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	<title>AllThingsD &#187; Shakespeare</title>
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		<title>BoomTown Reimagines &quot;Hamlet&quot; Soliloquy for Foursquare&#039;s Crowley</title>
		<link>http://allthingsd.com/20100419/boomtown-reimagines-hamlet-soliloquy-for-foursquare-founder-crowley-as-yahoo-deal-stays-alive/</link>
		<comments>http://allthingsd.com/20100419/boomtown-reimagines-hamlet-soliloquy-for-foursquare-founder-crowley-as-yahoo-deal-stays-alive/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:49:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27068</guid>
		<description><![CDATA[Much to the chagrin of valuation-hyping Silicon Valley VCs, Yahoo has still stayed in the running to acquire Foursquare, the hot social geolocation start-up, much longer than expected.

So far, it's been turned down flat, but turnabout could be fair play.

It is apparently all in the hands of New York Web hipster and Foursquare CEO Dennis Crowley now, whom one player said was doing "a very deft Hamlet act."

Could BoomTown resist a rewrite of Shakespeare? I could not!]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/hamlet-and-friend1-223x300.jpg" alt="" title="hamlet-and-friend1" width="223" height="300" class="alignright size-medium wp-image-27075" /></p>
<p>Much to the chagrin of valuation-hyping Silicon Valley VCs, Yahoo is still in the running to acquire Foursquare, the hot social geolocation start-up, much longer than expected.</p>
<p>Foursquare&#8217;s board met last week about the possible acquisition deal. But, so far, it&#8217;s turned it down flat.</p>
<p>Nonetheless, (YHOO) is still interested, sources said.</p>
<p>Yahoo declined to comment, and I have an email into Foursquare, which has yet to respond.</p>
<p>But sources close to the situation said that Foursquare CEO Dennis Crowley is holding his cards very close to the vest about <a href="http://kara.allthingsd.com/20100416/can-yahoo-nab-foursquare-for-125-million-or-will-vcs-prevail-the-race-for-the-hot-mobile-start-up-nears-its-end/">whether Foursquare will reconsider the offer</a>&#8211;which could reportedly go up to $125 million to $150 million in cash&#8211;from the Internet giant.</p>
<p>Crowley&#8217;s alternatives are two powerful venture firms&#8211;Andreessen Horowitz and Khosla Ventures&#8211;which had put lucrative funding deals on the table, trying to entice Foursquare to remain independent and turbocharge its fast-growing status-update service.</p>
<p>Other big firms have dropped out of the race, although sources said more are now sniffing around, including free-spending Russian moneybags, Digital Sky Technologies. It has already sunk copious funds into social networking giant Facebook, game powerhouse Zynga and, today, <a href="http://kara.allthingsd.com/20100418/groupon-grabs-135-million-from-dst-and-battery-valuation-above-1-billion-for-social-buying-site/">social buying site Groupon</a>.</p>
<p>The VC selling point is freedom, the ability to sell for more later and perhaps a more modest payout for talent, including Crowley, by buying some of their common shares. Their valuation is hovering around $80 million.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2009/09/Dennis-Crowley-Foursquare.jpg"><img class="alignleft size-medium wp-image-10752" title="Dennis Crowley Foursquare" src="http://mediamemo.allthingsd.com/files/2009/09/Dennis-Crowley-Foursquare-250x140.jpg" alt="" width="250" height="140" /></a></p>
<p>Crowley (pictured here) controls a large chunk of the shares of the start-up and has so far turned down the $100 million offer from Yahoo, despite the fact that Foursquare is still small (about one million users) and unprofitable.</p>
<p>But it has grown dramatically and raised $1.35 million last August, valuing it at $6 million. Funds came from O&#8217;Reilly AlphaTech Ventures and Union Square Ventures, as well as a spate of well-known angel investors.</p>
<p>Yahoo CEO Carol Bartz hopes to best all VC offers after having recently made some significant noise about starting to engage in aggressive M&#038;A to attract talent and inject innovation into the company.</p>
