AllThingsD » Silverlight

A Hollywood Experiment: Paramount Streams "Transformers" to Your PC

Peter Kafka — Tue, 04 Oct 2011 15:51:27 +0000

If you want to watch “Transformers: Dark of the Moon” at home, you’ve got a lot of options. Here’s an unusual one from Paramount: The studio is renting streams direct to consumers, via its own site.

Pay $3.99 and you can watch Optimus Prime and his pals romp through Chicago on your PC as many times as you’d like, for up to 48 hours. If you’re running a Windows machine, you can pay $4.99 for an HD stream (you’ll need to have Microsoft’s Silverlight installed for both versions, so no iPad/iPhone option).

Advertising Age describes this as an end run around Netflix, but since Reed Hastings’s video service never streams movies during their initial VOD/DVD window, a more apt analogy would be Amazon and Apple, which do.

Studios like Time Warner’s Warner Bros. have also experimented with renting movies directly via Facebook, but those are generally older catalog films, not fresh stuff.

You can see why Paramount would be interested in trying this out — if it works, the studio keeps all of the rental fee, and it establishes a direct billing and marketing relationship with its customers — but it’s also easy to see the hurdles.

Unlike Apple, Amazon and Facebook, etc., Paramount will have a difficult time finding its fans. And once it does, it will require them to pull out a credit card to complete the transaction — a PayPal, Facebook Credits or iTunes account won’t help you here.

Paramount is careful to describe this as a “toe-dip” experiment. Nothing wrong with that. Hard to see where this leads, though.

Binging in the Holidays (With Donuts!)

Ina Fried — Wed, 15 Dec 2010 17:42:33 +0000

Microsoft is having a little Bing gathering in San Francisco. I’m told there will be some mobile stuff, plus I’m still having withdrawal symptoms after seven years on the Redmond beat, so I’ll be providing live coverage starting at about 10 am PT.

We’ll also see what they have to say about the Yahoo search partnership and its efforts to catch up with Google (and trip them up with antitrust headaches).

Liveblog

Okay. I’m onsite and nearly caffeinated. Yes, there are donuts, but Mobilized is going for the savory option.

10:03 am: Still waiting for things to get started here.

10:04 am: Microsoft search engineering head Satya Nadella comes out. “Okay, let’s get this thing underway.”

10:06 am: First up, some momentum stuff. Share is at 11.8 percent per comScore numbers released yesterday, up another 0.2 percent from October. Overall up 48 percent since launch. “We’re very, very happy with that growth.” Now over 90 million users, but the big deal, he says, is more heavy searchers. “We never had the fans of Bing and the heavy users,” Nadella says.

10:08 am: Nadella says Bing is still getting a larger percentage of 18- to 24-year-olds than its share of searchers as a whole.

10:09 am: “These are footholds that we have in the marketplace,” Nadella says.

10:11 am: Continued focus on specialized verticals (like travel, music, health, image search etc). Overall, such searches account for five percent of all queries, but specialized search makes up of 10 percent of Bing’s searches.

10:12 am: Partnerships: Yahoo is obviously the big one, but Nadella shows slide with Facebook, Twitter, Verizon., BlackBerry, Apple, Android, Foursquare and other logos.

There ave been 5.5 million downloads of the iPhone app.

Nadella says the toolbar deals are also important: They just give us a shot at acquiring the users. They have another one coming with Conduit. Also, they are now at least an option on iPhone and Firefox.

10:16 am: Nadella says the engineering team is focused on three areas, beyond the “arms race” of overall search quality–increasing the visual organization, task-centered nature and social elements of search.

“We’re neck and neck in terms of search quality and we are able to maintain it,” Nadella says.

10:18 am: Lots of talk about the ins and outs of search tech. Nadella says Microsoft has moved from a “neural net” approach to “boosted decision trees.” (No idea what that means.)

10:22 am: Effort to make search more social is important, but just beginning. “This is a journey we are at the very beginnings of,” Nadella says, but says social will change search in terms of how results are discovered, formulated and answered.

10:24 am: Nadella is talking about the importance of visual highlighting to call out various results as well as boosting interactivity, such as including forms within results so users can take action.

Still waiting for any new stuff, but we’re told it’s coming.

Nadella says the company has broken down a list of the tasks people are trying to do when they are trying to do more than just navigate to a particular site.

“We have a pretty granular understanding just looking at the query stream of what people are trying to get done.”

Microsoft has broken it down to some 150 categories, but here are some of the top ones: 4.6 percent of searches are music related, 1.8 percent clothing and shoes, 1.6 percent consumer electronics, 1.1 recipes, 1.3 percent home furnishings.

10:29 am: On to some new stuff.

New image search launching today, but first Microsoft is talking about visual search for things like finding movies and giving direct answers for some new types of queries.

10:31 am: Microsoft is talking about any sort of non-search result as “answers.”

In one case, an “answer” for the query “let’s make a deal” would be video episodes of the game show.

But Microsoft says that automatically putting it at the top is not necessarily best. What the company says it should do instead is put it below the first two results, such as the show’s homepage, which get more clicks than the video.

10:35 am: Also when a user searches flights from Denver to Las Vegas in June, Microsoft pre-populates the fields in a flight search with a guess at the dates, in this case the first weekend in June.

10:38 am: New image search represents first major changes in a year. Biggest shift is white space is gone with just a ton of tiles of images, with some categories at the top.

For example, search “Casablanca” and you get an option for the city in Morocco, another for the movie, a third for the style of wedding dress and another for the Casablanca Lily flower.

10:40 am: On to shopping. Quadrupled the number of products in its database.

10:43 am: Bing is adding a new focus on places as “destinations” with all the potential content from booking a flight or hotel to maps and attractions.

Which is nice, because I’m ready to go on a vacation right about now.

They use weather data to show times to go to and times to avoid a particular place.

10:45 am: Microsoft is beefing up event listings with partnership from FanSnap and other partners. You get ticket info, diagram of stadium, etc.

10:50 am: Back to social. Nadella says search can change by using one’s social graph to influence search results.

First example, you will start to see when your Facebook friends “Like” a page that is in search results.

For now, such results will only come up fairly infrequently, but Nadella says it will be a big deal when you do see pages that your friends have liked.

Search allows the data your friends share on Facebook to come to you when you actually want the information.

“In a way you are taking your friends with you,” says Microsoft’s Paul Yiu.

An example is when you are shopping for a product or going to visit a place–that’s a time when you really want to know what your friends think.

(Seems pretty cool, but wondering just how infrequently this will show up.)

10:57 am: Another example Yiu gives is a search one might do at 3 am for what will make your baby stop crying. There are lots of results, but one that your friend likes might be worth trying first.

11:00 am: Bing is also using one’s Facebook social circle to rank results in people search–i.e., if you have a friend in common, it will rank that “John Doe” higher than one you don’t know.

11:01 am: Nadella is back to talk about local and maps and how that integrates with mobile. Behind him Blaise Aguera y Arcas is pulling out several phones to do a demo. (And they look like iPhones.)

11:03 am: Aguera y Arcas takes the stage to show some changes coming to maps, first on the desktop. He notes the recent shift away from putting its most powerful map features on a Silverlight-powered site. Now it is moving that all to an HTML5-based site that needs no plug-ins.

11:07 am: Bing is bringing the “tasks” concept to searches within maps. A search for a restaurant now brings up not just a map, but more info on the eatery and also the ability to make reservations via OpenTable.

11:09 am: Aguera y Arcas switches to the iPhone. Shows how people can add their own panoramas to maps using a cellphone.

11:13 am: iPhone demo over 3G is going really slow. Aguera y Arcas asks how many of the reporters in the room are using 3G.

11:15 am: Although its going painfully slow, looks like Bing app starts to recognize a restaurant search and pops up options like types of cuisine and price. The goal is to save keystrokes.

Other options are things like get a map, make a reservation, menus, etc.

Still R-E-A-L-L-Y S-L-O-W.

“This bandwidth situation is really going to suck for what I have to demo next.”

He switches to a first-person StreetSide view, but all we see are dots.

