NAMG Confirms It Has Bought Scout From Fox Networks Group in Dude-Focused Content Roll-Up Bid

Another network aimed at dudes.
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Lose It Gets Into Hardware: Dieting App Launches Its Own Bluetooth Scale

It’s an interesting move for a mobile app maker to launch a hardware device, and not the other way around.
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News Byte

“Smart” Scale-Maker Withings Raises $30 Million to, Well, Scale

Withings, a France-based maker of digital-health devices, has raised $30 million in venture capital funding from Bpifrance, Idinvest Partners, 360 Capital Partners and repeat investor Ventech. Withings makes a Wi-Fi-connected scale that automatically sends your weight data to your phone; it also makes a smart baby monitor and, most recently, a wearable activity-tracker called the Pulse. The company plans to use the funding to further expand overseas and build up its research and development teams.

Schadenfreude With Friends: Zynga’s Rivals Explain Why They’re Not Also in Trouble

A few thoughts from the execs at some of Zynga’s top challengers.
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Zynga’s Pincus: “None of Us Ever Expected to Face a Day Like Today”

It’s not easy being mobile.
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Mark Pincus on Zynga’s Strategy: Open Platform, Collect Non-Gamers, Score One Billion Players

In the run-up to its IPO, Zynga spent most of last year in a quiet period. Now Pincus is eager to talk about how the social games company will reach its goal of a billion players on its network.
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News Byte

FitBit Now Tracks Heart-Rate Data, Through Digifit App

Fitbit, the popular fitness device that clips on to clothing and measures the wearer’s activity levels, is adding heart rate to the list of metrics it will support, through a partnership with the Digifit heart-rate app. When users are wearing the Fitbit and using Digifit’s app, they can now pull their cardio info into Fitbit’s online dashboard, and can merge it with data from Fitbit’s new Aria scale, as well.

News Byte

FitBit’s New (Non-Wearable) Device: The Wi-Fi Smart Scale

Fitbit, maker of the popular fitness device that clips onto clothing and tracks activity and sleep patterns, is attempting to set itself apart in the increasingly crowded fitness-tech market with the introduction of a new, Wi-Fi-equipped scale. The Aria Wi-Fi Smart Scale measures weight, body-fat percentage and body-mass index, and wirelessly transfers the data to users’ FitBit accounts; information from the scale is also accessible through FitBit’s iPhone and Android apps. First announced at CES earlier this year, the $129.95 scale goes on sale today on Fitbit’s Web site.

Federated Media Buys Lijit Networks

A medium-sized online advertising company buys a smaller one.
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Exclusive: Former AOLers Steve Case and Ted Leonsis Raising $400 Million Growth Equity Fund

Steve Case and Ted Leonsis are bringing their old AOL band back together once again, this time by raising a $400 million growth equity fund. The pair, the legendary top execs who rocketed AOL to the top of the Internet business in the 1990s, are now making the rounds in New York and elsewhere to pitch their new investment vehicle, sources said.