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	<title>AllThingsD &#187; San Francisco International Airport</title>
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		<title>Pulling Back Apple's Magic Curtain: Fortune's Lashinsky Talks About New Book (Video)</title>
		<link>http://allthingsd.com/20120124/pulling-back-apples-magic-curtain-fortunes-lashinsky-talks-about-new-book-video/</link>
		<comments>http://allthingsd.com/20120124/pulling-back-apples-magic-curtain-fortunes-lashinsky-talks-about-new-book-video/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:01:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Lashinsky]]></category>
		<category><![CDATA[article]]></category>
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		<category><![CDATA[book]]></category>
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		<category><![CDATA[Davos]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Hachette Book Group]]></category>
		<category><![CDATA[Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works]]></category>
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		<category><![CDATA[San Francisco International Airport]]></category>
		<category><![CDATA[Silicon Valley]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[Walter Isaacson]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=166798</guid>
		<description><![CDATA[And you'll be interested to see what he found.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/inside-apple-cover-feature.png" alt="" title="inside-apple-cover-feature" width="380" height="285" class="alignright size-full wp-image-166800" /></p>
<p>Yesterday, before he jetted off for a glam trip to the tony World Economic Forum in Davos, Switzerland, Fortune magazine&#8217;s Adam Lashinsky met me at San Francisco International Airport to talk about his new book, <a href="http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/">&#8220;Inside Apple: How America’s Most Admired &#8212; and Secretive &#8212; Company Really Works.&#8221;</a></p>
<p>An expansion of a well-read article that Lashinsky wrote for the publication last year, the book debuts tomorrow from Business Plus, an imprint of Hachette Book Group.</p>
<p>It is the second tome to come out of late about the iconic Silicon Valley company &#8212; the first, of course, being Walter Isaacson&#8217;s biography of the late Apple CEO and co-founder <a href="http://allthingsd.com/tag/steve-jobs/">Steve Jobs</a>, released in the fall by Simon &#038; Schuster and written with Jobs&#8217;s cooperation.</p>
<p>Lashinsky got no such access to Jobs, or Apple, either, for his deep inside look at the company. Given that <a href="http://allthingsd.com/tag/apple/">Apple</a> is notoriously secretive and difficult to report about made the job harder still.</p>
<p>Here&#8217;s Lashinsky in a video interview, talking about how Apple does what it does, including the prospects for its recently installed CEO Tim Cook:</p>
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