<p>She has mentioned mobile start-ups specifically, and Foursquare is indeed among the hottest in the space, offering its growing base of users an ability to &#8220;check in&#8221; from a variety of places.</p>
<p>But the location-based services arena is heating up, with multiple competitors to Foursquare, such as Gowalla, as well as recent efforts by Facebook and Twitter to enter the space in a big way.</p>
<p>In fact, Wednesday at its F8 developers event, some expect Facebook to talk about its own version of Foursquare.</p>
<p>Still, Crowley may welcome the challenge after selling a similar location service called Dodgeball to Google (GOOG) in 2005 and ending up with very little. He left the search giant on bad terms two years later, and Dodgeball was closed down by Google in early 2009.</p>
<p>At the time, Crowley called the experience of being at a large company “incredibly frustrating.”</p>
<p>Which is why it will be interesting to see the choice he makes in what one person close to the situation called: &#8220;A very deft Hamlet act.&#8221;</p>
<p>Until he does, this is a perfect time for my Foursquare version of the indecisive Prince of Denmark&#8217;s most famous soliloquy&#8211;with apologies to Shakespeare&#8211;redone for a New York-based hipster Web 2.0 dude:</p>
<blockquote class="memo"><p><strong>Dennis Crowley Does Hamlet:</strong></p>
<p>To sell, or not to sell, that is the question:<br />
Whether &#8217;tis nobler in the mind to suffer<br />
The slings and arrows of outrageous Facebook,<br />
Or to take arms against a sea of Twitters,<br />
And by opposing end them? To die, sleep,<br />
No more; and by a sleep to say we become Digg with<br />
The heart-ache, and the thousand natural shocks<br />
That over-hotness is heir to, &#8217;tis a consummation<br />
Devoutly to be avoid&#8217;d. To die, to become Friendster;<br />
To sleep, perchance to be crammed down:<br />
Ay, there&#8217;s the rub;<br />
For in that sleep of death what hotter start-ups may come,<br />
When we have shuffled off this overhyped coil,<br />
Must give us pause to check in constantly:<br />
there&#8217;s the respect<br />
That makes calamity of so long it takes for funding;<br />
For who would bear the whips and scorns of bloggers,<br />
The oppressor&#8217;s wrong, the proud man&#8217;s contumely,<br />
The pangs of despis&#8217;d love by Andreessen and Yu,<br />
the law&#8217;s delay,<br />
The stalker ways of those scary Russian investors,<br />
and the spurns<br />
That patient merit of the unworthy lowball offers,<br />
When he himself might his quietus make<br />
With a bare bodkin of no profits?<br />
Who would these fardels bear,<br />
To grunt and sweat under a Yahoo life,<br />
But that the dread of something after death,<br />
The undiscover&#8217;d acquisition, from whose bourn<br />
No Flickr returns, puzzles the will,<br />
And makes us rather bear those ills we have<br />
Than fly to VCs that we know naught of?<br />
Thus overvaluation does make greedy piggies of us all;<br />
And thus the native hue of resolution<br />
Is sicklied o&#8217;er with the pale cast of Pets.com;<br />
And Web 1.0 enterprises of great pith and moment,<br />
With this regard, their currents turn awry,<br />
And as was predicted by Economics 101.</p></blockquote>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Video: New MySpace Co-Presidents Hirschhorn and Jones Talk About the Past (Troubled!), Present (Work in Progress) and Future (Revival?)</title>
		<link>http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/</link>
		<comments>http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 00:24:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=25263</guid>
		<description><![CDATA[On Monday, BoomTown traveled to Los Angeles for the day to finally check in with the new management at turmoil-plagued MySpace, Co-Presidents Jason Hirschhorn and Michael Jones.

The unlikely pair are now ferreting away on a slow rollout of a plan to turn MySpace into a socially-charged music and entertainment hub.

