Former Yahoo and Microsoft Media Exec Scott Moore Tapped as Cheezburger President and COO

He ran MSN and Yahoo Media, but can he herd some cats?

News Byte

Ex-MSN Head Moore Joins Yell Group

We knew Microsoft veteran Scott Moore was leaving his job as head of the MSN portal, and now we know where he’s landed: Yell Group, the U.K. yellow pages and marketing outfit. Moore will take the newly created job of chief digital officer, targeting products to small and medium-size businesses.

Exclusive: MSN U.S. Head Scott Moore to Depart Portal

Scott Moore, who runs the U.S. arm of Microsoft’s MSN portal, is leaving the building. Thank you very much.

Fitbie: MSN and Rodale Launch Health and Fitness Site

MSN is launching a new health and fitness site called Fitbie today, in partnership with Rodale. It’s yet another move into niche content sites by the Microsoft portal, similar to those being made by AOL, Yahoo and Demand Media in an effort to dominate key consumer categories. Fitbie will be powered by MSN, which will sell advertising for it. Rodale is providing both original content and also material from its magazines, such as Men’s Health.

Digital Bromance: Producer Lloyd Braun and MSN's Scott Moore Talk About Online Content on a TV Set!

Yesterday, BoomTown interviewed Hollywood producer Lloyd Braun onstage in Las Vegas at the National Association of Broadcasters annual confab about the future of television in the digital age. Braun, as well as many other longtime entertainment execs, are trying to forge the gap, by trying to operate in both worlds. So last week, I motored down to Long Beach to the set of a very elaborate pilot for an action drama that he is shooting for NBC called “The Cape,” to talk about television, as well the latest Web site he launched in partnership with Microsoft’s MSN.

Will BermanBraun and Hachette Give MSN a New "Glo" With Launch of a Dramatically Different Women's Site?

It’s more than a little ironic that the new “Glo” Web site–a highly stylized women’s lifestyle destination MSN debuted just after midnight today in partnership with Hollywood’s BermanBraun and Hachette Filipacchi Media U.S.–will likely be one of the media sites that shine best on the new Apple iPad, though it was conceived before the iPad was even announced. Actually, Glo is more aimed at upending the notion of what makes a good women-focused Web site.

New MSN Homepage Exits Beta, Set to Be Released to All of U.S.

MSN, which launched a beta version of a radical new homepage design in November, is releasing it to all its 100 million monthly U.S. customers within the next two weeks. The wide rollout by the Microsoft portal will include a significant online marketing program on sites such as Hulu and the New York Times–although it won’t cost nearly as much as the $100 million the tech giant is spending to hawk its Bing search service.

Exclusive: MSN Inks New Deal With Wonderwall Creator BermanBraun for Online Lifestyle Site

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.

MSN Head Greg Nelson Moves to MicroHoo Integration Role (Yahoo Picks Morrissey)

Greg Nelson, who has had the thankless job of running MSN for Microsoft, has left that position and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo. Nelson’s counterpart at Yahoo, according to sources, will be Mark Morrissey, who is currently SVP of Products at the Internet giant. The pair–pictured above, with Morrissey on left, Nelson on right–will have their hands full in what will ultimately be a two-year effort. BoomTown’s title for the relationship: A Couple of White Geek Guys Sitting Around Arguing!

Clutter-Free, Twittified, Binged (and Also Apple-icious): The New MSN Homepage Debuts (Plus Screenshots and the Press Release)

The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival. That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service. For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.
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Weekend Update, 02.07.09