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	<title>AllThingsD &#187; Seattle</title>
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		  <title>All Things Digital</title>
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		<title>Location App Quadstreaker Turns the World Into a Game Board</title>
		<link>http://allthingsd.com/20130401/location-app-quadstreaker-turns-the-world-into-a-game-board/</link>
		<comments>http://allthingsd.com/20130401/location-app-quadstreaker-turns-the-world-into-a-game-board/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 18:23:52 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[Old School]]></category>
		<category><![CDATA[Quadstreaker]]></category>
		<category><![CDATA[Scott Kendall]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Will Ferrell]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=308098</guid>
		<description><![CDATA["We're going streaking through the quad!"]]></description>
				<content:encoded><![CDATA[<p>&#8220;I think the most compelling board game is the real world,&#8221; says <a href="http://quadstreaker.com/">Quadstreaker</a> founder Scott Kendall.</p>
<p><a href="http://allthingsd.com/files/2013/04/Quadstreaker.png"><img class="alignright size-medium wp-image-308187" alt="Quadstreaker" src="http://allthingsd.com/files/2013/04/Quadstreaker-380x265.png" width="380" height="265" /></a>If Kendall has his way, drunk college students &#8212; and drunk college nostalgists like Will Ferrell&#8217;s character from &#8220;Old School&#8221; &#8212; won&#8217;t be the only ones who go &#8220;streaking in the quad.&#8221;</p>
<p><a href="https://itunes.apple.com/us/app/id594669001">Quadstreaker</a> is a location app based <em>not</em> around nudity (though levels in the game are called &#8220;bare,&#8221; &#8220;undercover,&#8221; &#8220;commando,&#8221; etc.), but around connecting real-world &#8220;streaks&#8221; by physically visiting square areas on a map grid.</p>
<p>The point is to go lots of places in order to fill in your own world map and compete against friends.</p>
<p>An iPhone app made by a bootstrapped five-person startup from Seattle, Quadstreaker runs passively in the background, monitoring location at all times while trying not to draw on the battery too much (similar to the <a href="http://allthingsd.com/20130124/moves-app-journals-physical-activity-without-a-wristband/">Moves activity tracker</a> and <a href="http://allthingsd.com/20120719/mobile-app-highlight-gets-a-refresh/">social discovery app Highlight</a>).</p>
<p>Unlike Foursquare, Quadstreaker doesn&#8217;t map the world by venues, but rather by these &#8220;quads&#8221; of location. And it&#8217;s a game, where each player&#8217;s tracked travels to date are displayed on a shareable &#8220;Lifeboard.&#8221; (But the location-based gameplay is nothing as complicated as <a href="http://allthingsd.com/20130329/googles-mobile-game-ingress-finds-a-passionate-following/">Google&#8217;s Ingress</a>.)</p>
<p>&#8220;I’ve designed Quadstreaker for me and people like me: Explorer-achievers who like maps, collecting &#8212; and a sense of completion,&#8221; Kendall explained.</p>
<p>Here&#8217;s Will Ferrell&#8217;s &#8220;We&#8217;re going streaking through the quad!&#8221; bit:</p>
<p><iframe src="http://www.youtube.com/embed/20g3QIUnOgY" height="360" width="640" allowfullscreen="" frameborder="0"></iframe></p>
<p>And here&#8217;s a demo video of the Quadstreaker app:</p>
<p><iframe src="http://player.vimeo.com/video/62207700" height="281" width="500" allowfullscreen="" frameborder="0"></iframe></p>
<p><a href="http://vimeo.com/62207700">introducing quadstreaker</a> from <a href="http://vimeo.com/quadstreaker">quadstreaker</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Actually, Amazon Paid About $150 Million for Goodreads</title>
		<link>http://allthingsd.com/20130329/actually-amazon-paid-about-150-million-for-goodreads/</link>
		<comments>http://allthingsd.com/20130329/actually-amazon-paid-about-150-million-for-goodreads/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 18:32:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[angel]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Businessweek]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Goodreads]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[metric]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[second quarter]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[Shelfari]]></category>
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		<category><![CDATA[True Ventures]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=307844</guid>
		<description><![CDATA[Um, not one billlllllllion dollars.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2013/03/url14.jpeg"><img src="http://allthingsd.com/files/2013/03/url14-332x285.jpeg" alt="url" width="332" height="285" class="alignright size-medium wp-image-307848" /></a></p>
<p>According to sources, Amazon paid about $150 million for Goodreads, the popular books recommendation service. But that number could close in on $200 million, if certain performance metrics are met.</p>
<p>And, while BusinessWeek ran a we-are-just-guessing story today that posited a self-described &#8220;overly simple, back-of-the-envelope estimate&#8221; of $1 billion, sources said that number is simply wrong.</p>
<p>I am still trying to determine how much of the deal was cash &#8212; most of it, said sources &#8212; and how much was stock. </p>
<p>The San Francisco-based Goodreads had raised close to $3 million from a range of angel investors, as well as True Ventures. The sale is a big win for the firm, which apparently owned between 20 percent and 30 percent of Goodreads.</p>
<p>The online retail giant bought the company to help its book-y social discovery efforts for customers. </p>
<p>Amazon declined to comment, but the Seattle-based company said previously that the deal should close in the second quarter. It&#8217;s not the first time Amazon has bought a social book site &#8212; in 2008, the company acquired Shelfari for under $10 million.</p>
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		<title>Dolores Umbridge Is Not Amused</title>
		<link>http://allthingsd.com/20130304/dolores-umbridge-is-not-amused/</link>
		<comments>http://allthingsd.com/20130304/dolores-umbridge-is-not-amused/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 07:59:54 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Comicon]]></category>
		<category><![CDATA[cosplay]]></category>
		<category><![CDATA[Dolores Umbridge]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Seattle Police Department]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=300374</guid>
		<description><![CDATA[@drlari they&#8217;re just just there to keep an eye on things. But you can just pretend they&#8217;re centaur cosplayers, if you&#8217;d prefer. &#8211; A tweet from the official account of the Seattle Police Department, in response to a Twitter user who expressed his opinion that the presence of mounted police at Comicon was overkill]]></description>
				<content:encoded><![CDATA[<blockquote><p>@drlari they&#8217;re just just there to keep an eye on things. But you can just pretend they&#8217;re centaur cosplayers, if you&#8217;d prefer.</p></blockquote>
<p class="attribution">&#8211; A tweet from the official account of the <a href="https://twitter.com/SeattlePD/status/307627150763229185">Seattle Police Department</a>, in response to a Twitter user who expressed his opinion that the presence of mounted police at Comicon was overkill</p>
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		<title>RealNetworks Hires New Mobile Entertainment President</title>
		<link>http://allthingsd.com/20130220/realnetworks-hires-new-mobile-entertainment-president/</link>
		<comments>http://allthingsd.com/20130220/realnetworks-hires-new-mobile-entertainment-president/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 17:00:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Buongiorno]]></category>
		<category><![CDATA[carrier]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Dada.net]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[division]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[manufacturer]]></category>
		<category><![CDATA[Max Pelligrini]]></category>
		<category><![CDATA[Mike Lunsford]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[NTT DoCoMo]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[premium]]></category>
		<category><![CDATA[RealNetworks]]></category>
		<category><![CDATA[ring tones]]></category>
		<category><![CDATA[ring-back tones]]></category>
		<category><![CDATA[Rob Glaser]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=296027</guid>
		<description><![CDATA[Some fresh talent for Seattle online company.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2013/02/Max-Pellegrini_2565Bc-Web.jpg"><img src="http://allthingsd.com/files/2013/02/Max-Pellegrini_2565Bc-Web-203x285.jpg" alt="Max-Pellegrini_2565Bc-Web" width="203" height="285" class="alignright size-medium wp-image-296406" /></a></p>
<p>RealNetworks said it has hired Max Pellegrini to run its mobile entertainment division, which offers a range of services to carriers and device manufacturers.</p>
<p>He replaces Mike Lunsford, who is leaving the Seattle-based company after five years.</p>
<p>In his new job, Pellegrini will also be charged with developing new consumer services for smartphones. Pellegrini comes from premium mobile Web firm Dada.net, where he was chairman and CEO. Dada was acquired by mobile entertainment company Buongiorno in 2011, which was then bought by NTT DoCoMo last year.</p>
<p>RealNetworks is attempting to reinvigorate its business under the leadership of its founder and chairman, Rob Glaser, who is currently interim CEO, by focusing on some core areas, such as mobile entertainment.</p>
<p>It reaches consumers via partnerships with carriers such as T-Mobile and Verizon, offering ring-back tones, ring tones and music on demand.</p>
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		<title>Gangnam Bandwidth, American Style</title>
		<link>http://allthingsd.com/20130109/gangnam-bandwidth-american-style/</link>
		<comments>http://allthingsd.com/20130109/gangnam-bandwidth-american-style/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 23:07:25 +0000</pubDate>
		<dc:creator>Blair Levin and Ellen Satterwhite</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[Bill Clinton]]></category>
		<category><![CDATA[Blair Levin]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Chattanooga]]></category>
		<category><![CDATA[Ellen Satterwhite]]></category>
		<category><![CDATA[Gangnam]]></category>
		<category><![CDATA[Gig. U]]></category>
		<category><![CDATA[gigabit]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[South Korea]]></category>
		<category><![CDATA[Tennessee]]></category>
		<category><![CDATA[Tom Friedman]]></category>
		<category><![CDATA[wireline]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=283970</guid>
		<description><![CDATA[For most Americans, five years from now, the best network available to them will be the same network they have today.]]></description>
				<content:encoded><![CDATA[<p><div id="attachment_283979" class="wp-caption alignright" style="width: 390px"><a href="http://allthingsd.com/files/2013/01/gangnam380.jpg"><img src="http://allthingsd.com/files/2013/01/gangnam380.jpg" alt="gangnam380" width="380" height="285" class="size-full wp-image-283979" /></a><p class="wp-caption-text"><span class="media-attribution">Background image copyright <a href="http://www.shutterstock.com/gallery-168430p1.html">kentoh</a></span></p></div>Surrounded by next generation flexible displays and the next big tech toys at the 2013 International Consumer Electronics Show, former President Bill Clinton made this observation: South Korea is now number one in the world for computer download speeds, and the U.S. has fallen to number 15. &#8220;Our speeds are one-fourth of theirs, and we have fallen off the map,&#8221; Clinton said.</p>
<p>For the uninitiated, the former president is referring to the fact that there are few to no American communities that are hubs of the kind of world-leading bandwidth sufficient to drive next-generation innovation in our economy. He&#8217;s referring to the fact that, though international studies differ, the United States does not enjoy bandwidth that is nearly as fast as our peer countries. He&#8217;s referring to the fact that, for the first time since American ingenuity birthed the commercial Internet, we do not have a single national wireline provider with plans to deploy a better, faster and bigger network. For most Americans, five years from now, the best network available to them will be the same network they have today. As a result, the best networks &#8212; along with the innovations and economic power they enable &#8212; will live in other countries as well.</p>