“This is so sad,” Aguera y Arcas says, lamenting that we aren’t able to see all the cool stuff. There does seem to be some new StreetSide view stuff on the iPhone app that could be neat, assuming it runs faster on the street than inside this demo room.

11:23 am: We’ve reached a new low. “Close your eyes and imagine….” Aguera y Arcas says, and then describes what the app would do if we could see it.

11:23 am: And they have switched to Wi-Fi. “This is so exciting,” Aguera y Arcas says. Now he’s going back to StreetSide. “That’s so much nicer.”

As for directions, Bing now has bus directions with schedule info in addition to driving and walking directions. “It’s about time,” he says. “I’ve been waiting for this one myself.”

Another feature reminds you to do something when you reach a certain place, like call someone or check-in to FourSquare or Facebook.

11:29 am: Aguera says we are in Search 2.0–where you do more than just search and get results.

Image search is an example. Shows the coming ability to search for something by using a camera to start a search. Basically you can shoot a picture of a page and use any of the terms there to start searching (It uses character recognition in the background).

Questions and Answers

11:32 am: How big a deal is Google Instant?

“We are absolutely studying Google Instant,” Nadella says. Says they could match it. It’s a question of whether it makes task completion easier. “Is it a value or a distraction?” Doing studies and so far Microsoft’s research says it is mixed at best.

“It’s not a game changer. It’s a nice feature at best.”

He hedges a bit on whether it is something Microsoft needs to match.

11:39 am: Mobile features were demoed on iPhone. So when will they come to Windows Phone 7 and other platforms?

Nadella says they now have software for most major phone operating systems, including Android.

“The different devices have different schedules,” he says.

11:42 am: And we’re out of here….Thanks for tuning in.

AdobSoft? "Nonsense" on the Microsoft-Adobe Rumor (In Any Case, It'd More Likely Be GooDobe)

Kara Swisher — Fri, 08 Oct 2010 05:01:48 +0000

Investment bankers and stock markets can calm down–Microsoft and Adobe are not in talks about an acquisition.

Spurred by a story in the New York Times that Microsoft was eyeing the software company for purchase, Adobe (ADBE) stock went wild today, up 11.5 percent to $28.69.

Except, according to numerous sources at both companies with whom I talked today, it’s “nonsense.”

Sure, it might be an interesting idea–kind of like AOL (AOL) and Yahoo (YHOO) merging–but that’s not the case at this point either.

Chalk this one up to blabby bankers and stock speculators–this might be a good rumor for regulators to look into.

Of course, as is typical, the execs at both companies talk a lot–you might have noticed that Adobe has a lot of software that is popular on the Windows operating system.

So, they had a meeting!

But it is kind of hard to do an acquisition when “Steven A. Ballmer, Microsoft’s chief executive, recently showed up with a small entourage of deputies at Adobe’s offices to hold a secret meeting with Adobe’s chief executive, Shantanu Narayen.”

Memo to the Times: When there is an acquisition afoot–in my experience–it’s all private airplanes and law offices and not a company HQ visit by the very loud and very noticeable Ballmer, the exact polar opposite of a shrinking violet.

In any case, it is not a big surprise at this point if longtime rivals like Adobe and Microsoft (MSFT)–which makes a competing video technology called Silverlight to Adobe’s Flash–talk about trying to stop the explosive growth of Apple, especially in the mobile space.

Microsoft is about to launch its Windows Phone 7, after many cloddish efforts in the arena have failed, and Adobe has been subject to a withering attack from Apple (AAPL) and its CEO Steve Jobs.

Jobs, in no uncertain terms, has dissed Flash relentlessly as a technology.

Others have not, such as Google (GOOG), which recently showed strong support for Adobe’s Flash in its recent launch of Google TV.

In fact, it is Google that is more mentioned in Silicon Valley as the logical acquirer of Adobe, if there were to be a sale.

Along with all its various assets, such as the Photoshop and Acrobat software that dominates online publishing, Adobe’s Omniture unit is one of the more powerful and popular analytics companies on the Web, which is right in Google’s wheelhouse.

Personally, that’s the one I would bet on, although that’s entirely me speaking.

Until that happens, here is a video interview of Jobs smacking around Adobe and Flash at the eighth D: All Things Digital conference in June:

[ See post to watch video ]

Please see this disclosure related to me and Google.

Watch Vikings vs. Saints Live on the Web, for Free, Tonight. But Don't Get Used to It

Peter Kafka — Thu, 09 Sep 2010 18:27:52 +0000

Brett Favre and the Vikings limp into the Superdome tonight to play the Saints and kick off the NFL season. Great stuff, and if for some reason you’re not going to be in front of a TV, you’re not screwed: You can watch the game live on the Web, legally and for free, via NBC’s Football Extra feature.

Actually, even if you are watching on a big screen, it’s worth playing with the NBC webcast, just for fun: I’ve tried it a couple of times over the past couple of years, and it’s pretty good: The main attraction is the extra camera angles–in the past, they’ve included a shot dedicated exclusively to Favre, which I like. (Some of you, I realize, may choose other angles.)

This is a great, commonsense offering from NBC and the NFL: There’s absolutely no reason to watch football on a PC unless you have to, so it’s hard to see them losing eyeballs here.

Which means every Web visit–and Web dollar or dime–they do get is purely additive. (Note to those of you who like to gripe about this stuff–you will need to have Microsoft’s (MSFT) Silverlight installed to watch the stream.)

But don’t get used to it. After tonight’s game, NBC and the NFL are only offering this once a week, during NBC’s Sunday-night game. And it goes away entirely once the playoffs start. Beyond that, if you want to watch the NFL on the Web, you’ve either got to pay through the nose for a DirectTV package or try to find an illegal stream.

Meanwhile, note the utter absence of a Web marketing campaign telling you about the NBC feed. It’s been up and running since 2008, but I had to reach out to NBC this morning to confirm that it’s still extant.

It’s easy to understand why the Web games are a quiet experiment, unfortunately: NBC and the other broadcasters–CBS (CBS), News Corp.’s (NWS) Fox and Disney’s (DIS) ABC are paying the NFL a collective $3 billion a year in license fees. So both sides have an incentive, for now, to keep the games a TV-only experience.

Big sports–and pro football in particular–are one of the last bastions of old-style TV economics. Once you see cheap and legal access to the games on the Web, on a regular basis, you’ll know that the TV/Web convergence is here for good.

Microsoft's Steve Ballmer and Ray Ozzie Live at D8

John Paczkowski — Thu, 03 Jun 2010 15:17:47 +0000

As an indicator of the headwinds facing Microsoft and its CEO, Steve Ballmer, today, two pieces of news last week are worth considering. The first, that Apple (AAPL) had overtaken Microsoft as the world’s most valuable technology company, would seem to signal that Microsoft (MSFT) is no longer quite the driving force in technology it once was, particularly in the consumer space. The second, word of a restructuring that will give Ballmer greater oversight of Microsoft’s Entertainment and Devices Division, indicates that the company is scrambling to change this.

The enterprise space, though, is a different story, as Chief Software Architect Ray Ozzie, who joins Ballmer onstage today, will tell you. In enterprise, Microsoft is still the undisputed leader, though here, too, the company is under attack by new on-demand computing services from formidable rivals like Google (GOOG) and Amazon (AMZN).

Full video is below, followed by the liveblog:

[ See post to watch video ]

Liveblog

8:09 am: Stay tuned. This morning’s interview will begin soon.

8:16 am: Before the main event, a few introductory remarks from Wall Street Journal Managing Editor Robert Thomson. Obligatory Steve Ballmer hoodie joke.

8:17 am: Thomson talking about Australia’s contributions to the technology industry. His top example: The Ugg boot, which solved Australia’s sheep overpopulation problem.

8:18 am: Thomson now drawing parallels between “Harry Potter” characters Harry/Hermione and Walt/Kara.

8:20 am: Walt takes the stage with a faux wand: “Expelliarmus!”

8:21 am: Ballmer and Ozzie take the stage.

8:21 am: Neither is wearing a hoodie.

8:22 am: This is Ozzie’s first appearance at D. Ballmer’s a veteran.

