Self Promotion

Welcome to NetworkEffect!

Liz Gannes in Social on November 8, 2010 at 12:06 am PT

Hi there, I’m Liz Gannes. My beat at All Things D is All Things Social, and you’ll be able to find my stories under the heading NetworkEffect, named after the idea that a community of users makes a service valuable for everyone who joins.

Tell Me Again How Twitter Is a Premier Source of Breaking News?

John Paczkowski in Social on August 17, 2009 at 8:59 am PT

According to a recent study by Nielsen Online, Twitter’s audience-retention rate is currently about 40 percent. Which means that about 60 percent of U.S. Twitter users end up abandoning the service after a month. Why is Twitter struggling with low retention rates? Perhaps, because so many tweets are utter nonsense.