<p>But we should not give up on American ingenuity; as <a href="http://www.nytimes.com/2012/11/21/opinion/friedman-obamas-moment.html">Tom Friedman detailed in a recent New York Times op-ed</a>, upgrading the broadband network in Chattanooga, Tenn., to world-leading gigabit speeds has transformed the community from a &#8220;slowly declining and deflating urban balloon&#8221; to the fastest growing city in Tennessee, attracting &#8220;a beehive of tech startups that all thrive on big data and super-high-speed Internet.&#8221; That&#8217;s what Gangnam bandwidth can do in America.</p>
<p>That&#8217;s why a recent announcement about big bandwidth from Seattle is also big news. The city just announced a plan to bring gigabit service to a dozen of its neighborhoods. Over 100,000 Seattle residents, as well as health care and educational institutions, will have access to world-leading speeds. Not only is the scale of Seattle&#8217;s effort impressive, the path it took &#8212; smart policies involving rights of way management and dark fiber &#8212; can be replicated by other communities that wish to control their own bandwidth destiny.</p>
<p>As America&#8217;s National Broadband Plan concluded in 2010, our country needs a critical mass of communities with world-leading networks for us to continue to have the kind of environment that fosters the cutting edge innovations necessary to develop the next generation of world-leading broadband applications. Seattle is not alone in recognizing that bigger bandwidth is an economic development tool. Just as in decades past, when communities had to learn how to benefit from new modes of power or transportation &#8212; with electrical, train or air terminal facilities &#8212; so it is now with bandwidth. Officials in Kansas City, Kansas and Missouri worked with Google, offering streamlined processes and regulatory efficiencies. Mayor Emanuel in Chicago and Mayor Bloomberg in New York have both recently launched initiatives to enhance their cities&#8217; digital future. Thanks to efforts by their local leadership and a commitment to next-generation networks, residents in Bristol, Virginia; Chattanooga, Tennessee; and Lafayette, Louisiana can already get gigabit speeds. And Gig.U, a consortium of universities and communities looking to accelerate next-generation connectivity in their regions, has, in addition to the Seattle project, helped catalyze ultra-high-speed broadband projects in the past few months: in Orono and Old Town, Maine; Cleveland, Ohio; Gainesville, Florida; East Lansing, Michigan and Champaign-Urbana, Illinois.</p>
<p>Not every community has Seattle&#8217;s assets, particularly the strong information, communications, apps development economy and committed local leaders like Mayor McGinn. But Seattle has created a model that every community can follow in improving the environment for the private investment necessary to create a new generation of American broadband leadership. Mr. Friedman proposed a $20 billion fund to bring gigabit connectivity to 200 American cities, arguing that these networks would lead to &#8220;a &#8216;melt-up&#8217; in the United States economy.&#8221; While, unfortunately in our view, such a program may not be in the realm of the politically achievable, ironically, it might be the actions of individual cities to catalyze such networks that leads to the kind of growth, debt reduction and surplus that could enable the federal government to once again consider big programs to drive growth and American economic leadership. And this is the kind of policy innovation America deserves.</p>
<p><em>Blair Levin became Communications &#038; Society Fellow with the Aspen Institute after serving as Executive Director of the National Broadband Planning effort. He is currently Executive Director of Gig.U, a project within the Institute that seeks to accelerate the deployment of next generation networks and services by using university communities as test-beds.</p>
<p>Ellen Satterwhite is Program Director for Gig.U. Prior to joining the project, Ellen was Consumer Policy Adviser to the FCC’s Consumer and Governmental Affairs Bureau where she was responsible for consumer research and analysis of emerging trends in communications services for the Bureau.</p>
<p>The University Community Next Generation Innovation Project, or Gig.U, is a broad-based group of over 30 leading research universities from across the United States. Drawing on America&#8217;s rich history of community-led innovation in research and entrepreneurship, Gig.U seeks to accelerate the deployment of gigabit-speed networks to leading U. S. universities and their surrounding communities. Improvements to these networks drive economic growth and stimulate a new generation of innovations addressing critical needs, such as health care and education. Visit Gig.U online at <a href="http://www.gig-u.org">www.gig-u.org</a>.</em></p>
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		<title>Microsoft Millionaire Matchups in the Offing for NBA?</title>
		<link>http://allthingsd.com/20130109/microsoft-millionaire-matchups-in-the-offing-for-nba/</link>
		<comments>http://allthingsd.com/20130109/microsoft-millionaire-matchups-in-the-offing-for-nba/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 21:35:08 +0000</pubDate>
		<dc:creator>John Murrell</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Portland Trail Blazers]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Steve Ballmer]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=283943</guid>
		<description><![CDATA[Multiple sources are reporting that an investor group led by hedge fund manager Chris Hansen and including Microsoft CEO Steve Ballmer is close to buying the NBA's Sacramento Kings and moving the team to Seattle, which has been bereft of pro hoops since the Sonics left in 2008. If the deal goes through, it should add extra spice to a rivalry with the Portland Trail Blazers, owned by Microsoft co-founder Paul Allen.]]></description>
				<content:encoded><![CDATA[<p>Multiple sources are <a href="http://www.google.com/hostednews/ap/article/ALeqM5g8atrpAC_jqUhWVCM_GHL4SOXzHw">reporting</a> that an investor group led by hedge fund manager Chris Hansen and including Microsoft CEO Steve Ballmer is close to buying the NBA&#8217;s Sacramento Kings and moving the team to Seattle, which has been bereft of pro hoops since the Sonics left in 2008. If the deal goes through, it should add extra spice to a rivalry with the Portland Trail Blazers, owned by Microsoft co-founder Paul Allen.</p>
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		<title>Associated Content Founder Beatty to Helm TechStars Boulder Program</title>
		<link>http://allthingsd.com/20121120/associated-content-founder-beatty-to-helm-techstars-boulder-program/</link>
		<comments>http://allthingsd.com/20121120/associated-content-founder-beatty-to-helm-techstars-boulder-program/#comments</comments>
		<pubDate>Tue, 20 Nov 2012 16:00:18 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Accelerator]]></category>
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		<category><![CDATA[cloud]]></category>
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		<category><![CDATA[content]]></category>
		<category><![CDATA[convertible debt]]></category>
		<category><![CDATA[David Cohen]]></category>
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		<category><![CDATA[funding]]></category>
		<category><![CDATA[Industry Moves]]></category>
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		<category><![CDATA[Luke Beatty]]></category>
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		<category><![CDATA[seed]]></category>
		<category><![CDATA[seed stage]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[TechStars]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=271146</guid>
		<description><![CDATA[A star to help potential stars.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/11/luke-beatty.jpeg"><img src="http://allthingsd.com/files/2012/11/luke-beatty.jpeg" alt="" title="luke-beatty" width="177" height="250" class="alignright size-full wp-image-271149" /></a></p>
<p>Luke Beatty, the founder of Associated Content, has been named managing director of TechStars&#8217; Boulder, Colo., program.</p>
<p>Beatty, who had been an entrepreneur in residence at the start-up accelerator, had previously been a top-level content exec at Yahoo before leaving in April. The Associated Content unit had been bought by the Silicon Valley Internet giant in 2008 <a href="http://allthingsd.com/20100518/yahoo-snaps-up-associated-content-for-90-million-to-counter-aol-and-demand-media/">for $90 million</a>.</p>
<p>As described on its <a href="http://www.techstars.com/">Web site</a>, the organization takes only 10 companies per city: &#8220;TechStars is a mentorship-driven seed stage investment program. We run a three month long program in Boston (MA), Boulder (CO), Cloud (San Antonio, TX), New York City (NY), and Seattle (WA) once each year &#8230; These companies get $18,000 in seed funding. In addition, companies accepted into the program are offered a $100,000 convertible debt note by a group of prominent VCs immediately upon acceptance into TechStars.&#8221; </p>
<p>&#8220;I really believe in the TechStars community-driven model and the viability of the start-up scene in Colorado,&#8221; said Beatty. &#8220;It is my good fortune to be able to work with the diverse group of successful entrepreneurs that TechStars supports &#8212; both existing and prospective.&#8221;</p>
<p>Added TechStars CEO David Cohen: &#8220;Luke has been a mentor here at TechStars for some time. Not only is he an amazing entrepreneur, but he&#8217;s the kind of person that digs in and goes deep. It&#8217;s obvious that he genuinely loves working with start-ups, and that makes him a natural fit here at TechStars.&#8221;</p>
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		<title>Ben Huh Talks About the Other New Reality Show, "LOLwork" (Video)</title>
		<link>http://allthingsd.com/20121105/ben-huh-talks-about-the-other-new-reality-show-lolwork-video/</link>
		<comments>http://allthingsd.com/20121105/ben-huh-talks-about-the-other-new-reality-show-lolwork-video/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 20:24:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[AllThingsD.com]]></category>
		<category><![CDATA[Ben Huh]]></category>
		<category><![CDATA[Bravo]]></category>
		<category><![CDATA[cable]]></category>
		<category><![CDATA[cat]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[Cheezburger]]></category>
		<category><![CDATA[clip]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[LOLwork]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Start-Ups: Silicon Valley]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=266590</guid>
		<description><![CDATA[I can haz TV fame?]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/11/BEN-HUH-INTERVIEW.jpeg"><img src="http://allthingsd.com/files/2012/11/BEN-HUH-INTERVIEW-380x220.jpeg" alt="" title="BEN-HUH-INTERVIEW" width="380" height="220" class="alignright size-medium wp-image-266604" /></a></p>
<p>Tonight, the controversial &#8220;Start-Ups: Silicon Valley&#8221; airs on the Bravo cable television channel. </p>
<p>But, on Wednesday, a less splashy &#8212; and perhaps more amusing &#8212; tech-oriented program is also making its debut on Bravo: &#8220;LOLwork.&#8221;</p>
<p>Yes, it&#8217;s about the wacky start-up with those grammatically incorrect online cats that I so love.</p>
<p>&#8220;LOLwork&#8221; takes the viewer inside the Seattle-based humor company, focusing a lot on its CEO Ben Huh, as well as his Cheezburger team.</p>
<p>Here is a video interview I did with Huh last week at the <strong>AllThingsD.com</strong> global HQ about the show, as well as a Bravo clip of it:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=4F2F267B-9A12-4842-B856-096798BCECF7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={4F2F267B-9A12-4842-B856-096798BCECF7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><iframe width="640" height="360" src="http://www.hulu.com/embed.html?eid=yqtrqllk696or-hrwsinxg&#038;partner=msn&#038;uri=http%3a%2f%2fwww.hulu.com%2fwatch%2f408973" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe></p>
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		<title>SideCar Expands Peer-to-Peer Ride Service to Seattle This Weekend</title>
		<link>http://allthingsd.com/20121102/sidecar-expands-peer-to-peer-ride-service-to-seattle-this-weekend/</link>