8:22 am: A first question for the pair: Where do you think the economy is these days?

Ballmer: I would say in the developed world, things have come off the lows for sure. I think our industry is even more revved up than others. But we’re in a good product cycle that has propelled the market. We’ve seen some comeback in business spending. What’s the old adage? Burn me once, shame on me [pause]–whatever it is. At least for now, we continue to see developed countries coming back. Emerging markets are a bit different.

Ballmer talks for a moment about China and intellectual property protections there, which are obviously problematic.

8:25 am: Walt asks about the cloud and the transition from the desktop. Microsoft has been the dominant company in local clients, but now you’ve said you’re “all in” in the cloud. What sort of opportunity is this?

Ozzie: I can’t remember a time when it’s been so exciting from the perspective of so many transitions happening concurrently. Now we’ve got everybody connected on the Internet…all devices connectible on the Internet. Now we’ve got companies around the industry coalescing around standards-based ways for storing data. We’re at a shift in the enterprise space and how it manages IT.

Ozzie talks about sharing-based operations in enterprise computing. How does the mobile phone connect to these scenarios? The real opportunity for us is how do we re-pivot to the cloud and make all these devices connect to the cloud.

8:29 am: Ballmer jumps in and notes that almost all players in the business believe the desktop will be important for some time, despite all that we’re hearing about the cloud and HTML5. At the end of the day, the world we’re talking about is driven from the cloud out, but it’s smart cloud talking to smart devices and apps that are controlled locally.

8:31 am: More from Ballmer–The experiences people want will almost always require some device with a reasonable amount of storage and graphics ability. The trend today is all about getting smarter on the client, not getting thinner on the client.

8:32 am: Ozzie says that regardless of what the device is, applications will feel more cached than installed, thanks to the cloud.

8:32 am: Walt–So the cloud isn’t a threat to you?

Ballmer: There’s nothing bad for us in the trend. It’s all good. But it’s a transition and as such, it’s a period of tumult. So we need to be smarter and more vigilant. But not because we’re moving from a world that’s fundamentally good for us to a world that’s not. We’re moving from a world that’s good for us to a world that’s potentially even more good for us.

8:34 am: Walt–Who’s your competition today?

Ballmer: The main ones are folks that people would guess: Google, Apple, Oracle (ORCL), VMware (VMW). And of course, we still always have the things that come out of Open Source–Linux, etc.

8:35 am: Walt asks about synching. He describes it as an unmet need. People need to synch their stuff across multiple devices, sometimes cross-platform. Why isn’t this just built into things today?

Ozzie: Right now one core synch tech is built into most devices these days. It’s called OpenSync. Synch is hard, but it’s a straightforward engineering task. What’s transpiring on the Net is unusual, because we’re spreading our data all over the Web. But we don’t really have a conceptual model for this that’s as clean as those of the past. I think at a high level, what we all want is how are we going to agree as an industry on some meta-data ways of how and where I keep my data. I don’t think we’ll end up in a world where all our data is stored in a single place.

8:39 am: Walt pushes ahead. Notes Zuckerberg’s appearance last night and the privacy implications of this.

Ballmer: There’s an innovation problem here. If you want to share some things and not share other things, you can wind up with something at a complexity level that people don’t want to or can’t engage. Getting the UI right is an innovation challenge.

8:41 am: Walt follows up, asks if competitors are coming together on a standard level.

Ozzie says they are, but not at an “experience level.”

8:41 am: Ballmer–Companies are going to try to get a differential advantage here and that means users are going to struggle with the privacy model for their information. Remember the cookie debate? Consumers didn’t understand what the cookie was. So how do you craft the discussion around issues like these so that they do?

8:43 am: Ozzie on privacy in the cloud–Businesses want to know that we’re not looking at their data. We’ve got to be very clean about this.

8:44 am: Ballmer–I think that the notion that there are different tastes in privacy and there are different opportunities to commercialize this is important, but there’s got to be a dialogue with the customer; the customer has to be allowed to make the choice.

8:45 am: Ballmer talks a bit about the differences between the consumer cloud and the enterprise cloud.

8:46 am: Walt recalls Tuesday evening’s Steve Jobs interview. Steve thought we’re on a course where fewer people will be using PCs and more portable devices (like the iPad). What do you think?

Ballmer: I think that people are going to be using PCs in greater and greater numbers for years to come. But I think PCs will look different…they’ll evolve. They’ll get smaller…they’ll get touch…their innards will change. The real question is, “What is a PC?” Nothing that’s done on a PC today will get less relevant tomorrow. I think there will exist a general-purpose device that does anything you want, because people don’t want multiple devices, or can’t afford them. I think the PC as we know it will continue to morph in form factor. So the real question is: Where do you push? Ballmer notes Jobs’s truck metaphor and says, “Windows machines will not be trucks.”

8:50 am: Walt circles back, notes that Ballmer uses the term “PC” to include things that most people don’t think of as PCs. Is the iPad a PC?

Ballmer: Of course it is. What do you do on it? Answer email. A guy tried to take notes on it at a meeting I was at yesterday–that was interesting [chuckles from the audience]. He suggests that the positioning of devices like the iPad as something beyond the PC is just a marketing tactic.

8:52 am: Walt talks a bit about Microsoft’s history in tablets. What’s the company doing in this area these days? Are there going to be tablets that look like the iPad that run Windows?

Ballmer: Sure. You’re going to have a range of devices over time that are light and don’t have a keyboard and will run Windows. Depending on what you want, there will be devices that offer a similar experience to Windows. There will be others that will be more customized, more optimized. This will be a real competitive form factor of innovation. We will, with our partners, drive innovation in form factor. Windows Phone, for example. Apple has chosen to do this as well.

8:55 am: Still more from Ballmer–Some people will want to have two different devices for two different purposes. But there has to be an option for an integrated device. The bulk of the market is going to stay with general-purpose devices.

8:57 am: A question for Ozzie–Do you think the tablet will have mass appeal this time around?

Ozzie: I think there’s going to be success in a number of form factors–in the pad form factor, in the tablet mode. I think there will be appliance-like screens that will be in our living rooms. This isn’t science fiction anymore; it’s possible. There are certain fundamental differences in productivity in consumption and creation experiences, though. Both must exist on these devices.

8:59 am: Ballmer says Microsoft and Apple will eventually “run into each other” in the market. Is the iPad really that different from the PC? No, it’s just a different form factor. The Mac’s got minimal market share; iPad’s got a surge of momentum. The race is on.

9:01 am: Walt–I think the Mac, while still at a low market share, has done pretty well for Apple.

Ballmer: Apple had a heck of a quarter last quarter, but their market share remains the same. He seems to suggest that the debut of the iPad is a signal that the Mac is going away. PCs running Microsoft software are not.

9:02 am: Conversation shifts to talk of the mobile space. Where are you now?

Ballmer: We had a good longtime employee who wanted to retire and he’s going to do so. And it doesn’t make sense to replace him. On the phone side of the business, we learned the value of excellent execution. We were ahead of this game and now we find ourselves No. 5 in the market. We missed a whole cycle. I’ve been quite public about the fact that I’ve made some changes in leadership around our Windows Phone software. We had to do a little clean-up. The excellence in execution is an important part of innovation. We’re driving forward in the phone business. But this is a very dynamic business; the market leaders here have shifted over twice in the past few years, and that’s an opportunity for us. So we’ve got to have great ideas and we’ve got to execute consistently.

9:05 am: Walt asks about rivals in the mobile space? Let’s talk about RIM (RIMM).

Ballmer: They’re obviously a good competitor. There’s this old myth that they’re primarily an enterprise company, but they’ve done quite well in the consumer market. As a general-purpose tech platform, RIM has less robustness than its competitors, but there’s a reason they’ve got such a huge following.

Walt: What about Nokia (NOK)?

Ballmer: I know they’ve got this huge global market share. But being in the U.S. skews your perspective because they’ve got such small share here. On the software side, they’re also trying to get their act together.

Walt: Apple?

Ballmer: They’ve done a good job of coming from nowhere a few years ago. They’ve done the best job on the browser. People focus on the apps, but the browser is really the thing that has distinguished their phones from others.

