2 posts and columns on SelfServe

Facebook Status: John Is Friending Products

in Social on November 7, 2007 at 11:00 am PT

MySpace–a Place for Behavioral Targeting

in Social on November 7, 2007 at 5:15 am PT

Facebook wasn’t the only social-networking site to introduce “a new way of advertising” this week. MySpace did as well. The News Corp.-owned social-networking site announced SelfServe–an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic and user-interest data. Using SelfServe, American Express, for example, might aim ads [...]