Zynga Confirms It Is Seeking Partners for Online Gambling Initiatives

Operating the largest poker game on Facebook is not enough — Zynga has confirmed that it is exploring the prospects for real-money gambling, and is in active talks with several partners.
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Casino Social Gaming Ringing Up Big Business on Facebook

Facebook games are often compared to gambling because of their addictive qualities. So what happens if you cut directly to the chase and build true casino games like slots, poker or bingo?
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Is It Too Late to Make a Social Gaming Hit?

Zynga has more active players on Facebook then the next five companies combined, so game developers are asking the logical question: Is it too late to get into social gaming?
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Exclusive: News Corp. Online Gaming Head Sean Ryan to Head Facebook's Social Gaming Partnerships

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, but hosts third-party publishers of them on its king-making platform. Its most stunning success has been Zynga, maker of Farmville and CityVille.

News Corp. Adds Making Fun to Social Games Group

Most of the big media companies have big stakes in digital games, except News Corp. But Rupert Murdoch’s company is trying to catch up–without spending a lot of money.