9:09 am: Ballmer–The irony of the situation is that the Internet was designed for the PC and then reoptimized for the PC. And partly what everyone’s trying to do with the phone is say, “Okay, I’m not a PC, I’m a phone–how do I plug into this?” So rivals like RIM that don’t have a PC business may be at a disadvantage. Or they may have better perspective.

9:11 am: Walt asks the pair’s thoughts on Google and its advances in mobile, tablets, etc.

Ballmer: On the phone, Android’s a real competitor. On the larger screen devices, who knows? I don’t know that these Android-based things will matter. But I don’t know that they won’t either. I don’t really understand why Google has to have two different mobile operating systems. Chrome? It’s like two, two, two operating systems–but they’re not in one! You want to know about Chrome, talk to them. (An odd comment to make considering Microsoft has at least 3 mobile operating systems that I can think of: Windows Mobile 6.x, Windows Phone OS 7.0, and whatever it’s got running on the Kin)

Ozzie: On the Android-versus-Chrome issue, Android is a bet on the past; Chrome is a bet on the future. When you install an app, you’re targeting a device. When you use Chrome, you’re looking at a cloud-based future.

Ballmer: So why do two? Why not focus on one? Having two OS’s is confusing. You need coherence.

Walt: Well, you have OS variations, don’t you?

Ballmer concedes this, but notes that Microsoft also has coherence. Do one. Make a bet and pursue it.

9:16 am: Walt–How is Bing doing against Google?

Ballmer: Well, we launched only a year ago, but we’re the first search engine to gain market share in a long time…but this is a long game. We’re up 54 percent in unique users year over year; our demographics are good. We overindex with younger crowds. We’ve done a lot to establish a name and to make a good product that delivers relevant results. But I think we have our work cut out for us in a battle with a very large behemoth.

Walt: Wait. You’re calling someone else a behemoth?

Ballmer chuckles, remarks on the Yahoo (YHOO) deal, notes that search is a scale business. Scale is important for improvement in product quality. The Yahoo deal will help with this, he says.

9:19 am: Walt–Is Microsoft taking an app ecosystem approach with Bing?

Ozzie says that it is. Suggests that the company is developing it with a plug-in architecture in mind. Talks about layering.

Ballmer: Rarely when you search do you want to search. You’re not looking for a list of Web sites. You want to find the Web site you’re looking for. You want to do something. If we can help the user take actions more quickly, that would be a great breakthrough.

Walt: You really could have a good encapsulate app in Bing.

Ballmer: That is what we have. The question is, is that extensible?

Q & A

Q: Is Apple right to dismiss the stylus?

A: Ballmer–We do think people want to take notes and draw. What’s the best way to do that? Well, there are different ways to do that and we’ll support them all. Today, we offer devices that do use a stylus. I certainly believe that people do want to take the things that they do today with pencil and paper and do them with new technologies.

Ozzie: The software here has not kept up with the hardware. With touch, we haven’t yet even figured what the control architecture should be. There will be slates you use a stylus on, there will be others that you use touch, etc.

Q: Talk about your degree of comfort in following the law in China. And how are you dealing with the security issues there?

A: Ballmer–Do we think there are hackers everywhere, including China? Yes. Are there professional hackers everywhere? Yes. Do we think that almost every government employs people to read things that they shouldn’t? I don’t know, but I suspect they do. I don’t find any of this amazing.

When it comes to China, if you’re going to stay and do business someplace, I’m not going to put my employees in harm’s way. The best way to make a difference in China and other countries is to stay in the country. We’re staying and trying to be part of a reformation process…and I think that’s the principled stand to take.

Q: Any advice for Apple and Google as they face potential antitrust troubles? [laughter]

A: [Ballmer grins] No advice. I just wish them the best in getting lots of good experience.

Q: Question about health care.

A: Ballmer–It’s a slow moving market. Certainly the money that was put into the health-care bill gives an incentive to have these things proceed a little more quickly.

Q: What do you want Microsoft’s role to be in media?

A: Ballmer–Media starts with what gets created, so we need great tools for creators to make content, and we need to make tools to help people monetize that. This is an area that the advantages Google has in search can and are being leveraged.

Q: Question about weak battery life in the laptop form factor.

A: Ballmer–We’re doing a lot with software. We’re doing work to support Intel’s (INTC) efforts to create chips with better power consumption. This is an area of improvement for us.

Q: What are your thoughts on cross-platform development?

A: HTML5 will show up everywhere. The question is, will that be enough to write great apps? Will there be folks that may have some things that run cross-platform? I think there will be. But developers are going to optimize for one platform.

Walt: Will Silverlight run on the iPhone?

Ballmer: It doesn’t. And my guess is that if it did, it would be blocked.

And that’s a wrap.

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

Windows Phone 7 Series Even More Impressive Than Previously Thought

John Paczkowski — Mon, 15 Mar 2010 17:55:34 +0000

Microsoft added a bit more to its Windows Phone 7 Series story at its MIX10 event this morning, revealing some of the mobile operating system’s features and detailing how developers can write software for it. While it’s obviously far too early to make any big declarations about it, the OS certainly seems competitive–and compelling. Consider this feature list:

accelerometer support
a Microsoft Location Service for the phones
Microsoft Notification Service, known to other smartphone users as push notifications
hardware-accelerated video playback with digital rights management
internet information services smooth streaming for live video
multitouch support
camera and microphone support

Table stakes at this point, I suppose, but a robust feature list just the same. Announced along with it: A free suite of application development tools and a solid list of launch partners that includes the Associated Press, EA Mobile, Namco, Pandora and Sling Media, among others. One of the OS’s showcase apps: Netflix with “Watch It Now” 3G video streaming.

Impressive, no? Could this be the beginning of another application development gold rush? Microsoft (MSFT) clearly hopes so.

“More than half a million Silverlight and tens of thousands of XNA Framework developers are now Windows Phone developers,” Windows Phone 7 boss Charlie Kindel wrote in a post to The Windows Phone Developers Blog.

“Developers and designers can now build their code once and optimize it to take advantage of the unique capabilities of the phone, Web, PC or Xbox 360,” Kindel added. “Due to common shared libraries, controls and runtimes across these many screens and the cloud, developers now have the opportunity to reach over 1 billion customers.”

Still, it’s far too early to say what’s to come. It seems clear, however, that with Windows Phone 7, Microsoft could make the jump from mobile OS also-ran to contender fairly quickly–assuming the market’s willing, of course.

Two Microsoft Search Dudes Talk About Bing! (BoomTown's Flip Is Waiting by the Phone for the Google Search Gurus' Call!)

Kara Swisher — Thu, 03 Dec 2009 13:05:24 +0000

Yesterday, BoomTown liveblogged a demo session Microsoft held for reporters about some new features on its Bing search service, a glimpse at what Twitter and Facebook integration will look like and the debut of a nifty new beta of its online map service.

It is still the bazillion-dollar question–and I do mean a bazillion dollars, since that’s about what Microsoft (MSFT) has lost online after many years of trying–whether Bing can gain some truly significant share in the search market and challenge the sector’s behemoth, Google (GOOG).

But there have been nascent signs of progress, helped by an aggressive attempt to keep innovating and differentiating its Bing product, which is new for Microsoft, long used to dominating.

And, despite various criticisms–over the use of Microsoft’s Silverlight video technology in the cool new map offering, for example–I always like to see competition, because it is the only way consumers win as these tech titans battle it out.

So, after the demo today, I talked to two of the Microsoft search execs there–Harry Shum, a corporate VP who is leading core search development, and Brian MacDonald, corporate VP for Core Search Program Management–about their thoughts on Bing so far.

Here is the video of the interviews:

[ See post to watch video ]

Please see this disclosure related to me and Google.

Microsoft Updates Bing

John Paczkowski — Wed, 02 Dec 2009 19:00:14 +0000

[ See post to watch video ]

Liveblogging Bing Demo: No Donuts, Unlikely to Pay for De-Indexing Google, but Cool New Maps

Kara Swisher — Wed, 02 Dec 2009 18:10:33 +0000

Earlier today, BoomTown posted about a visit this morning from a passel of top Microsoft search execs rolling into downtown San Francisco to show off even more new features for Bing.