		<comments>http://allthingsd.com/20121102/sidecar-expands-peer-to-peer-ride-service-to-seattle-this-weekend/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 17:50:15 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[ride-sharing]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Sidecar]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=266293</guid>
		<description><![CDATA[Peer-to-peer ride-sharing services are the talk of the tech set in the San Francisco Bay Area. Now they're moving north. SideCar, which recently raised $10 million from venture capitalists despite being part of a cease-and-desist spree by the California Public Utilities Commission, is opening for business in Seattle this weekend. Seattle residents can now use the SideCar mobile apps to book rides with prescreened drivers on Friday and Saturday nights from 6 pm to 2 am.]]></description>
				<content:encoded><![CDATA[<p>Peer-to-peer ride-sharing services are the talk of the tech set in the San Francisco Bay Area. Now they&#8217;re moving north. <a href="http://www.side.cr/">SideCar</a>, which recently <a href="http://allthingsd.com/20121010/despite-ride-sharing-regulatory-trouble-sidecar-gets-vcs-to-invest-10m/">raised $10 million from venture capitalists</a> despite being part of a <a href="http://allthingsd.com/20121008/california-sent-lyft-sidecar-and-tickengo-cease-and-desists-in-august-but-they-continue-to-operate/">cease-and-desist spree by the California Public Utilities Commission</a>, is opening for business in Seattle this weekend. Seattle residents can now use the SideCar mobile apps to book rides with prescreened drivers on Friday and Saturday nights from 6 pm to 2 am.</p>
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		<title>Security Firm Rapid7 Acquires Seattle's Mobilisafe</title>
		<link>http://allthingsd.com/20121009/security-firm-rapid7-acquires-seattles-mobilisafe/</link>
		<comments>http://allthingsd.com/20121009/security-firm-rapid7-acquires-seattles-mobilisafe/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 19:29:09 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Metasploit]]></category>
		<category><![CDATA[mobile security]]></category>
		<category><![CDATA[Mobilisafe]]></category>
		<category><![CDATA[Rapid7]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=258409</guid>
		<description><![CDATA[Rapid7, the Boston-based cloud-based security concern that runs the widely used vulnerability warning service Metasploit, said today that it has acquired Seattle-based Mobilisafe, a firm focused on mobile security, specifically the management of risks associated with the "bring your own device" trend in which workers use their own smartphones and tablets for company business. Financial terms have not been disclosed.]]></description>
				<content:encoded><![CDATA[<p>Rapid7, the Boston-based cloud-based security concern that runs the widely used vulnerability warning service Metasploit, said today that it has <a href="http://www.marketwatch.com/story/rapid7-acquires-mobilisafe-2012-10-09">acquired Seattle-based Mobilisafe</a>, a firm focused on mobile security, specifically the management of risks associated with the &#8220;bring your own device&#8221; trend in which workers use their own smartphones and tablets for company business. Financial terms have not been disclosed. </p>
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		<title>Rivet &amp; Sway Eyeing Big Opportunity to Sell Prescription Glasses Online</title>
		<link>http://allthingsd.com/20120928/rivet-sway-eyeing-big-opportunity-to-sell-prescription-glasses-online/</link>
		<comments>http://allthingsd.com/20120928/rivet-sway-eyeing-big-opportunity-to-sell-prescription-glasses-online/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 17:45:43 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Baseline Ventures]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[glasses]]></category>
		<category><![CDATA[Harrison Metal]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[John Lusk]]></category>
		<category><![CDATA[Kyle Harrison]]></category>
		<category><![CDATA[Michael Dearing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MouseDriver]]></category>
		<category><![CDATA[OMGPOP]]></category>
		<category><![CDATA[Rivet & Sway]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Steve Anderson]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[Warby Parker]]></category>
		<category><![CDATA[Wharton]]></category>
		<category><![CDATA[Whitepages.com]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=254684</guid>
		<description><![CDATA[Warby Parker may have a head start, but Seattle-based Rivet &#038; Sway believes it is carving out a different niche focused on women and a higher price point.]]></description>
				<content:encoded><![CDATA[<p>Rivet &amp; Sway believes it can carve out a niche in online prescription glasses, even though Warby Parker has an intimidating head start.</p>
<p><img class="alignright size-medium wp-image-254707" title="Rivet &amp; Sway's Founder and CEO John Lusk " src="http://allthingsd.com/files/2012/09/rivetsway-john-lusk-380x253.jpg" alt="" width="380" height="253" />Backed by $50 million in capital, Warby Parker has already created a name for itself, selling hip glasses to men and women at the bargain price of $95. After conducting nearly a year of research, <a href="http://rivetandsway.com/">Rivet &amp; Sway</a> was born with a slightly different modus operandi: Targeting time-starved women, at a slightly higher price point of $199.</p>
<p>&#8220;Warby is an awesome proof point, but it seemed at the time to be focused on twenty-something hipsters,&#8221; said Steve Anderson of Baseline Ventures. &#8220;That&#8217;s a big market, but it&#8217;s also a niche market &#8212; and from my standpoint, they are killing it right now.&#8221;</p>
<p>Anderson believed that if Warby Parker could be successful within one segment of the population, then there was room for another company focused on a slightly older demographic &#8211; especially since people&#8217;s vision worsens as they age. &#8220;The market is plenty big for multiple players, especially when the incumbents aren&#8217;t looking at online as a channel,&#8221; he said.</p>
<p>The company was officially started a year ago in Seattle, with John Lusk as founder and CEO. Anderson, along with Harrison Metal’s Michael Dearing, invested $1.3 million.</p>
<p>Earlier this week, Lusk invited me to the company&#8217;s Pike Place Market offices to hear the Rivet &amp; Sway story. By any definition, the operation can be considered thrifty: Rivet &amp; Sway has only three employees, not including help from a handful of contractors, and it subleases a row of cubes from a real estate company. But you would never know it based on the consumer experience. Having launched commercially only six weeks ago, it&#8217;s obvious the company spent a lot of time thinking about all the details.</p>
<p><img class="alignleft size-medium wp-image-255312" title="Screen Shot 2012-09-28 at 9.59.46 AM" src="http://allthingsd.com/files/2012/09/Screen-Shot-2012-09-28-at-9.59.46-AM-380x128.png" alt="" width="380" height="128" />It works the way you might expect: Women choose three frames from 23 styles (in three colors each), try them on at home, and order one they like with their prescription. The glasses then appear at their home within a week. All for $199.</p>
<p>While it sounds simple, a lot of thought has gone on behind the scenes. Lusk said they determined that 23 styles was a big enough selection to satisfy most people without being overwhelming. And the sample box had to be limited to three frames to make it possible to ship back through the regular Postal Service &#8212; anything larger would require a trip to UPS or Federal Express, making it less convenient. The price was also a big consideration. Although it&#8217;s higher than Warby Parker&#8217;s, he said, research showed that women trusted a higher price. &#8220;There must be a problem if you are getting an $800 pair of glasses for $99 &#8212; they were thinking, &#8216;No way,&#8217;&#8221; he said. &#8220;At $150, they just started to get comfortable.&#8221;</p>
<p>The higher price also allows the company to provide slightly better service. A stylist will conduct a Skype session with women to help them determine which three frames they should try on at home. While that requires a slightly larger upfront investment, Lusk also believes it will help conversion rates. Unlike other sites, Rivet &amp; Sway has decided against using &#8220;virtual try-on&#8221; technology, which superimposes a pair of glasses on a picture of your face. &#8220;Women said they&#8217;d rather try on the frames at home,&#8221; he said.</p>
<p>This is Lusk&#8217;s second start-up. The first one will be familiar to anyone who has followed the technology world for more than a decade. In 1999, Lusk and his fellow Wharton business school grad Kyle Harrrison headed straight to the Bay Area, armed with $65,000 from friends and a ton of credit card debt, to start MouseDriver, a novelty computer mouse that looked like the head of a golf driver. The two gained notoriety for writing a painfully honest newsletter about the trials and tribulations of starting a company. &#8220;People wanted stories that they could relate to; they liked to see that it was hard even for Wharton grads,&#8221; he said.</p>
<p>While the company ended up being somewhat of a bust, Harrison and Lusk became poster boys of the dot-com boom, thanks to the newsletters. Lusk went on to write <a href="http://www.amazon.com/The-MouseDriver-Chronicles-John-Lusk/dp/0738205737">&#8220;The MouseDriver Chronicles.&#8221;</a> Over the past 13 years, he toured the professional speaking circuit (thanks to the book), worked at Microsoft for four years, and held stints at WhitePages and a couple of other Seattle start-ups. At the age of 41, Lusk is ready to try it again.</p>
<p>Even though he admits he can&#8217;t exactly be passionate about the product, since he has 20-20 vision and isn&#8217;t in the company&#8217;s target market, he does believe in the concept: &#8220;We are building a consumer brand that&#8217;s solving a need, and disrupting a business that&#8217;s making money hand over fist,&#8221; he said.</p>
<p>Anderson, who is a Seattle-area native and known for recent exits in Instagram and OMGPOP, said Lusk is a perfect fit: &#8221;He has a strong voice; he had the buying experience out of China; he had a bad experience of a failed start-up, which is a badge of honor in the Valley; and he&#8217;s worked at WhitePages and Microsoft. He&#8217;s the perfect athlete to build a brand. There&#8217;s a lot of sophistication that goes into this: You have to source the product and build a supply chain. He&#8217;s the perfect entrepreneur for that.&#8221;</p>
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		<title>A Peek Inside PAX: The Game Conference in Photos</title>
		<link>http://allthingsd.com/20120902/a-peek-inside-pax-the-game-conference-in-photos/</link>
		<comments>http://allthingsd.com/20120902/a-peek-inside-pax-the-game-conference-in-photos/#comments</comments>
		<pubDate>Mon, 03 Sep 2012 01:10:55 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Jerry Holkins]]></category>
		<category><![CDATA[Mike Krahulik]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[PAX]]></category>
		<category><![CDATA[Penny Arcade]]></category>
		<category><![CDATA[Penny Arcade Expo]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[videogames]]></category>
		<category><![CDATA[Zelda]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=247104</guid>
		<description><![CDATA[Anyone wandering the streets of downtown Seattle this weekend would have felt the presence of the PAX video game expo. Here's a glimpse of what PAX looked like from the inside.]]></description>
				<content:encoded><![CDATA[<p>PAX, the game expo in Seattle that attracted an estimated 70,000 people this weekend, is officially over.</p>
<p><img class="alignright size-medium wp-image-247115" title="beanbag sleeper" src="http://allthingsd.com/files/2012/09/beanbag-sleeper-380x265.jpg" alt="" width="380" height="265" /></p>
<p>For three days, thousands of diehard game fans walked the halls of the Washington State Convention Center, playing games, attending panels, listening to live music and, of course, people-watching.</p>
<p>The event, hosted by the folks at <a href="http://www.penny-arcade.com/">Penny Arcade</a>, encourages people to dress up as their favorite characters, from Nintendo&#8217;s Zelda to all kinds of wizards and warriors.</p>
