At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search.

With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask.

But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at a press event in San Francisco today.

I liveblogged it, natch.

10:14 am: I was late, as per usual, but walked in just as the session was getting started.

Yahoo’s Chief Product Officer Blake Irving–looking fetching in a purple cashmere sweater–was talking about search.

He immediately turned it over to Shashi Seth, Yahoo’s head search dude, who immediately said: “Answers not links.”

Huh?

Actually, the product is pretty nifty, showing a lightning-speed box that shows more robust search results, although not unlike offerings from both Microsoft’s Bing and, of course, Google Instant.

While both have different takes, it is essentially a direction in which search brings in maps, photos, and–of course–advertising.

You can see a movie times example here (click to make the image larger):

10:23 am: Wait, it was over before it started! Whoa. No more bells and whistles?

And I still was enjoying Irving’s sweater and I wanted to touch it, but that would have been wrong.*

Seth then took questions from the reporters.

“We believe the next generation of search…people are looking for answers,” he said.

Very true, but perhaps not so much from Yahoo anymore.

Still, Yahoo Search Direct is a laudable try and it’s also nice to see some innovation from the long-troubled company.

“We are the premier digital media company,” said Seth, parroting a new description of Yahoo that the Silicon Valley company is now using since its recent sales meeting in San Antonio.

I asked a question about whether there is a dedicated app for the tablet of Yahoo Direct Search, which sources had also told me was shown to the troops in Texas.

Yep! It will be ready later this year.

I also asked about how much all this search innovation was costing compared to return on the investment.

No answers from either Irving or Seth.

Someone then asked if there would be a lift in market share from the feature.

That’s the plan, Stan!

10:41 am: More questions about the comparisons to Google Instant. Of course, it’s the same type of thing, in the contest to win the King of Relevancy crown among consumers.

Google Instant. Yahoo Search Direct. Quora. My dentist, who seems to know everything. In case you didn’t know, dentists are very erudite.

Seth noted that even though Yahoo has only 15 categories covered in Yahoo Search Direct, there will be hundreds to come, as well as more features on top of this feature.

Personally, I want my search delivered to me on a silver tray by a man in a purple cashmere sweater.

Speaking of purple, the demo dude kept putting Elizabeth Taylor into the query box, which depressed me. Violet eyes now closed forever.

That was the real story today.

As if to round out the event, someone asked whether critics are right about whether Yahoo should still be in search.

“We’re in this for good,” said Irving firmly.

“Look, we are not focused on the past,” added Seth, who was not here in this very room at a similar Yahoo search event years ago, when similar promises were made about search going away from a page of blue links. “I don’t even know if you’d call it search in three years.”

What would you call it then?

“Find,” joked Irving. And later, “It’s actually ‘found.’”

Apparently, Yahoo was lost and now is found via Yahoo Search Direct.

*By the way, I touched the sweater, which was–in fact, Blake–periwinkle, which is a twee version of purple.

(You can see a video interview I did with Seth after the demo here.)

The new features include an innovative, if odd, vertical “accordion” tab.

“We have been actively working on the algorithmic transition of search, which was completed in August, and we are already releasing new features to the search experience,” said Shashi Seth, SVP of Yahoo Search and Marketplaces, in an interview with BoomTown today. “Since we are not actively spending a lot of energy on back-end stuff, we can focus our efforts on new things.”

Among the new enhancements to Yahoo (YHOO) search: A vertical “accordion” paradigm with shortcuts on search results that allow for new kinds of information presentation; “quick apps,” beginning with one for Netflix (NFLX) that lets its members add movies to their queue directly from the search results page; slideshows within search from the “Trending Now” lists on Yahoo; more immersive and theater-style photo and video search, as well as “the ability for people to view personally meaningful public Facebook albums from friends,” when they sign in to Facebook; and a new mobile search experience for Apple (AAPL) iPhone and Google Android smartphones, as well as feature phones, that uses HTML5 technology.

“We wanted users to see that things had changed dramatically,” said Seth. “Consumer needs for search engines have changed.”

He said that in testing so far, engagement–an increasingly important measure for advertisers–had spiked with the new features, especially in “taking search from an information need to action at an end.”

Seth promised a “huge pipeline of stuff” to come in search, where the Silicon Valley Internet giant holds the No. 2 position in market share, well behind Google (GOOG) and ahead of the Microsoft (MSFT) Bing service.

Both Google and Microsoft have been adding a series of search upgrades over the last year, such as Google Instant, while Yahoo has not.

