Perusing AOL’s leaked damn-the-journalism-full-speed-ahead business plan, BoomTown was a little late to the Microsoft Bing event this morning called “Farsight: Beyond the Search Box.”

But things had certainly been cooking with gas when I walked into the meeting room at the University of San Francisco, which the organizers had decked out in white nubby rugs, white pleather couches and those white egg-shaped chairs found only in 1970s decor.

Schweeet!

First up was well-known investor and entrepreneur Peter Thiel, poo-poohing Microsoft’s prospects of ever making money in search.

“It’s difficult to produce a new search company,” said Thiel, noting that even with a growing market share it’s curtains for Bing, given the huge fixed costs. “As far as I can tell, it’s still not breaking even.”

Ouch!

By the way, Thiel sold semantic search engine Powerset to Microsoft for upward of $100 million in 2008 to help it, you know, get ahead in search.

Way to insult your money-bearing hosts!

Then, moderator Vivek Wadhwa harangued the panelists from Google, Microsoft and Blekko in the session “Who Will Win the Spam Wars?”

And they say I’m a snarky moderator! Wadhwa is snarktastic!

Wadhwa did not like any of it–not crappy content sites that sully Web search, not the efforts the companies were making to fix things, not the vision the trio had of the future.

And, by the way, Microsoft was not ever going to make money off all the company’s efforts.

Way to insult your hosts! I like this event!

Of course, what everyone was interested in was a smackdown between Google and Microsoft, given that the search giant accused the software giant of stealing its results today.

In an excellent, if exhaustive, post by Search Engine Land’s Danny Sullivan, Google said Bing was cheating by lifting its search results, which Google said it had proved via a “honeypot” sting operation.

“I’ve spent my career in pursuit of a good search engine,” Google’s Amit Singhal told Search Engine Land. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.”

The very presence of the word “honeypot” in any story about search algorithms is superb, in my book, even though this “controversy” is pretty much a he-said-he-said geek-off.

Google’s Matt Cutts kept up the cheater pressure at the Bing event, in a short debate with Microsoft’s Harry Shum, who was not having any of it.

“It’s not like we actually copy anything,” he said.

Translation: Actually, we do borrow, just like Facebook’s Mark Zuckerberg did to the Winklevii, resulting in a social networking behemoth that will soon take over all search and make this whole debate moot.

Microsoft is rubber, Google is glue. And Facebook, which was not present at the search event, is the real sticky honeypot.

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another acquisition.

This time, it’s a site called Foodbuzz.

According to the site, which calls itself a “food blog community,” it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Foodbuzz has raised $1.75 million in funding.
FM declined to give any financial details of what it paid for the San Francisco-based start-up.

FM bought community platform BigTent earlier this month, as it seeks to create large networks of niche content to better sell premium advertising.

In an interview with BoomTown after the BigTent acquisition, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Battelle also said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

Here is the official press release from FM:

Federated Media Publishing Acquires Foodbuzz

Combination creates the largest and best collection of independent food bloggers

SAN FRANCISCO–Federated Media Publishing (FM), a media company that powers the best of the independent web, today announced the acquisition of Foodbuzz, the leading online food property.

Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.

“There’s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,” said Deanna Brown, President and Chief Operating Officer of FM. “Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.”

“When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit,” said Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM. “The sales teams, product mixes and great bloggers from both FM and FoodBuzz belong together, and we can’t wait to put this new offering in front of the best brands.”

FM’s purchase of Foodbuzz comes on the heels of three other significant transactions:

• The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.

• The acquisition of semantic-search technology from TextDigger.

• A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.

Today Gravity is unveiling its plans to be an information filtering service. The idea is to combine social and semantic understanding of users to identify content they are likely to be interested in.

The Santa Monica, Calif.-based company is demoing this idea as a personalized newspaper app called The Orbit (to be released soon). The Orbit takes a user’s Twitter account and computes the topics a person is interested in and the network she is connected to. For any one Web page, Gravity might look at how recent it is, how popular it is, how relevant it is to a person’s interest and how many of that person’s friends have shared it.

