46 posts and columns on SEO
Swiftype Raises $1.7M for Smarter Site Search
Swiftype helps sites dynamically update and rerank their own content in search results.Voices
Beyond Price: Comparison Shopping 2.0 Is About Customer Experience
Today’s consumers have figured out that their time is now worth more than potential savings they might find through price comparisons. They need a more compelling reason to venture off of Amazon.Voices
Facebook Is the Google of Mobile
Facebook is positioning itself to do to mobile what Google did to search.We Are All Huffington Post Now
Hey, what time do the Oscars start, anyway?Voices
YouTube to Power New Media Businesses of the Future? Maybe.
YouTube is engaging in many efforts to re-invent itself as a destination for premium content.Venture-Backed Commerce Sites Banking on TV Ads to Lure Big Audiences
Slightly ahead of the holidays, several online retailers have announced TV commercials, including One Kings Lane, Fab.com, OpenSky, Gilt Groupe and Wayfair.How to Boost Your Facebook Traffic: Tips and Tricks From Wetpaint
Ben Elowitz fueled an entertainment site with Facebook friends. He shares some of his playbook here.Voices
The New New Web: Ask Not Who Needs It, Ask Who Wants It
The Internet has evolved from being a need-driven utility medium with only a handful of winners to a discovery-driven entertainment medium with room for multiple winners.News Byte
Sites That Help Their Users Tweet Are More Likely to Get Tweeted
Web pages that include Twitter share buttons and links are seven times more likely to be mentioned in tweets, according to a new study by SEO firm BrightEdge. Yet 57.5 percent of the top 10,000 Web sites do not include Twitter buttons, BrightEdge found. Granted, Web sites that have highly shareable content, like publications, probably are more likely to have figured out this whole tweet button thing than those that don’t.Voices