Here's a video where they talk about it all, from corporate intrigue to what to do about declining traffic to--most of all and what unfortunately gets lost in all this mess--what the heck they are doing to innovate the product.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/myspace-primary_logo-blue_clean_53_1007_low-275x52.jpg" alt="" title="myspace-primary_logo-blue_clean_53_1007_low" width="275" height="52" class="alignright size-medium wp-image-25524" /></p>
<p>On Monday, as part of a press hello-there MySpace is doing this week, BoomTown traveled to Los Angeles for the day to finally check in with the new management at the turmoil-plagued company.</p>
<p>That would be new Co-Presidents Jason Hirschhorn and Michael Jones, who are now ferreting away on a slow rollout of a plan to turn MySpace into a socially-charged entertainment hub.</p>
<p>They took over the Beverly Hills-based social networking site immediately after News Corp. (NWS) digital head Jon Miller <a href="http://kara.allthingsd.com/20100210/myspace-ceo-van-natta-was-fired-by-news-corp-digital-head-miller-in-late-afternoon-meeting"> suddenly fired CEO Owen Van Natta</a> last month.</p>
<p>The pair reported to Van Natta and, according to pretty much everyone you speak to, were very much at odds with him.</p>
<p>Perhaps that was inevitable due to the awkward way the trio was hired at the same time last April, as part of a grand plan of overhaul.</p>
<p>Their arrival followed the <a href="http://mediamemo.allthingsd.com/20090422/chris-dewolfe-likely-to-step-down-as-ceo-news-corp-talking-to-facebook-veteran-owen-van-natta">defenestration of co-founder and CEO Chris DeWolfe</a>, who was blamed for the declining prospects of MySpace in recent years after a red-hot start.</p>
<p>While former Facebook and Amazon (AMZN) exec Van Natta was selected as the experienced one in charge, Hirschhorn ran product and Jones was charged with getting the trains to run on time at MySpace&#8211;when they ran right at all, that is.</p>
<p>That all ended when Miller and Van Natta clashed over control of MySpace, which has about 100 million monthly visitors and just above $350 million in annual revenue.</p>
<p>And faster than you can say <em>Rupe</em>, former AOL (AOL) exec and serial entrepreneur Jones, and Hirschhorn&#8211;who is a well-known media exec with stops at Sling Media and Viacom (VIA)&#8211;got the nod.</p>
<p><img src="http://kara.allthingsd.com/files/2010/03/crown-of-st.-edward-246x300.jpg" alt="" title="crown-of-st.-edward" width="246" height="300" class="alignleft size-medium wp-image-25317" /></p>
<p>What&#8217;s that famous Shakespeare quote? Uneasy lies the head that wears a MySpace crown? Or, in this case, two heads and two crowns!</p>
<p>How deliciously ripe with plot.</p>
<p>And so much to cover: From the corporate intrigue to how News Corp. looks at the troubled property to competition like Facebook to what to do about declining traffic, engagement and advertising revenue to rampant sale or spinoff rumors.</p>
<p>And most of all, and what gets unfortunately lost in all this mess&#8211;what the heck they are doing to innovate the actual product and make it into an entertainment hub.</p>
<p>Thus, here&#8217;s a video interview I did with Hirschhorn and Jones&#8211;at their joint desk, like some digital Oscar Madison and Felix Unger&#8211;where we talk about all this and more, including whether or not Hirschhorn is a <em>kvetcher</em> or not.</p>
<p>(He is, but I am worse!)</p>
<p>I also <a href="http://kara.allthingsd.com/20100310/video-back-to-the-future-at-myspace-or-just-another-retread">posted a tour of MySpace</a>, in which the pair talk about their plans for the revival of the service, with the help of some visual aids.</p>
<p>Until then, enjoy, and no kvetching over the length:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=528A2284-0BC4-4CB9-8F6E-934A48023179&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={528A2284-0BC4-4CB9-8F6E-934A48023179}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)</p>
]]></content:encoded>
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		</item>
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		<title>Shakespeare Quotes, Version 2.0</title>
		<link>http://allthingsd.com/20100205/shakespeare-quotes-version-2-0/</link>
		<comments>http://allthingsd.com/20100205/shakespeare-quotes-version-2-0/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 21:19:25 +0000</pubDate>
		<dc:creator>Nitrozac and Snaggy</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=21021</guid>
		<description><![CDATA[Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site. (Click on the image to see a bigger version.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://voices.allthingsd.com/files/2010/02/1352.jpg" rel="lightbox"><img src="http://voices.allthingsd.com/files/2010/02/1352.jpg" width=324 height=376 class='centered'/></a></p>
]]></content:encoded>
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		<title>A New Search Engine Specializing in Fun</title>
		<link>http://allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/</link>
		<comments>http://allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 21:54:04 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/</guid>
		<description><![CDATA[Goby.com aims to take the guesswork out of finding leisure activities.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re like me, you like to make the most out of what little free time you have. One way of finding ideas for activities without wasting precious minutes is by searching online. But sometimes the process of browsing the Web can suck you in and waste more time than it saves. </p>