Yahoo has a blog post up about it here.

And here are some screenshots, as well as the official press release and an overview by Yahoo of the new search features (click on the images to make them bigger):

Yahoo! Makes Searching More Relevant, Productive and Fun

New features help people explore their interests and do more

SUNNYVALE, Calif., October 7, 2010–Yahoo! (NASDAQ: YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices–and do more with the things they find.

“Our goal is to understand what people care about and to make it fun for them to explore the most personally relevant, interesting, and informative content so that they can get things done faster and stay in the know,” said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces. “Yahoo!’s new immersive Search is a cornerstone of the overall Yahoo! experience, creating more ways to connect people with whatever and whoever interests them.”

To start using the new enhancements, go to Yahoo.com and search for topics such as “Lady Gaga” or “Wall Street: Money Never Sleeps.” The features include 3D multifaceted results and tools that let people:

• Cut to the chase–Intelligent shortcuts for movies, musical artists, celebrities and news topics conveniently organize the most important details such as images, articles, videos, tweets, event listings, and ratings. They also provide quick and easy ways to purchase movie or concert tickets while searching.

• Find favorite flicks–The first in a series of unique “quick apps” from Yahoo! Search, a new Web app for Netflix provides an easy way for Netflix members to add movies to their Queue right from the Search results page. In the coming months, Yahoo! plans to launch additional apps that change the search paradigm from finding to doing.

• Watch what’s happening now–Continuing to bring Search to more people in more places across Yahoo!, the company is helping people feed their curiosity by displaying image slideshows right above the standard results for interesting topics from Yahoo!’s Trending Now lists on Yahoo.com and elsewhere.

• Lean back and browse more pictures–An immersive new Yahoo! Image Search delivers engaging slideshows with public photos from Flickr and Yahoo!’s leading content sites, as well as the ability for people to view personally meaningful public Facebook albums from friends when they sign-in and connect their Yahoo! accounts to Facebook.

• Search on the go–Android and iPhone users can now get faster, more sophisticated Search results, thanks to the latest HTML5 technology. Rich content on entertainment, finance, and local topics is surfaced in more unique and compelling ways for high-end mobile devices.

Working toward its vision to be the center of people’s online lives, Yahoo! is dedicated to re-imagining Search by creating new ways to bring people closer to what they need and want on the Web. Today’s visually stunning new Search experiences throughout the Yahoo! network, along with innovative technology enhancements and quality improvements for rich local and shopping searches, all supplement organic algorithmic Search listings from the recently transitioned Microsoft search platform. Yahoo! expects current and future innovations to redefine Yahoo! Search and drive greater consumer engagement and loyalty.

New features began rolling out to Search users across the U.S. today, and Yahoo! expects to launch them for additional global markets in 2011.

Search Launch Overview Oct 2010

BoomTown will be hoofing it elsewhere today, so I am missing Yahoo’s search event, called SearchSpeak, at its Sunnyvale, Calif., campus this morning.

Thankfully, I was at the Silicon Valley Internet giant earlier this week, getting a grilling from CEO Carol Bartz, and was able to talk to both Prabhakar Raghavan, SVP of Yahoo Labs and Search Strategy, and new hire Shashi Seth, the company’s SVP of Search Products.

Seth came to Yahoo (YHOO) recently via a short stint at AOL (AOL), and before that, Cooliris and Google (GOOG).

Both talked about the items on today’s agenda–a six-months’ look back at Yahoo search innovations, its upcoming Olympics shortcut on the search page, and a new mobile search app that uses a kind of Etch-a-Sketch drawing technology–using fingers, not keywords–to help users find stuff.

While not quite ready for release, the app allows you to search by drawing a line or a circle around the area you want to search.

“There is still a lot of room for innovation inside of search and inside of these kinds of apps,” said Seth in an interview earlier this week in which he outlined again the recent Yahoo strategy that focuses more on context, location and relevant content than just search boxes.

Raghavan also noted that despite the pending outsourcing of search technology to Microsoft (MSFT) in the huge search and advertising deal Yahoo struck with the software giant, Yahoo could still compete in both user experience and relevance.

He had better be right, since new stats from comScore (SCOR) show continued declines for Yahoo in search, compared with gains for Microsoft’s Bing search service.

In any case, Yahoo presses on, and here is the blog Yahoo has posted about its progress in search, as well as a video on search:

Yahoo SearchSpeak from Yahoo Search on Vimeo.

