News Byte

ShareThis Replaces CEO for Ad Platform Push

ShareThis, creator of buttons for publishers (including this site) to facilitate sharing their Web content on social networks, has hired Kurt Abrahamson, former AdSense executive at Google and CEO of SocialMedia.com, to be its new CEO as it pushes forward its efforts to become an ad platform. Abrahamson replaces ShareThis founder Tim Schigel, who will stay on as chairman of the board.

Clearspring Raises $20M for Audience Data and Gobbling Up Start-ups

Clearspring, maker of the AddThis sharing tool seen on nine million Web sites, has raised $20 million in Series D funding led by Institutional Venture Partners.

OAuth Helps ShareThis Double the Effectiveness of Its Sharing Widgets

ShareThis, the largest widget provider, recently doubled its conversion rates by implementing OAuth, the open standard for authorizing access to a user’s accounts.

Clearspring Plus AddThis–But Does That Add Up to a Real Business?

In a move to dramatically increase its traffic and give it more tools to offer publishers, Clearspring Technologies said it will acquire AddThis, the top bookmarking and content-sharing tool on the Web. As with many social-networking start-ups, whether this disparate traffic can be easily translated into a revenue-generating business remains to be seen. The McLean, Va.-based Clearspring–one of several widget networks seeking to connect publishers and advertisers with social tools by helping them embed small pieces of content across Web and monetize that content–would not disclose the price it paid for the Princeton, N.J.-based AddThis.