Second Life Founder Tries Bringing Aspects of the Virtual World to Real Life

Coffee & Power, started by the founder of Second Life, launches an online marketplace that allows people to buy and sell small tasks — or to meet in person at a company-owned cafe in San Francisco.
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You Can Lead a Virtual Horse to Water, But You Might Get Sued Along the Way

A palomino mare named Star grazes on Debbie DeLouise’s clover meadow, hanging out at a salt lick there and frolicking with her foal Holly. But a legal dispute may imperil their pastoral bliss: It threatens to close the only store where Ms. DeLouise can buy food for Star and Holly.

A Sneak Peek at Zynga’s IPO: How to Turn Virtual Goods Into Real Money

With Zynga’s IPO filing likely to hit any day now, the question is: What will it tell us? The Facebook game developer will be the first major U.S. company supported primarily by the sale of virtual goods to go public. Just how might that work? Hard to say.
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Sococo Offers A Virtual View for Office Workers

Technology is helpful at work. But sometimes the best thing is to just stand up and peer over your cubicle to see who’s at their desk, who’s on the phone and who’s in a meeting. Sococo tries to simulate that experience–even for people who aren’t in the same office.

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Fraudsters Like Virtual Goods

Sales of digital goods such as virtual objects and currency used in online games are taking off with consumers. Unfortunately for their vendors, they are increasingly popular with cyber criminals, too. Merchants that sell digital goods lost 1.9 percent of all revenue to fraud in 2009, compared with a 1.1 percent fraud rate for companies that sell physical goods online, according to CyberSource Corp., which processes credit cards for online merchants.

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Another Surprise at Second Life Creator; Founder is CEO Again

Earlier this month, the San Francisco company that manages the online community Second Life announced a restructuring that trimmed 30 percent of its workforce. Linden Lab Chief Executive Mark Kingdon, however, said things were going well. Now he is out.

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Q&A: A Real Study of Virtual Worlds

Students of Ulrike Schultze might know her better by her Second Life avatar, Uskla. That’s because the Southern Methodist University Cox School of Business professor utilizes the online game to connect to her students in an unusual way.

Will Nexus One Be a Hit? Maybe. But Not Every Google Launch Lands Well.

Google has big plans to reinvent the mobile business, introducing its Nexus One smartphone yesterday. But the search giant has shaken up other industries before (ask any newspaper publisher). The flip side: While Google does launch lots of stuff, many of its products are now on the shelf with other dusty tech curios. Our latest slideshow illustrates this topic.
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Linden Bets on the Desire for Virtual Things

Virtual worlds have had some real problems. Google, for instance, recently shut down an animated environment called Lively only five months after it was announced. And Linden Lab, whose Second Life online community was once front-page news, has neither reached many mainstream consumers nor created an important meeting place for corporate users.

Take Me Away From All These … Layoffs

MySpace: The Musical

Dancing With the Avatars?

ABC Island, a Sandals for Vandals