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	<title>AllThingsD &#187; Scott Cook</title>
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		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
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		<title>Lytro, the Astonishing Camera Start-Up, Celebrates Its Splashy Debut (Video)</title>
		<link>http://allthingsd.com/20110623/its-goal-in-focus-camera-start-up-lytro-takes-a-moment-to-celebrate-video/</link>
		<comments>http://allthingsd.com/20110623/its-goal-in-focus-camera-start-up-lytro-takes-a-moment-to-celebrate-video/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 12:00:39 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Andreessen Horowitz]]></category>
		<category><![CDATA[Ben Horowitz]]></category>
		<category><![CDATA[Charles Chi]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[light field camera]]></category>
		<category><![CDATA[light field photography]]></category>
		<category><![CDATA[Lytro]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Ren Ng]]></category>
		<category><![CDATA[Scott Cook]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=90009</guid>
		<description><![CDATA[The company, whose light-field camera approach took the tech world by storm on Wednesday, celebrated its launch at a San Francisco art gallery.

In a video interview with AllThingsD's Ina Fried, the company's founders and early investors talk about where they hope to take the technology in the coming months and years.]]></description>
			<content:encoded><![CDATA[<p>Although they still have a lot of work to do to ship their first cameras later this year, the team from <a href="http://www.lytro.com/">Lytro</a> took time out Monday to celebrate their splashy debut.</p>
<p><a href="http://allthingsd.com/files/2011/06/lytro-launch-party.jpg"><img class="alignright size-Featured wp-image-90048" title="Lytro Launch Party" src="http://allthingsd.com/files/2011/06/lytro-launch-party-380x285.jpg" alt="" width="380" height="285" /></a></p>
<p>The company, which for several years has been quietly building a new type of camera, <a href="http://allthingsd.com/20110621/meet-the-stealthy-start-up-that-aims-to-sharpen-focus-of-entire-camera-industry/">revealed its technology this week</a>. The Mountain View company is using an approach known as light-field imagery, which offers a number of advantages over traditional photography, most notably the ability to focus and refocus an image after it has been taken.</p>
<p>Guests at Lytro&#8217;s San Francisco art gallery launch event on Wednesday night had a chance to appear in their own light-field portraits, striking a pose alongside circus performers. The crowd featured many of those responsible for Lytro&#8217;s technology, including the Stanford professors that guided CEO Ren Ng&#8217;s early research, the company&#8217;s early funders and advisers, and the team that helped it pull off its splashy launch, which had Lytro featured all day Wednesday as the top tech story on Google News.</p>
<p>At the event, I had a chance to catch up with Ng, as well as some of the company&#8217;s early investors, including Andreessen Horowitz partner Ben Horowitz, Intuit founder Scott Cook and former Greylock partner Charles Chi, who is now the company&#8217;s full-time executive chairman.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BBA62D8C-6677-42B5-8074-42A304A9F24F&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BBA62D8C-6677-42B5-8074-42A304A9F24F}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Speaking to the crowd, Chi recalled his seemingly crazy decision, several years ago, to invest in a company with an academic at the helm and a bizarre business model. The positive response the company got to its launch, Chi said, showed that maybe it wasn&#8217;t that crazy after all.</p>
<p>&#8220;I wasn&#8217;t totally delirious all those years ago making that first investment,&#8221; Chi said.</p>
<div style="margin:15px 0 15px 0; text-align:center;"><iframe width="500" height="500" src="http://www.lytro.com/pictures/lyt-14/embed?utm_source=Embed&#038;utm_medium=EmbedLink" scrolling="no" frameborder="0" allowfullscreen><br />(Photo Credit: Lytro &#8211; <a href="http://echeng.com/photo">Eric Cheng</a>)</iframe></div>
<p><h4 class="subhed">Related posts</h4>
<ul>
<li><a href="http://allthingsd.com/20110621/meet-the-stealthy-start-up-that-aims-to-sharpen-focus-of-entire-camera-industry/">Meet the Stealthy Start-Up That Aims to Sharpen Focus of Entire Camera Industry</a></li>
<li><a href="http://allthingsd.com/20110622/blackberrys-fuzzy-forecast-and-pictures-that-never-are-video/">BlackBerry’s Fuzzy Forecast and Pictures That Never Are (Video)</a></li>
<li><a href="http://allthingsd.com/20110623/its-goal-in-focus-camera-start-up-lytro-takes-a-moment-to-celebrate-video/">Its Goal in Focus, Camera Start-Up Lytro Takes a Moment to Celebrate (Video)</a></li>
<li><a href="http://allthingsd.com/tag/lytro/">All Lytro coverage</a></li>
</ul>
</p>
]]></content:encoded>
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		<title>Meet Evan Reas of LAL and His Proximity-Based Social Graph for Colleges (Video)</title>
		<link>http://allthingsd.com/20110502/meet-evan-reas-of-lal-and-his-proximity-based-social-graph-for-colleges/</link>