Eventually, said Gravity CEO Amit Kapur, the company wants to offer personalization services to publisher sites. So when I go to the New York Times with Gravity enabled, for example, I would be able to get a view of the site’s content that’s weighted to what I am likely to be interested in.

I think that’s an awesome idea (though I do appreciate the roles of editorial curation and serendipity in bringing me my news). This is similar to what Facebook is trying to do with its controversial Instant Personalization product, where a user logged in to Facebook arrives at a new site that already knows who his friends are.

The problem is, what Gravity is setting out to do–both the natural-language processing and computational side, and the nitty-gritty of integrating into other peoples’ Web sites–is really freaking hard. And, no offense guys, but the Gravity team’s big experience to date was working at Myspace–not exactly a pinnacle of technical achievement.

When the company briefed me on what it was doing, it prepared a poster-size personal interest graph based on analysis of my Twitter account (that’s it at the top of the post; click to enlarge). Well shucks, guys–it seems to be just a bunch of words and topics I’ve mentioned in Tweets over the last few years, connected by lines. Doesn’t really convince me that you understand that much about me and what I want to read.

Still, Gravity has quite a bit going for it: A good idea, and $10 million from top investors at Redpoint Ventures and August Capital, plus advising by machine learning and computational linguistics professors at Stanford and UC Berkeley.

Federated Media, the San Francisco-based advertising and publishing network, has acquired BigTent, a platform hosting more than 15,000 communities, mostly made up of parenting groups, especially moms.

Financial terms of the deal with BigTent, also located in San Francisco, were not disclosed.

BigTent has raised $5 million in venture funding from Menlo Ventures and Mohr Davidow Ventures.

In an interview earlier today, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Along with leveraging BigTent’s members by linking top brands with the parenting community, the platform could be used by publishers to reach their bases.

This is the second acquisition for FM within several months. In August, it acquired semantic search start-up TextDigger, a platform that allows content owners to include semantic indexing in search.

Battelle said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

“People might look at us as a school of fish, but suddenly realize we are a shark,” said Battelle. “We want to create meaningful interactions on the independent Web.”

The shark metaphor scares me a bit, but it will be interesting to see what FM chomps up next.

Here is the official press release from FM:

Federated Media Publishing Acquires BigTent Platform for Groups

SAN FRANCISCO –Federated Media Publishing (FM), a next-generation media company, today announced the acquisition of BigTent, the leading platform for trusted parenting groups.

More than 8 million parents engage deeply with FM authors, the best independent voices on the Web. Millions more rely on BigTent to stay connected with local school, community and shared-interest groups.

“The combination of our two audiences gives marketers a powerful new way to reach the most valuable consumers online,” said Deanna Brown, President and Chief Operating Officer of FM. “Moms are busy, so they’re picky about where they spend their online time. They read high-quality writing from the best bloggers and they engage with each other in the most useful communities.”

BigTent’s thousands of groups continue to function as they always have, with the same great customer service, and the platform continues to welcome new groups. Each group has its own private, secure social networking environment and a set of tools that save precious time and enrich communities.

“BigTent groups are the social fabric of their communities, and we’re thrilled by the new and better ways we’ll now be able to serve them,” said Laney Whitcanack, the co-founder of BigTent, who is now Chief Community Officer at FM. “With FM, we have a partner who values their voice and is committed to their ongoing support and growth. Working together, we’ll continue to build authentic and meaningful opportunities for major brands to engage with these trusted groups.”

The purchase of BigTent follows FM’s recent expansion of its ability to reach parents online through a partnership with the Clever Girls Collective and the increase in its technical capabilities with the acquisition of semantic-search technology from TextDigger.

With Google in the market for pretty much, well, everything, in the Web 2.0 space of late–using its fat stock price and copious cash reserves–it stands to reason that Microsoft would be in the same market too.

But multiple sources close to the situation said the software giant was caught short when Google (GOOG) grabbed mobile advertising start-up AdMob recently with a massive $750 million acquisition price.

