Former Republican vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

Posts include info on her multipart interview with Barbara Walters, her unhappiness with the recent cover of her in running clothes in Newsweek magazine (“The out-of-context Newsweek approach is sexist and oh-so-expected by now.”) and, of course, how the media were unfairly attacking her.

Interestingly, Palin’s followers for the book in Twitter (#SarahPalinUSA) number a paltry 17,624.

Still, Palin has other Twitter accounts, such as when she was governor of Alaska (153,432), but this is still a very small audience.

(By the way, President Barack Obama is closing in on seven million fans on Facebook and 2.7 million followers on Twitter.)

As the media onslaught gains steam, here is some video of Palin’s television interview on “Oprah” yesterday:

“I don’t think John McCain could run a major corporation. I don’t think Barack Obama could run a major corporation. I don’t think Joe Biden could, either. But it is not the same as being the president or vice president of the United States. It is a fallacy to suggest that the country is like a company. To run a business, you have to have a lifetime of experience in business, but that’s not what Sarah Palin, John McCain, Barack Obama or Joe Biden are doing.”

– Former Hewlett-Packard CEO Carly Fiorina

Her dreams of heading up the World Bank dashed, former Hewlett-Packard (HPQ) CEO Carly Fiorina, the architect of one of the worst tech mergers in history, has turned her attention to the U.S. Senate.

After months of speculation, Fiorina officially announced her candidacy today. She’ll run as a Republican against Sen. Barbara Boxer (D., Calif.). Of course, to do that, she must first win the Republican primary. Fiorina broke the news in an op-ed in the Orange County Register.

“Admittedly, I have not always been engaged in the electoral process, and I should have been,” she wrote. “For many years I felt disconnected from the decisions made in Washington and, to be honest, really didn’t think my vote mattered because I didn’t have a direct line of sight from my vote to a result. I realize that thinking was wrong.”

Reflecting on her personal history, Fiorina continues: “As I grew throughout my career, beginning as a secretary and eventually becoming a CEO, I saw how government impacted business. I learned more as a member of advisory boards at the State Department, the Pentagon and the CIA. I now understand, in a very real way, that the decisions made by the Senate impact every family and every business, of any size, in America. This is what motivates me to run for the U.S. Senate. And so today I am announcing my candidacy to serve the people of California as your next U.S. senator….Together we can turn things around.”

Together we can turn things around? Not if Fiorina’s performance at HP is any indication. Before she was forced out of the company by its board of directors, she was so at odds with the uniquely Californian “HP Way” that her corner office could have been powered solely by Bill Hewlett spinning in his grave.

UPDATE: Here’s another Fiorina op-ed from earlier this year in which she discusses executive pay. Unsurprisingly, she is against President Obama’s efforts to restore “common sense” to CEO compensation. And why wouldn’t she be? After all, she walked away from HP with a $21 million severance package.

UPDATE: For those of you just joining us over at CNet, the headline is a joke referring to HP’s ill-starred merger with Compaq.

The former Alaska governor stopped using her previous account, AKGovSarahPalin, on July 26, her last day in office. Her farewell tweet: “Last state twitter. Thank you Alaska! I love you. God bless Alaska. God bless the U.S.A.”

That account is still up, where she has more than 135,000 followers. She hasn’t posted any updates under her new name, though it already has some 2,500 followers.

It’s not clear how CNN verified that the new account is legitimate, and Ms. Palin has been a frequent target of online impersonators.

Read the rest of this post on the original site

In a genius pairing of subject and artist, here is the best online viral video this week from Conan O’Brien’s “Tonight Show,” featuring actor William Shatner reciting outgoing Alaska Gov. Sarah Palin’s recent farewell speech verbatim.

You simply can’t make this stuff up.

Done in Shatner’s perfect Captain James T. Kirk/”Rocket Man”-style, here is the video from NBC (as well as Shatner interpreting the Elton John-Bernie Taupin hit song, and also my favorite impression of Palin by Tina Fey on “Saturday Night Live”):

The story went up on VF.com six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I’ve been a free-lance contributor to Vanity Fair’s “New Establishment” list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.

Still, it’s a big coup for the magazine’s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.

Which the site can also do: Its story-and-photo package on Jessica Simpson, which ran in May, attracted 5.5 million page views to the site over a two-day period. Vanity Fair has generated 85 million page views so far this year, Hogan says.