Looking Back at Six Months of Yahoo! Search

The last six months have gone by in the blink of an eye for the Yahoo! Search team. Since the summer of 2009, we’ve launched an amazing amount of new improvements in Yahoo! Search to deliver a more personally relevant search experience. Now it’s even easier to find and explore what matters most to you. Here are some of the highlights:

All-new Yahoo! Search

On Sep 22, 2009, we launched a completely redesigned Yahoo! Search in multiple markets around the world. The new page design aligns the experience across our new Homepage, Mail, and the search results page. This dynamic and integrated experience better understands what you are looking for so you can get things done quickly on the Web.

By rebuilding much of the foundational code for the SRP (search results page) design and core functionality completely from scratch, we deliver a faster Search page with many exciting new features:

* SearchMonkey structured data: You can explore results from key sites and narrow results using different types of SearchMonkey structured data, making it easier to see richer results from an increasing number of sites.

* Search Scan, Safe Search, and Search Pad: You can quickly access search features that make people’s online lives safer and easier, including Search Scan/SafeSearch (which helps protect you from viruses, spyware, and spam while you search) and Search Pad, our note-taking and research application.

* Query assistance: We’ve extended our powerful query assistance into the left-hand column of the page to allow you to easily explore and discover concepts related to your query.

* Image and video search refiners: We also apply this same design framework to our Image and Video Search experiences, where the left-hand column provides powerful ways to explore the things you care about most; including travel destinations, music artists, movies, TV shows, and celebrities.

If you haven’t tried it yet, let us take you on our tour that explains all of the features we delivered with this new experience.

Structuring the Web

We launched Yahoo! SearchMonkey in May, 2008. Throughout 2009 we’ve continued to accelerate the adoption of structured data across the Web and empower developers to innovate in search. In May 2009, we shared with you the key milestones with Yahoo! Search BOSS and SearchMonkey; We have over 70 million enhanced SearchMonkey results viewed by users every day; we’ve also increased the adoption of RDFa structured data by 413 percent since October, 2008.

By August 2009, we had expanded our coverage for enhanced results to multiple structured object formats including Video, Documents, Games, Products, Local Businesses, Event, Discussions, and News.

Great Assistance across Yahoo!

In November 2009, we extended our Search Assist features from the Web search boxes to the search box at the top of nearly every property on Yahoo! The new features take you directly to the information you need, whether it is real-time stock quotes or movie trailers. This also includes enhanced search suggestions and ways to easily navigate to your Yahoo! property of choice.

Discover Breaking News on Yahoo!

Starting in November 2009, we began including relevant photos, videos, and tweets about a breaking news story within the Yahoo! News Shortcut on our Search results page.

Local Searches Made Easier

We’re focused on making it easier to search for local businesses. Starting in December 2009, we displayed more Yahoo! local business shortcuts when you search for a business, even if you don’t include your location in your query. We also began providing new functionality directly within the local shortcut to refine results by neighborhood or nearby city right on the search results page. This further enhances an already great shortcut that provides more of the information you care about most directly on the search results page, including ratings, reviews, photos, and directions.

Twitter in Web Search

In December 2009, we started integrating recent tweets from Twitter directly into our Web search results page when you search for buzzy topics. You can see tweets about newsy topics in the Yahoo! News shortcut. You can also see tweets about topics that may not be in news headlines on the bottom of the search results page.

Great Multimedia Search

Building on the great feedback we received, we added even more entertainment refiners within our Image and Video Search experiences. These new refiners help you explore your favorite TV shows and movies, celebrities, or the albums and songs from your favorites music artists.

By hooking into the “Web of Things,” we have created intelligent contextual refiners to narrow down your search intent intuitively.

Shashi Seth joins Yahoo! Search

Finally, a very exciting change for Yahoo! Search happened just last month when Shashi Seth joined us as the Senior Vice President for the Yahoo! Search Products team. We’re sure that Shashi will help us keep the ideas flowing as we continue to make Yahoo! Search better and incorporate Yahoo! Search into all Yahoo! products.

We’ve been working hard to help you find the information you want in one place when you use Yahoo! Search. We are focused on improving the Yahoo! Search experience, so check back often as we bring you more enhancements in the coming months.

Larry Cornett
Vice President, Consumer Products, Yahoo! Search

And here is a link to Yahoo’s blog on its Olympics search.

No word yet on what Seth will be doing at Yahoo (YHOO). UPDATE: Seth’s new position will be senior vice president, search products team, Yahoo announced on a blog post.