Microsoft (MSFT) execs were similarly surprised when news emerged late last week that the search giant was offering more than $500 million for local search site Yelp, and were scrambling to figure out the best response, because both their MSN portal and their new Bing search service have been prominently emphasizing local recently.

That Google-Yelp deal seems to have gone off the rails for now.

Interestingly, Yelp insiders, several sources said, had considered Microsoft the only realistic spoiler–with both an interest in and the means for making such a play–even as they have openly scoffed at the idea of ever selling to Microsoft over the hipper and more copacetic Google.

In any case, maybe Microsoft will rise to the occasion now, taking advantage of the Silicon Valley-style breakdown between Google and Yelp.

But if the company’s recent history is any guide, it could just sit with a similarly large pile of cash on the sidelines, mulling its options.

It has certainly been a long mull for Microsoft, with no major acquisition in the digital space since the summer of 2008, when it bought Greenfield Online, an online market research and survey firm, for $486 million, as well as paying $100 million for the semantic search engine Powerset.

Microsoft also paid an undisclosed amount for a small interactive online gaming company called BigPark in May.

Of course, there was the little matter of that famously failed $44 billion bid for Yahoo (YHOO) that might have made it a bit wary, which was preceded by its $240 million investment in Facebook in the fall of 2007 at a $15 billion valuation.

But for the most part, Microsoft has been focusing on making its own product more innovative and competitive recently, especially with its laudable effort with Bing, which has seen small but promising results.

What’s most certain is that if Google keeps up its acquisition spree, there is certain to be a faceoff in Washington, D.C., with Microsoft more likely to try to quash Google’s recent series of aggressive moves by making a regulatory stink.

The company did so rather effectively after Google bought DoubleClick, delaying the closing of the deal significantly and engendering the ire of top Google execs, who have not forgotten Microsoft’s sharp-elbowed effort.

They might not have to forget it, because it appears that it’s not going to stop, according to some who have been briefed on Microsoft’s thinking.

“The notion being put forth is that Google is bidding an ‘antitrust’ premium on these properties, outbidding everyone else, so Microsoft is the only other possibility,” said one source. “There’s no doubt Microsoft will argue that if Google wins at this game, it should face significant regulatory hurdles.”

That kind of government review is what has already happened with AdMob.

And with Google in the crosshairs of publishers over a variety of content issues–with Microsoft putting itself out as a white knight to some media giants–expect more of the same going forward.

In other words, if you don’t bid, you block.

Many would-be augurs have been trying to pinpoint the moment the artificial intelligence overlord known as Skynet gets it start: Some may one day point to the launch of Siri. Siri is a virtual personal assistant for your iPhone or computer, with a pedigree: It originated at the Stanford Research Institute and was spun out as an AI project financed by DARPA. Now, as an alternative to search, Siri is supposed to carry out tasks like finding your next flight out or ordering a pizza by crawling the Web and conversing with the user, processing requests, responding and learning from the interaction. It will do this via a combination of technologies, including speech recognition, natural language processing and semantic Web search.