		<comments>http://allthingsd.com/20110502/meet-evan-reas-of-lal-and-his-proximity-based-social-graph-for-colleges/#comments</comments>
		<pubDate>Tue, 03 May 2011 01:20:07 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Brian Pokorny]]></category>
		<category><![CDATA[Charles River Ventures]]></category>
		<category><![CDATA[David King]]></category>
		<category><![CDATA[David Sacks]]></category>
		<category><![CDATA[Evan Reas]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[Guy Oseary]]></category>
		<category><![CDATA[Josh Hannah]]></category>
		<category><![CDATA[Keith Rabois]]></category>
		<category><![CDATA[LikeALittle]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Matrix Partners]]></category>
		<category><![CDATA[Naval Ravikant]]></category>
		<category><![CDATA[Paul Buchheit]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[Saar Gur]]></category>
		<category><![CDATA[Scott Cook]]></category>
		<category><![CDATA[Shervin Pishevar]]></category>
		<category><![CDATA[Stanford University]]></category>
		<category><![CDATA[Y-Combinator]]></category>
		<category><![CDATA[Yuri Milner]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=6185</guid>
		<description><![CDATA[The start-up LikeALittle, or LAL, had fended off NetworkEffect's reportorial advances for weeks. Funny, considering the site helps people flirt with one another.]]></description>
			<content:encoded><![CDATA[<p>The start-up <a href="http://lal.com/">LikeALittle</a>, or LAL, had fended off NetworkEffect&#8217;s reportorial advances <a href="http://networkeffect.allthingsd.com/20110321/ladies-and-gentlemen-open-your-checkbooks-its-demo-day-season/">for weeks</a>. Funny, considering the site helps people flirt with one another.</p>
<p><img class="alignright size-thumbnail wp-image-6193" title="EvanReas" src="http://networkeffect.allthingsd.com/files/2011/05/EvanReas-150x150.png" alt="" width="150" height="150" />But last week we were granted access to the Palo Alto &#8220;hacker house&#8221; where the recently seed-funded LAL team has set up shop to expand its early success into a larger vision. No, LAL is not turning its flirting site into a dating site, but rather becoming a way for people to interact with others who are nearby, as co-founder and CEO Evan Reas described in a video interview embedded here.</p>
<p>LAL, which started at Stanford University last fall and now is live at 450 different colleges, gets 250,000 page views per day for its message boards and Web chat service. Reas estimates 75 percent of Stanford students have used the site. But total user numbers are slightly hard to ascertain, he noted, because LAL allows people to post and chat anonymously.</p>
<p>Reas promises that LAL&#8217;s grand vision will become more apparent in the coming weeks, but for now here&#8217;s why he&#8217;s been able to bend investors&#8217; ears:</p>
<ul>
<li>A dynamic social graph determined by users&#8217; locations seems like an alternative to the static real-name-based Facebook social graph.</li>
<li>Flirting provides enticing content for both participants and voyeurs.</li>
<li>When it comes to virality, densely populated college campuses seem to be a match waiting to be lit.</li>
</ul>
<p>LAL participated in the most recent class of Y Combinator and raised a seed round led by Marc Andreessen of Andreessen Horowitz, as was <a href="http://techcrunch.com/2011/04/28/likealittle-funding/">reported by TechCrunch</a>.</p>
<p>Here&#8217;s the full list of investors, provided by LAL: Marc Andreessen, Paul Buchheit, Ron Conway, Scott Cook, Charles River Ventures led by Saar Gur, Matrix Partners led by Josh Hannah, Ashton Kutcher and Guy Oseary, David King, Yuri Milner, Shervin Pishevar, Brian Pokorny, Keith Rabois, Naval Ravikant, David Sacks and Y Combinator.</p>
<p>Reas told us LikeALittle was probably the seventh or eighth idea he and his co-founders Prasanna Sankaranarayanan and Shubham Mittal prototyped under the header Hawthorne Labs. The quick viral success of LAL at Stanford indicated to the three that they might have found their elusive &#8220;billion-dollar idea,&#8221; so they stuck with it, Reas said. Prior to Hawthorne Labs, Reas had been a co-founder of <a href="https://www.profounder.com/">ProFounder</a> and received his MBA from Stanford.</p>
<p>Here&#8217;s our video chat with Reas, shot in the &#8220;hacker house&#8221; backyard.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=8FFBF2B0-4483-4D1E-AF16-FA131537624E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={8FFBF2B0-4483-4D1E-AF16-FA131537624E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Yahoo: Time to Negotiate With Microsoft?</title>
		<link>http://allthingsd.com/20080325/yahoo-time-to-negotiate-with-microsoft/</link>
		<comments>http://allthingsd.com/20080325/yahoo-time-to-negotiate-with-microsoft/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 10:21:33 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Morgan Stanley]]></category>
		<category><![CDATA[Scott Cook]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080325/yahoo-time-to-negotiate-with-microsoft/</guid>
		<description><![CDATA[So, no surprise, according to multiple sources I talked to yesterday, the roadshow by top Yahoo execs--CEO and Co-Founder Jerry Yang, President Sue Decker and CFO Blake Jorgensen--to tout the new growth plan the company unveiled last week was not such a hit with shareholders.

