SearchPerks

Guess I Can’t Use My Bing Rewards to Buy a New Mac, Then…

John Paczkowski in News on September 22, 2010 at 3:01 pm PT

With its share of the U.S. search market greater than Yahoo’s and increasing, you’d think that Microsoft would have little use for the gimmicks it’s relied on in the past to offset the public’s indifference to its search offering. Particularly since they never seemed to do it much good.

Maybe Lauren's Not Cool Enough to Be a Google User, Either

John Paczkowski in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.

Maybe Lauren’s Not Cool Enough to Be a Google User, Either

John Paczkowski in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.

New From Microsoft: Live Search SearchGimmick!

John Paczkowski in News on October 1, 2008 at 9:52 am PT

Microsoft’s Live Search Cashback–“The Search That Pays You Back!”–must have had at least some short-term positive effect on Microsoft’s search business because the company is augmenting it with another rewards program. Now, in addition to receiving Cashback rebates on certain purchases of products found through Microsoft’s live.com Web search, users can win prizes as well.