And if you really want to generate traffic, run slideshows featuring very young attractive women. Last year the magazine’s 18-picture slideshow featuring a kind-of-topless Miley “Hannah Montana” Cyrus attracted some 18 million page views in a couple of days.

None of that will be terribly surprising to people who’ve wallowed in Web publishing for any amount of time. What surprised me a bit, though, was Vanity Fair’s decision to publish the piece in its entirety from the start. Doesn’t that cannibalize newsstand sales?

Maybe, says Hogan. But “it’s an open question as to what costs newsstand and what doesn’t.” And as the magazine tries to figure that out, he says, it has been experimenting. Some stuff goes up online before the magazine hits newsstands, while other pieces won’t appear on the site until a month later.

In the case of the Palin piece, the magazine had originally prepared to run an excerpt/summary of the story at first, then make the whole thing available by the end of the month after the news cycle was extinguished.

But on Friday, June 26, a few days before the excerpt was scheduled to run online, the magazine rethought its plan, assuming that the piece would be widely quoted and discussed before most people would ever see it. “The PR department started getting concerned that it was going to be controversial, and they wanted people to read the whole thing, and draw their own conclusions,” Hogan says. The final call went to Editor-in-Chief Graydon Carter, who, I gather, isn’t really much of a Web guy.

Meanwhile, I’m still waiting to read Michael Lewis’s latest piece for the magazine, on AIG’s (AIG) notorious “financial products” division. That one’s only available, for now, in excerpt form online, which means I’m actually going to have pay cash to read it, or wait a few hours–Hogan says it should be available in full later today.

For a start, MediaMemo notes that even though estimates for people viewing President Barack Obama’s inauguration speech hit record highs–70 million on the Web and 37.8 million on television–a Web view can’t be equated with a television viewer, so those numbers remain just estimates. One way viewership can be visualized, though, is a graph published by Google (GOOG) that shows a huge dip in searches performed while people were viewing the ceremony live. The Inauguration had a profound effect on YouTube as well. Though it was perhaps the only big Web site that didn’t offer a live stream during the events, its users made up for this by uploading videos afterward at the incredible rate of 3.52 videos per minute. To put that in context, when Tina Fey’s Sarah Palin skits were the hottest thing on the Web, users uploaded videos at the rate of 9.9 per hour. BoomTown notes that even though he might have to give up his beloved BlackBerry, the gadget-loving President did get a completely tricked out new Cadillac limo–nicknamed the “Beast”–for his day-to-day ride.

During his speech, when he was speaking of building a healthy American economy, Obama said “it will not come easy or happen overnight, and it is altogether likely that things may get worse before they get better.” This is basically the theme for the first week of earnings. As BoomTown points out, this crisis started in the financial sector, but it has ended up affecting everything, including seemingly healthy companies in the digital sector. The list gets longer every day. For the first time in 14 years, Sony (SNE) expects to report an annual loss–a staggering $1.65 billion–forcing CEO Sir Howard Stringer to plan for more drastic cutbacks than anticipated. He plans to cut 16,000 jobs and close six plants. And Ericsson? Despite reporting better-than-ever fourth-quarter financials, CEO Carl-Henric Svanberg will cut some 5,000 jobs, just in case, to maintain the company’s competitive edge. Digg plans to cut 10 percent of its workforce, but still says it’ll be profitable in 2009. BoomTown liveblogged Microsoft’s (MSFT) second-quarter earnings call and reported the fallout–for the first time in the company’s 34-year history, Microsoft will lay off a significant number–5,000 workers–the most drastic headcount reduction it’s ever seen. BoomTown also published Steve Ballmer’s full memo to the Microsoft troops about the company’s weak financial results and the layoffs to come.

Maybe the only good news in the tech market this week was about Palm, which has been resurrected by its long-anticipated new hand-held, the Pre. Palm (PALM) shares were up 157 percent this past week–to put that in context, the S&P was down 5.9 percent during the same period.

Good news for Windows PC owners, too–and it’s about time. In Personal Technology, Walt Mossberg previews Windows 7 and said that even in beta it blows Vista out of the water. In its finished form, it might even turn out to be a worthy competitor to Apple’s (AAPL) OSX Leopard. In Mossberg’s Mailbox, he answers a parent’s question about monitoring a teen’s Facebook activity. And in the Mossberg Solution, Katherine Boehret looks at some options for avoiding slow boot-up times on your computer.

More next week, when, hopefully, the atmosphere will be a little bit more upbeat.

