scale 
29 posts and columns on scale
Schadenfreude With Friends: Zynga’s Rivals Explain Why They’re Not Also in Trouble
A few thoughts from the execs at some of Zynga’s top challengers.
Zynga’s Pincus: “None of Us Ever Expected to Face a Day Like Today”
It’s not easy being mobile.
Mark Pincus on Zynga’s Strategy: Open Platform, Collect Non-Gamers, Score One Billion Players
In the run-up to its IPO, Zynga spent most of last year in a quiet period. Now Pincus is eager to talk about how the social games company will reach its goal of a billion players on its network.
News Byte
FitBit Now Tracks Heart-Rate Data, Through Digifit App
Fitbit, the popular fitness device that clips on to clothing and measures the wearer’s activity levels, is adding heart rate to the list of metrics it will support, through a partnership with the Digifit heart-rate app. When users are wearing the Fitbit and using Digifit’s app, they can now pull their cardio info into Fitbit’s online dashboard, and can merge it with data from Fitbit’s new Aria scale, as well.News Byte
FitBit’s New (Non-Wearable) Device: The Wi-Fi Smart Scale
Fitbit, maker of the popular fitness device that clips onto clothing and tracks activity and sleep patterns, is attempting to set itself apart in the increasingly crowded fitness-tech market with the introduction of a new, Wi-Fi-equipped scale. The Aria Wi-Fi Smart Scale measures weight, body-fat percentage and body-mass index, and wirelessly transfers the data to users’ FitBit accounts; information from the scale is also accessible through FitBit’s iPhone and Android apps. First announced at CES earlier this year, the $129.95 scale goes on sale today on Fitbit’s Web site.Federated Media Buys Lijit Networks
A medium-sized online advertising company buys a smaller one.
Exclusive: Former AOLers Steve Case and Ted Leonsis Raising $400 Million Growth Equity Fund
Steve Case and Ted Leonsis are bringing their old AOL band back together once again, this time by raising a $400 million growth equity fund. The pair, the legendary top execs who rocketed AOL to the top of the Internet business in the 1990s, are now making the rounds in New York and elsewhere to pitch their new investment vehicle, sources said.
Another Yahoo SVP Departs–This Time, Techie Cheryl Ainoa
Yahoo is losing another longtime senior exec, this time Cheryl Ainoa, who has been SVP of the company’s Global Service Engineering unit. Ainoa, who was one of Yahoo’s top women executives, announced her resignation to her team earlier this week. She is apparently departing for a job at another Silicon Valley tech company.
Google’s Eric Schmidt Shows Off Movie Studio, a Tablet Video-Editing App
Speaking at Mobile World Congress, the Google executive says that contrary to critics, devices are actually improving human connections. His talk is just getting started. Click here for live coverage from Mobilized’s Ina Fried.
Finding the Scale of the Rest of the World Lacking, Early Designer Rejoins Facebook
Aaron Sittig, who left Facebook after being the company’s lead designer for five years, is now back at the mother ship, having rejoined in January with the title “product architect.”
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