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	<title>AllThingsD &#187; Science and Transportation</title>
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		<title>Ripoff Alert: Senate Probes &quot;Post Transaction Marketing,&quot; Other Dubious Web Sales Practices; UNTD, VPRT Slide</title>
		<link>http://allthingsd.com/20091118/ripoff-alert-senate-probes-post-transaction-marketing-other-dubious-web-sales-practices-untd-vprt-slide/</link>
		<comments>http://allthingsd.com/20091118/ripoff-alert-senate-probes-post-transaction-marketing-other-dubious-web-sales-practices-untd-vprt-slide/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 20:17:32 +0000</pubDate>
		<dc:creator>Eric Savitz</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=18050</guid>
		<description><![CDATA[Several Internet stocks are taking some heat this morning following the release yesterday of a Senate report on aggressive sales tactics on the Web--and in particular singling out for scorn a practice known as "post-transaction marketing."]]></description>
			<content:encoded><![CDATA[<p>Several Internet stocks are taking some heat this morning following the release yesterday of a Senate report on aggressive sales tactics on the Web&#8211;and in particular singling out for scorn a practice known as &#8220;post-transaction marketing.&#8221;</p>
<p>The report, issued by the Senate Committee on Commerce, Science and Transportation, asserts that three Connecticut-based direct marketing companies&#8211;Affinion (which is owned by Apollo Management), Vertrue (which is owned by investors One Equity Partners, Rho Ventures and Brencourt Advisors as well as members of management) and Webloyalty&#8211;and their e-commerce partners have together raked in over $1.4 billion in revenue &#8220;by using aggressive tactics to charge Internet shoppers for club membership programs.&#8221;</p>
<p>These guys are responsible for the stream of offers you get for trials in membership clubs, &#8220;cash back,&#8221; and other services when you are buying movie tickets, airline tickets, flowers or others goods on the Web.</p>
<p><a href="http://blogs.barrons.com/techtraderdaily/2009/11/18/ripoff-alert-senate-probes-post-transaction-marketing-other-dubious-web-sales-practices-untd-vprt-slide/">Read the rest of this post on the original site</a></p>
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