<p>While some people may believe that the sum total of the game industry spans Angry Birds to CityVille, PAX is a big reminder that the industry is much larger than that, and that it can often rival other forms of entertainment, even blockbuster films.</p>
<p>Some of this weekend&#8217;s highlights included <a href="http://allthingsd.com/20120901/pax-gaming-expo-gets-off-to-a-playful-start/">the annual Q&amp;A with Mike Krahulik and Jerry Holkins</a>, creators of the <a href="http://www.penny-arcade.com/">Penny Arcade</a> comic strip, along with massive tournaments that drew hundreds of people to watch and cheer for the rival teams onstage.</p>
<p>Next year, PAX will be four days long, running from Friday to Monday in order to accomodate increasing demand. Penny Arcade also said it is adding a new event in Australia, joining its existing PAX East conference in Boston.</p>
<p>If you were wandering the streets of downtown Seattle this weekend, you would have seen the conference&#8217;s presence everywhere.</p>
<p>Here&#8217;s a glimpse of PAX from the inside:</p>
<p><ul style="list-style:none;"><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-qkRWPJS/0/L/IMG_7952-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-q7STZ3Q/0/L/IMG_7887-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Fm3vsq3/0/L/IMG_7883-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-6xkxcTZ/0/L/IMG_7898-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-HfVdXkK/0/L/IMG_7908-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-QDsWgLw/0/L/IMG_7897-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-w9bLff9/0/L/IMG_7889-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Z7trhcX/0/L/IMG_7890-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-j9krfMz/0/XL/IMG_7894-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-fb4GLCK/0/L/IMG_7888-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-qCcWBCV/0/L/IMG_7964-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Bk9jpMC/0/XL/IMG_7881-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-sLNZjct/0/XL/IMG_7885-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-4N3PCgV/0/L/IMG_7930-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Hw68tQR/0/L/IMG_7911-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-gzMPzr8/0/L/IMG_7936-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-fRQ93LL/0/L/IMG_7910-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-QpkKfjb/0/L/IMG_7912-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-rJDCThm/0/L/IMG_7884-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-c76XQPq/0/L/IMG_7918-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Q9KCwbs/0/XL/IMG_7924-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-cdXMbx7/0/L/IMG_7929-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-Lfz6Pmq/0/L/IMG_7934-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-kwFKDxJ/0/L/IMG_7942-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Events/PAX-2012/i-KjVQdKB/0/L/IMG_7960-L.jpg" class="alignnone" width="620" height="414" alt="" /></li></ul></p>
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		<title>Decide.com Now Recommending When to Buy and What to Buy</title>
		<link>http://allthingsd.com/20120731/decide-com-now-recommending-when-to-buy-and-what-to-buy/</link>
		<comments>http://allthingsd.com/20120731/decide-com-now-recommending-when-to-buy-and-what-to-buy/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 16:00:11 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Bing Travel]]></category>
		<category><![CDATA[Bizrate]]></category>
		<category><![CDATA[Consumer Reports]]></category>
		<category><![CDATA[Decide Score]]></category>
		<category><![CDATA[decide.com]]></category>
		<category><![CDATA[Farecast]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Fridgen]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Seattle]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=235963</guid>
		<description><![CDATA[It's a little bit like Consumer Reports, ﻿except that the results are driven by data and not people.]]></description>
				<content:encoded><![CDATA[<p><a href="http://Decide.com">Decide.com</a>, which tells consumers whether the price of products will rise or fall, is now also helping consumers decide what products to buy.</p>
<p><img class="alignright size-medium wp-image-235981" title="decide_homepage" src="http://allthingsd.com/files/2012/07/decide_homepage-380x244.jpeg" alt="" width="380" height="244" />The new feature, called Decide Score, analyzes ratings and reviews from across the Web, to provide a score on a scale from 1 to 100 for a variety of products, from consumer electronics to vacuums to outdoor grills.</p>
<p>Think of it as Consumer Reports, except that that the results are driven by data and not people.</p>
<p>&#8220;We are stripping out the bias to return a subjective data-driven score,&#8221; said Mike Fridgen, CEO of Decide.com. &#8220;More and more people are going directly to Amazon to begin their search, but the problem is, they don&#8217;t give you a clear idea what the best products are.&#8221;</p>
<p>To get the scores, the company sifts through more than 200 terabytes of data, including two million user reviews from online retailers, such as Amazon and Best Buy, as well as 7,000 professional opinions from online reviewers. The service launches in beta today for more than 22,000 consumer electronics and appliances across 16 categories.</p>
<p>The technology that goes into the product was built by the Seattle-based company, <a href="http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/">which is the brainchild of the folks behind Farecast.com</a>, which helped predict whether it was the right time to buy an airline ticket, or if a price drop was coming. Farecast was purchased by Microsoft three years ago for $115 million, and is now Bing Travel.</p>
<p><img class="aligncenter size-medium wp-image-235982" title="Decide_vsAmazonRecommendations" src="http://allthingsd.com/files/2012/07/Decide_vsAmazonRecommendations-380x176.jpeg" alt="" width="380" height="176" />In a demonstration, Fridgen showed me how a TV set on Amazon can have great reviews, but only gets an average review on Decide. From there, Decide recommends other TVs that have better scores and are cheaper. The problem with Amazon is that &#8220;it&#8217;s one source, and it&#8217;s only user reviews, which doesn&#8217;t tell the whole story,&#8221; he said. &#8220;We&#8217;re looking at experts and user reviews. There&#8217;s all types of bias in sources, and Amazon regularly has higher scores.&#8221;</p>
<p>However, getting consumers to change their behavior from starting their shopping experience on Amazon to starting their search on Decide will be a difficult one. &#8221;No doubt about it, that will be a challenge for us,&#8221; he said.</p>
<p>When consumers do go to Decide first, Fridgen said that people follow its recommendations and are three times more likely to click through and purchase. Third parties that are using Decide&#8217;s content, like Bizrate.com, are seeing positive metrics, as well.</p>
<p>Right now, the company makes money from affiliate fees when people click through and make a purchase, but Fridgen says they&#8217;ve been more focused on making a good product. Over the past year, Decide has made more than seven million recommendations, and has saved consumers $75 million. Its mobile app has been downloaded more than 100,000 times.</p>
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		<title>Amazon Softens Stance on Taxes</title>
		<link>http://allthingsd.com/20120428/amazon-softens-stance-on-taxes/</link>
		<comments>http://allthingsd.com/20120428/amazon-softens-stance-on-taxes/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 13:15:45 +0000</pubDate>
		<dc:creator>Stu Woo</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[collection]]></category>
		<category><![CDATA[facilities]]></category>
		<category><![CDATA[population]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[states]]></category>
		<category><![CDATA[Stu Woo]]></category>
		<category><![CDATA[taxes]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[warehouse]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=200981</guid>
		<description><![CDATA[Amazon.com Inc. reached an agreement with Texas officials Friday to begin collecting sales taxes in the state starting in July and appears to be backing away from its long-held opposition to tax collection in states where it has warehouses and other facilities.]]></description>
				<content:encoded><![CDATA[<p>Amazon.com Inc. reached an agreement with Texas officials Friday to begin collecting sales taxes in the state starting in July and appears to be backing away from its long-held opposition to tax collection in states where it has warehouses and other facilities.</p>
<p>With the deal, the Seattle-based company is on track to collect sales taxes in 12 states, which make up about 40% of the U.S. population, by 2016. Amazon currently collects taxes in five states. Since 2011, it has reached agreements with seven other states, including Texas, to begin tax collection over the next four years.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304811304577369943403829820.html?mod=WSJ_Tech_LEFTTopNews">Read the rest of this post on the original site &#187;</a></p>
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		<title>Walk Score Places a Value on How Easy It Is to Navigate a Neighborhood (Video)</title>
		<link>http://allthingsd.com/20120426/walk-score-places-a-value-on-how-easy-it-is-navigate-a-neighborhood-video/</link>
		<comments>http://allthingsd.com/20120426/walk-score-places-a-value-on-how-easy-it-is-navigate-a-neighborhood-video/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 12:30:14 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[apartment]]></category>
		<category><![CDATA[coffee shops]]></category>
		<category><![CDATA[homes]]></category>
		<category><![CDATA[Josh Herst]]></category>
		<category><![CDATA[Matt Lerner]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Public Transportation]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Walk Score]]></category>
		<category><![CDATA[Zillow]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=200020</guid>
		<description><![CDATA[When looking for a new house or apartment, ever wonder what the commute will be like, or how far away the grocery store or coffee shop is?]]></description>
				<content:encoded><![CDATA[<p>When looking for a new house or apartment, ever wonder what the commute will be like or how far away the grocery store or coffee shop is?</p>
<p><img class="alignright size-medium wp-image-200110" title="walkscore" src="http://allthingsd.com/files/2012/04/walkscore-380x260.jpg" alt="" width="380" height="260" />Seattle-based <a href="http://www.walkscore.com/">Walk Score</a> has created an easy way to evaluate how walkable and public-transportation-friendly a neighborhood is on a scale from one to 100.</p>
<p>A 90 and higher is a Walker&#8217;s Paradise, meaning that daily errands there do not require a car. On the other end of the spectrum, and for scores under 50, it means there are very few amenities within walking distance and that people are car-dependent. For example, Seattle ranks as a 74.</p>
<p>I caught up with Walk Score&#8217;s CEO Josh Herst and co-founder and CTO Matt Lerner in Northwest Seattle to hear the company&#8217;s story.</p>
<p>Lerner said the premise behind Walk Score is that the real estate industry is stuck on viewing a house based on the price and the number of bedrooms it offers, but in reality, there are a whole lot of more important factors outside the four walls that should be taken into account.</p>
<p>In a study, Lerner said that every Walk Score point translated into roughly $3,000 in home value &#8212; which is why New York and San Francisco have two of the most expensive real estate markets in the country; generally, you can get more for your money the farther you travel out from a city&#8217;s core.</p>
<p>Walk Score&#8217;s data has spread like wildfire, with more than 15,000 sites paying to have access to its data, including aggregators like Zillow.com and other independent real estate sites. Today, the company is rolling out a study ranking the Top 25 major U.S. cities for transportation. New York is predictably at the top of the rankings, with a score of 81. San Francisco is in second place, with a score of 80, and at the bottom of the list is Raleigh, with a transit score of 23. Seattle is No. 8, with a score of 59.</p>
<p>Here&#8217;s Herst and Lerner explaining the importance of their data, and how the Walk Score is affecting where people are choosing to work and live:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=23446DFD-FB9C-43C4-AFE4-56704C87E883&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={23446DFD-FB9C-43C4-AFE4-56704C87E883}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Exclusive: Zynga's Engineering VP for New Gaming Platform Moves On</title>
