How Badly Do You Really Want Your MTV–Or Your ABC or Fox or Your Food Network? Cablevision Wants to Know.

Would you pay a dollar a month to watch “24″ on Fox? What about “Lost” on ABC? What about whatever it is they show on HGTV? Cablevision asks its customers, and I bet the data would be fascinating for the rest of us.

The Cable Guys Ask for Some Love

A year ago, when Time Warner Cable and Viacom sparred over renewal fees, Viacom took out ads asking consumers for sympathy. Today, faced with the prospect of similar fights with the likes of News Corp. and Scripps, Time Warner Cable is launching its own appeal. Good luck with that.
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Now Things Get Interesting: CBS Joins Comcast’s Web TV Trial

Yet another addition to the growing list of programmers signing on to Comcast’s “On Demand Online”: CBS will join the cable provider’s trial program, which will allow subscribers to get Web access to shows they get on TV. CBS will join previously announced partners Time Warner, which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz, and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.

Starz Joins Comcast’s “Web TV You’ll Pay to See” Lineup

Liberty Media’s Starz Entertainment has signed on to Comcast’s “On Demand Online” program, which is the first test of the cable industry’s “authentication”/“entitlement” strategy. Or, as I like to call it, “Web TV You’ll Pay to See.” Starz, which has the cable and Web rights to much of the Disney catalog, among other assets, says it will make some of those films, including “Wall-E” and “High School Musical 3,” available for Comcast’s test, which is supposed to launch this month. Also available: TV series like “Crash” and non-Disney movies like Sony’s “Step Brothers.”
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