To put that in context, TubeMogul normally tracks uploads by the hour: Last fall, when the “Saturday Night Live” Sarah Palin skits were the hottest thing on the Web, users were sending clips to the site at a rate of 9.5 per hour, says marketing director David Burch.

Yet another testament to Google’s (GOOG) reach, and to the powerful appeal Obama has to the Web generation. And, if we’re going to get technical about it, yet another example of how hard it is for the site to grapple with copyright issues–if copyright holders wanted to, they could probably require the site to take down the majority of these clips for copyright violations, since they’re being lifted from broadcasters’ and other news organizations’ streams. But I’m betting these clips stay up.

In any case, I can’t imagine there’s anyone out there who didn’t see the event live. So here’s a different take from a YouTube uploader, Achangein09, who contributed this clip a few minutes ago:

But here are data that show that Hulu’s post-Sarah letdown may not have been as bad as we thought. The source: comScore.

The measurement company’s “Video Metrix” survey, out today, shows that Hulu’s unique viewers fell 6.4 percent from October to November. The comScore Media Metrix data I cited earlier showed a 10.8 percent drop (click to enlarge).

That’s because the two data sets are measuring two different things. ComScore (SCOR) analyst Andrew Lipsman’s explanation:

While Media Metrix data only accounts for visitors to the property URL, Video Metrix accounts for viewers across the expanded network of sites where video might be viewed. So while only visitors to Hulu.com are counted in Media Metrix, viewers of Hulu videos anywhere on the Internet would be credited in Video Metrix.”

In other words: The new data also include the audience from Hulu distribution partners like MySpace, as well as all those blogs that became de facto distribution partners by taking advantage of Hulu’s handy embedding feature. Once you factor them in, the joint venture between News Corp.’s (NWS) Fox and GE’s (GE) NBC becomes much stickier. (But keep in mind that the distribution deals–at least the official ones–cut into Hulu’s slim margins).

Note also that the number of videos viewed dropped by an even smaller margin–3.6 percent. And note that engagement numbers–minutes per viewer and minutes per video–increased during the same time. Finally, note that all of this comes after a huge spike from September to October–uniques had jumped 91 percent–which means that the site was still able to keep most of its new audience.

It’s still worth watching to see how much of that audience sticks around over the long haul. Hulu’s most popular clips for December are almost entirely composed of “Saturday Night Live” bits. And unless I missed something, bits like this Obama parody aren’t generating the same kind of excitement that the Palin clips did. But I gotta say–it sure is easy to embed these suckers.

In this week ramping up to the holidays, good cheer–unsurprisingly–was hard to find. 2008 may well be remembered as the year the econalypse stole Christmas.

Yahoo (YHOO) was bereft of cheer, for sure. BoomTown covered its long-dreaded layoffs and published Jerry Yang’s complete memo to Yahoo staff about the painful process, which began on Wednesday. Ex-Yahoos from all corners of the company declared their preferences (and vented) to BoomTown about the as-yet fruitless search for a CEO to replace Yang, who laid himself off last month. But wait–Digital Daily pointed out a singular moment of misplaced cheer–akin to fiddling while the proverbial Yahoo burns–as the company, uh, celebrated the holidays with a bafflingly lavish year-end party last Saturday–four days before its massive layoffs began.

Digital Daily covered a lot more bad news this week–even some for Apple (AAPL). Belkin, historically the largest exhibitor at January’s MacWorld, announced it won’t be at the convention this year. In addition, registrations for the annual Macfest are down 20 percent since last year. Fairchild became the latest in a long procession of semiconductor companies to lower estimates in the face of dwindling demand, and IPO activity dropped 50 percent in 2008, according to Ernst & Young’s year-end Global IPO Update. What’s that word? Oh yeah, schadenfreude. In a cold bit of circumstance, almost any company can feel a little bit better by comparing itself to Nortel (NT), which lost an astonishing 97 percent of its value this year.

MediaMemo wrote about CBS’s (CBS) appointment with the piper–it spent $1.8 billion on CNET last year, and started paying the consequences this week. The re-org of the entire CBS Interactive group is laid out in Quincy Smith’s memo to its staff. Hulu was hurting this past week, too. Its traffic dropped sharply in the absence of Tina Fey/Sarah Palin viral videos. There was at least one happy anomaly in this week’s news, though: Microblogging site Tumblr brought back memories of the heady early days of Web 2.0, announcing a $4.5 million-dollar round of funding from Union Square Ventures and Spark Capital.

