sellers

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Peter Kafka in Media on February 1, 2010 at 3:45 am PT

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007 within the next two weeks. But only in the most cautious of tests: Microsoft will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year.

Peter Kafka in Media on October 28, 2009 at 3:01 am PT

Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it. This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.

Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

Peter Kafka in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.

AOL: More Org Chart Shuffles Coming; So Are Ad Dollars. But Mum on Microsoft.

Peter Kafka in Media on September 21, 2009 at 8:15 am PT

CEO Tim Armstrong says he’s still overhauling the Internet company in advance of its spinoff from Time Warner, but he has hopeful noises to make about ad sales. He has nothing, however, to say about chats with Microsoft.

Here Comes the Google Ad Exchange

Peter Kafka in Media on September 15, 2009 at 3:00 am PT

Google is about to flip the switch on its long-awaited Ad Exchange. The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.

One More Googler Gone: DoubleClick Ad Exchange Boss Michael Rubenstein

Peter Kafka in Media on September 9, 2009 at 3:00 am PT

Google employs about 20,000 people, and I don’t expect to write a story every time one leaves. That said, here’s another one: Michael Rubenstein, who ran DoubleClick’s Ad Exchange unit and who was overseeing the same project after Google bought his old employer, has left “to pursue another opportunity.”

SharesPost Ramps Up

Pui-Wing Tam, Reporter, The Wall Street Journal in News on September 3, 2009 at 4:34 pm PT

The race to become a top marketplace for private-company shares is heating up. SharesPost, an online marketplace for private stock that launched in June, said it will collaborate with Chicago-based financial firm Advanced Equities Financial so that buyers and sellers of private stock can have access to Advanced Equities’ crew of brokers.

EBay Seller Changes: New Buyer Dispute Process, Same Old Fees

Geoffrey A. Fowler, Reporter, The Wall Street Journal in News on April 14, 2009 at 4:10 pm PT

EBay unveiled some long-promised changes to its e-commerce site on Tuesday. Some of the most vocal eBay sellers are giving the changes tepid applause–but still complain eBay isn’t addressing a more fundamental problem for buyers with the fees it charges.