29 posts and columns on scale
Schadenfreude With Friends: Zynga’s Rivals Explain Why They’re Not Also in Trouble
A few thoughts from the execs at some of Zynga’s top challengers.Zynga’s Pincus: “None of Us Ever Expected to Face a Day Like Today”
It’s not easy being mobile.Mark Pincus on Zynga’s Strategy: Open Platform, Collect Non-Gamers, Score One Billion Players
In the run-up to its IPO, Zynga spent most of last year in a quiet period. Now Pincus is eager to talk about how the social games company will reach its goal of a billion players on its network.News Byte
FitBit Now Tracks Heart-Rate Data, Through Digifit App
Fitbit, the popular fitness device that clips on to clothing and measures the wearer’s activity levels, is adding heart rate to the list of metrics it will support, through a partnership with the Digifit heart-rate app. When users are wearing the Fitbit and using Digifit’s app, they can now pull their cardio info into Fitbit’s online dashboard, and can merge it with data from Fitbit’s new Aria scale, as well.News Byte