I am here, but the donuts are not. Um, Google always has organic donuts!

In any case, the lineup included: Satya Nadella, SVP for research and development for the Online Services Division; Harry Shum, a corporate VP who is leading core search development; and Brian MacDonald, corporate VP for Core Search Program Management.

As I previously wrote:

“The rolling-stone-gathers-no-moss team at the software giant–which has been seeing some promising progress in its quest to raise its search market share with its snappy new service–has announced an ongoing series of features since Bing was launched earlier this year.”

It’s 10:07 am PT and I await new wisdom from Microsoft (MSFT).

10:10 am: Nadella, the point man on Bing technology, begins.

He kicks off the show with some stats and a main point: Microsoft’s search share has, as his first slide reads: “Still a long way to go.”

At 9.9 percent versus Google’s (GOOG) share of more than 70 percent, Nadella is correct. But that is up from eight percent in a short time, so not bad.

Unique monthly visitors are also up from 71.7 million to 83.3 million. And perception, which was low, is now 48 percent.

In other words, more consumers seem to know what Bing is.

Personally, if I were Microsoft, I would declare victory and quit now!

10:19 am: A demo dude arrives to show “task” pages, which cluster around intent of searchers.

These are cool, and he’s showing a John Mayer page, which includes concerts and more. I hate that whiny singing dude, demo dude. He was mean to Jennifer Aniston, so he is dead to me.

Phew, the demo dude moves on to Miami. I love Miami. Trying to gauge intent, there is a slideshow available, better weather (rainy but 82 degrees!) and flight info. Plus no John Mayer!

Next, demo dude does movies. He shows times for the freaky “Paranormal Activity” and then offers hi-def trailers. Demo dude’s wife wants him to see it. I advise against it, unless he wants to be looking under the bed for the rest of his life.

Now the cheeky Softies, showing off how good Bing’s info is about Apple, (AAPL); display financial info and even the customer service number. I contemplate ordering a Mac.

This is followed by moves through universities and diseases (with related drug cards).

10:30 am: The demo dude moves on to an early look-see of Bing’s its upcoming Facebook deployment, using its already-announced Visual Search.

It’s apparently going to be very easy to be a stalker on Bing!

On to Twitter, with access to tweets in a variety of ways, from the most tweeted to most popular. Ashton Kutcher pops up like an inevitable Twitter weed, of course.

Nadella comes back and explains that this is being done to “browse to your intent.”

And now it is time for a mobile search update.

Guess what? Intent and search completion in a mobile context is time-sensitive! Who knew?

Actually, I did know and so did the whole world. Here is my typical mobile search: “Where the *&%# is that restaurant/kid party/gas station?”

10:38 am: A new demo dude (let’s call him demo dude #2) is showing off the recent mobile app for Bing, which came out a few weeks ago.

Lots of maps, although he says, “it’s more than just finding something on a map.”

Demo dude #2 types a “T,” which stands for AT&T, and stock info pops up.

He talks into the phone now for weather in Redmond, Wash., where Microsoft has its HQ. Cold and rainy! Which is a shocker for the Seattle area this time of year.

Demo dude #2 does movies and sports, showing a lot of what is on the Web. This is not much different than many mobile apps, but it works nicely.

Nadella seems to be promising an iPhone app soon too, noting that Microsoft will have them for all platforms, but he does not say it outright.

10:47 am: Now, Nadella is onto spatial search, which I like to call “oooh-that’s-pretty search.”

Therefore, we need a third demo dude. Demo dude #3 has a beard!

But he has a real new feature! A new mapping technology, powered by Microsoft’s Silverlight video technology, in beta within minutes. You can see it in action here.

It includes a Google competitor that has been called “streetside” before, with several new twists, which demo dude #3 is calling a “mash-in” (compared to a mashup, which is done a lot with Google by third-party folks).

The demo appears very seamless in comparison, using 3-D modeling and photorealism by integrating its Photosynth research work.

He shows a cool look at a museum and then the French American International School in San Francisco.

In this demo, demo dude #3 was looking at restaurants, which shows reviews and also the whole scene around it, including info on the parking garage you can see.

There is now a Map App gallery, most of which made by Microsoft right now.

11:07 am: A Twitter dude is brought up to show how the microblogger is part of this new mapping stuff from Microsoft, which he calls an “ecosystem.”

Using new geolocating tools on the microblogging service, it shows all kinds of geospatial information of tweets.

Twitter recently signed a data-mining deal with Microsoft, as well as Google.

So, it looks like Microsoft and Google are really going to be duking it out in the online mapping of everyone’s lives. And I look forward to this fight and the eventuality that they will want to map my every move. Bing it on!

11:10 am: Nadella wraps up, essentially trying to keep differentiating Bing from Google.

“We do hundreds of experiments a day,” he says, releasing as many features as possible.

It’s a good stance for a lesser competitor to have: Bing, We Try Harder!

Big words for Microsoft: Intent versus query. Whole page versus blue links. Minimizing time versus task completing. Search hit-or-miss versus dialog.

11:16 am: Q&A!

A question about human versus technology in perfecting this intent goal.

MacDonald and Nadella note that humans are important, but Bing is built around the big computing systems that do this automatically.

Will the structured page be indexable? Meaning Google? No real answer! But I would love to see Microsoft go all Rupert Murdoch on the search giant!

Then comes a question about premium or “non-Google” content. Nadella avoids the question and instead focuses on the “scaffolding” the data.

“We’re not as focused on getting exclusive content,” he says flatly. Uh-oh, publishers! As I reported, Microsoft is not forking over the dough.

MacDonald also tries to stress that Google wants folks off its site and onto the query result and that Bing is focusing on delivering that result right.

Everything is not a command line, declares MacDonald.

On a question of openness and the need to use Microsoft Silverlight technology for some of the rich visual mapping, versus Ajax, Nadella points out the service is too small not to be. Good point!

But Microsoft execs, who often shove their tech right down consumers’ throats, are nearly apologetic about having to use Silverlight (except they add, of course, that it is better!).

Nadella gets another question about paying to de-index Google.

“There is no real intent here that is focused on getting a whole bunch of content that is de-indexed from Google,” he said.

Some more questions about Bing monetization (it had better make money!) and global share.

Since Google is cleaning the clocks of everyone even worse abroad, Bing is focusing on the U.S.

I ask about how the Yahoo (YHOO) deal is going. “Well!”

And while Yahoo seems to be losing some search share to Microsoft, Nadella said his company would provide any “core” technology Yahoo wants to use given that Microsoft will be providing the search platform.

It would have been nice if Yahoo search had done this itself, of course, but Nadella said Yahoo could use the mapping and even task pages.

Chrome Netbooks Headed to Market by 2010 Holidays

John Paczkowski — Thu, 19 Nov 2009 20:15:54 +0000

Direct from Google headquarters and liveblogged by John Pazckowski, the company’s Sundar Pichai, vice president of product management, and Matthew Papakipos, engineering director for Google Chrome OS–joined by founder Sergey Brin–discuss how they plan to bring the OS to the market, then answer some questions from the audience. Third of three segments:

How will Google bring Chrome OS to market? The company is working with vendors to specify reference hardware. You cannot download and install Chrome on just any device, you will have to purchase a Chrome device. Google is looking at a launch window of late 2010, before the holidays.

Google sounds very concerned about the end-user Chrome OS experience. Pichai says the company wants to ensure that the displays, keyboard, etc., on the netbooks that run Chrome are robust and easy to use.

Pichai wraps things up, but before the Q&A, we’re shown a short explanatory video. “The first thing I want to do when I fire up my computer is browse the Internet….If there isn’t any Internet, I might not even use my computer….What if when you pressed on, your PC turned on, what if your operating system was more like a Web browser…what if it was a browser?…Chrome OS is a totally rethought computer that lets you focus on the Internet, which is what most of use our computers for these days anyway.”

Q&A
At this point, Sundar Pichai opens the event to questions:

If you’re specifying hardware components, do you have an idea of what they’ll cost?

