7 posts and columns on Scientology
Beck Sings David Bowie, Brought to You by Lincoln, on YouTube
If this is what you guys are talking about when you talk about “native ads,” then okay.Sponsored By:
What if Scientology had sponsored a series about happiness? Or the need for humanitarian relief in Africa? Or stories of the world’s greatest free-thinkers?
– Shane Snow, chief creative officer for Contently, a branded-content platform, writing at Nieman Journalism Lab about how the Church of Scientology (and The Atlantic) might have approached its sponsored content campaign differently
“Sponsor Content” Doesn’t Fool Anyone Except Advertisers
One big difference between the Atlantic’s Scientology ad and every other advertorial — we actually paid attention to it.Freedom of Tweet: Rupert Murdoch Continues to Light Up Twitter With Jibes
Neither the Founding Fathers nor Jack Dorsey could have anticipated this.Voices




