Beck Sings David Bowie, Brought to You by Lincoln, on YouTube

If this is what you guys are talking about when you talk about “native ads,” then okay.
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Sponsored By:

What if Scientology had sponsored a series about happiness? Or the need for humanitarian relief in Africa? Or stories of the world’s greatest free-thinkers?

Shane Snow, chief creative officer for Contently, a branded-content platform, writing at Nieman Journalism Lab about how the Church of Scientology (and The Atlantic) might have approached its sponsored content campaign differently

“Sponsor Content” Doesn’t Fool Anyone Except Advertisers

One big difference between the Atlantic’s Scientology ad and every other advertorial — we actually paid attention to it.
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Freedom of Tweet: Rupert Murdoch Continues to Light Up Twitter With Jibes

Neither the Founding Fathers nor Jack Dorsey could have anticipated this.
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Voices

Wikipedia Bans Scientology Church’s Edits

Wikipedia’s arbitration committee ruled to permanently block contributions and edits to Scientology articles from Internet addresses originating from the Church of Scientology’s headquarters. The decision follows six months of debate among administrators of the user-edited encyclopedia, who found conflicts between Wikipedia editors who were Scientology enthusiasts and those who disliked the religion.

Jerry O'Connell Channels Tom Cruise

Until the writers’ strike in Hollywood is over–who knew it would go on this long?–BoomTown has decided to offer periodic suggestions about cool new stuff to watch. Today, it is this gem from online video comedy site Funny or Die, in which Jerry O’Connell (who knew he was so hilarious?) does a mean and spot-on [...]