A: “We expect Chrome netbooks to be in the price range of what people have come to expect….We are not specifying a price target.” Price will be determined at the OEM level.

Will the APIs support W3C standards?

A: “We’re working very closely with the W3C to standardize as much as we can….In general we want to see everything standardized across multiple browsers.”

Will there be an application store?

A: “The Web offers hundreds of millions of applications. Our job is to make people aware of them.”

What about desktop applications that are not available on the Web?

A: “We expect most of our users to have a second machine at home….Chrome OS is about a delightful experience on the Web….If you’re a lawyer spending your entire day on contracts, etc., this is not the machine for you.”

Will you support Microsoft Silverlight?

A: In the case of certain selection plug-ins, we are working to integrate them. No comment beyond that.

Since Chrome is open source, could people build their own variations?

A: Yes. We expect people will do many interesting things with it.

Do you see Chrome running on laptops or desktops?

A: We’re initially focused on netbook-like form factors–clamshells, etc. That said, the OS is being developed to work on other devices.

Is there any level of offline access? What happens when I’m on a plane and don’t want to pay for Wi-Fi?

A: Chrome devices are primarily intended to be Internet-connected. That said, it will have some caching abilities so, for example, you could play a game offline.

Virtualization?

A: Yes. You could run Chrome today on a virtual machine.

Are you working with outfits like Adobe to, say, build a Web-friendly version of Photoshop?

A: We’re very excited by things like Photoshop on the Web and we’re working hard to make that possible.

Will Android apps work on Chrome? Are there plans for third-party apps?

A: Pichai dodges this one. If it’s a Web app, he says, it will work on Chrome. The Web works very, very well for Google’s purposes, he adds.

Will Chrome work on both X86 and ARM?

A: Yes.

Is there a direct business model for Chrome OS or is this another variation of the-more-people-who-use-the-Web-the-better-for-Google?

A: We are working with partners. No plans for advertising. That said, Pichai notes again that anything that runs on the Web will run on Chrome. And of course, AdWords does, indeed, run on the Web.

[Sergey Brin joins the Q&A]

Do you want Android Apps to run on Chrome?

A: We are focused on creating the use case in which everything is a Web application, but hopefully we can do more in the future.

How does Chrome handle peripherals? Can it print?

A: Most keyboards, cameras, phones, etc., will work. In terms of printing…yes, Chrome OS will print and we’re working hard to make that possible.

What is Chrome’s strategic position for Google?

A: [Brin]: Call us dumb businessmen, but we really focus on user needs rather than focus on business strategies. We believe that the Web platform is a much simpler way of computing for individuals to use, and that’s a very important need in the market right now. That’s what we’re trying to fulfill.

Google's Chrome OS: "It Just Works"

John Paczkowski — Thu, 19 Nov 2009 17:51:03 +0000

Speaking at Microsoft’s Worldwide Partner Conference in New Orleans this past July, Microsoft CEO Steve Ballmer said of Google’s forthcoming Chrome OS, “Who knows what this thing is?”

Today, he found out. The operating system, a direct challenge to Microsoft Windows, was on display at a media gathering at the Google HQ this morning.

Sundar Pichai, vice president of product management, and Matthew Papakipos, engineering director for Google Chrome OS, presided over the event, which the company described as a “technical announcement.”

That meant that Google (GOOG) was not releasing a beta of the operating system this week, as had been rumored.

That said, it was an overview of Chrome, as well as Google’s plans for its launch in 2010, so let the Chrome OS liveblogging begin:

There will be no beta today. Pichai says Google is still a year away from an official launch. However, the company is making the code available today.
Pichai says that a year after launch, the Chrome browser has some 40 millions users. He boasts about the browser’s speed, noting that it handles Javascript 39 times faster than Microsoft’s (MSFT) Internet Explorer. There will be three more big Chrome announcements sometime in the future: Chrome for Mac, Chrome for Linux and the debut of Chrome Extensions.
Google’s goal is to ensure that Web applications function as well as desktop apps. Pichai says that the company is figuring out a way for Web apps to safely take advantage of the operating system in the way desktop apps do. A few examples: Graphics, video/audio applications, real-time communication, notification and local storage.

“By 2010 we expect to have all these things built into Chrome,” Pichai adds.
The advent of Chrome coincides with a perfect storm of converging trends, Pichai says, noting the tremendous popularity of netbooks during the recession, the growing acceptance of cloud apps and the rapid innovation in mobile devices. Smartphones are becoming more like laptops, Pichai adds, and laptops are becoming more like smartphones. Is there a better level of computing available for these devices?

There is, according to Pichai, and Google believes it is Chrome OS.
Among Chrome OS’s advantages, Pichai says: Speed, simplicity and security. Every application will be a Web application. There will be no desktop apps. Chrome OS is essentially a browser with a few modifications. All data in the Chrome OS resides in the cloud. Pichai: “We want all of personal computing to work that way….If I lose my Chrome machine, I should be able to go out, buy a new [one] and re-create my previous computing experience easily.”

Chrome OS will run completely inside the browser security model, he adds, noting that security is one of Google’s top priorities along with speed. “Turning on a PC should be like turning on your TV,” he says.
Chrome OS is very similar in appearance to the Chrome browser. “Chrome OS is Chrome,” says Pichai. Google made it look like a browser, because the browser is familiar.
And indeed, Chrome OS does look quite a bit like a browser. Multiple apps load into tabs, for example. It also features “Panels,” which Pichai describes as persistent lightweight windows. “All Chrome data resides in the cloud. Anything you put in the machine is immediately available to you anywhere.”
As netbooks become more advanced and battery life improves, they will evolve into entertainment devices, says Pichai, who notes that via Google Books, a netbook can become an e-reader, and, through YouTube, a video device.
A quick demo of the user interface, which seems very simple and intuitive. “It just works,” says Pichai in an unintentional nod to Apple (AAPL).

An interesting remark: Anyone who writes an app for the Web has written an app for Chrome, says Pichai, joking that Microsoft is already developing for it.
Speed, simplicity and security, says Pichai. We’re trying to make the computing experience delightful.

With that, Pichai hands the stage over to Engineering Director Matt Papakipos.

Papakipos, too, offers the “we want to make computing delightful” sound byte and notes once again that turning on the PC should be like turning on the TV.
Chrome OS eliminates the bootloader, auto-launching the browser. The OS also auto-updates itself, making sure that it’s always current with security patches, etc. Everything from the firmware to the kernel is secured with a cryptographic signature to ensure a secure boot. In the event malware is detected, the system repairs itself automatically.
The basic application security protocol for current operating systems allows apps the same privileges as the user. This presents obvious security issues. Whenever you install a new app, you’re taking a risk, says Papakipos.

But Web applications like those that Chrome OS use, are different. They are Web apps, so they don’t have system-level privileges. Additionally, all apps run in secured sandboxes that are separate from one other and from the OS. Finally, all apps must be signed and verified before each use.
In terms of file systems, Chrome’s is locked down. It’s a read-only root-file system, obviously quite different from other operating systems. All user data are encrypted and synched to the cloud. Essentially, Google uses the PC for caching. Again, if you should lose your machine, you buy a new one, fire it up and it synchs with the cloud, restoring your previous computing experience.
How will Google bring Chrome OS to market? The company is working with vendors to specify reference hardware. You cannot download and install Chrome on just any device, you will have to purchase a Chrome device. Google is looking at a launch window of late 2010, before the holidays.
Google sounds very concerned about the end-user Chrome OS experience. Pichai says the company wants to ensure that the displays, keyboard, etc., on the netbooks that run Chrome are robust and easy to use.
Pichai wraps things up, but before the Q&A, we’re shown a short explanatory video. “The first thing I want to do when I fire up my computer is browse the Internet….If there isn’t any Internet, I might not even use my computer….What if when you pressed on, your PC turned on, what if your operating system was more like a Web browser…what if it was a browser?…Chrome OS is a totally rethought computer that lets you focus on the Internet, which is what most of use our computers for these days anyway.”

Q&A

At this point, Pichai opens the event to questions:

If you’re specifying hardware components, do you must have an idea of what they’ll cost?

