4 posts and columns on ShopStyle

News Byte

Sugar Inc. Goes Shopping, Buys MyPerfectSale

in News on October 14, 2010 at 12:47 pm PT

Sugar Inc., the San Francisco-based, women-focused network of content sites, just keeps stretching its legs. The company announced today that it has acquired MyPerfectSale, an online shopping service for high-end fashion, which will join its ShopStyle network of shopping sites. Last month, CEO Brian Sugar spoke with Kara Swisher about a couple of other recent expansion moves–its first foray into local in June and its first foray into Facebook in July, with the launch of a shopping game called Retail Therapy.

(Ladylike) Fun and Games: BoomTown Visits Sugar HQ for an Update!

in News on September 21, 2010 at 11:42 am PT

It’s been a dog’s age since BoomTown revisited Sugar Inc., the scrappy women-focused content start-up run by Brian and Lisa Sugar. I first paid a visit to the San Francisco headquarters of Sugar three years ago to check out the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home) and YumSugar (food) sites. Since then, it has moved into a range of other arenas that could be changing what it means to be a content company online.

Sugar Inc. Goes Local With FreshGuide Acquisition

in News on June 7, 2010 at 9:28 pm PT

San Francisco-based women-focused online media site Sugar Inc. has made it first significant move into the local market, by announcing its purchase of FreshGuide. The locally focused FreshGuide makes women-aimed city guides that show off daily offers in a wide range of arenas, such as beauty, health and fitness. Another FreshGuide offering, BookFresh, does online booking for spas and salons.

Sugar Media Say Buh-Bye to NBC Universal–Raises $16 Million From Sequoia Capital, Buys Shopflick and More

in News on June 1, 2009 at 3:33 pm PT

San Franciso-based women-focused online media site Sugar Inc. made it first significant move into the local market by announcing its purchase of FreshGuide. The locally focused FreshGuide makes women-aimed city guides that show off daily offers in a wide rage of arenas, such as beauty, health and fitness. It also has another offering, BookFresh, which does online booking for spas and salons. San Francisco-based Sugar Media, which specializes in Web sites aimed at women, cut its ties with NBC Universal by buying back its shares and got a Series C funding of $16 million from Sequoia Capitol. Sequoia has been an existing venture investor, having put $5 million into the start-up in late 2006. NBC, a unit of GE, invested $10 million in 2007. Sugar, which runs the flagship PopSugar.com site, also announced it has bought video shopping start-up, Shopflick, and had hired its founder and CEO to run a new Los Angeles-based entertainment unit.
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