Apple Grabs Yahoo Exec in Charge of Shine, Women’s Lifestyles and Health Content

Yahoo loses Jessica Jensen, who was in charge of its critical women’s audience.
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YouTube and Hollywood Finally Link Up: Here Come the Channels

Google announces deals with “Modern Family” star Sofia Vergara and a bunch of other famous people to make stuff for the site. Next up: Signing on advertisers.
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Ongoing Brain Drain Claims Yahoo Finance Head

Another significant departure from Yahoo: Steve Schultz, who was GM of its important and powerful Yahoo Finance unit, has left the company to become COO of Pageonce, an online personal-finance “assistant.” Schultz is one of a string of leaders at the Silicon Valley Internet giant who have departed in recent months.

Yahoo's Shine Editor-in-Chief Departs for Condé Nast's Lucky Magazine

As Yahoo seeks to sort out its women’s strategy online, Brandon Holley–the editor-in-chief of its main women-focused site, Shine–is leaving for a job with the same title at Condé Nast’s Lucky magazine.

Exclusive: Yahoo Eyes CafeMom for $100 Million Acquisition

According to numerous sources, Yahoo is eager to close a deal to acquire CafeMom, a social-networking and community site aimed at mothers, in a move aimed at turbocharging its often-meandering strategy in the important women’s space. The price being offered, said sources, is hovering at $100 million, about the same amount Yahoo recently forked over for Associated Content. The deal might not happen, of course, but several sources said the pair have been deep in negotiations in recent weeks.

Former Bebo CEO and AOL Top Exec Shields and Shine's Murdoch to Form Interactive Content Start-Up

Former Bebo CEO Joanna Shields and Shine Group Chairman and CEO Elisabeth Murdoch have formed a content start-up to produce across media platforms, both online and offline, with a focus on social engagement, according to sources. The new venture, which does not have a name, is being financially backed by both Shine and Shields. Based in London, it will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements.
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Yahoo Renovates Its Home Page

Katherine Boehret reviews Yahoo’s made-over home page, which features less clutter and new “apps.”
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CircuitBuster City Block

You've Come a Long Way, Jerry.

Yahoo’s (YHOO) indulging in a bit of skirt chasing today. This morning the company launched Shine, a new vertical intended for women ages 25 to 54. With content drawn from an assortment of women’s publications and categorized according to topics like ‘Fashion + Beauty,’ ‘Love + Sex,’ ‘Food,’ ‘Astrology,’ and other areas Yahoo’s deemed to [...]

You’ve Come a Long Way, Jerry.