In the letter announcing his departure, below, he cites the new job’s strain on his family–it’s worth noting that his description of the situation is a bit more impassioned than the generic “leaving to spend time with his family” explanation, though not really more detailed.

Here’s what Jeff Levick, president of global advertising and strategy at AOL, said about Seth in September:

“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web. As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”

And here’s what Levick had to say about him today, followed by Shashi’s letter to his former colleagues:

From: Levick, Jeff

Sent: Wednesday, January 13, 2010 3:12 PM

To: AOL_Advertising

Subject: AOL Advertising Organization Changes

AOL Advertising–Along with the other changes going on across the company today, I wanted to let you know Shashi Seth will also be leaving AOL effective today. While Shashi was only with us for 90 days, we appreciate the early steps he took to help us redefine AOL’s advertising product roadmap.? ?I’ve attached Shashi’s note below. As you’ll see he’s taken another position in the Valley–at Yahoo–which will enable him to remain closer to his family.

In the interim, Jamie Fellows will be leading our Global Advertising Products organization. I’ll look forward to seeing everyone at our All Hands next Tuesday and as always if you have questions, please let me know.

Best, ?Jeff

Dear Team:

It is with a heavy heart that I must tell you that I am resigning from my role at AOL. Very recent developments in my personal life have made it impossible for me to maintain an executive role that requires extensive travel.

Over the last 3 months my relationship with my wife has been impacted severely, and the last 2 months have been very difficult for me as I saw my family unravel in front of my eyes. My family has always come first, and decided that we needed to give it everything we have to put this family back together. Spending more time together will be an important ingredient for success. The holidays gave us an opportunity to start that process, discuss plans for the future and laid out a plan that allows us to reset and rebuild our lives.

Last week I was approached by a Bay Area company about an interesting role, discussions progressed very quickly, and I’ve accepted their offer to join. This new role will enable me to remain local, and gives me lots of flexibility in where I work from (we might move to India for some time) and be available for my family, yet gives me something interesting and challenging to work on.

This is very hard for me, as I have enjoyed working with all of you, and truly believe in our products, vision and AOL as a company. The new organization, the new culture, the new focus, but above all having leaders like Tim and Jeff, all point to success in short order.

I apologize for all the inconvenience and the disruption caused by my action, and I hope you will understand. I will root for you from the sidelines, and celebrate AOL’s success. Someday, we may have the chance to work together again.??Jan 22nd will be my last day at work. Jeff and I have put together a transition plan that will allow us to continue business as usual. You will see emails and meeting invites that will start the process.??I will truly miss working with each and everyone of you.

Good Luck!

Shashi

Today’s example: Shashi Seth, the one-time “monetization” boss at YouTube, who was most recently running sales at Cooliris, the video Web wall start-up. His new job: Senior vice president of global advertising products, reporting to Armstrong’s lieutenant (and Google vet, natch), Jeff Levick.

I thought Seth’s job title sounded a whole lot like that of Senior Vice President of Global Sales Development Erin Clift, whom AOL brought out to meet with reporters last week. But AOL folks tell me Clift is still there and has a much different role: She’s the “agency and market guru” and he’s a product guy.

Seth will be working out of AOL’s Silicon Valley outpost with new hire Brad Garlinghouse, who comes to AOL not from Google but via Yahoo (YHOO).

Here’s the release.

NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web,” said Jeff Levick, President of Global Advertising and Strategy at AOL. “As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”

“I’m grateful to have the opportunity to come to AOL as it moves toward becoming an independent company,” said Seth. “The company already has an incredible combination of scale and a suite of great advertising products and technology, and I’m looking forward to working with AOL’s talented team to build on this strong foundation.”

Seth will report directly to Levick from AOL’s expanding Mountain View offices, joining Brad Garlinghouse, who was recently appointed to lead AOL’s Communications efforts and lead the company’s West Coast AOL Ventures efforts.

Prior to coming to AOL, Seth was with Cooliris, where he was responsible for revenue generation and business development. At Google, Seth was responsible for building advertising products, exploring all monetization opportunities, and defining business models for YouTube. Before that, Seth was the Product Lead for Web Search at Google. Prior to Google, Seth was with eBay, where he was responsible for building and managing eBay’s successful APIs & Platform. He has also worked for the Gap, where he launched their online stores, and co-founded two startups. Seth started his career at NASA Langley Research Center, where he built flight simulators and avionics equipment. Seth holds a Bachelor’s degree in Mathematics and Statistics from the University of Kanpur, India, a Masters in Computer Applications from the University of Pune, India, and a M.S. in Computer Science from the University of Miami.