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	<title>AllThingsD &#187; Sea Wars</title>
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		<title>Games People Play: Zynga&#039;s Mark Pincus Speaks!</title>
		<link>http://allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/</link>
		<comments>http://allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:15:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[Since I posted an interview with Social Gaming Network's Shervin Pishevar today on the announcement of his $15 million funding, it seems only sporting to post this lively video interview I also did with his main competitor, Mark Pincus of Zynga, recently too.

Zynga, named after Pincus's dog, is one of the two main social-gaming networks that are competing for audience by offering highly interactive games of all kinds. Its aim is to be more engaging and create a series of addictive games that users will return to again and again.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/05/z_new_header_02.jpg' alt='zynga' /></p>
<p>Since I posted an interview with <a href="http://kara.allthingsd.com/20080513/games-people-play-social-gaming-networks-shervin-pishevar-speaks/">Social Gaming Network&#8217;s Shervin Pishevar</a> today on the announcement of his $15 million funding, it seems only sporting to post this lively video interview I also did with his main competitor, Mark Pincus of <a href="http://www.zynga.com">Zynga</a>, recently too.</p>
<p>Zynga, named after Pincus&#8217;s dog, is one of the two main social-gaming networks that are competing for audience by offering highly interactive games of all kinds. Its aim is to be more engaging and create a series of addictive games that users will return to again and again.</p>
<p>Pincus, who also founded the Tribe social-networking site, is a longtime entrepreneur. I met him way back when as a reporter at the Washington Post when he and Sunil Paul launched one of the few start-ups&#8211;Freeloader&#8211;in the D.C. area.</p>
<p>And I can report that Pincus is as jumpy and energetic today as he was 15 years ago.</p>
<p>He has certainly been busy lining up a spate of fancy investors, garnering $10 million in funding in January, including from: Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, along with personal investments from Silicon Valley players Reid Hoffman and Peter Thiel.</p>
<p>Zynga, which is larger than rival SGN, claims 2.3 million total daily active users across Facebook, with its Texas Hold&#8217;em game being the largest it offers. Other games include Sea Wars, Blackjack, Attack! and Scramble.</p>
<p>As I said in my SGN post, while BoomTown often makes fun of viral apps, most of which are faddish and juvenile, the better-made gaming apps actually are likely to be a real business over time, as long they remain engaging and fun to play as the classic real-life games are.</p>
<p>Zynga plans on making money through ads, including creating its own ad network for other gamers, as well as via the sale of virtual goods and premium offerings.</p>
<p>Here&#8217;s a chat with Pincus at Zynga&#8217;s offices (Pincus owns the building, by the way, which also houses a bunch of other Web 2.0 start-ups) in San Francisco:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1545125645}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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