Demo Highlights

Live Blog

• Siri CEO Dag Kittlaus comes out. He introduces himself and the product. It’s been many years of work in the making, he says.
• Siri is about making interactions between the Web and user much simpler. It is focusing on mobile first. He shows the interface on an iPhone with both a Google screen and Siri screen side by side. Dag types in a flight query to both.
• Siri figures out what you mean. Dag asks it a question, compares the results between Siri and Google (GOOG). Walt: Google is terrible! Dag: It gets really interesting when you ask it do a service. Walt: Can’t Bing do this?
• It can take actions on your behalf too. For instance, “Il Forniao [Italian restaurant] reservations tonight for 3 at 5pm.” Siri takes your information and pulls up the reservation function for the restaurant.
• Siri is sort of a giant mashup of services, Dag says.
• It’s “Carol Bartz,” not “Sheryl Bartz,” Dag. Now let’s try asking for a movie. Siri returns the closest location and time for “Angels and Demons.” Siri has an API.
• “Get red sox yankees tickets in boston”–this is one for Walt, says Dag. $1,649–the price is wrong? But Siri delivers. Shows a map of the stadium and seats/tickets.
• Walt: so Google is constantly stupid, we see that now. But is it only good for certain services? How about ballet? Dag: It learns, we break it out into various areas of expertise. Right now, for instance, it doesn’t do TV listings. Siri has a Q&A function. Dag asks a question to the True Knowledge Web service. Kara: Ask it “How old is Kara?” Siri’s answer: “Dag, it’s not polite to ask about women’s ages.” It’s arguably broken Asimov’s Second Law already. Someone get John Connor, just in case.
• Now Dag is demoing on the Apple (AAPL) iPhone, speaking into the phone. Voice recognition is pretty good. He tells it: “Find a plumber near my house.” Siri pulls up a list of nearby plumbers. Kara: Do you have to have a voice like yours for it to work? Dag: It gets pretty good, it learns. Kara: I like.
• Walt: Will it be in the App Store? Dag: This summer, and it will be a free app. Walt: Revenue stream? Dag: Tie-ins with the other platforms, i.e., OpenTable. We’ll start with mobile and then build it out.
• Walt and Kara: Thanks; that was really cool.

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]]> http://allthingsd.com/20090528/d7-tech-demo-siri/feed/ 0 http://allthingsd.com/20080910/the-entire-d6-demo-of-evri/ http://allthingsd.com/20080910/the-entire-d6-demo-of-evri/#comments Wed, 10 Sep 2008 18:16:17 +0000 Kara Swisher http://kara.allthingsd.com/?p=3571 We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Unfortunately, due to issues too complicated to go into, we have to post all the D6 interviews in several 15-minute parts (I know, I know).

But–as many readers have requested–they will all be available in their entirety in this column.

In the less contentious spirit of DEMOfall and TechCrunch50, two demo conferences taking place simultaneously this week, we’re happy to bring you all the demos we had onstage at D6.

Next up is evri, the semantic Web guide start-up, which is backed by billionaire techie Paul Allen.

There are two videos showing the whole demo below.

In the first one, evri Founder Neil Roseman talks about the application that graphs the Web via grammatical information. He uses it to discover info about and people related to Sen. Barack Obama, for example, which is done in a “horizontal” manner. He somehow ends up at “Sex and the City” star Sarah Jessica Parker.

In the second, Roseman finds content about Walt Mossberg and me, as well as celebrity Rachael Ray, and talks about the business plan and inspiration for evri.

[ See post to watch video ]

]]> http://allthingsd.com/20080910/the-entire-d6-demo-of-evri/feed/ 0 http://allthingsd.com/20080701/msft-powerset/ http://allthingsd.com/20080701/msft-powerset/#comments Tue, 01 Jul 2008 22:05:55 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=2665 Jerry Yang and Co. say Microsoft (MSFT) was never committed to a whole-company acquisition of Yahoo (YHOO). But if that’s the case, why is it that Microsoft seems entirely committed to a whole-company acquisition of another search company–Powerset?

This afternoon, Microsoft said it will acquire the search start-up for a sum believed to be more than $100 million.

Coming as it does in the aftermath of Microsoft’s failed effort to buy Yahoo, the acquisition is an interesting one. Powerset is no Yahoo. That said, it’s in some ways better.

Powerset specializes in so-called “natural language” search, which is meant to understand the intent and meaning behind the words in search queries–so that, for example, a search engine could understand the difference between a search for “yahoo” the exclamation, and “Yahoo” the search company Microsoft didn’t buy. Powerset searches the Web–well, at this point, just Wikipedia–semantically. And that’s a handy skill to have when your competing with Google (GOOG), which isn’t yet able to search the Web in that way.

Said Harvard Business School professor Andrei Hagiu, “Microsoft’s acquisition of Powerset makes perfect sense and is probably the best shot at a disruptive technology that might allow it to leapfrog Google.”

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