6 posts and columns on search marketing

The “Mad Men” Years Are Giving Way to the “Math Men” Era

in Voices on January 20 at 3:50 pm PT

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Vurve Launches "Advertising on Autopilot"

in Social on November 9, 2010 at 10:02 am PT

You know how the Internet is supposed to make things measurable and accountable, and, thus, democratized? There’s still a lot to be done. Vurve today is coming out of stealth to try to make that premise more true when it comes to small-business advertising on Google, Facebook, shopping engines and the like.

Xerox to Google, Yahoo: If You Need Additional Copies of the Lawsuit, You Know Whom to Ask

in News on February 23, 2010 at 11:33 am PT

Xerox is not a name that springs to mind when one thinks of search. It is, after all, a 100-year-old global document-management company best known for its office and production equipment. Odd, then, to hear that Xerox has accused Google and Yahoo of pilfering its intellectual property.

Search Advertising Trade Group Slashes Forecasts

in News on March 9, 2009 at 12:40 pm PT

A major search-advertising trade organization is slashing its forecasts for the search-marketing industry, as the economic turmoil continues to sweep through what has been a bright spot in the online ad market. In a survey set to be released this week, the Search Engine Marketing Professional Organization, known as SEMPO, says North American search marketing spending will increase only nine percent to $14.7 billion in 2009 from $13.5 billion a year ago.

Dear Fellow Stockholder: Blah Blah Blah …

in News on July 17, 2008 at 11:00 am PT

Google Take All, Plus 10 Percent

in News on July 17, 2008 at 10:45 am PT

Google accounted for 77.4 percent of all search engine spending in the second quarter of 2008. This according to Efficient Frontier which notes that Google claims $1.10 of every new search dollar. How is that possible? Because advertisers are putting their new advertising dollars with Google (GOOG) and pulling some of their old ones away from the company’s rivals.