search engine optimization

Kung Fu Panda Too? Demand Media Q1 Earnings All About Battling the Bears

Kara Swisher in Media on May 5, 2011 at 6:06 am PT

Later today, Demand Media will report its first-quarter earnings, its second outing after its IPO earlier this year. But what most will be paying more mind to will be what the content company’s top execs have to say about the impact of search algorithm updates at Google–codenamed “Panda”–to its various Web offerings.

Top Docs on Scribd in 2010: Prop 8, P ? NP, GOP Pledge

Liz Gannes in Social on December 19, 2010 at 10:00 pm PT

A gay-marriage court ruling, a buzz-worthy computer science proof, a political platform and some macaroni-and-cheese recipes were the most shared documents on Scribd in 2010.

Google's New Search Won't Boost Revenues in an Instant

Peter Kafka in Media on September 8, 2010 at 12:07 pm PT

Google’s Instant is very fast, but the digerati are almost as quick: They’ve immediately started debating what, exactly, the new search feature is going to murder. But J.P. Morgan reminds us that, homicide aside, Google Instant won’t have an immediate impact on the company’s own revenues and costs.

Apple’s New Job: Marketing Apps Through Google

Peter Kafka in Media on March 12, 2010 at 7:57 am PT

Google and Apple may be fighting each other on multiple fronts, but they’re deeply linked, too. Another example: Apple is filling up Google search results with the contents of its iTunes store.

Hackers Target Basketball Fans With March Madness Malware

Marisa Taylor, Reporter, The Wall Street Journal in News on March 20, 2009 at 8:39 am PT

Basketball fans, beware. Hackers are taking advantage of bracket-related Web surfing and initiating some madness of their own, with tactics as sneaky as spreading malicious software through March Madness blog posts. Online security company Websense discovered two March Madness-related malware scams earlier this week, one in the form of URLs posted in blog comments that took users to a phony antivirus scanning site, and another as a search-engine-optimization scam that infected basketball-related terms and pushed them to the top in Google.

Is Google Making Us Stupid? … Obviously.

John Paczkowski in News on September 11, 2008 at 8:19 am PT

Is Google making us stupid? The answer to that question, recently posed by Nick Carr in The Atlantic, is a resounding yes. At least in the case of Sun Sentinel publisher Tribune. How else to explain the company’s claim that Google is largely to blame for the six-year-old news story that gutted the United Airlines share price this week?