On the Mossberg front, Walt is on a holiday break, but Personal Technology is not. Nick Wingfield sat in for him this week with a column about digital projectors, which are getting smaller and more portable. And in anticipation of Mac-themed holidays for Windows PC users, Katherine Boehret discussed reliable methods of getting data from a PC to a Mac.

ComScore says that traffic to the joint venture between News Corp.’s (NWS) Fox and GE’s (GE) NBC fell 10.8 percent from October to November, dropping from 5.3 million unique visitors to 4.8 million. (Hulu’s PR team notes that ComScore’s separate “VideoMetrix” panel assigned a much bigger audience to the site last month: 24 million uniques. They haven’t put out November numbers yet but I’ll update when I get them).

ComScore (SCOR) says U.S. traffic at Google’s (GOOG) YouTube also dropped that month, but by a much smaller margin–0.006 percent. And since YouTube is a global property, those numbers are less telling. Hulu, meanwhile, is a U.S.-only site (much to the dismay of blog commenters).

Apologies for not figuring out how to show you this data in graph form–I’ll figure it out eventually. For now, click to enlarge.

This makes plenty of sense: Hulu was one of two places were you could (legally) see the “Saturday Night Live” Sarah Palin clips, which were huge sensations. The other one, NBC.com, dropped a whopping 50 percent–from 14.1 million to 7.2 million, comScore says.

And all sorts of Web sites that enjoyed a bump during the run-up to the election have tailed off a bit since then. ComScore says the Huffington Post, for instance, is down 20 percent– from five million uniques to four million. Presumably Oak Investment Partners was aware of that before it sank $25 million into the site last month.

Meanwhile, Hulu still shows impressive growth. If I could have figured out how to create a graph, you’d see that Hulu has still had a huge run-up since March, when it left beta.

Speaking of beta, video site/blog punching bag Joost has logged its first full month of traffic since its Web video player became open to the public. ComScore pegs traffic at 1.1 million uniques; the company says that its data, which include global traffic, show 2.1 million.

Those aren’t huge numbers–I can think of several text-only blogs, which cost a lot less to build and operate than Joost’s site, that garner more eyeballs than that–but they’re not terrible either. Still, Joost has a lot of ground to catch up if it wants to give Hulu a run for its money.

Last but not least! Here’s an excellent clip from the smart folks at the Onion. It’s a month old, but news to me. Enjoy:

Our friends at JibJab whipped up another odd video for us for the Thanksgiving holidays.

It includes some of our staff–the whole staff is here–glad we are not the poor turkey (for more on turkey mishaps, see this horrifying video of Alaska Governor Sarah Palin).

BoomTown is thankful for our great All Things D team, as well as our amazing readers. Also this year, for Yahoo (YHOO) CEO Jerry Yang, without whom there would be no news.

We’ll be publishing more lightly after tonight, but there will be news over the holiday weekend, so keep checking back.

Now, here’s our video:

How much do I love the Internet?

Muchety-much after seeing this interview that Alaska Governor Sarah Palin gave plastered all over the Web, in which the former Republican VP candidate gives a local Anchorage television station an interview as a Thanksgiving turkey is being slaughtered right behind her.

Actually, I cannot exactly tell what the hapless workman is doing to the poor turkey in question, because he keeps coming in an out of the frame, carrying the feathered bird by the feet, not sure if he should be doing whatever he is doing as Palin speaks.

But the worker does leave and then return in the course of the interview and then turns on some funnel-shaped device that seems to shake up the bird in an awful way. Twice!

Still, ever the trouper (and sanguine hunter, it seems), Palin obliviously keeps up the turkey patter, having just “pardoned” another turkey earlier.

Such is fowl fate.

Here’s the video (and, after seeing it, tofu might look more palatable on Thursday or you can give to Farm Sanctuary’s Adopt-A-Turkey Project, which commented on the Palin interview):

As BoomTown expected, the popularity of the chaste-yet-lustful vampire movie for screaming teen girls everywhere, “Twilight,” has inspired more online video spoofs than you can shake a braided rope of garlic at.

Rabid fans of Stephenie Meyer’s book series flew into theaters all weekend, adding up to a $70.5 million U.S. box office tally so far.

Thus, we are in for more online videos in praise and in mockery of Edward and Bella than perhaps even Alaska Governor Sarah Palin engendered.

Here’s one of the oh-so-serious “Twilight” trailers, followed by one of the better spoofs–by Evil Iguana Productions–below it: