47 posts and columns on Scott Moore
News Byteleaving his job as head of the MSN portal, and now we know where he’s landed: Yell Group, the U.K. yellow pages and marketing outfit. Moore will take the newly created job of chief digital officer, targeting products to small and medium-size businesses.
MSN is launching a new health and fitness site called Fitbie today, in partnership with Rodale. It’s yet another move into niche content sites by the Microsoft portal, similar to those being made by AOL, Yahoo and Demand Media in an effort to dominate key consumer categories. Fitbie will be powered by MSN, which will sell advertising for it. Rodale is providing both original content and also material from its magazines, such as Men’s Health.
MSN, which launched a beta version of a radical new homepage design in November, is releasing it to all its 100 million monthly U.S. customers within the next two weeks. The wide rollout by the Microsoft portal will include a significant online marketing program on sites such as Hulu and the New York Times–although it won’t cost nearly as much as the $100 million the tech giant is spending to hawk its Bing search service.
MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.
Greg Nelson, who has had the thankless job of running MSN for Microsoft, has left that position and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo. Nelson’s counterpart at Yahoo, according to sources, will be Mark Morrissey, who is currently SVP of Products at the Internet giant. The pair–pictured above, with Morrissey on left, Nelson on right–will have their hands full in what will ultimately be a two-year effort. BoomTown’s title for the relationship: A Couple of White Geek Guys Sitting Around Arguing!