<p>This week, I tested a tool called Goby (pronounced go-be), <a href="http://www.goby.com">www.goby.com</a>, which works as an activity search engine to help you find things to do. It tries to be simple enough so that you can get some ideas and start doing the things you want to do rather than wasting hours in front of the computer. </p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=12D22860-B5A9-4AF8-8FE9-B112911EFF20&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={12D22860-B5A9-4AF8-8FE9-B112911EFF20}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Goby uses three boxes—What, Where and When—with drop-down menus to find results for your query. It crawls the Web searching what it considers high quality information from 500 sources and employs a part-human, part-machine review process to ensure first-rate results. Goby searches through over 200 categories, including live music, art exhibits, outdoor festivals, spas, bed-and-breakfasts and restaurants.</p>
<p>Using Goby was an emotional roller coaster. With very little effort I found things in Washington, D.C., that I&#8217;ve never heard of in the seven-plus years I&#8217;ve lived here, including tea with Martha Washington and a stuffed Civil War hero horse on display at the Smithsonian. But I also found inaccurate Goby results like an activity in Washington state rather than Washington, D.C., or photos that were supposed to represent a tennis center but instead showed a celebrity&#8217;s child with the same name. And sometimes the same results were listed four times in a row.</p>
<p>Goby&#8217;s results took a serious nose dive when I looked outside the city in my hometown of Allentown, Pa. I searched for all performing arts and theater near Allentown, an area that I know first-hand has plenty to offer in the way of music, theater and dance. Goby returned two results—one for the Nutcracker in December and another for a Shakespeare play that was put on last July. A quick check of my hometown newspaper&#8217;s Web site showed hundreds of performances to attend in the coming months.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AS101_mossbe_G_20091020150804.jpg" rel="lightbox" title="mossberg"><img src="http://online.wsj.com/public/resources/images/PJ-AS101_mossbe_G_20091020150804.jpg" width="360" height="240" style="float: none;" alt="mossberg" /></a><br />
<br />
The Goby home page</div>
<p>Goby.com has been available to the public for only a few weeks and it is still working out some kinks. The more people use it, the more accurate its results will become—or at least that&#8217;s what its founders hope will happen. When Goby&#8217;s search results are accurate, they include the kinds of thing locals would want to see or do in their own hometown, and that&#8217;s no small feat. But people won&#8217;t have a lot of patience for some of the erroneous results that now show up in Goby. Also, this activity search engine currently lacks features like the ability to build and save itineraries, make one-click ticket purchases or book reservations.</p>
<p>Though Goby&#8217;s query boxes ask users to enter What, Where and When, the When is always an optional specification, and people can enter either What or Where if they only know one of these factors. General suggestions of categories also are made in Goby&#8217;s drop-down menus. The What box opens five categories: things to do, food and drink, events, places to stay and, right now, fall fun; many of these open several, more-specified subcategories. For example, I started a search and followed a four-part trail: things to do, outdoor recreation, horseback riding and horseback riding trails—all within the same drop-down menu. </p>
<p>If you know what you want to do but not where you want to do it, the drop-down arrow in the Where box opens an interactive map of the U.S. Users can pan around the entire country, zooming in on specific areas or small towns. I even zoomed in on Minot, N.D. (population 35,000) and found out about an event taking place at the Northwest Arts Center on Nov. 2. </p>
<p>This map comes in handy if you know the general geographic area where you would like to spend time, but don&#8217;t know the area&#8217;s name. </p>
<p>Lists of query results are deliberately designed to show more than just Web links, like what Google (GOOG) often displays. Suggested activities are displayed in a numbered list on the left side of the screen, and a map with corresponding numbers is displayed on the right, moving along with your cursor as you scroll on the page. A blue flashlight tool on the map can be dragged anywhere to pinpoint exactly where you want to find activities, and after you drop the flashlight on a spot, the left-hand list dynamically changes to correspond with that map view.</p>
<p>A &#8220;More Info&#8221; tab shows vital information for each query result like a description, time, address and Web site for the activity. If you are looking at lodging, you can adjust a price scale to limit or expand results for rooms that cost a certain amount per night. Lists of results can be sorted according to category: Art events can be sorted by relevance, distance, date or name; bed-and-breakfasts also can be sorted by price. </p>