A: We expect Chrome netbooks to be in the price range of what people have come to expect….We are not specifying a price target. Price will be determined at the OEM level.

Will the APIs support W3C standards?

A: We’re working very closely with the W3C to standardize as much as we can….In general, we want to see everything standardized across multiple browsers.

Will there be an application store?

A: The Web offers hundreds of millions of applications. Our job is to make people aware of them.

What about desktop applications that are not available on the Web?

A: We expect most of our users to have a second machine at home….Chrome OS is about a delightful experience on the Web….If you’re a lawyer spending your entire day on contracts, etc., this is not the machine for you.

Will you support Microsoft Silverlight?

A: In the case of certain selection plug-ins, we are working to integrate them. No comment beyond that.

Since Chrome is open source, could people build their own variations?

A: Yes. We expect people will do many interesting things with it.

Do you see Chrome running on laptops or desktops?

A: We’re initially focused on netbook-like form factors–clamshells, etc. That said, the OS is being developed to work on other devices.

Is there any level of offline access? What happens when I’m on a plane and don’t want to pay for Wi-Fi?

A: Chrome devices are primarily intended to be Internet-connected. That said, it will have some caching abilities so, for example, you could play a game offline.

Virtualization?

A: Yes. You could run Chrome today on a virtual machine.

Are you working with outfits like Adobe to, say, build a Web-friendly version of Photoshop?

A: We’re very excited by things like Photoshop on the Web and we’re working hard to make that possible.

Will Android apps work on Chrome? Are there plans for third-party apps?

A: [Pichai dodges this one.] If it’s a Web app, it will work on Chrome. The Web works very, very well for our purposes.

Will Chrome work on both X86 and ARM?

A: Yes.

Is there a direct business model for Chrome OS or is this another variation of the-more-people-that-use-the-Web-the-better-for-Google?

A: We are working with partners. No plans for advertising. That said, Pichai notes again that anything that runs on the Web will run on Chrome. And of course, AdWords does, indeed, run on the Web.

[Sergey Brin joins the Q&A]

Do you want Android Apps to run on Chrome?

A: We are focused on creating the use case in which everything is a Web application, but hopefully we can do more in the future.

How does Chrome handle peripherals? Can it print?

A: Most keyboards, cameras, phones, etc., will work. In terms of printing…yes, Chrome OS will print and we’re working hard to make that possible.

What is Chrome’s strategic position for Google?

Bing Keeps the Changes Coming–But Is It Working?

Kara Swisher — Wed, 11 Nov 2009 18:00:15 +0000

It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, which started off yesterday by renaming its video properties on MSN, now integrated with search, to Bing Videos. Microsoft also rejiggered its Bing Maps.

And today, the company is rolling out more features, including integration related to diet and nutrition with fancy search service Wolfram|Alpha, an “enhanced hover preview” and full-page weather and events results to add to its niche search offerings.

But whether all this will spell significant changes in market share compared to dominant rival Google (GOOG) is still an open question, with Microsoft (MSFT) eking out solid gains since Bing launched.

Today, Hitwise figures have Bing up seven percent to 9.57 percent in October, at the expense of both Google and Yahoo (YHOO).

Money is also coming in slightly better. A recent report by IDC noted that Bing’s search revenue has gained 6.1 percent to 6.8 percent from the second-to-last quarter.

But spending on advertising, as well as these new features, is also costly.

Still, Microsoft is pressing on.

The Wolfram feature, for example, adds a nutrition quick tab when searching on food items, as well as a body-mass index tool.

Here is a video on it from Bing, which might require installation of Microsoft’s Silverlight video technology (you might also want to launch full screen to see it better):

Bing will also improve the ability of users to get quick info by hovering over a link. Frankly, this annoys me more than bad clicks, but most people will probably like seeing snapshots of the actual Web sites, a search-within-this-site box and deep links.

Perhaps the most interesting iteration of this feature will be Facebook page previews. Click on arrow below:

The weather stuff is just more, more, more bells and whistles, integrating news, events, xRank results, Twitter feeds, images, Best Match results and content from sites you trust onto one page with a prettier interface. Check it out:

There will be more to come, of course, which should–at the very least–have competitors competing better.

Adobe's CTO Kevin Lynch Talks–But Not Omniture!

Kara Swisher — Mon, 21 Sep 2009 10:15:17 +0000

BoomTown went to visit the HQ of Adobe in San Francisco several weeks ago for a chit-chat with its CTO, Kevin Lynch.

We had a lovely discussion about the future of its Flash video technology, as well as of its more recent AIR offering.

Lynch also discussed smart phones and other such devices, although he somehow neglected to mention the then-pending purchase of Omniture (OMTR) by Adobe (ADBE).

That would be the $1.8 billion the company said last week it would fork over for the Web measurement business.

Reaction to the deal has ranged from mixed to WTF? And some consider it an attempt to–as one smart exec put it to me–“buy revenue,” even as Adobe’s other businesses face major challenges ahead.

While the iconic company’s Photoshop and Acrobat software offerings dominate the Web publishing business, Adobe must still deal with the increasing move of all software into the cloud and onto non-PC devices.

And–with Microsoft (MSFT) continuing to aggressively push its own Silverlight online video technology and other companies like Google (GOOG) likely to have more to say in the arena–even the Flash business, which is now installed on more than 90 percent of Web-enabled PCs, will be more challenging than ever.

Lots to think about, so here is Lynch in a video interview:

[ See post to watch video ]

Silverlight Is Still Racing Flash

Nick Wingfield — Wed, 16 Sep 2009 12:05:51 +0000

Microsoft Corp. (MSFT) has closed the technological gap with Adobe Systems Inc. (ADBE) in a battle over software for adding video and animation to Web sites. But Microsoft’s efforts to win customers in the market are moving much slower.

Over the past two years, Microsoft has poured resources into its technology for online video and animation–dubbed Silverlight–and has boosted its ability to deliver high-definition video with the technology. Silverlight is positioned as a rival to Adobe’s technology, which is known as Flash.

While Microsoft has nabbed some marquee Web customers for Silverlight, including the National Football League, most popular video sites like YouTube and Hulu continue to use Flash. That’s because the Adobe software is much more broadly installed on computers than Microsoft’s technology.

Read the rest of this post on the original site

Seeing Is Believing: Bing Gets Visual Search

John Paczkowski — Tue, 15 Sep 2009 18:00:26 +0000

[ See post to watch video ]

Guns, Lots of Guns: A Video of Microsoft's Bing Visual Search, Aiming Right at Google

Kara Swisher — Tue, 15 Sep 2009 09:52:41 +0000

With all the Microsoft employees tweeting about Bing 2.0 last week (“Super imressive!”), especially its new Visual Search offering, launched yesterday, BoomTown thought it might be better just to show it in action.

So, here is a video that Microsoft (MSFT) did showing the service, powered by its Silverlight technology.

It is not comprehensive to speak of–only 50 specific visual search terms for now, such as “digital cameras” and “top songs.”

But it is still pretty cool and very pretty, as the thumbnails shuffle here and there depending on your request, which you can see in the video below.

It kind of reminds me of the “guns, lots of guns” scene from “The Matrix,” which I have also posted below.

That’s good, because Microsoft is going to need all the ammo (and innovation) it can get if it hopes to compete more effectively with Google (GOOG)–which, by the way, doubtlessly has its own version of visual search at the ready, in case Bing’s catches on.

Until then, here are the videos:

Bing: Now With Visual Search

John Paczkowski — Mon, 14 Sep 2009 18:11:57 +0000

Hoping to further differentiate its new Bing search engine from market leader Google, Microsoft is moving away from the proverbial “10 blue links” we so often associate with the search experience. During a presentation at the TechCrunch 50 event in San Francisco, the company announced Bing Visual Search, a Silverlight-based feature that replaces those links with images.

“A study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results,” Microsoft’s Todd Schwartz explained. “So it’s clear that images play a big part in helping consumers with a variety of search activities….Visual Search allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through.”