		<link>http://allthingsd.com/20120329/zyngas-engineering-vp-for-new-gaming-platform-moves-on/</link>
		<comments>http://allthingsd.com/20120329/zyngas-engineering-vp-for-new-gaming-platform-moves-on/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 23:59:58 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Andrew Kaplan]]></category>
		<category><![CDATA[CJ Huang]]></category>
		<category><![CDATA[CupidsPlay]]></category>
		<category><![CDATA[Diwakar Gupta]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[EVRI]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[Jim Veevaert]]></category>
		<category><![CDATA[Neil ROseman]]></category>
		<category><![CDATA[Paul Allen]]></category>
		<category><![CDATA[Project Z]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Slingo]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[Toby Gladwell]]></category>
		<category><![CDATA[Zynga]]></category>
		<category><![CDATA[Zynga.com]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=191298</guid>
		<description><![CDATA[Zynga's Neil Roseman has resigned after only 15 months at the social games company. Roseman was based in the Seattle office and oversaw its growth, including two acquisitions.]]></description>
				<content:encoded><![CDATA[<p>Neil Roseman, Zynga&#8217;s VP of Engineering, has resigned after 15 months at the social games company, <strong>AllThingsD.com</strong> has confirmed.</p>
<p><img class="alignright size-medium wp-image-191380" title="Zynga_MarkNeil-225x300" src="http://allthingsd.com/files/2012/03/Zynga_MarkNeil-225x300-213x285.jpg" alt="" width="213" height="285" /></p>
<p>Most recently, Roseman (pictured on the right, with Zynga&#8217;s CEO Mark Pincus on the left) oversaw last month&#8217;s launch of <a href="http://allthingsd.com/20120301/zyngas-project-z-revealed-social-games-on-its-own-web-site-through-facebook-of-course/">Zynga&#8217;s social games platform</a>.</p>
<p>The platform, code-named &#8220;Project Z,&#8221; enables games to be played directly on Zynga.com, rather than through Facebook, making it an important strategy for the company as it seeks independence from the social network.</p>
<p>In addition, Roseman also served as the manager of the San Francisco-based company&#8217;s office in Seattle, where he helped to recruit engineers.</p>
<p>When reached by phone, Roseman briefly confirmed that he had left the company about three weeks ago, after the launch of the platform.</p>
<p>Roseman said one of the main reasons he was leaving was because he spent three to four days a week in San Francisco, and was looking forward to spending more time with his family in Seattle. He has not decided what to do next, but said he is looking forward to something entrepreneurial.</p>
<p>Before joining Zynga, Roseman was CEO of Evri, a semantic Web start-up funded by Paul Allen; before that, he was one of Amazon&#8217;s first engineers.</p>
<p>Zynga declined to comment on Roseman&#8217;s departure, but confirmed that Jim Veevaert is now managing the Seattle office. Previously, Veevaert was president of Jerry Bruckheimer Games, a games studio founded by the famous Hollywood producer; he also worked at Microsoft for more than seven years.</p>
<p>In January, Zynga told me it employed 50 people in Seattle and was hiring.</p>
<p>Since the Seattle office&#8217;s <a href="http://allthingsd.com/20110413/zyngas-mark-pincus-amazon-built-shop-we-want-to-build-play/">open house in April 2011</a>, it has grown significantly.</p>
<p>To help attract talent over the past year, it acquired Gasworks Games and CupidsPlay, two Seattle-area companies. CupidsPlay developed a game that merged social games and online dating, <a href="http://allthingsd.com/20110223/cupidsplay-pairs-social-gaming-and-online-dating-to-create-love-connection/">which I&#8217;ve written about</a>. The two acquisitions are fairly minor, and were primarily for talent.</p>
<p>According to LinkedIn, Gasworks Games&#8217; co-founders <a href="http://www.linkedin.com/profile/view?id=4503672&amp;authType=OUT_OF_NETWORK&amp;authToken=WZOe&amp;locale=en_US&amp;srchid=76ff76d0-7701-482c-ac55-b044819b6c66-0&amp;srchindex=1&amp;srchtotal=16&amp;goback=%2Efps_PBCK_gasworks+games_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Toby Gladwell</a> and <a href="http://www.linkedin.com/profile/view?id=5435264&amp;authType=OUT_OF_NETWORK&amp;authToken=8le-&amp;locale=en_US&amp;srchid=76ff76d0-7701-482c-ac55-b044819b6c66-0&amp;srchindex=2&amp;srchtotal=16&amp;goback=%2Efps_PBCK_gasworks+games_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Andrew Kaplan</a> have been working at Zynga for the past several months. Likewise, the co-founders of CupidsPlay <a href="http://www.linkedin.com/profile/view?id=4668763&amp;authType=OUT_OF_NETWORK&amp;authToken=S0X1&amp;locale=en_US&amp;srchid=fc584a94-9063-4323-a14f-c079bba54b6d-0&amp;srchindex=1&amp;srchtotal=2&amp;goback=%2Efps_PBCK_cupidsplay_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">Diwakar Gupta</a> and <a href="http://www.linkedin.com/profile/view?id=6709710&amp;authType=OUT_OF_NETWORK&amp;authToken=yuIw&amp;locale=en_US&amp;srchid=fc584a94-9063-4323-a14f-c079bba54b6d-0&amp;srchindex=2&amp;srchtotal=2&amp;goback=%2Efps_PBCK_cupidsplay_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&amp;pvs=ps&amp;trk=pp_profile_name_link">CJ Huang</a> have updated their profiles to reflect that they&#8217;ve been working at Zynga&#8217;s Seattle office for the past year.</p>
<p>Most recently, the Seattle game studio helped to launch Slingo on Facebook.</p>
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		<title>Amazon's Seattle Expansion Plans Reveal Three New Office Towers and Much More!</title>
		<link>http://allthingsd.com/20120328/amazons-seattle-expansion-plans-reveal-three-new-office-towers-and-much-more/</link>
		<comments>http://allthingsd.com/20120328/amazons-seattle-expansion-plans-reveal-three-new-office-towers-and-much-more/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 16:16:05 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
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		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[expansion]]></category>
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		<category><![CDATA[office buildings]]></category>
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		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[square feet]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=190832</guid>
		<description><![CDATA[Amazon revealed plans for its Seattle headquarters last night, including the construction of 3.3 million square feet of office space over the next eight years.]]></description>
				<content:encoded><![CDATA[<p>Amazon revealed plans for its Seattle headquarters last night, including the construction of 3.3 million square feet of office space over the next eight years.</p>
<p><img class="alignright size-medium wp-image-190833" title="amazon_new buildings" src="http://allthingsd.com/files/2012/03/amazon_new-buildings-298x285.jpg" alt="" width="298" height="285" />The blueprints would more than double Amazon&#8217;s current footprint in Seattle, and hints at the rapid corporate-level expansion the e-commerce company anticipates over the next decade.</p>
<p>Last month, Amazon purchased three contiguous blocks in downtown Seattle. Terms of the sale were not disclosed, but the multimillion dollar &#8212; maybe <em>billion</em>-dollar &#8212; deal will represent Amazon&#8217;s first significant land purchase, once it closes.</p>
<p>Last night, Amazon&#8217;s architects presented plans to Seattle&#8217;s review board, laying out the company&#8217;s vision for an urban campus, complete with three 37-floor office towers, an auditorium, retail space and a few shorter, six-story buildings, <a href="http://seattletimes.nwsource.com/html/businesstechnology/2017852358_amazon28.html">reports Eric Pryne</a>, a reporter at the Seattle Times, who attended the meeting.</p>
<p>A 36-page report detailing all the different layouts and scenarios can be found on the city&#8217;s Web site <a href="http://www.seattle.gov/dpd/AppDocs/GroupMeetings/DRProposal3013153AgendaID3562.pdf">here</a>. An Amazon spokesperson declined to comment on its plans, and apparently no company spokesperson spoke at last night&#8217;s meeting.</p>
<p><img class="alignleft size-medium wp-image-190834" title="amazon_aerial photo" src="http://allthingsd.com/files/2012/03/amazon_aerial-photo-328x285.jpg" alt="" width="328" height="285" /></p>
<p>The plans are fairly shocking, given the company&#8217;s rapid growth over the past few years. Clearly, the company&#8217;s leader Jeff Bezos has a lot more surprises in store that may push the company beyond its core online retail and digital businesses,  including the Kindle.</p>
<p>At the end of the year, Amazon had 56,200 employees, up 67 percent year over year. Most of the hiring occurred in operations and customer service, including 17 new fulfillment centers.</p>
<p>It&#8217;s not clear how many employees Amazon has in its Seattle headquarters, but it already leases about 2.7 million square feet, including 1.7 million square feet in the so-called South Lake Union neighborhood, which has recently been revitalized by Seattle tech leader Paul Allen, and sits just outside the downtown core.</p>
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		<title>Exclusive: AOL's CTO Alex Gounares Leaves Company</title>
		<link>http://allthingsd.com/20120227/exclusive-aols-cto-alex-gounares-leaves-company/</link>
		<comments>http://allthingsd.com/20120227/exclusive-aols-cto-alex-gounares-leaves-company/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 18:44:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising Research and Development]]></category>
		<category><![CDATA[Alex Gounares]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[departure]]></category>
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		<category><![CDATA[division]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=178452</guid>
		<description><![CDATA[Another AOLer bites the dust.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120227/exclusive-aols-cto-alex-gounares-leaves-company/alexandergounares/" rel="attachment wp-att-178456"><img src="http://allthingsd.com/files/2012/02/alexandergounares.png" alt="" title="alexandergounares" width="215" height="165" class="alignright size-full wp-image-178456" /></a></p>
<p>According to sources close to the situation, AOL&#8217;s CTO Alex Gounares is leaving the New York-based Internet company.</p>
<p>At AOL, he was in charge of all of AOL&#8217;s vast technical operations. He is among a number of execs who have been hired by CEO Tim Armstrong and then have departed.</p>
<p>Gounares <a href="http://allthingsd.com/20100507/exclusive-aol-hires-microsofts-alex-gounares-as-cto/">came to AOL from Microsoft in May of 2010</a>. He was corporate VP of Advertising Research and Development and CTO for the software giant&#8217;s Online Services division.</p>
<p>Sources said Gounares wanted to move back to the Seattle area.</p>
<p>His departure is certainly bad timing, in any event.</p>
<p>AOL has recently been targeted by <a href="http://allthingsd.com/20120224/like-i-said-aol-activist-investor-file-alternate-slate/">activist shareholder Starboard Value</a>, which put up an alternate slate of directors last week in a brewing proxy battle.</p>
<p>An AOL spokeswoman declined to comment.</p>
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		<title>eBay Is the Most Recent Bay Area Transplant to Seek Access to Seattle's Talent Pool</title>
		<link>http://allthingsd.com/20120112/ebay-is-the-most-recent-bay-area-transplant-to-seek-access-to-seattles-talent-pool/</link>
		<comments>http://allthingsd.com/20120112/ebay-is-the-most-recent-bay-area-transplant-to-seek-access-to-seattles-talent-pool/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 14:00:23 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[cafeteria]]></category>
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		<category><![CDATA[eBay]]></category>
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		<category><![CDATA[Eric Brill]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=163009</guid>
		<description><![CDATA[The e-commerce giant has joined a growing list of companies willing to brave the rain in order to gain access to a deep pool of technology engineers in Seattle.]]></description>
				<content:encoded><![CDATA[<p>EBay has opened up an office in the suburbs of Seattle, where it has aggressive plans to double the number the employees it has there, to 150.</p>