<p>Photos representing these activities are pulled in from source sites like bedandbreakfast.com as well as from Google and Flickr. While these images can provide a quick glimpse of something while saving users from navigating to another Web page, some of the results weren&#8217;t accurate. For example, when I searched for tennis in Washington, D.C., a tennis program that I didn&#8217;t know about called &#8220;Tennis at Shiloh&#8221; was listed in results. But four out of six photos showed images of Shiloh, Brad Pitt and Angelina Jolie&#8217;s child of the same name. I called the organization to confirm that it is indeed a real program, but without calling, I would have seen the photos, doubted the quality of the place and looked for another spot to play tennis.</p>
<p>A &#8220;What&#8217;s Nearby&#8221; function is designed to help people expand their activity searches. It takes the address of a selected activity and suggests other things nearby like places to go for dinner or where to listen to live music. </p>
<p>Unfortunately, Goby doesn&#8217;t let you build an itinerary. So if you find a few possible activities for a weekend trip to Williamsburg, Va., and then use &#8220;What&#8217;s Nearby&#8221; to find a pub for lunch, a restaurant for dinner and a bed-and-breakfast for the night, you can&#8217;t save all of these findings using Goby. The company says it plans to incorporate these features in the near future.</p>
<p>Goby would be incredibly helpful if it had a mobile app. This Sunday when I was across town from my house and had an unexpected block of free time, I could have used Goby to find a nearby art exhibit or a spot for apple picking. Goby says it is working on an iPhone app, which it expects to release later this year. </p>
<p>If you get lucky with Goby, you&#8217;ll find activities that let you do as its name says: Go, be and enjoy your surrounding area. But the site&#8217;s results need to be much more accurate for me to start relying on it full time.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p class="tagline">Email <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>Why Shakespeare Was So Prolific.</title>
		<link>http://allthingsd.com/20091007/why-shakespeare-was-so-prolific/</link>
		<comments>http://allthingsd.com/20091007/why-shakespeare-was-so-prolific/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 23:11:19 +0000</pubDate>
		<dc:creator>Nitrozac and Snaggy</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=16348</guid>
		<description><![CDATA[Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site. (Click on the image to see a bigger version.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://voices.allthingsd.com/files/2009/10/1302.gif" title='Why Shakespeare was so prolific.' rel="lightbox"><img src="http://voices.allthingsd.com/files/2009/10/1302.gif" width=324 height=348 class='centered'/></a></p>
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		<title>‘Twitterature’ to Hit the Bookstores</title>
		<link>http://allthingsd.com/20090624/%e2%80%98twitterature%e2%80%99-to-hit-the-bookstores/</link>
		<comments>http://allthingsd.com/20090624/%e2%80%98twitterature%e2%80%99-to-hit-the-bookstores/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:31:43 +0000</pubDate>
		<dc:creator>Marisa Taylor</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=12923</guid>
		<description><![CDATA[Do you hear that? It’s the sound of Shakespeare, rolling over in his grave.

That’s because Penguin Classics is publishing a Cliff’s Notes-style book about literature by two University of Chicago freshmen in which they summarize the great literary works--writing entirely in tweets.]]></description>
			<content:encoded><![CDATA[<p>Do you hear that? It’s the sound of Shakespeare, rolling over in his grave.</p>
<p>That’s because Penguin Classics is publishing a Cliff’s Notes-style book about literature by two University of Chicago freshmen in which they summarize the great literary works — writing entirely in tweets.</p>
<p>That’s right. A book about literature, written in 140-character blips. It will be called Twitterature: The World’s Greatest Books, Now Presented in Twenty Tweets or Less.</p>
<p>According to the book’s Web site, 19-year-old authors Alexander Aciman and Emmett Rensin wanted to combine the two “grandest ventures” of their generation — namely, high-minded literary works and the social microblogging site Twitter.</p>
<p><a href="http://blogs.wsj.com/digits/2009/06/24/twitterature-to-hit-the-bookstores/">Read the rest of this post on the original site</a></p>
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		<title>Shortcovers, Iceberg Put Latest e-Books On Your Cellphone</title>
		<link>http://allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/</link>
		<comments>http://allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 02:04:07 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/</guid>
		<description><![CDATA[Amazon's Kindle e-book reader has been a solid success. The device can access a catalog of over 200,000 digital books, including most current best sellers, according to Amazon. Its sharp screen, built-in downloading and long battery life have overcome a relatively high price and some poor hardware-design features.]]></description>
			<content:encoded><![CDATA[<p>Amazon&#8217;s Kindle e-book reader has been a solid success. The device can access a catalog of over 200,000 digital books, including most current best sellers, according to Amazon (AMZN). Its sharp screen, built-in downloading and long battery life have overcome a relatively high price and some poor hardware-design features.</p>
