Vurve Launches "Advertising on Autopilot"

You know how the Internet is supposed to make things measurable and accountable, and, thus, democratized? There’s still a lot to be done. Vurve today is coming out of stealth to try to make that premise more true when it comes to small-business advertising on Google, Facebook, shopping engines and the like.

Liveblogging the Yahoo Search "Chalk Talk": Kill the 10 Blue Links!

BoomTown liveblogged Yahoo’s “chalk talk” about search earlier today, which was an update of what the Internet giant is up to in the competitive space that includes Google and Microsoft. Presenting at the event were Prabhakar Raghavan, head of Yahoo Labs and Yahoo Search Strategy; Larry Cornett, VP of Consumer Products; and Marc Davis, chief scientist of Yahoo Mobile. In summary: Kill the blue links! Intent! Objects! Open! Mobile! And, most of all, WOO!
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Yahoo Search Gone Wild?

Did Yahoo CEO Jerry Yang have an extra bowl of Wheaties recently? If so, it could be a very good thing. In what is most definitely much more than a glimmer of innovative spark for Yahoo, the company has opened up its search technology to allow anyone to build their own search engine in a project dubbed BOSS.