While the group met with polite audiences, most investors I talked to were unenthusiastic about the plan and dubious that Yahoo's blue-sky hopes would come through. "I think we wanted to give Jerry a hearing, but mostly to save face," said one investor, in a sentiment that was typical.]]></description>
			<content:encoded><![CDATA[<p>So, no surprise, according to multiple sources I talked to yesterday, the roadshow by top Yahoo execs&#8211;CEO and Co-Founder Jerry Yang, President Sue Decker and CFO Blake Jorgensen&#8211;to tout the <a href="http://kara.allthingsd.com/20080319/yahoo-shows-some-leg/">new growth plan the company unveiled last week</a> was not such a hit with shareholders.</p>
<p>While the group met with polite audiences, most investors I talked to were unenthusiastic about the plan and dubious that Yahoo&#8217;s blue-sky hopes would come through. &#8220;I think we wanted to give Jerry a hearing, but mostly to save face,&#8221; said one investor, in a sentiment that was typical.</p>
<p>What Yahoo (YHOO) was selling, of course, has been a plea for time from shareholders and a way to signal Microsoft (MSFT)&#8211;which made an unsolicited bid for the company in the beginning of February&#8211;that a price rise was needed to complete the deal. In addition, so far, no alternative offers have panned out.</p>
<p><img src='http://kara.allthingsd.com/files/2008/03/mk-ao691a_msyah_20080318191248.gif' alt='chartyahoo' /></p>
<p>Thus, last week, Yahoo released information about its future prognosis, saying there would be no surprises for 2008 off guidance, strong gains in revenue and cash flow for 2009 and 2010 and a resulting share price closer to $40, $9 above the original $31 a share&#8211;the cash-and-stock offer is actually now worth about $29.50&#8211;offered by Microsoft. (See chart.)</p>
<p>Interesting, Microsoft has been unusually silent on Yahoo&#8217;s growth predictions, which to me signals: Unimpressed, not inclined to raise its price and increasingly bored waiting for the inevitable call to negotiate.</p>
<p><img src='http://kara.allthingsd.com/files/2008/03/90210dvdpilot.jpg' alt='90210' class='alignleft'/></p>
<p>But that call, I think, will now have to happen&#8211;even though I would bet my precious &#8220;Beverly Hills 90210&#8243; pilot episode DVD (seen here!) that Microsoft&#8217;s Morgan Stanley (MS) bankers and Yahoo&#8217;s Goldman Sachs (GS) bankers have been secretly communicating for a while now.</p>
<p>(Morgan to Goldman: &#8220;Ignore what the left hand is doing&#8211;it will stop gesticulating wildly soon and we can begin bargaining and collect our big fat fees!&#8221;)</p>
<p>So do others: &#8220;I now give it 14 days,&#8221; said one person who has experience in merger back-and-forth Kabuki dances. &#8220;There are no more moves to delay this, although you have to give Yahoo credit for its efforts.&#8221;</p>
<p>Extra credit even! But is that all there is?</p>
<p>Some at Yahoo do not agree. One person close to the company noted that Yahoo&#8217;s situation is like that of financial software maker Intuit (INTU), which was not bought by the software giant in 1994.</p>
<p>&#8220;Remember what happened to their deal with Microsoft?&#8221; said the person.</p>
<p>Actually, I do. After a lot of behind-the-scenes pressure from Microsoft, Intuit Founder and CEO Scott Cook struck a deal with Microsoft&#8217;s Bill Gates in which the company got a 40% premium, or $1.5 billion in Microsoft stock.</p>
<p>That deal was only scuttled, when the Justice Department stepped in and threatened to file suit to stop the union.</p>
<p>Thus, Yahoo&#8217;s only hope is the Justice Department, defanged under the Bush administration and with the existence of a major online rival like Google (GOOG) to point to as competition?</p>
<p>It could happen, I guess. But, I would have to say: Count me dubious.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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