<p>However, most people aren&#8217;t likely to carry a Kindle everywhere &#8212; it&#8217;s too large to fit in a pocket and hogs space in a handbag. Yet they do tote their cellphones everywhere. So, for years, a dedicated minority of folks have been reading books on smart phones and other pocket devices with relatively large screens.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=9E9041B7-FBC7-44CA-B920-059505F0E80E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={9E9041B7-FBC7-44CA-B920-059505F0E80E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>In recent months, e-book offerings have especially exploded on the <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=aapl'>Apple</a> (AAPL) iPhone and iPod Touch, which, like the Kindle, have excellent screens and an easy and well-organized system for directly downloading content. Apple&#8217;s App Store, which carries everything from games to business software, has hundreds of e-book offerings (in addition to the audio books available through the iTunes store).</p>
<p>Some of these e-book apps, or programs, constitute just a single book, while others are digital-reading portals that can access anywhere from a handful of e-book titles, like the collected works of Shakespeare or the Sherlock Holmes tales, to many thousands of titles.</p>
<p>Two of the most popular e-book apps for the iPhone and the Touch are Stanza and eReader. They are pretty basic and straightforward, with little in the way of fancy formatting. But they get the job done, allowing you to download tens of thousands of titles from a variety of sources.</p>
<p><img src="http://online.wsj.com/public/resources/images/EK-AE446_PTECH__D_20090114150536.jpg" alt="Latest e-Books on Your Cellphone" class="aligncenter" height="174" width="262" /></p>
<p>But, as with past cellphone or PDA e-book systems, most of those on the iPhone and Touch focus primarily on older, classic, or out-of-copyright titles, rather than on the sort of current, in-demand titles available on the Kindle. Some fresher titles are available, but the selection of popular books is relatively thin.</p>
<p>Now, two companies are launching new e-book apps that aim to bring current and popular titles from major publishers to the iPhone and Touch. And they add interesting features, including fancy formatting and community tools. I&#8217;ve been testing both.</p>
<p>One, called Shortcovers, is from the large Canadian bookseller Indigo Books &#038; Music. Due to show up in the App Store in the next few weeks, Shortcovers is a portal to sampling, buying and reading books, and will have a companion Web site. It will allow readers to get free samples of blogs, magazines and books &#8212; say, the first chapter &#8212; and then buy either the entire work or other individual chapters or sections, which the company calls &#8220;shortcovers.&#8221;</p>
<p>The second, called Iceberg, is from an iPhone application developer called ScrollMotion. Already available, Iceberg offers each book packaged as an individual stand-alone app, with rich navigation features.</p>
<p>I found that reading books from these two services was OK, but not nearly as satisfying as reading them on a dedicated, large-screen device like the Kindle, which also offers free excerpts. But it was more convenient. I was able to knock off a chapter or a few pages while commuting or waiting in line. The apps use the iPhone&#8217;s touch features to allow you to navigate.</p>
<p>Shortcovers is the more ambitious and creative of the two. At launch, it expects to have 200,000 shortcovers &#8212; chapters or other free excerpts &#8212; available. About 50,000 of these also will be available for purchase as full digital titles; the rest can be ordered as physical books. Of the digital titles, roughly 15,000 to 20,000 will be older or public-domain books, and the rest commercial books. Typical book prices will be between $10 and $20. If you want to buy paid shortcovers &#8212; say a chapter of a business or travel book &#8212; the typical price will be 99 cents.</p>
<p>The key aim of Shortcovers is to get people to discover new works. So it emphasizes community features such as rating, tagging and sharing. It even allows people to make &#8220;mixes&#8221; of their favorite works and to upload their own writing. The Shortcovers catalog is a riotous mix of classics like &#8220;The Three Musketeers,&#8221; current titles like Malcolm Gladwell&#8217;s &#8220;Outliers,&#8221; and blog posts and magazine articles.</p>
<p>Iceberg&#8217;s claim to fame is its handsome appearance. It has just 14 titles available now, including the &#8220;Eragon&#8221; fantasy trilogy, and each must be downloaded as a separate app, which risks cluttering your iPhone with icons. The company is promising thousands of titles eventually, and has signed deals with major publishers. Prices hover around $10 or $11, but range to $27.</p>
<p>Books by Iceberg try to preserve the formatting and pagination of the printed title, and stress easy skimming to any page, searching and annotating. Pages are tinted and flip with a visual effect that apes a physical page-turn.</p>
<p>But there are missing features in both. Iceberg doesn&#8217;t allow bookmarking and Shortcovers lacks annotation. Neither app allows highlighting, or looking up words.</p>
<p>The iPhone isn&#8217;t primarily an e-book reader, and these new apps still can&#8217;t match Kindle&#8217;s full catalog. But they add yet another dimension to a very versatile gadget.</p>
<ul>
<li><em>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://www.walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</em></li>
</ul>
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