<p><img class="alignright size-medium wp-image-163060" title="ebay-in-seattle" src="http://allthingsd.com/files/2012/01/ebay-in-seattle-380x285.png" alt="" width="380" height="285" />The e-commerce giant (a term typically reserved for Amazon in these woods) is one of the larger examples companies from the Bay Area that are setting up shop here and looking to soak up some of the Northwest&#8217;s rich engineering talent.</p>
<p>Other companies with satellite offices in the Seattle area include Google, Facebook, Zynga and Salesforce.</p>
<p>&#8220;I&#8217;m surprised I ended up at eBay, but the story is compelling,&#8221; said Ken Moss, who was hired in November to be eBay&#8217;s VP of managed marketplaces technology; Moss is GM of the Redmond office.</p>
<p>A long-time Microsoft employee whose claim to fame includes inventing the Pivot table in Excel, Moss more recently co-founded CrowdEye, a start-up focused on search technology and later on stock market prediction.</p>
<p>He said eBay&#8217;s dedication to the region is one of the biggest selling points for recruitment.</p>
<p>Most of the 75 employees that currently work there were hired over the past few months, and a small team has been here for seven years. Among the newbies I met were a number of Microsoft veterans who had been there for 12 to 15 years.</p>
<p>Moss says he will report directly to eBay&#8217;s CTO Mark Carges, which is &#8220;a signal to the whole company that diversified development is for real.&#8221;</p>
<p>&#8220;We are first-class citizens,&#8221; Moss said, referring to sometimes strained relationship between remote workers and a company&#8217;s headquarters.</p>
<p>Eric Brill, VP of eBay&#8217;s research labs, is also based in the Redmond office, and has been working part-time there since joining the company in 2009.</p>
<p>Moss said eBay will be looking to hire a range of technologists, from college graduates to senior leaders, including developers, testers, researchers, data miners and other positions.</p>
<p>While I was at the office on Tuesday, the mountains were peeking out from the clouds and were easy to spot from the floor-to-ceiling windows on the fourth floor. It was easy enough for everyone to have a window seat in the open-floor plan.</p>
<p>Although the employees just moved in on Monday, a sign outside the building already announced eBay&#8217;s presence. Inside, workers were busy putting the final touches on the space to make it feel like eBay. Primary colors of red, blue, yellow and green highlighted the office walls; with a bit of Seattle flair, conference rooms were named after Northwest tribes such as Puyallup and Quinault (and other names that might be difficult for San Jose-based employees to pronounce).</p>
<p>But missing were some of the perks that some recruits expect these day &#8212; no shuttles to and from work or fancy cafeterias, for instance. </p>
<p>In fact, eBay has a long way to go to compare with what Google has done here. Since entering the market seven years ago, Google has hired more than 900 employees, spread across two locations, a spokesperson confirmed.</p>
<p>One office is in Seattle&#8217;s Fremont neighborhood; the other is on the Eastside.</p>
<p>The two offices are geographically divided by Lake Washington, which can be crossed by one of two floating bridges &#8212; or by boat, if you are crafty enough. The traffic bottlenecks make for a horrendously notorious commute, so having two locations that straddle both sides is a huge perk &#8212; like having offices in both San Francisco and San Jose.</p>
<p>Because of Google&#8217;s size here, many of its perks are similar to its Mountain View headquarters, including free meals prepared by chefs, frozen-yogurt bars and other, mostly food-based, luxuries.</p>
<p>In eBay&#8217;s case, the new digs are located deep on the Eastside, a couple of miles past Microsoft in Redmond, and roughly 15 miles from Jeff Bezos&#8217;s empire in downtown Seattle. Recently, Amazon relocated its headquarters to a brand-new campus in South Lake Union, a neighborhood being revitalized by former Microsoft executive Paul Allen.</p>
<p>Other outside companies that have also established sizable tech centers here include Facebook and Zynga. A couple others have gained offices through acquisitions. Electronic Arts, for instance, now has a large office here, after acquiring PopCap; EMC now has big expansion plans here, after purchasing Isilon.</p>
<p>And Geekwire, a Seattle-based technology blog, is good at keeping an ongoing tally, <a href="http://www.geekwire.com/2011/bluetooth-headset-maker-jawbone-raises-49-million-expands-seattle">including recent moves into the area by Jawbone</a> and <a href="http://www.geekwire.com/2011/san-diego-startup-sweetlabs-picks-seattle-engineering-office">SweetLabs</a>, a San Diego-based start-up, based by Intel Capital and Google Ventures. </p>
<p>Two years ago, Facebook opened an office in the heart of downtown Seattle. It plans to move soon to a 27,000-square-foot space that will have room for about 135 employees. The 70 or so engineers in the office today have worked on projects such as video calling, the Facebook iPad app and other big issues, such as security.</p>
<p>Last April, social game maker Zynga <a href="http://allthingsd.com/20110413/zyngas-mark-pincus-amazon-built-shop-we-want-to-build-play/">opened an office in Seattle&#8217;s historic Pioneer Square neighborhood</a>, hoping to absorb some of the game talent here, spawned from Xbox and Nintendo, and cloud-computing knowledge from Amazon. It has 50 employees today, but declined to say how many it planned to hire in the near future.</p>
<p>As with most of these companies, eBay believes it can find a diversity of talent here that can&#8217;t always be easy to hire in the Bay Area.</p>
<p>As a Seattle native, and having covered tech here for the past 12 years, including an eight-year stint at the Seattle Times, I might not be the most unbiased on the subject. But I&#8217;ve seen first-hand the breadth of talent here, from Microsoft, Amazon, Expedia, T-Mobile and many others, including a strong start-up pool. </p>
<p>Despite that, the local tech community often suffers from an inferiority complex when it compares itself with the Bay Area, which is much larger. Still, it seems that Silicon Valley companies are finding a number of excuses to travel north to drink from the area&#8217;s plentiful tech waters.</p>
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		<title>One in 124 Seattleites Uses a Kindle Fire</title>
		<link>http://allthingsd.com/20120105/one-in-124-seattleites-uses-a-kindle-fire/</link>
		<comments>http://allthingsd.com/20120105/one-in-124-seattleites-uses-a-kindle-fire/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 13:01:09 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Jeff Bezos]]></category>
		<category><![CDATA[Jumptap]]></category>
		<category><![CDATA[Kindle Fire]]></category>
		<category><![CDATA[Paran Johar]]></category>
		<category><![CDATA[Seattle]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=160298</guid>
		<description><![CDATA[And  20 percent of them live within a mile of Amazon headquarters.]]></description>
				<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/MobileSTAT_KindleFireMap-640x396.png" alt="" title="MobileSTAT_KindleFireMap" width="640" height="396" class="aligncenter size-large wp-image-160300" /></p>
<p>Evidently, Seattle has a lot of hometown pride in Amazon&#8217;s Kindle Fire. That, or CEO Jeff Bezos has been particularly generous in gifting the low-end tablet to local friends and neighbors.</p>
<p>According to Jumptap&#8217;s November survey of ad requests on its mobile ad network, an estimated one out of every 124 Seattle residents owns a Kindle Fire. That&#8217;s about double the number in San Francisco, where an estimated one in 249 residents has a Fire. And it&#8217;s significantly more than any other major city that Jumptap surveyed (Denver: 1 in 260; Atlanta: 1 in 263; Washington, D.C.: 1 in 292). That said, one in 124 isn&#8217;t as large a number as it sounds. <a href="http://www.seattle.gov/dpd/Research/Population_Demographics/Overview/default.asp">Seattle&#8217;s current population is about 563,374</a>, so one Kindle Fire per 124 residents amounts to only about 4,543 Fires sold there.</p>
<p>Another noteworthy data point: A lot of those Fire-using Seattleites live in close proximity to Amazon. Twenty percent of the Fire traffic Jumptap observed on its network during November originated from within one mile of Amazon headquarters.</p>
<p>Not all that surprising, I suppose. Amazon employs a lot of people in Seattle, and it&#8217;s certainly plausible that a fair number of them might be using the Fire, whether it be for testing or personal use.</p>
<p>In any event, the Fire appears to be doing well in Jumptap&#8217;s assessment. Traffic from the device on its network grew 270 percent in November.</p>
<p>&#8220;The Kindle Fire made a bigger splash than many were expecting,&#8221; Jumptap CMO Paran Johar told <strong>AllThingsD</strong>. &#8220;Its success may cannibalize larger device players like Apple in the future, and we’ll most likely see tablets at lower price points come from those players in the next year.&#8221;</p>
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		<title>Deloitte Scoops Up Ubermind to Create Mobile Apps</title>
		<link>http://allthingsd.com/20120104/deloitte-scoops-up-ubermind-to-create-mobile-apps-practice/</link>
		<comments>http://allthingsd.com/20120104/deloitte-scoops-up-ubermind-to-create-mobile-apps-practice/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 17:26:01 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[mobile apps]]></category>
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		<category><![CDATA[Ubermind]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=159856</guid>
		<description><![CDATA[Deloitte confirmed on Wednesday that it has bought Seattle-based mobile developer Ubermind for an undisclosed price. The consultant said the purchase should help it create new apps for its clients.]]></description>
				<content:encoded><![CDATA[<p>Deloitte <a href="http://www.prnewswire.com/news-releases/deloitte-acquires-ubermind-establishes-lead-in-the-mobile-revolution-136656363.html">confirmed </a>on Wednesday that it has bought Seattle-based mobile developer <a href="http://ubermind.com/">Ubermind</a> for an undisclosed price. The consultant said the purchase should help it create new apps for its clients.</p>
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		<title>HTC Purchase Could Help in Patent Suits</title>
		<link>http://allthingsd.com/20110805/htc-purchase-could-help-in-patent-suits/</link>
		<comments>http://allthingsd.com/20110805/htc-purchase-could-help-in-patent-suits/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:40:20 +0000</pubDate>
		<dc:creator>Paul Mozur</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=106849</guid>
		<description><![CDATA[Smartphone maker HTC Corp. agreed to acquire all of the shares of U.S. mobile Internet applications company Dashwire Inc. for as much as $18.5 million, in a move that could give it more tools in possible future patent litigation against competitors, including Apple Inc.]]></description>
				<content:encoded><![CDATA[<p>Smartphone maker HTC Corp. agreed to acquire all of the shares of U.S. mobile Internet applications company Dashwire Inc. for as much as US$18.5 million, in a move that could give it more tools in possible future patent litigation against competitors, including Apple Inc.</p>
<p>In a statement, HTC said it would purchase Seattle-based Dashwire to strengthen its mobile cloud-based services offering. Cloud services allow users to store data, documents, and photos via the Internet rather than on devices.</p>
<p><a href="http://online.wsj.com/article/SB10001424053111903454504576489803395382400.html">Read the rest of this post on the original site »</a></p>
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		<title>Exclusive: Zynga About to File for IPO</title>
		<link>http://allthingsd.com/20110524/exclusive-zynga-about-to-file-for-ipo/</link>
		<comments>http://allthingsd.com/20110524/exclusive-zynga-about-to-file-for-ipo/#comments</comments>
		<pubDate>Tue, 24 May 2011 22:32:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Web 2.0]]></category>
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		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=77680</guid>
		<description><![CDATA[Zynga is poised to file for its initial public offering, according to sources close to the situation, as early as this week, or next week at the latest.

