA[Microsoft is throwing a ton of money into an ad campaign for its Bing search engine, hoping to claw back some share from Google. But I don't think it's sinking quite as much into the new ads it's running for its newish version of Internet Explorer.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/06/deancain3.jpg"><img class="alignright size-medium wp-image-8115" title="deancain3" src="http://mediamemo.allthingsd.com/files/2009/06/deancain3-250x291.jpg" alt="deancain3" width="214" height="250" /></a>Microsoft (MSFT) is throwing a ton of money into an ad campaign for its Bing search engine, hoping to claw back some share from Google (GOOG). But I don&#8217;t think it&#8217;s sinking quite as much into the <a href="http://browserforthebetter.com/#getie8:7Cq7f-5p_o7">new ads it&#8217;s running</a> for its newish version of Internet Explorer.</p>
<p>For one thing, no matter how aggressively I lean on the fast-forward button on my DVR, I still end up seeing bits of Bing spots. Can&#8217;t escape them. But as far as I can tell, the ads below aren&#8217;t scheduled to appear on TV at all.</p>
<p>Another hint: They star Dean Cain, who is best known for his work in &#8220;Lois &amp; Clark: The New Adventures of Superman.&#8221; And that show went off the air in 1997.</p>
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<p>The ads come to us courtesy of <a href="http://www.bamideas.com/">Bradley &amp; Montgomery</a>, the Indianapolis shop that also made the much-buzzed about <a href="http://arstechnica.com/microsoft/news/2008/07/windows-mojave-advertisements-start-to-appear-in-the-wild.ars">&#8220;Mojave&#8221;</a> spots for Windows Vista last year. But I don&#8217;t think the buzz translated into many happy Vista users, and I don&#8217;t know that these new spots will prompt people to rethink their browser choice.</p>
<p>You know what, though? I don&#8217;t care. If I used a computer that ran Windows, I would totally download IE8 just to support the ad&#8217;s director: Bobcat Goldthwait.</p>
<p>Many of you may have a vague memory of Bobcat as the screamy comedian from the 80s who wasn&#8217;t Sam Kinison and who appeared in a bunch of &#8220;Police Academy&#8221; movies. But he&#8217;s also the writer, director and star of &#8220;Shakes the Clown,&#8221; which is awesome and dark and truthful and also really funny. Go <a href="http://www.amazon.com/exec/obidos/ASIN/0767837991/ihateclownscom">watch</a> it! Or download IE8.</p>
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