33 posts and columns on scale
News Bytepopular fitness device that clips on to clothing and measures the wearer’s activity levels, is adding heart rate to the list of metrics it will support, through a partnership with the Digifit heart-rate app. When users are wearing the Fitbit and using Digifit’s app, they can now pull their cardio info into Fitbit’s online dashboard, and can merge it with data from Fitbit’s new Aria scale, as well.
News Byteincreasingly crowded fitness-tech market with the introduction of a new, Wi-Fi-equipped scale. The Aria Wi-Fi Smart Scale measures weight, body-fat percentage and body-mass index, and wirelessly transfers the data to users’ FitBit accounts; information from the scale is also accessible through FitBit’s iPhone and Android apps. First announced at CES earlier this year, the $129.95 scale goes on sale today on Fitbit’s Web site.
Steve Case and Ted Leonsis are bringing their old AOL band back together once again, this time by raising a $400 million growth equity fund. The pair, the legendary top execs who rocketed AOL to the top of the Internet business in the 1990s, are now making the rounds in New York and elsewhere to pitch their new investment vehicle, sources said.