Think of Microsoft’s innovation as iTunes Cover Flow for search. And though it currently works only for mainstream queries (celebrities, dog breeds, iPhone apps, FBI’s Most Wanted, etc.) it’s quite impressive. And if Microsoft (MSFT) works quickly to extend it beyond its currently limited purview, Visual Search could do much to differentiate Bing from Google (GOOG). Certainly, Google doesn’t offer anything quite like it at the moment.

Bing 2.0: "Super Imressive!”

John Paczkowski — Fri, 11 Sep 2009 21:08:45 +0000

Twitter has already had repercussions in the courtroom. Now it has had them at Microsoft’s annual company meeting as well. Employee tweets from the gathering Thursday revealed that we may see a major update to the company’s Bing search engine as early as next week.

“Saw the demo of Bing 2.0, super imressive! Watch out its release next week,” said one catalogued by All About Microsoft’s Mary Jo Foley Yes, “impressive” is not spelled correctly in the tweet–maybe someone needs to Google (GOOG) a dictionary stat!

“BING 2.0 terrific,” enthused another.

“Watch out guys ! bing + silverlight in maps = amazing !! goodbye google.”

And another: “Bing 2.0′s upcoming search visualization is pretty sexy…”

Finally, my favorite: “wondering if the Bing team really wanted everyone at the company meeting to announce on twitter when Bing 2.0 is going to be released?”

Evidently not. Reached for comment, Microsoft (MSFT) had only this to say: “We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.”

But perhaps next week.

Bing 2.0: "Super Imressive!”

John Paczkowski — Fri, 11 Sep 2009 21:08:45 +0000

“BING 2.0 terrific,” enthused another.

“Watch out guys ! bing + silverlight in maps = amazing !! goodbye google.”

And another: “Bing 2.0′s upcoming search visualization is pretty sexy…”

Finally, my favorite: “wondering if the Bing team really wanted everyone at the company meeting to announce on twitter when Bing 2.0 is going to be released?”

But perhaps next week.

CBS Says No One's Getting Anything Done at Work: March Madness Web Traffic Up 56 Percent

Peter Kafka — Fri, 20 Mar 2009 20:33:38 +0000

I’ve only watched a couple minutes of March Madness so far, and I haven’t watched a second on my laptop. But apparently I’m in the minority: CBS, which is streaming the entire college basketball tournament for free on the Web, says traffic to its video player is up 56 percent compared to last year.

CBS (CBS) says it logged more than 2.7 million uniques to the player in the first day of tournament; last year it logged 1.75 million during the same period. And it says it has streamed 2.8 million hours of live video and audio so far, up 65 percent from last year.

Bonus stat for the good people of Comcast (CMCSA), who are sponsoring the player’s “Boss Button”–users have clicked on the defraud-your-employer tool 1.5 million times. Last year’s figure was 2.5 million for the entire tournament. But no stats from CBS on the number of people who have used Microsoft’s (MSFT) Silverlight software to watch the games on HD.

Most important stat for CBS and its advertisers: Television viewing, which is still much more important than any Web metric, was up nine percent for the day. Another vote in favor of the “Web video is additive, not cannibalizing” argument.

A March Madness Win for Microsoft: CBS Taps Silverlight

Peter Kafka — Tue, 17 Feb 2009 13:04:48 +0000

Do you love college basketball but hate Microsoft? Then CBS has a tough choice in store for you next month.

That’s because the network will be delivering its March Madness coverage using Redmond’s Silverlight streaming media technology, which for some reason stirs apoplectic emotions among a subset of tech zealots. Supposedly these folks would rather look at a blank screen than use dreaded Microsoft (MSFT) tech.

Why? Got me. I downloaded Silverlight onto my MacBook to watch NBC’s Olympics Webcasts last summer. And whenever I could find the events I wanted to watch (much harder than it should have been), I got a really great picture on my laptop.

So did some 40 million other people, which was why Microsoft wanted so desperately to get the rights to the event–it is trying very hard to gain some ground on rival Adobe’s (ADBE) Flash technology, the de facto standard for Web video. So it spends a lot of time focusing on big Web video events where it can introduce its tech to consumers.

[UPDATE: CBS wants you to know -- see comment below -- that you don't have to use Silverlight to watch the games online.]

March Madness isn’t nearly as big as the Olympics, of course: Last year, some 4.8 million people watched the tournament via CBS’s Webcast. But it’s a very big deal for CBS (CBS), which generated more than $20 million in extra advertising revenue out of the event. No word on what Microsoft had to pony up in order to get the rights this year, but Les Moonves and company certainly didn’t give them away.

Goodbye Netflix DVD Mailers …

John Paczkowski — Mon, 03 Nov 2008 13:03:59 +0000

Mac users interested in availing themselves of Netflix’s (NFLX) “Watch Instantly” feature in advance of its general rollout can now do so here without having to rely on Boot Camp or Parallels. All that’s needed is an Intel Mac that supports the Microsoft Silverlight browser plugin on which the player is based and a willingness to accept the terms of the public beta.

There may be bugs. We are logging all errors, but if you run into problems you can help out by posting details here in the blog comments.
Not all movies are available to watch with Silverlight. You may notice errors or lower than normal quality when watching certain titles.
Our new player works on PCs and Intel-based Macs.
Windows users should be aware that if you opt in, you will need to use Silverlight on all the machines you use to watch instantly.

I’ve been running the player since Wednesday of last week in Safari and have found it to be pretty slick. The fast-forward feature, which uses three screens within a screen, is a particularly nice touch. The video quality isn’t as high as that offered by Hulu, Amazon, or iTunes, but it’s definitely very watchable. So watchable, in fact, that I sent all my Netflix DVDs back last Thursday and haven’t requested another since. …

Netflix Announces Boot Camp-Free Streaming for Mac

John Paczkowski — Mon, 27 Oct 2008 12:51:57 +0000

Ironic, isn’t it? Netflix is finally adding Mac support to its “Watch Instantly” video-streaming service–and we have Microsoft to thank for it. This morning, the online DVD rental pioneer began rolling out a second-generation streaming media player that includes support for Intel-based Macs, and the Firefox Web browser as well. Making it all possible: Silverlight, Microsoft’s (MSFT) Flash substitute. With its Play Ready digital rights management, Silverlight allows Netflix (NFLX) to copy-protect streamed content on Mac, something the company had been unable to do because of the lack of a studio-sanctioned Mac DRM scheme beyond Apple’s own, which the Mac maker–of, course–refuses to license.

Netflix’s second-generation player will initially be offered to a small group of subscribers before being made widely available to all those with Intel-based Macs by the end of the year. That means 12,000+ titles available for streaming without having to bother with Boot Camp or other virtualization programs.

Funny, The Apple Store Used to Render Properly in IE Mobile …

John Paczkowski — Tue, 01 Apr 2008 17:24:46 +0000

Apple CEO Steve Jobs’s claim that Safari is responsible for 71% of mobile browser usage apparently echoed throughout Microsoft HQ like a hearty Nelson Mundt “Hah Hah!” since Microsoft (MSFT) has developed a more robust version of Internet Explorer Mobile with which to challenge it. At the CTIA conference in Las Vegas this morning, the company announced Windows Mobile 6.1 and along with it a new desktop-grade version of IE Mobile. With support for Adobe Flash and Silverlight, the browser should help Microsoft better compete with the full Web-browsing experience provided by Mobile Safari. Expect it at market in the third quarter of 2008.

Microsoft Announces AIEEEEEEE!!!!!! 8

John Paczkowski — Wed, 05 Mar 2008 23:17:18 +0000

Turns out the highlight of today’s MIX08 event wasn’t Silverlight and Microsoft Expression Studio, but IE8 (Internet Explorer 8). Speaking at the Microsoft Web development conference, Dean Hachamovitch, the IE group’s general manager, announced IE8 Beta 1. In addition to Web standards compliance, the new browser showcases some new features and improvements, among them
Activities–”contextual services to quickly access a service from any Web page”–and Web Slices, “a new feature for Web sites to connect to their users by subscribing to content directly within a Web page.”

These sound pretty slick. Still, as Joe Wilcox notes over at Microsoft Watch, it’s a little odd that Microsoft would introduce proprietary browser specifications like these after its recent commitments to interoperability.