News Byte

Sites That Help Their Users Tweet Are More Likely to Get Tweeted

Web pages that include Twitter share buttons and links are seven times more likely to be mentioned in tweets, according to a new study by SEO firm BrightEdge. Yet 57.5 percent of the top 10,000 Web sites do not include Twitter buttons, BrightEdge found. Granted, Web sites that have highly shareable content, like publications, probably are more likely to have figured out this whole tweet button thing than those that don’t.

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The Web Is Shrinking. Now What?

We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive. But what’s happening to the rest of the Web?

Exclusive: Yahoo Nabs Jai Singh From AOL's HuffPo as Editor-in-Chief

According to sources close to the situation, Yahoo has grabbed one of Huffington Post’s top editors, Jai Singh, to become its editor-in chief. Before moving to the HuffPo as managing editor in 2009, which is now the key content unit of AOL, Singh ran CNET.
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Ahead of Earnings Next Week, Demand Media Shares Drastic Dip Due to Googley Panda-Monium

April showers bring…well, a bad month for the still-young stock of online content maker Demand Media. After a successful IPO in January, shares of the Santa Monica, Calif., company have only seen gloomy weather after algorithm changes at Google–with the seemingly dulcet code name of “Panda” and designed to weed out poorly made content–started to impact some of its traffic.

SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC

Jim Bankoff, the fomer AOL exec responsible for buying Engadget for the Internet portal, has grabbed eight staffers who had recently left the huge tech site amid tensions, in order to start a new gadget property for his SB Nation sports and news platform. The site–which is still unnamed and will be run by outgoing Engadget Editor-in-Chief Josh Topolsky–will debut sometime in the fall. Meanwhile, AOL has zeroed in on a new leader to replace Topolsky.

With David Eun Departure, "The AOL Way" Makes Way for the Arianna Way

Despite all the polite throat-clearing in the various internal memos coming out of AOL today, with a rejiggering of its content management–including the ousting of Media and Studios President David Eun–what really happened was what sources said will be an about-face from a recent strategy of how to run its media business. That is likely to begin with the hip-checking of “The AOL Way,” which many sources tell BoomTown was Eun’s brainchild, once the $315 million acquisition of the Huffington Post is completed.

Arianna Huffington on Her New AOL Job: "I Want to Stay Here Forever"

“I want this to be the last act of my life,” says AOL’s new content boss. CEO Tim Armstrong’s translation: It’s a “multiyear contract”

Perfect Market Raises Another $9 Million to Help Papers Sell Old News

Perfect Market doesn’t promise to save the newspaper business. But the company says it can help papers wring more money out of the stuff they’re already making.

Top Docs on Scribd in 2010: Prop 8, P ? NP, GOP Pledge

A gay-marriage court ruling, a buzz-worthy computer science proof, a political platform and some macaroni-and-cheese recipes were the most shared documents on Scribd in 2010.

Google's New Search Won't Boost Revenues in an Instant

Google’s Instant is very fast, but the digerati are almost as quick: They’ve immediately started debating what, exactly, the new search feature is going to murder. But J.P. Morgan reminds us that, homicide aside, Google Instant won’t have an immediate impact on the company’s own revenues and costs.

Is Google Making Us Stupid? … Obviously.