The San Francisco-based online gaming company's valuation in its last round of funding was $10 billion, but it is likely to price itself higher in an offering, given the recent series of strong IPOs for Internet companies.]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110524/exclusive-zynga-about-to-file-for-ipo/cash2-2/" rel="attachment wp-att-77737"><img src="http://allthingsd.com/files/2011/05/cash2-380x285.gif" alt="" title="cash2" width="380" height="285" class="alignright size-Featured wp-image-77737" /></a></p>
<p>Zynga is poised to file for its initial public offering, according to sources close to the situation. </p>
<p>The filing with the Securities and Exchange Commission could come as early as this week, or next week at the latest.</p>
<p>The move is not entirely unexpected, given how well the recent IPOs of several Internet companies have done recently, including business networking site LinkedIn last week and Russian search giant Yandex today.</p>
<p>Their strong performances show the huge investor appetite for fast-growing and high-profile Web 2.0 firms. Wall Street is also prepping for eventual public offerings from social buying site Groupon and, the big fish, Facebook.</p>
<p>Zynga&#8217;s <a href="http://allthingsd.com/20110506/zynga-document-discloses-major-round-of-financing-in-the-works/">valuation in its last round of funding</a> was $10 billion, but it is likely to price itself higher in an offering. </p>
<p>After all, LinkedIn now has a market valuation of $9 billion, double its pre-IPO price. </p>
<p>Whatever the price, a Zynga IPO is a major coup, especially given how quickly it has morphed into one of the most important forces in online gaming, largely via distribution on the Facebook platform.</p>
<p>The company claims that it has 250 million people actively playing its games every month. Its largest game currently is CityVille, which attracts 90 million monthly users, reports AppData. Its original Poker game still manages to attract 35 million monthly users.</p>
<p>Its early titles, such as FarmVille and Mafia Wars, first vaulted the San Francisco-based company into consumer prominence, and it has recently struck a number of high-profile branding deals with Lady Gaga and the makers of the upcoming animated movie <a href="http://allthingsd.com/20110520/zynga-gets-kung-fud-following-dreamworks-board-addition/">&#8220;Kung Fu Panda 2,&#8221;</a> among others.</p>
<p>That&#8217;s also <a href="http://allthingsd.com/20110214/zynga-revenues-soar-to-850-million-in-2010">meant a solid business</a>. Zynga reportedly generated about $400 million in profit last year on about $850 million in revenue, although sources said the filing will reveal much more robust numbers.</p>
<p>The company has also grown its work force quickly. Last year, Zynga <a href="http://allthingsd.com/20110302/no-ones-buying-nintendos-cautionary-tale-about-mobile-and-social">hired more than 800 people</a> and today has more than 1,500 full-time employees in 13 offices, spanning six countries.</p>
<p>Recently, at the <a href="http://allthingsd.com/20110413/zyngas-mark-pincus-amazon-built-shop-we-want-to-build-play">opening of its new Seattle office</a>, its founder and CEO Mark Pincus&#8211;who has tried to hit the start-up jackpot many times before&#8211;said he had Amazon-sized ambitions for Zynga, referring to that city&#8217;s online retail giant.</p>
<p>Depending on how the offering goes, he might want to think bigger.</p>
<p>Sources said Goldman Sachs will be among the lead bankers in the Zynga offering.</p>
<p>Zynga declined to comment on its IPO plans.</p>
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		<title>Jive Acquires OffiSync, Socializes Microsoft Office and Outlook</title>
		<link>http://allthingsd.com/20110523/jive-acquires-officesync-socializes-microsoft-office-and-outlook/</link>
		<comments>http://allthingsd.com/20110523/jive-acquires-officesync-socializes-microsoft-office-and-outlook/#comments</comments>
		<pubDate>Mon, 23 May 2011 18:04:24 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[GTD Captial]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Jive Software]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Office]]></category>
		<category><![CDATA[Microsoft Outlook]]></category>
		<category><![CDATA[OffiSync]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[Tony Zingale]]></category>
		<category><![CDATA[Vertex]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=76648</guid>
		<description><![CDATA[Social Enterprise software player Jive Software makes its second acquisition in as many months, and aims to make Microsoft Office and Outook more social. So when is the IPO already?]]></description>
				<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110523/jive-acquires-officesync-socializes-microsoft-office-and-outlook/jive_software__use/" rel="attachment wp-att-76658"><img src="http://allthingsd.com/files/2011/05/jive_software__use-380x285.jpg" alt="" title="jive_software__use" width="380" height="285" class="alignright size-Featured wp-image-76658" /></a>Social enterprise software start-up Jive Software is looking a lot less like a start-up by the day. Today it made its third acquisition in 18 months, nabbing <a href="http://www.offisync.com/">OffiSync</a>, the Seattle-based company that makes social extensions for Microsoft Office. </p>
<p>Jive CEO Tony Zingale told me that Jive has been working closely with OfficSync for some time. Office workers spend so much of their time working on documents in Microsoft Word, PowerPoint and Excel that it&#8217;s a logical place to add the kind of collaboration tools that are the cornerstone of what the social enterprise is all about. &#8220;We&#8217;ve built deep integration that brings Jive and Office close together,&#8221; Zingale said. </p>
<p>The next move, Zingale said, which will come in the third quarter of the year, will be to use OffiSync&#8217;s technology to link Jive with that other foundation of office life, Microsoft Outlook. &#8220;Email is the place where so much content is created and stored, it is the collaboration system,&#8221; he said.</p>
<p>Zingale wouldn&#8217;t disclose financial terms of the deal, though he did say that OfficSync is being bought out completely. It was founded by two Israeli brothers, Oudi and Roy Antebi, both Microsoft veterans. Oudi, the CEO, ran marketing campaigns for Microsoft Office and Sharepoint, both in Israel and then at headquarters in Redmond. Roy, the CTO, lead a development team in the Microsoft SQL Server division. </p>
<p>OfficSync is backed by investments from GTD Capital, a Seattle-based venture capital firm, and <a href="http://www.vertexvc.com/">Vertex VC</a>, an Israeli fund.</p>
<p>Its also Jive&#8217;s second acquisition in as many moths. In April it <a href="http://allthingsd.com/20110413/social-enterprise-player-jive-to-acquire-startup-proximal-labs/">acquired Proximal Labs</a> as it was just getting out of the gate itself. And in March it sent a pretty strong signal about its intentions toward going public sooner rather than later when it <a href="http://allthingsd.com/20110330/in-another-pre-ipo-move-jive-software-adds-four-directors-all-with-public-company-experience/">added four directors</a>, all of them with public company experience. </p>
<p>I asked Zingale if last week&#8217;s <a href="http://allthingsd.com/20110519/a-mother-of-a-pop-linkedin-debut-stirs-up-bubble-talk/">IPO by LinkedIn</a> had caused him to consider quickening his pace toward filing an S1 with the SEC. &#8220;Obviously we were very interested observers,&#8221; Zingale said. &#8220;Clearly we&#8217;re very riveted by the benefits of being a public company, but I can&#8217;t say anything specific about our plans.&#8221;</p>
<p>Jive has something important in common with LinkedIn. One of its investors is Sequoia Capital which has invested a combined $27 million, leading a Series A funding round in 2007 and a Series B in 2009. Kleiner Perkins got in on the action leading a <a href="http://allthingsd.com/20100820/jive-ceo-and-kleiner-moneybags-talk-about-socializing-business/">$30 million Series C last year</a>.</p>
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		<title>A Day in the Life of a Salesperson on the Front Lines of the Group-Buying Frenzy</title>
		<link>http://allthingsd.com/20110502/a-day-in-the-life-of-a-sales-person-on-the-front-lines-of-the-group-buying-frenzy/</link>
		<comments>http://allthingsd.com/20110502/a-day-in-the-life-of-a-sales-person-on-the-front-lines-of-the-group-buying-frenzy/#comments</comments>
		<pubDate>Mon, 02 May 2011 10:30:53 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Costco]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[FTD.com]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Harry Jigamian]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Jessica Burrough]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[Matt Greenup]]></category>
		<category><![CDATA[Mike Bitondo]]></category>
		<category><![CDATA[Mitch Spolan]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Re:Public]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales people]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Seattle Post-Intelligencer]]></category>
		<category><![CDATA[spas]]></category>
		<category><![CDATA[The Garage]]></category>
		<category><![CDATA[voucher]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=4335</guid>
		<description><![CDATA[Groupon and LivingSocial have ballooned into major corporations over the past year, hiring thousands of local salespeople who try to convince local merchants into participating in the latest fad: group buying. While other sales positions have been hit hard by the recession, it turns out not every one is losing out. The daily deal phenomenon is creating thousands of new sales opportunities--and the hunt is on for trained workers with the contacts and experience.]]></description>
				<content:encoded><![CDATA[<p>Groupon and LivingSocial have ballooned into major corporations over the past year, hiring thousands of local salespeople who try to convince local merchants into participating in the latest fad: group buying.</p>
<p><img class="alignright size-medium wp-image-4338" title="livingsocial_jessie_harry" src="http://emoney.allthingsd.com/files/2011/04/livingsocial_jessie_harry-275x175.jpg" alt="" width="275" height="175" />While other sales positions have been hit hard by the recession, ranging from newspaper reps to real estate agents, it turns out not every one is losing out.</p>
