8 posts and columns on Shashi Seth

Video: Yahoo Search Guru Shashi Seth Speaks About Yahoo Search Direct (And Why It Is Still Searching!)

in News on March 24, 2011 at 12:35 pm PT

Yesterday, Yahoo introduced a new search product called Yahoo Search Direct. Essentially, it is just like Google Instant–except it is Yahoo’s version–and it’s just as fast and pretty. Here is Shashi Seth, Yahoo’s top search dude, talking about it all.

Liveblog: Is Yahoo Still in Search? Indeed and It's Answers Not Links!

in News on March 23, 2011 at 10:20 am PT

At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search. With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask. But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at an event in San Francisco today.

Yahoo Upgrades Search Experience With "Accordion"–As It Ports Over Tech to Microsoft

in News on October 6, 2010 at 9:00 pm PT

Tonight, Yahoo is introducing a new set of search upgrades, moving to focus on boosting its experience for consumers as it ports responsibility for underlying search technology to Microsoft under its new partnership. Among the new enhancements: A vertical “accordion” paradigm with shortcuts on search results that allow for new kinds of information presentation; “quick apps,” beginning with one for Netflix that lets its members add movies to their queue directly from the search results page; slideshows within search from the “Trending Now” lists on Yahoo; more immersive and theater-style photo and video search; and a new mobile search experience that uses HTML5 technology.

Yahoo’s Bing Transition: One Continent Down, Six to Go

in News on August 24, 2010 at 12:27 pm PT

The North American Bing-ification of Yahoo is complete. Yahoo said in a blog post today that the company has finished transitioning its search back-end over to the Microsoft platform in North America.

Yahoo Demos Cool Etch-a-Sketch Mobile Search App and New Search Dude Shashi

in News on February 10, 2010 at 10:30 am PT

BoomTown will be hoofing it elsewhere today, so I am missing Yahoo’s search event at its Sunnyvale campus this morning. Thankfully, I was at the Silicon Valley Internet giant earlier this week, getting a grilling from CEO Carol Bartz, and was able to talk to both Prabhakar Raghavan, SVP of Yahoo Labs and Search Strategy, and new hire Shashi Seth, the company’s SVP of Search Products. Both talked about what the items on today’s agenda–a six-months’ look back at Yahoo search innovations, its upcoming Olympics shortcut on the search page and a new mobile search app that uses a kind of Etch-A-Sketch drawing technology–using fingers, not keywords–to help users find stuff.

AOL Product Guru (and Google Vet) Shashi Seth Bolts for Yahoo After Just Three Months

in Media on January 13, 2010 at 12:35 pm PT

That was quick: Shashi Seth, the “product guy” and former Google executive hired by AOL just three months ago, is leaving the company and headed to Yahoo. AOL, of course, has been a net importer of Google veterans since bringing sales boss Tim Armstrong aboard to run the company last spring.
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AOL’s Google Reunion Grows Yet Again: Former YouTube Ad Guy Shashi Seth Joins Up

in Media on September 29, 2009 at 9:29 am PT

Of course, Time Warner’s AOL has hired yet another Google veteran. That’s what the company does under the Tim Armstrong regime. Today’s example: Shashi Seth, the one-time “monetization” boss at YouTube, who was most recently running sales at Cooliris. His new job: Senior vice president of global advertising products, reporting to Armstrong’s lieutenant (and Google vet, natch) Jeff Levick.
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