<p>Fueled by hundreds of millions in capital and real revenues, the daily deal phenomenon is creating thousands of new sales opportunities&#8211;and the competition is heating up for trained workers with the contacts and experience.</p>
<p>Founded in 2007, LivingSocial has 1,350 total employees and Groupon, which has only been around since 2008, has more than 7,000. That&#8217;s not including all of the copycats, which also must hire local representatives in order to be live in a particular market. National providers are also flooding into the space, including well-established companies like Google, Facebook and Yelp.</p>
<p>But these aren&#8217;t the stereotypical door-to-door salesmen with briefcases full of samples. They carry iPads loaded with flashy presentations and are pitching something entirely new.</p>
<p>They are trying to sell local restaurants, spas, and yoga studios on the idea that in exchange for offering a steep discount, new customers will walk in their doors.</p>
<p>The frothy local sales market has been noticeable for Jessie Burrough and Harry Jigamian.</p>
<p>Burrough joined LivingSocial more than a year ago, becoming the company&#8217;s 24th employee after working as a commercial real estate broker for years. She is now responsible for some of the trendiest and most-trafficked neighborhoods in Seattle.</p>
<p>&#8220;It&#8217;s super fun, and it&#8217;s exciting when you believe in what you are selling. I remember thinking, this is a no-brainer, and that it is so easy to sell. I loved the idea,&#8221; she said.</p>
<p>For Jigamian, the decision was also easy, though he&#8217;d never heard of LivingSocial before they approached him.</p>
<p>He was a newspaper sales rep for the online-only Seattle Post-Intelligencer. He now oversees LivingSocial&#8217;s local sales office as general manager. &#8220;I did not know what LivingSocial was, but I knew that online was where everything was going. Now the only two questions are, &#8216;Where does it go from here, and how high does it go?&#8217; It was all too much to say no to.&#8221;</p>
<p>If you aren&#8217;t familiar, companies like LivingSocial and its larger competitor, Groupon, offer a voucher for a steep discount, usually amounting to 50 percent off. Customers pay upfront for the coupon. Half of that revenue goes to LivingSocial, and the other half goes to the advertiser, who will end up making 25 percent on the overall transaction.</p>
<p>Normally, deals aren&#8217;t valid until a certain number are sold, sort of like buying bulk at Costco. That&#8217;s where the &#8220;group-buying&#8221; term comes from.</p>
<p>While it&#8217;s a large chunk to swallow, the daily deal companies want merchants to look at it as akin to placing an ad in the newspaper&#8211;except instead of hoping people see the ad and come into your establishment, you will know exactly how many people paid for one and how many redeem it.</p>
<p>Mostly, the focus has been on local commerce; increasingly, it&#8217;s expanding into national brands and advertisers, opening the door to nationally-focused sales people as well. (<a href="http://emoney.allthingsd.com/?p=5014">In a separate post today</a>, I wrote about LivingSocial&#8217;s latest nationwide promotion on flowers for FTD.com after its prior offer on Groupon failed.)</p>
<p>Mitch Spolan, SVP National Sales for LivingSocial, said he decided to leave his job at Yahoo and join LivingSocial because, with group buying, &#8220;there&#8217;s no modeling and no guessing. You know when someone buys a voucher that they are fundamentally buying a ticket to come in and see that store.&#8221; As Spolan helps to build out LivingSocial&#8217;s national sales team, he says the concept makes it easy to recruit. &#8220;The sales people understand that. There&#8217;s such a desire to be in this space.&#8221;</p>
<p>Still, closing a sale can be difficult on the national or local level.</p>
<p>Some merchants have been burned after selling thousands of vouchers, and then losing money on every customer who walks in the door. For a small retailer with low margins, it can run them out of business.</p>
<p>Here&#8217;s a look at a day in the life of Burrough and Jigamian as they make two sales calls, and a video in which they explain how they got into the business.</p>
<p><em><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=327BD103-357E-4EFA-A6D2-1CC5A9F61DB8&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={327BD103-357E-4EFA-A6D2-1CC5A9F61DB8}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></em></p>
<p><img class="alignright size-medium wp-image-4337" title="republic_bar" src="http://emoney.allthingsd.com/files/2011/04/republic_bar-275x157.jpg" alt="" width="275" height="157" />The first stop was at a restaurant called Re:Public, located in the hip new South Lake Union neighborhood that is being revitalized by Microsoft Millionarie Paul Allen, but has been slow to take off. Their second stop was at the Garage, a warehouse on Seattle&#8217;s alternative Capitol Hill, which has been converted into an over-21 pool hall and bowling alley.</p>
<p><img class="alignright size-full wp-image-4336" title="Thegarage_pool" src="http://emoney.allthingsd.com/files/2011/04/Thegarage_pool.gif" alt="" width="232" height="154" />Re:public, which is not yet a year old, has never done a daily deal before, but the Garage was a veteran of the process, having participated in a LivingSocial voucher a year ago and experimenting with a handful of smaller competitors since. It has not worked with Groupon.</p>
<p><strong>Re:Public</strong></p>
<p>On an early afternoon, before the happy-hour crowds start to filter into the bar and restaurant that serves upscale dishes like grilled octopus and oxtail ragu, Burrough and Jigamian make an appointment to see co-owner Matt Greenup.</p>
<p>To get the conversation rolling, Burrough tries to get to know him by asking about the business.</p>
<p>Greenup explains that they were one of the first restaurants in an unestablished neighborhood. They opened before the streetcar ran from the downtown core and before Amazon.com relocated thousands of workers to new buildings nearby. It&#8217;s been hard, but they&#8217;ve also done a good job at filling its 115 seats in the early evening and on weekends. But not late at night when the vibe goes from upbeat to lowkey.</p>
<p>Enough about Re:Public. Now, Burrough introduces LivingSocial to Greenup.</p>
<p>On her iPad, she breezes through a presentation, moving from one slide to the next with the swipe of a finger. She keeps it light by joking that next she&#8217;ll be performing an interpretive dance routine. It&#8217;s a joke that makes this more of a friendly situation than a business meeting.</p>
<p>Some of the highlights:</p>
<ul>
<li>We have 10-plus million subscribers.</li>
<li>We have 200,000 subscribers in Seattle.</li>
<li>Our subscribers are between the ages of 20 and 40 with extra money to spend.</li>
<li>You get a check from us in addition to 24 hours of exposure on our site.</li>
<li>You get great social media exposure through our &#8220;me plus three&#8221; offer, which encourages people to share a deal with others.</li>
</ul>
<p>But Greenup has concerns.</p>
<p>Re:Public has stayed away from discounts because their food is one of their highest costs. &#8221;It&#8217;s a financial decision for us as to whether we want to cut into our profits,&#8221; he said. &#8220;If five tables are getting 75 percent off, that&#8217;s a big difference in return.&#8221;</p>
<p>To resolve those fears, Burrough has solutions.</p>
<p>She said they could make dinner reservations mandatory to ensure that a large number of LivingSocial participants came in on the same night. The description could also encourage users to come late at night to fill empty tables.</p>
<p>Jigamian adds: &#8220;You are already offering discounts at happy hour.&#8221;</p>
<p>But the pressure stops there.</p>
<p>Burrough offers to keep in touch and to send some ideas to him over email.</p>
<p><strong>The Garage</strong></p>
<p>Now a hardened veteran of the process, owner Mike Bitondo was way beyond needing a flashy iPad presentation, and knew exactly what questions to ask.</p>
<p>Burrough acted as if they were friends who were catching up for the first time in awhile, and she had a lot to update him on with what&#8217;s changed over the past year at LivingSocial.</p>
<p>&#8220;We are better at managing the online redemption online,&#8221; she said.</p>
<p>Relieved to hear it, Bitondo said: &#8220;I&#8217;m sure that was the number one thing people asked for.&#8221; If only you could go back in time, he said, so that his 70 employees spread across six different bars wouldn&#8217;t have to continue manually checking off some of the 1,200 vouchers that still haven&#8217;t been redeemed.</p>
<p>&#8220;Only if you have a DeLorean,&#8221; she said with dead-pan humor.</p>
<p>Back to the future, she quickly adds that they do have smartphone apps, and secret shoppers who will report back on their experiences of being a patron. They also have free advice on how to update their Facebook page, or will even shoot a video for some of their best clients.</p>
<p>Overwhelmed by copycats calling him, Bitondo goes on a bit of a rant:</p>
<p>He&#8217;s heard from sites focused on families to ones that focus on giving back a percentage of the profits to good causes. The phone calls are nearly daily. &#8220;My big turn-off is that these people think they are geniuses, and that they have this really good idea. But in reality they want to take a large commission for sending out a mass email. It&#8217;s a transparent concept and they pretend to have this big facade about how great it is.&#8221;</p>
<p>Having said that, he&#8217;s willing to consider doing another deal in the slow season with someone he&#8217;s already dealt with. &#8221;I have 40,000 square feet. It&#8217;s hard to fill a 1,200-person venue every day.&#8221;</p>
<p>He can only guess how many will sell this time now that LivingSocial is far less obscure. &#8220;I&#8217;m scared to think how much we might do this time,&#8221; he said.</p>
<p><em>For nearly a full day&#8217;s work, Burrough left empty-handed, but convinced that both would participate. The last we checked, she was still in discussions with Re:Public and The Garage with paperwork nearly completed for at least one of them.</em></p>
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